December 24, 2024
PanaNatural, in partnership with Digitas UAE and Motivate Val Morgan (MVM), launched a cinema campaign to promote PanaNatural cough syrup across the UAE, Kuwait, Bahrain and Qatar starting November 7, 2024.
This latest campaign marks Panadol’s return to cinema advertising following their viral “Art of Release” cinema activation in 2022. The “Art of Release” cinema campaign was a transformative experience that utilized AI technology to visualize personalized pain relief moments, setting a new standard in pharmaceutical marketing.
Under the banner of its innovative campaign, “Your Ticket to Cough Relief,” PanaNatural strategically aligned with the highly anticipated release of Gladiator 2 to engage cinema audiences. The campaign aimed to address seasonal health concerns by promoting PanaNatural as an effective solution for managing coughs during the winter months, ensuring moviegoers could enjoy an uninterrupted cinematic experience.
The on screen component featured a 15-sec PanaNatural Commercial – Booked through Motivate Val Morgan’s by admissions route at select screens of VOX, Reel, and Cinepolis cinemas in the UAE, Kuwait, Bahrain and Qatar.
To strengthen brand engagement in the UAE, PanaNatural launched an off-screen activation in collaboration with VOX Cinemas at City Centre Mirdif and City Centre Deira during the Gladiator 2 screenings. The activation was held at City Centre Mirdif from November 29 to December 1, 2024, and commenced at City Centre Deira on December 13, 2024.
Each gift bag distributed as part of the campaign included a notebook, wet tissues, and a coupon offering moviegoers an exclusive 25% discount on PanaNatural cough syrup, redeemable at BinSina Pharmacy, Boots, and Supercare Pharmacy locations.
Boost your brand’s visibility with a customized cinema campaign that includes on-screen ads and engaging off-screen activations.
Contact us to explore similar advertising opportunities across our cinema network in the GCC, Egypt, and Lebanon.
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