VOX Cinemas opened its third location in Cairo, Egypt at City Centre Almaza on 1st October 2019.
City Centre Almaza is the fourth and latest addition to Majid Al Futtaim’s portfolio in Egypt – which also includes Mall of Egypt, City Centre Maadi and City Centre Alexandria
Located in the heart of Heliopolis, City Centre Almaza spans over 100,000 square meters and features unique retail spaces, dining outlets and exciting lifestyle experiences – providing great moments for both residents and tourists in Cairo. The mall is also set to become one of the favoured destinations for shopping and entertainment over the next couple of years.
VOX Cinemas at City Centre Almaza is home to 16 state-of-the-art screens with a total of 1401 seats, and includes IMAX, MAX, Kids, 4DX and Gold Class experiences.
The cinema exhibitor presently operates 44 screens across 3 locations in Egypt:
Mall of Egypt – 21 screens with 2288 seats
City Centre Alexandria – 7 screens with 1626 seats
City Centre Almaza – 16 screens with 1401 seats
Motivate Val Morgan congratulates VOX Cinemas on its opening at City Centre Almaza in Egypt and warmly welcomes this new location to our regional cinema circuit.
Contact us for more information on cinema advertising opportunities in Egypt.
For more information on locations and movie timings in Egypt, visit https://egy.voxcinemas.com/
Sources: Daily News Egypt, VOX Cinemas and Majid Al Futtaim
Related Articles
VOX Cinemas Opens at City Centre Alexandria in Egypt
VOX Cinemas Opens at Mall of Egypt – Cairo
The gang is back but the game has changed!
In Jumanji: The Next Level – releasing 12th December 2019, the players return to the world of Jumanji to rescue one of their own, only to discover that nothing is as they expected.
The players – Spencer, Martha, Smolder Bravestone, Fridge and a few new faces, brave parts unknown and unexplored (from the arid deserts to the snowy mountains) in order to escape the world’s most dangerous game!
Watch the trailer of the Jumanji: The Next Level 2019:
Here’s what we know about the movie so far:
Rating:
The MPAA has yet to announce an official rating, but it will probably be PG-13. The first Jumanji in 1995 was PG, but this is more of a direct sequel to Jumanji: Welcome to the Jungle (2017), which earned a PG-13 rating in 2017 for adventure action, suggestive content and some language. It can be presumed that the movie’s rating in the Middle East will end up being PG-15 for cinemagoers.
Will Jumanji: The Next Level Connect to the previous films?
It was initially thought that Jumanji: Welcome to the Jungle would be a reboot of the Jumanji franchise. Instead, it was a sequel to the 1995 Robin Williams movie. It didn’t have many references to the original, but it was clear that it was set in the same universe. Director Jake Kasdan states he plans to have Jumanji: The Next Level connect to both previous films, but especially Welcome to the Jungle.
Director:
Jake Kasdan has directed numerous theatrical films such as: Zero Effect (1998), Walk Hard: The Dewey Cox Story (2007), Bad Teacher (2011) and Jumanji – Welcome to the Jungle, as well as episodes of TV shows such as: Freaks and Geeks, New Girl and Fresh Off the Boat.
In 2006, Kasdan received his first Golden Globe nomination for Walk Hard: The Dewey Cox Story (2007) – Best Original Song (shared with John C. Reilly, Judd Apatow, and Marshall Crenshaw).
Kasdan’s proven ability with smart, teen-based comedy, earned him the directing job for Orange County (2002) – starring Jack Black, Colin Hanks and Schuyler Fisk.
Mostly known for R-rated comedies, Kasdan came out of nowhere to prove he could helm a PG-13 action-comedy with major stars Dwayne Johnson, Kevin Hart, Jack Black, Karen Gillan, and Nick Jonas. Jumanji: Welcome to the Jungle (2017) also directed by Kasdan, went on to become one of Sony’s biggest box-office hits ever.
Hailed as the ‘Helmer of Jumanji series’, Kasdan states the upcoming installment will sew in even more nods to the original Robin Williams classic.
