January 7, 2025
The Motivate Val Morgan cinema advertising circuit demonstrated exceptional performance in 2024, delivering impressive 33 million admissions in our eight market presence.
Our circuit witnessed a dynamic mix of international blockbusters and regional productions, creating compelling opportunities for advertisers to reach engaged audiences.
Market Performance and Regional Insights
Within our circuit, ‘Bad Boys: Ride or Die’ emerged as a dominant force across multiple markets – thanks to its excellent promotion in the region especially UAE by its lead actors Will Smith and Marin Lawrence, while family entertainment titles ‘Inside Out 2’ and ‘Despicable Me 4’ showed remarkable consistency in audience attraction. The strong performance of Arabic productions, particularly ‘Welad Rizk 3,’ highlighted the growing importance of regional content in our network.
Also 2024 is the year that marked yet another title that draws female audiences on a scale through Blake Livley’s ‘It Ends With Us.’
Our Saudi Arabia circuit continued to expand its influence, successfully balancing international releases with local content. The market’s enthusiasm for regional productions like ‘Gawaza Toxic’ and ‘Shabab El-Bomb’ demonstrated the evolving sophistication of our audience base.
In Egypt, our cinema network maintained its unique position, with local productions commanding significant audience attention. The success of films like ‘Welad Rizk 3,’ ‘Ex Merati,’ and ‘El Hareefa’ reinforced the strong connection between Egyptian cinema and our audiences.
The UAE circuit showcased our network’s diversity, successfully screening a multinational slate of content, from Hollywood blockbusters to acclaimed Indian productions like ‘Manjummel Boys’ and ‘The Goat Life.’
The analysis of top-performing films across the MENA region reveals a clear genre distribution pattern:
Action/Adventure (40%): Dominating the market with the largest share, represented by major releases like Bad Boys: Ride or Die and Gladiator II. This genre’s strong performance underscores the region’s continued appetite for high-stakes entertainment and spectacle-driven narratives.
Adventure/Family (33%): Securing a significant portion of the market with releases like Inside Out 2, Despicable Me 4, and Moana 2. The strong showing of this genre highlights the importance of family-oriented entertainment in the region’s cinema landscape.
Drama (13%): Particularly represented in Arabic cinema, with films like Welad Rizk 3 and various regional productions resonating strongly with local audiences.
Comedy (10%): Making its mark through both international and regional productions, demonstrating the universal appeal of humor across different cultural contexts.
Sci-Fi (5%): While representing a smaller share, films like Venom: The Last Dance and Godzilla X Kong: The New Empire maintained a dedicated audience base.
Check out our pick of Top 20 cinema ads as featured on Campaign Middle East.
Our network grew strategically in 2024 with key additions:
Our screens are set to showcase an impressive lineup in 2025, including:
This comprehensive analysis of Motivate Val Morgan cinema circuit performance in 2024 reflects our network’s ability to deliver diverse, high-quality content that resonates with audiences while providing powerful platforms for advertisers to reach engaged viewers.
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