Ministry of Commerce and Investment | Cinema Campaign | KSA

August 26, 2019

The Ministry of Commerce and Investment in Saudi Arabia recently booked an integrated cinema campaign with Motivate Val Morgan – through agency Veyron Marketing Co, to promote the new E-commerce regulations in KSA.

The on screen component included four 45 sec. ads which screened (in rotation) for a period of 2 weeks (17^th -31^st July 2019) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower, Al Qasr Mall, West Avenue Mall and The Roof Mall, and AMC Cinemas – KAFD.

A variety of off screen advertising was booked from 18^th to 31^st July 2019 at the following VOX Cinemas locations:

• Red Sea Mall – Hero Screen, Digital Pillar and Posters
• Al Qasr Mall – Posters
• The Roof Mall – Digital Pillar and Posters
• Kingdom Tower – LED Screens at the entrance and in the concourse area
• West Avenue Mall – Posters

The campaign received tremendous feedback from cinemagoers, and the Ministry of Commerce and Investment in KSA intends to make cinema a primary medium in their media mix.

Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.

Contact a member of our sales team for more information on integrated cinema campaigns across our regional circuit.