McCann’s Fearless Girl statue for State Street Global Advisors was the ‘the most adored’ of the 2017 Cannes Lions festival, winning four Grand Prix awards. However, the Film Lions were still the emotional center of the closing awards award show at the Palais on 24th June 2017.
“We’re looking for bravery, on the client side and the agency side,” Film jury president Pete Favat, North American chief creative officer at Deutsch, told Adweek before judging began. “I always look for the strength of the strategic idea. How did it move that brand forward? Those are the two things.”
Below, see where the Film jury netted out with the Grand Prix and its list of Golds:
Grand Prix Winner
Channel 4 – We’re the Superhumans
Agency: 4Creative London
Production Company: Blink Productions London
Gold Winners
Heineken – Jackie
Agency: Publicis Italy, Milan
Production Company: Anorak Berlin/ Independent London/ MPC Creative London/ The Playroom Post London/Grand Central Sound Studios London
Old Spice – 5 Year Plan
Agency: Wieden + Kennedy, Portland
Production Company: MJZ Los Angeles/ Exile Santa Monica/ The Mill Los Angeles/ Walker Portland/ Lime Studios Santa Monica
Nike Delhi – Da Da Ding
Agency: Wieden + Kennedy, Delhi
Production Company: Division Paris
Nike – What Are Girls Made Of?
Agency: Wieden + Kennedy, Amsterdam
Production Company: Riff Raff London/ MPC Creative London/ Wave Recording Studios Amsterdam/ MassiveMusic Amsterdam
Nike – Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)
Agency: Wieden + Kennedy, Portland
Production Company: Prettybird Culver City/ Rock Paper Scissors Los Angeles/ The Mill Los Angeles/ Barking Owl Los Angeles/ Lime Studios Santa Monica
See the other spots from the campaign here and here.
The New York Times – The Truth Is Hard To Find: Hicks/Denton (campaign)
Agency: Droga5, New York
Production Company: Chromista Los Angeles / Bonch Los Angeles
See another spot from the campaign here.
Burns & Smiles – Halloween – TV
Agency: TBWA\Paris
Production Company: TBWA\Else Boulogne-Billancourt/ TBWA\Paris
Verena International Co., Ltd. – Capture
Agency: McCann Worldgroup, Bangkok
Sandy Hook Promise – Evan
Agency: BBDO New York
Production Company: Smuggler New York
Donate Life – The World’s Biggest Asshole
Agency: The Martin Agency, Richmond
Production Company: Furlined Los Angeles/ Cut + Run Santa Monica/ The Mill Los Angeles/ Lime Studios Santa Monica/ Duotone Audio Group New York
Alliance Française De Singapour – Hollywood Rejects French Films
Agency: Ogilvy & Mather Singapore
Production Company: Joinery L.A.
Santander Bank – Beyond Money
Agency: MRM//McCann Spain, Madrid
Production Company: Oxigeno Barcelona
Mondelez – Cadbury Pre-Joy
Agency: Ogilvy & Mather Johannesburg
Production Company: Bomb Films Johannesburg
Source: ADWEEK
Akshay Kumar and Bhumi Pednekar’s Toilet: Ek Prem Katha trailer has impressed Bollywood and the critics. Akshay’s colleagues are all praises for the film. Toilet: Ek Prem Katha deals with the story of a married couple Keshav (Akshay) and Jaya (Bhumi), who go against all odds to spread awareness about sanitation in their village. They take up a battle against open defecation by building toilets.
The trailer of the Bollywood blockbuster – inspired by Prime Minister Swachh Bharat Abhiyan, has so far received over 5 million views and counting. “Super trailer Akshay. Can’t wait to watch this exceptionally relevant and entertaining film,” tweeted filmmaker Karan Johar.
Meanwhile, actor Anil Kapoor posted about by the film’s subject. “Voicing an important issue in a heartwarming & eye opening way! Kudos,” wrote Anil Kapoor, Akshay’s co-star of films like Tashan, Welcome and Bewafaa.
John Abraham, who has worked with Akshay in Garam Masala and Desi Boyz, was the first celeb to tweet about the film. “Here’s wishing all the best to my co-producers of #Parmanu @kriarj & my friend @akshaykumar on their new venture!!”
Akshay and Bhumi’s cause in the film is well-supported by Anupam Kher, who plays a pivotal role in Toilet: Ek Prem Katha. Actors Divyendu Sharma, Sudhir Pandey and Shubha Khote star as the supporting cast in Toilet: Ek Prem Katha – slated for release (across cinemas in the UAE) in August 2017.
Watch the trailer below:
Akshay Kumar movies have always ushered in large audiences in the UAE. His most recent films from 2016 – Rustom and Airlift grossed a total of 6,565,596 and 4,408,681 AED (respectively) in the UAE.
