November 9, 2024
Wicked, the beloved Broadway musical that’s won the hearts of millions, is finally coming to the big screen! With its spellbinding story, unforgettable characters, iconic music, and a new generation of cast, this musical has been a cultural phenomenon for years. Now, as it makes its way to theaters, this film adaptation is set to bring all the excitement and magic of the stage into cinemas worldwide.
The film brings back the original Broadway team, led by producer Marc Platt, to create something memorable for a new generation. Wicked promises to be a must-watch, reinventing this cherished story in a way we’ve never seen before.
Wicked is a prequel to The Wizard of Oz, the musical. Imagine stepping into Oz like you’ve never seen it before, where the story of the Wicked Witch of the West comes alive in a whole new way. Wicked takes us back to Oz, but this time, we see the story from an entirely new perspective. It’s the untold tale of Elphaba, the green-skinned girl who would one day become the Wicked Witch of the West, and her unlikely friendship with the glamorous and popular Glinda. The two first meet as polar-opposite roommates at Shiz University, where they clash, connect, and ultimately forge a powerful bond. But as they grow, they’re pulled in different directions—Elphaba’s bold defiance of the Wizard’s corrupt rule sets her on a path to becoming the outcast, while Glinda embraces the spotlight. Along the way, their friendship faces challenges, especially when they both fall for the dashing Fiyero.
Director Jon M. Chu, the creative mind behind Crazy Rich Asians and In the Heights, is bringing his vision and energy to Wicked in a way that’s generating serious excitement. Known for his vibrant storytelling and love for bold, cinematic moments, Chu has been passionate about capturing the heart of this beloved musical while adding something new for the big screen. From the beginning, he’s made it clear how much this project means to him, sharing with fans his goal of honoring the original while offering a fresh perspective on Oz and a new generation of Wicked cast.
Meet the Characters:
Get ready to meet the unforgettable characters, brought to life by the powerhouse Wicked cast!
Cynthia Erivo, with her raw emotional depth and stunning voice, steps into the role of Elphaba, the misunderstood green-skinned witch who dares to be different.
Ariana Grande lights up the screen as the bubbly and ambitious Glinda, perfectly her journey from a life of popularity to discovering something deeper.
Jonathan Bailey adds his own charm and complexity to Fiyero, the mysterious heartthrob who captures both witches’ attention.
Michelle Yeoh brings elegance and an air of mystery to Madame Morrible.
Jeff Goldblum’s unmistakable charisma breathes new life into the enigmatic Wizard.
The Wicked musical is being adapted into a two-part film, with each part capturing a key chapter in the journey of Elphaba and Glinda. This part of the story leads up to one of the most powerful moments from the Broadway show: Defying Gravity. This is the big moment when she accepts that she can only count on herself, even if doing so means she must become the Wicked Witch of the West.
Special #Wicked Movie Announcement… ✌🏼🎬🧹🌸💚sent from my OzPhone: pic.twitter.com/4qPpvVD4rR
— Jon M. Chu (@jonmchu) April 26, 2022
Wicked could be the next movie to soar into the billion-dollar club. As a highly anticipated prequel to The Wizard of Oz, this adaptation has generated immense excitement, blending the beloved story first crafted by L. Frank Baum and later reimagined in Gregory Maguire’s bestselling novel.
On October 10, Fandango announced that the Wizard of Oz prequel hit major milestones in ticket pre-sales on its first day. With record-breaking numbers, Wicked has already claimed the title of best first-day PG-rated presales of the year, besting Pixar’s Inside Out 2, and now ranks as the third-best first-day preseller of all time for a PG-rated film. It also achieved the second-best first-day presales of the year overall, just behind the Marvel Cinematic Universe’s Deadpool & Wolverine. Both Inside Out 2 and Deadpool & Wolverine grossed over $1 billion and are the only 2024 movies to have done so till date. If this early hype is any indication, Wicked could become 2024’s next billion-dollar box-office sensation.
Great news witches! ✨ #WickedMovie is already hitting Fandango milestones:
-Second Best First-Day Ticket Pre-Seller of 2024
-Best PG Rated First-Day Ticket Pre-Seller of 2024
-No. 3 Best PG Rated First-Day Ticket Pre-Seller of All Time pic.twitter.com/T0CjiR638l— Fandango (@Fandango) October 10, 2024
So far, we’ve been treated to two magical trailers for Wicked, each one leaving us on the edge of our seats. Along with these, sneak peeks of the characters and sets offer a glimpse of the stunning visuals, powerful performances, and the magic we’ve been eagerly awaiting. To top it off, a special behind-the-scenes featurette video of the cast has been released on official YouTube channel of Wicked Movie, giving fans an exciting look at the stars who are bringing this iconic story to life. With each new reveal, the anticipation only grows as we count down to the movie’s release!
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Are people born Wicked? Or do they have wickedness thrust upon them? Discover the answer on November 21, 2024. The adventure of Oz awaits—be ready to experience the untold story when it hits theaters!
Wicked is one of the year’s most highly anticipated films, offering brands a unique opportunity to engage a captivated audience. Whether you’re targeting moviegoers, musical fans, or lovers of all things Oz, Wicked offers unmatched potential to reach both new and loyal fans alike.
With the long weekend and National Day holidays fast approaching, it’s the perfect time to advertise alongside this movie. Connect with a diverse, family-oriented audience and make your brand a part of this unforgettable journey. Reach out today to explore advertising opportunities and elevate your brand this season!
Source: Wicked Official Website, IMDB, Entertainment Weekly, Collider, Variety, ScreenRant and Deadline
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