Who’s returning in Jumanji: The Next Level?
Almost every major player from Jumanji: Welcome to the Jungle will appear in Jumanji: The Next Level, although we’ll get to see several of them in brand-new light.
Dr. Smolder Bravestone
In Jumanji: Welcome to the Jungle (2017), Dwayne Johnson got to play against his type even though the person playing his avatar was nerdy, allergy-prone Brantford High School student Spencer. However, in the sequel, Johnson’s game avatar (Smolder Bravestone) will play to his literal strengths – a confident and clearly very muscular archaeologist and international explorer.
Professor Sheldon “Shelly” Oberon
Jack Black had a fun role in Welcome to the Jungle as Professor Sheldon Oberon. His cartographer was played by popular, self-absorbed pretty girl Bethany, who was not expecting to be Black’s ‘overweight middle-aged man’. This time round, as seen in the trailer of The Next Level, Fridge (Kevin Heart) ends up in the body of the ‘old, fat dude’ avatar.
Ruby Roundhouse
Karen Gillan plays “killer of men” Ruby Roundhouse, a fierce martial arts and dance fighting expert. Her avatar was played by shy high school student Martha.
Jefferson “Seaplane” McDonough
Nick Jonas was something of a surprise addition to the group as avatar pilot Jefferson ‘Seaplane’ McDonough. He was the avatar of gamer Alex Vreeke – a teen who got stuck in the Jumanji game in 1996. This storyline was a direct tie to the original 1995 Jumanji film, where Alex had taken shelter in the game world in a house built by the previous Jumanji player, Alan Parrish, portrayed in film by Robin Williams.
New characters in Jumanji: The Next Level:
Joining the cast for Jumanji: The Next Level are comedic acting legends Danny DeVito and Danny Glover, playing Spencer’s grandfather, Eddie Gilpin, and his friend, Milo Walker, respectively.
If The Next Level follows the same format as Welcome to the Jungle, we don’t expect to see DeVito and Glover on screen for very long, but it looks like the characters will still have a significant presence in the movie after they accidentally enter the game and wind up controlling the avatars portrayed by Dwayne Johnson and Kevin Hart.
Also coming aboard are Dania Ramirez (Once Upon a Time) and Awkwafina (Crazy Rich Asians), both in undisclosed roles. While Ramirez doesn’t appear in the trailer at all, the brief glimpse we get of Awkwafina suggests that she’ll be playing a character within the game.
The Hollywood Reporter states that Awkwafina’s role is ‘key’ and ‘significant’, leading us to guess that she’s likely either an avatar for one of the players — possibly Spencer, Bethany, or even Alex — or she’s the game’s new villain.
Jumanji: Welcome to the Jungle (2017) did $964,496,193 at Worldwide Box Office proving to be one of the leggiest (and most unexpected) blockbuster phenomenon’s in recent memory. In the UAE, the film ran for a total of 22 weeks and did over 684K admissions – 2nd highest ranking movie in UAE’s Top 10 Movies of 2017.
Boxoffice Pro is projecting Jumanji: The Next Level to make $66 – 76 million in its opening weekend in the US.
Motivate Val Morgan forecasts over 600K admissions for Jumanji: The Next Level.
Don’t miss out on advertising alongside this fun and comedic blockbuster. Contact a member of our sales for more information on cinema advertising options.
Sources: Looper, The Numbers, Boxoffice Pro, Meaww and MVM Analysis
A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.
From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..
Here are some of the commercials for your viewing pleasure:
Narciso Rodriguez
The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.
Visa
The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.
Uber
The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.
The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.
Mercedes GLE
The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.
Marina Home
The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.
Downy
The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.
StudioRepublik
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.
Magnum
The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.
Expo 2020
The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.
Samsung Galaxy Fold
The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.
Emirates
The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.
The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.
The Cheesecake Factory
The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.
The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.
Dolce & Gabbana
The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.