Contact a member of our Sales Team to align your brand alongside this MEGA Bollywood blockbuster – guaranteed to attract large Asian audiences.
Source: NDTV and Bollywood Hungama
Only cinema enables brands to share the big screen with Hollywood, Bollywood and other film industry stars, in pristine quality and with incredible sound, in front of an audience who aren’t skipping past the ads.
Nevertheless, cinema advertising accounts for only 0.5% of global ad spend – which is partly a perception problem. Brands see cinema advertising as lacking transparency of results, with little opportunity for targeting and personalization, and played during a pre-show that is maybe not engaging enough to get audiences in their seats to watch it.
Today, however, new technology is brining a host of opportunities to exhibitors and advertisers – opportunities for better engagement, a customer relationship that stretches beyond just the pre-show and more insight into who audiences are.
So how can exhibitors and advertisers translate these opportunities into a bigger slice of the ad spend pie?
Know Your Customer
Generally, customers arriving at the cinema are completely anonymous – exhibitors don’t know who they are or anything about them. And after the movie, well, that’s it. The audience walks out and cinemas still have no idea who they are. Without knowing the customer, it’s impossible to segment audiences, create relevant messaging, or learn anything about how campaigns perform across audience demographics.
But, technology is making it easier for exhibitors and advertisers to fill these information gaps:
Be Relevant
Making advertising relevant to the audience is key to making cinema a more attractive proposition for brands. Knowing your customer – along with digital flexibility and sophisticated advertising software, means that cinema advertising (which in the 35mm world meant the same ads played in front of every show) can now be precisely targeted, making messaging more impactful.
While the pre-show on the big screen remains the main attraction, technology is providing other opportunities to know your audience and get the right brand messaging in front of them.
Lobby screens can be programmed to automatically display audience-appropriate content. For instance, screens can automatically show trailers and posters for upcoming animations on a Saturday morning, a new beverage promotion on a Tuesday evening, and an interactive social-media wall for the Thursday-night crowd (weekend crowd).
Be Engaging
The final step: make advertising engaging. Today’s audiences want an engaging, fun experience that they can relate to. Making the pre-show more of an event, and giving audiences a reason to be there, is a great way to fill seats earlier. Interactivity, personalized content and second-screen promotions all drive audiences to the pre-show and provide more data back to the advertiser. And for exhibitors this offers new, premium branding opportunities.
Technology enables brands to create engaging experiences from the lobby through to the big screen. Whether it’s encouraging social-media interaction around a branded hashtag or second-screen advertising that sends promotions straight to a customer’s phone, advertising no longer has to be one-way.
For brands, sending information directly to customers’ phones provides a deeper relationship than traditional one-way advertising. Money-off vouchers, directions to the nearest store or calendar reminders for brand events all provide a connection in the customer’s pocket, long past the end credits.
Exhibitors too can benefit, for trailers on the big screen can trigger calendar reminders for release dates, and concession promotions can offer revenue uplift and more data on who redeems which offers.
The Result
With more customer knowledge, brands can serve more relevant targeted advertising to the most receptive audiences. And with more insight, visibility over campaign performance becomes better and more useful.
As opportunities for advertising in cinemas expand beyond just the pre-show, brands have more touch-points to engage customers throughout the cinema journey, all building up to the key moment on the big screen before the movie.
And when advertising content is innovative and engaging, it gives customers a better experience, translates favourably to the advertising brand and is more likely to generate repeat business for the cinema.
All of which adds up to huge potential for cinema advertising right now. As new technology offers opportunities to overcome old pain points – increasing transparency, personalization and engagement – cinemas looking to grow their share of the ad-spend pie should take note.
Sources – Art Alliance Media, SAWA and Film Journal
The trailer of Telugu superstar Allu Arjun’s much-anticipated film Duvvada Jagannadham aka DJ – which released on Monday June 5, has created a new record in the South Indian Film Industry – Tollywood.
Directed by Harish Shankar (Gabbar Singh and Ramayya Vasthavayya) and filmed at various locations across Abu Dhabi – including the Abu Dhabi Global Market and the Abu Dhabi National Exhibition Centre (Adnec), the romantic comedy features Allu Arjun and Pooja Hegde in lead roles and Rao Ramesh as the prime antagonist.
The scenes featuring Abu Dhabi shows the city as a sleek, sophisticated metropolis with architecturally unique buildings.
DJ has sparked a lot of expectations among the audience with its songs and promo videos. The trailer suggests that the film has all the elements to cater to the taste of Telugu movie lovers. Fans of Allu will get to see him in two different variations. One, a seemingly innocent Brahmin cook, draped in dhoti and a crisp white shirt, while in the later, the actor lives up to his onscreen title of ‘Stylish Star’ looking dapper in suits. DJ is about a Brahmin cook who falls in love with a modern girl and how the pair traverses the treacherous terrains of love. The film also promises to be an action-thriller.