Ford
The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.
The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.
Mohamed Bin Rashid City
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.
The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.
Healthpoint
The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.
Fly Dubai
The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.
One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.
YAS Island
The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.
Al Shindagha Museum
The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.
Malabar Gold
Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.
As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.
Ghost Recon
Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.
The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.
Splash
Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.
The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.
Atlantis
Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.
Hermes
Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.
Mobily
The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019
Leejam
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019
Burgerizzr
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019
Carolina Herrera
The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.
Riyadh Season
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.
Saudi Energy Efficiency Centre
The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.
Nespresso
The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.
Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.
Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Related Articles:
Kibsons International Cinema Campaign 2019
Nestlé Pure Life | Cinema Campaign | Egypt
Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates
NESCAFÉ 3 in 1 Ice | Cinema Activation | Reel Cinemas
Double Delights Sampling Activity at VOX Cinemas
Desert Stallion Launches in Cinemas Across the UAE
Ford v Ferrari – featuring Academy Award-winner and nominee Christian Bale and Matt Damon, will race into cinemas across the Middle East on 28th November 2019.
Based on the remarkable true story of the visionary American car designer Carroll Shelby (Damon) and fearless British-born driver Ken Miles (Bale). Together they battle corporate interference, the laws of physics, and their own personal demons to build a revolutionary race car for Ford Motor Company and take on the dominating race cars of Enzo Ferrari at the 24 Hours of Le Mans in France in 1966.
Ford v Ferrari by 20th Century Fox had its world premiere at the Telluride Film Festival on August 30, 2019, and received positive reviews from critics who lauded the performances and racing sequences. The movie is presently sitting at 89% on Rotten Tomatoes.
With standout performances from Matt Damon and Christian Bale, this story makes for one of the most electrifying films of the year.
Watch the trailer of Ford v Ferrari 2019:
Here’s what you should know about The Ford V Ferrari movie:
Massive Budgets and Authenticity:
Action movies in Hollywood are known to have big investments to carry out action-packed sequences. Films such as Rush (2013) had some amazing racing sequences in it, with a budget of mere $35M, but Ford v Ferrari reaped the treasure chests of Fox before it was handed over to Disney and has a massive $100M budget. With such a big investment, audiences are in for a visual spectacle.
Did you know: Despite a majority of the film being shot in various locations in the US, including California and New Orleans, the racing sequences were shot on location at Le Mans – with the intent to capture and deliver a true essence of such an important moment in sporting history.
Director
Ford v Ferrari is James Mangold’s latest film after the highly successful Logan (2017), which broke genre barriers and managed to get him nominated for an Academy Award for Best Adapted Screenplay.
Mangold directs Matt Damon and Christian Bale in this high-speed biographical drama that pits an underdog team of American automotive engineers against Ferrari in the 1966 “24 Hours of Le Mans” endurance race. Ford v Ferrari will be Jim Mangold’s debut directing a film about racing, or even cars for that matter of fact.
After an initial run of low-budget films—including Girl, Interrupted (1999) and Cop Land (1997), Mangold’s movies have progressively marched toward bigger-ticket works. However, regardless of the movie budget, Mangold has always stayed pure to character-driven dramas such as: Walk the Line (2005), 3:10 to Yuma (2007), Knight and Day (2010) and The Wolverine series.
On the basis of the trailer, it appears that Mangold will be sticking with the core motorsport fans on this one – telling the story which deserves to be told on the big screen, rather than making this a major mainstream film (just for the popcorn entertainment).
Who are the other characters alongside Shelby-Miles?
The film also stars Jon Bernthal as Lee Iacocca. Bernthal is a highly underrated Harvard educated actor who has starred in films such as Wind River (2017), Widows (2018) and the popular Netflix show The Punisher.
Tracy Letts plays Henry Ford II himself. The actor has several major Hollywood credits under his belt, with movies such as Lady Bird (2017), The Big Short (2015) and The Post (2017). He has also received the Pulitzer Prize for Drama and multiple Tony Awards in his career.
Here’s a special look of Ford V Ferrari 2019:
According to BoxOfficePro, Ford V Ferrari starring Christian Bale and Matt Damon is currently in the range of $25-35 million which would place it in a good riding for potential opening in the top spot for that weekend.
The combined star appeal of Matt Damon and Christian Bale is a major driver behind this biopic, as is the success of director James Mangold. With potential appeal to both men and women, car enthusiasts and racing fanatics, advertisers are guaranteed to target diverse audiences with this movie.
Contact a member of our sales team for advertising opportunities alongside this blockbuster.
Sources: BoxOfficePro, DriveTribe and The Numbers.
The second edition of the MENA Cinema Forum – largest conference and exhibition dedicated to cinema in the MENA region, organized by Great Minds Events took place at Conrad Dubai from 22nd to 24th October 2019.
From conferences, workshops, corporate meetings, film slates, screenings, post-event receptions, an expo and awards ceremony, and much more, this year’s forum was on a much larger in scale – richer in content and designed to enhance the industry evolution through updates on regional projects and policies, technological and technical advancements in cinemas and best practices in next generation of customer experience and engagement, through a mixture of various content and mediums.
2019 witnessed over 60 speakers, 200+ C-Level Executives, 800+ attendees, 115+ sponsors and exhibitors from 50+ countries.
Day 1 kicked off with an Opening Keynote by the Strategic Partner of the MENA Cinema Conference: Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment.
The panel discussion on MENA Cinema Upcoming Project Updates included:
The panel also indulged in a live debate chaired by Jan Runge, MENA Cinema Chairman & Advisor, answering questions from the delegates and attendees at the forum.
Day 1 also featured a presentation focusing on ‘Cinema Strategies and Statistic Updates’ delivered by Rajkumar Akella, Managing Director, Comscore India (Movies)
His discussion included the following:
Ashish Shukla, the Chief Executive Officer of Cinépolis Gulf addressed the audience with project updates from the fastest growing international exhibitor in the region – Cinépolis. He also unveiled a new special and exclusive project and partnership in the UAE.
The event was held across 2 levels at the Conrad Dubai; one to host conference sessions and the other for exhibitors to showcase their products and technologies.
The Trade Show on Day 1 featured technical seminars on:
Day 2 included a mix of presentations and panel discussions that focused on:
Technical Seminars on Day 2 of the forum included:
Day 3 focused on regional content production, best practices in this field and regional and international collaborations. A series of 6 masterclasses addressed pertinent topics such as film financing, script writing, production and acting, catered to professionals and newcomers alike.
New to 2019 were workshops and masterclasses on key topics for a more interactive and hands-on learning experiences – delivered by global leaders to help enhance learning and growth opportunities at the forum.
The workshops held on day 3 covered range of topics and themes:
MENA Cinema Forum also hosted an Expo – The largest exhibition of its kind in the region, and amongst one the largest cinema expos globally, for the second time round, following the success of last year’s round.
The exhibition introduced interesting and interactive attractions including but not limited to floor talks, product demos, themed entertainment, mini-screenings, an Augmented Reality and Virtual Reality zones, rest and refreshment parlors.
The Awards ceremony – presented by Comscore and co-presented by Dubai Studio City, are globally recognized and are a fixture of the big global conventions, and now in MENA. These awards are based on quantitative data measuring performance of all sectors and markets across the globe with identical metrics.
Here’s a list of this year’s winners:
Expanding its scope as an event for the cinema industry – with the aim to engage, wow and inspire, this year included several international and regional content screenings at VOX Cinemas – Mall of the Emirates and Reel Cinemas – Dubai Mall: International films such as The Addams Family, Terminator: Dark Fate, Leonardo – The Works and Zombieland: Double Tap. Other screenings included: local and regional content such as Son-Mother.
Pass holders were given the opportunity to interact with cast and crew of some of these feature films.
At the end of each day of the forum, post-event reception – in a themed setting, offered refreshment and entertainment in a fun and relaxed atmosphere for attendees to mingle and further nourish their friendships and business relationships.
Here’s a video with highlights from MENA Cinema Forum 2019:
The next forum will be held in October 2020.
For more information on the MENA Cinema Forum visit www.menacinema.com
Sources: Zawya and MENA Cinema Forum
Related Article:
Highlights from MENA Cinema Forum 2018
Peugeot – French automotive manufacturer, recently booked an integrated cinema campaign with Motivate Val Morgan – through Initiative, at VOX Cinemas – Mall of Egypt.
The on screen component includes two 15 sec. ads screening in rotation from 2nd October to 12th November, 2019.
The first commercial features the all-new Peugeot 508 – which combines boldness, strength, elegance and passion. From a panoramic electric roof to sporty frameless doors to the dazzling 18″ two-tone diamond finish alloy wheels, the vehicle’s unparalleled design is far from a traditional looking four-door sedan and is complemented by cutting edge technology focused on comfort and entertainment for all those on-board – iCockpit which includes a compact steering wheel, configurable 12.3” head-up digital instrument panel and a 10” HD capacitive touchscreen.
The second commercial features the all-new 2020 Peugeot 3008 SUV which is by far the most unique in its category as it offers a variety of exterior and interior features and options – LED daytime running lights built into the headlight unit, rear LED PEUGEOT signature ‘Claw Effect’ lights designed to match the engine’s roar, chrome-winged radiator grille and vertical front-end embellished wide air intakes, captivating 8-inch touchscreen, configurable 12.3” head-up display instrumental panel, compact steering wheel with built-in controls and automatic gearbox control, to amplify the driving experience.
Peugeot also booked an off-screen campaign which included two car displays in the Foyer area of VOX Cinemas – Mall of Egypt from 3rd – 16th October, 2019. The first week witnessed the display of the Peugeot 508, while the second week showcased the Peugeot 3008 SUV.
Get in front of highly targeted, captive audiences and breathe life into your marketing mix with integrated cinema campaigns.
Contact us for more information of advertising opportunities across our circuit in the Middle East.
Related Articles:
Citroën Cinema Campaign – VOX Cinemas Mall of Egypt
Nestlé Pure Life | Cinema Campaign | Egypt
Landmark Group | Pillar Branding | VOX Cinemas – Mall of Egypt
As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan recently concluded the distribution of Lions won by UAE at this year’s Cannes Lions International Festival of Creativity.
This year witnessed UAE bring home 7 Lions – the region’s first Grand Prix and six Bronze Lions, all of which were won by Impact BBDO Dubai.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
Ian Fairservice – Managing Partner and Group Editor in Chief at Motivate Media Group, and Avinash Udeshi – Chief Operating Officer at Motivate Val Morgan, paid Dani Richa – Chairman & CEO of BBDO Middle East, Africa & Pakistan, and his team a visit on Wednesday 9th October 2019 to hand over the Lions won by their agency at this year’s Cannes Lions Festival which concluded in June 2019.
We at Motivate Media Group and Motivate Val Morgan warmly congratulate Impact BBDO Dubai and look forward to UAE winning many more Lions at next year’s Cannes Lions International Festival of Creativity.
Related Article:
Impact BBDO Dubai Wins Seven Lions at Cannes Lions 2019
Motivate Val Morgan – in partnership with Muvi Cinemas, hosted a Private Screening of Gemini Man for our distinguished clients and advertisers in Jeddah (Saudi Arabia) at Muvi Cinemas – Mall of Arabia on Monday 14th October, 2019.
With an attendance of over 240 invitees – a mix of agency and direct clients (and their family members), the Private Screening, below are some images from the event:
In addition to the movie screening, our invitees experienced a guided tour of the brand new cinema complex operated by Muvi Cinemas at Mall of Arabia.
We would like to take this opportunity to thank Muvi Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended. We hope you enjoyed the screening!
Stay tuned for more updates on future Private Screenings by Motivate Val Morgan.
Related Articles:
MVM | Avengers: Endgame | Private Screening | Roxy Cinemas – City Walk
MVM | Hobbs & Shaw | Private Screening | Roxy Cinemas – The Beach
MVM | MI6 | Private Screening | VOX Cinemas – The Avenues Kuwait
BOO to you from our CREW!
Halloween will soon be upon us, and while this day is celebrated around the world with costume parties and trick-or-treating, it is also a day that has long inspired some of the scariest films over the years.
Whether you’re in the mood for a good scare or prefer to celebrate the day with a bit of humor, there’s a Halloween movie for every taste.
New movie releases over the weekend of Halloween include:
Terminator: Dark Fate
Director – Tim Miller
Starring – Mackenzie Davis, Linda Hamilton, and Arnold Schwarzenegger
The Addams Family
Directors – Greg Tiernan and Conrad Vernon
Voiced by -Oscar Isac, charlize Theron and Chloë Grace Moretz
In addition to the above, there are also older movie releases you can watch in the comfort of your home to get into the spirit of Halloween. From childhood classics, psychological thrillers and cult favorites, we guarantee you’ll find something to ‘tickle your fancy’ from our list of 30 spooky movies to watch this Halloween:
Hocus Pocus (1993)
Halloween movies need not be dark, bloody, and nightmare-inducing. For many, the Halloween season doesn’t begin until they’ve viewed this classic starring Kathy Najimy, Bette Midler, and Sarah Jessica Parker.
Beetlejuice (1988)
Raise your hand if you’ve ever worn a Beetlejuice-inspired costume for Halloween or, more important, dressed up as Winona Ryder’s Lydia (aka the goth girl) from the movie. The movie also stars Alec Baldwin, Geena Davis and Michael Keaton.
Hereditary (2018)
Who agrees that Toni Collette should have been nominated for all the awards for this Ari Aster movie? And how about that terrifying lucking sound her daughter makes in the movie… creepy!
Edward Scissorhands (1990)
Tim Burton’s unlikely love story is just eerie enough to include in your Halloween must watch line-up. The movie stars Johnny Depp and Winona Ryder.
Halloween (1978)
For those who get a thrill from horror movies, John Carpenter’s Halloween is a must watch. Get ready to witness for the first time, or all over again, murderer Michael Myers escapes a psychiatric hospital on the night before Halloween then returns to his hometown of Haddonfield, Illinois to terrorize scream queen Jamie Lee Curtis. Jamie Lee Curtis reprised her role as Laurie Strode in the 2018 continuation of the time-tested franchise.
Practical Magic (1998)
Looking for enjoyable escapism? Sandra Bullock and Nicole Kidman play supernatural sisters earnestly attempting to end a family curse that keeps them from finding true love.
The Nun (2018)
The trailers alone were terrifying enough! The movie – about a mysterious Romanian abbey, is sure to give you full-blown nightmares.
Trick ‘r Treat (2007)
Not your average scary movie, Trick ‘r Treat follows five interwoven stories over the course of one fateful Halloween.
Get Out (2017)
Fans were captivated by this horror/thriller by Jordan Peel – starring Allison Williams and Daniel Kaluuya. The twists and turns will keep you guessing until the very end.
Zombieland (2009)
The world has gone all zombie… with only a few humans left to fight them off – which Woody Harrelson has no problems doing! The sequel Zombieland: Double Tap released in cinemas on 17 October 2019. Might as well watch them both this Halloween!
The Sixth Sense (1999)
“I see dead people” is one of the most famous movie quotes in history, and it all started in The Sixth Sense, starring Bruce Willis and Haley Joel Osment. This is a definite must watch/re-watch this Halloween.
The Ring (2002)
The good thing about watching this movie in 2019 is that videotapes pretty much don’t exist anymore. The bad thing is that the movie is still rather. We bet you’ll think twice about answering any phone calls while watching the movie. The film also has a sequel – The Ring 2, which released in 2005. Think you can handle watching both movies back-to-back?
A Girl Walks Home Alone at Night (2014)
This underrated vampire Western from director Ana Lily Amirpour is a satisfying black-and-white film for anyone who loves cats, hates men who disrespects women, and has an ear for good music.
The Conjuring (2013)
This horror film by director James Wan provides typical haunting tricks that seems fresh and terrifying once again, and guaranteed to haunt you long after you turn the lights back on. Also check out its sequel – The Conjuring 2, which released in 2016.
Saw (2004)
Watching a serial killer torture strangers for almost 2 hours is another way to get into the Halloween spirit… right? A fan of such? Then do watch its sequel from 2005 – Saw II.
Scream (1996)
You can’t let Halloween pass by without watching this one and its sequels: Screen 2 (1997), Scream 3 (2000) and Scream 4 (2011).
The Others (2001)
It’s hard to look away from Nicole Kidman’s powerhouse performance as Grace, a loving and religious mother who tries to protect her children from a photosensitivity disease that keeps them indoors.
A Nightmare on Elm Street (1984)
The original Freddy Krueger film still gives a fright – decades later. If you really want a serious spook, have a marathon with all the sequels, including the 2010 remake.
A Quiet Place (2018)
In this gripping and clever monster movie, John Krasinski and Emily Blunt put their marriage to the test by starring side by side in this super-scary release where an entire family must live in silence.
Us (2019)
Jordan Peele’s most recent thriller stars Lupita Nyong’o, Winston Duke, and Elisabeth Moss.
The Witches (1990)
This tale of a young boy who stumbles upon a gaggle of witches is still so popular that it’s getting a remake in 2020 which will star Anne Hathaway and Octavia Spencer.
IT (2017)
Whether you opt for the 1990 original or this movie, you’ll likely need to sleep with the lights on after a viewing of this terrorizing tale. And if this movie leaves you wanting more… the sequel – IT Chapter 2, hit cinemas in September and should probably be still screening at select cinemas across the region.
Family Halloween Flicks:
Coraline (2009)
Based on the popular book, Coraline follows a young girl who accidentally finds herself in an eerie version of her own world.
Goosebumps (2015)
Jack Black stars in the thrilling live-action version of R.L. Stine’s popular books. Kids and adults will love seeing their favorite Goosebumps monsters terrorize and trick a charming small town. Yikes! And while you are at it, also watch its 2018 sequel Goosebumps 2: Haunted Halloween.
Scooby -Doo (2002)
Who said Halloween movies can’t be light, fun and mysterious? Scooby-Doo – starring Sarah Michelle Gellar, Freddie Prinze Jr, Linda Cardellini and Matthew Lillard combines comedy, a few thrills.
Ghostbusters (1984)
This legendary movie features three kooky college professors who lose their university jobs. Naturally, they opt for careers in the ghost-busting business, and they team up to de-haunt houses and save people from the supernatural. We dare you to watch this classic without singing “who ya gonna call!” The 2016 Ghostbusters stars an all-female cast which includes Melissa McCarthy, Kristen Wig and Kate McKinnon – down right hilarious! Summer 2020 will also witness the release of yet another Ghostbusters movie… we can’t wait!
The Adams Family (1991)
Did anyone else wish they were part of the Addams family after watching this classic? Talk about one freakishly cool family!
Hotel Transylvania (2012)
Monsters need vacations too, which is this premise behind this animated feature starring the voices of Adam Sandler as Count Dracula and Selena Gomez as his daughter, Mavis. While you are at it, also watch its sequels: Hotel Transylvania 2 and Hotel Transylvania 3: Summer Vacation.
Monster House (2006)
The scariest house on the street has a mind of its own in this spirited adventure story.
The Haunted Mansion (2003)
Eddie Murphy and his family take on the spooky residents of a neglected mansion in this Disney favorite that’s suitable for the whole family.
We ‘witch’ you a Happy Halloween!
Sources: Cosmopolitan, Country Living and Glamour