The film has also set the Internet on fire. The promo video went viral amassing a combined 7.4 million views on YouTube and Facebook within 24 hours of its release. This is said to be a new record in terms of views for a South Indian film’s trailer that is only next to director SS Rajamouli’s Baahubali: The Conclusion record. Cumulative views of the Baahubali: The Conclusion trailer crossed 20 million views in 24 hours.
Watch the trailer below:
Quick fact – It has been reported that 120 members of crew and more than 40 dancers worked on DJ.
DJ, produced by Dil Raju, is scheduled for worldwide release on June 23. However, the exact date of release in the UAE is till to be confirmed.
Source: Gulf News, The Indian Express and NDTV
After making us wait for literally years in feverish anticipation, Marvel’s finally released the first Black Panther teaser trailer and it’s every bit as intense as you were hoping it would be.
As a secretive and notoriously isolationist as Wakanda has always been, nearly everybody knows about it in Marvel’s comics universe. The Black Panther trailer, though, opens with Everett K. Ross (Martin Freeman) being schooled by a captured Ulysses Klaw (Andy Serkis) about how little the world actually knows about the mysterious country.
The “textiles, shepherds, and cool outfits” that everyone seems to associate with Wakanda, Klaw laughs, are all a front hiding the truth that no one’s ever made it out of Wankanda (alive) to expose.
“Explorers have searched for it; called it El Dorado,” Klaw explains. “They looked for it in South America, but it was in Africa the whole time.”
From there, the rest of the trailer sets up some of Black Panther’s larger plot elements like the fact that the world as a whole is changing as more of Wakanda’s riches are exposed. Within Wakanda itself, T’Challa’s seemingly faced with Erik Killmonger staging an insurrection against the royal family while Queen Mother Ramonda (Angela Bassett) from those who would do her harm. Also, multiple squads of Dora Milaje are present in nearly every single shot – where they steal the show.
HERO. LEGEND. KING. Watch Marvel Studio’s Black Panther teaser trailer below:
Click here for a detailed dissection of the teaser trailer courtesy io9
Source: io9
Maudie – starring Ethan Hawke and Sally Hawkins, is the latest movie screening as part of the independent cinema initiative DIFF 365@VOX powered by du – bringing film fans the festival all year round.
The film has been screening at VOX Cinemas, Mall of the Emirates – at the dedicated theatre nine, from June 15, and will run till June 28.
Synopsis:
In Nova Scotia, Maud Lewis , who suffers from severe arthritis, is hired as a housekeeper by reclusive local fish peddler Everett Lewis . Despite her crippled hands, Maud yearns to be independent and to live away from her overprotective family, but most of all, she wants to create art. An unlikely romance blossoms between herself and Everett, as she determinedly hones her skills despite her pain, and overcomes the physical challenge of juvenile rheumatoid arthritis. She eventually rises to become one of Canada’s premier folk artists, whose paintings hang in The White House.
Trailer:
DIFF 365@VOX powered by du champion films that entertain, challenge and expand the perspectives of film fans. The initiative – launched in April 2017, will screen independent films throughout the year that might not traditionally be released across cinemas in the UAE, and celebrates talent outside of the big studio releases. The lineup includes a selection of the best films from around the world.
The next DIFF 365@VOX release will be Ali, The Goat, and Ibrahim by director Sherif El Bendary (screening from June 29 to July 12). Tickets can be purchased on the VOX Cinemas website on the week of release.
Sources: DIFF and Gulf News
A panel took to the stage at Campaign’s Media360 Challenge held earlier this month in Brighton, UK, to discuss how the digital era has transformed the way media owners have adapted.
Tom Linay, Head of Film at Digital Cinema Media UK, put forward the case for cinema, starting with a quote from Sir John Hegarty – founder of the agency Bartle Bogle Hegarty: “Great advertising and communication becomes a part of culture. Surely a brand wants to be part of culture?” Tom then moved on to elaborate and apply context to the quote.
“Cinema is great at creating cultural moments,” said Tom. “It creates moments that move people, that make you laugh, cry, recoil in horror or give you a warm fuzzy feeling. These moments transcend generations, they’re moments that people talk about when they get together. We know cinema is one of the key drivers of conversation online and it creates genuine watercooler moments.”
He then moved on to mention how his experience with cinema when growing up – including memorable trips to see E.T, Indiana Jones and Ghostbusters – have all contributed to how he sees cinema now as one of the most impactful mediums for creating emotional moments.
Tom then spoke about Spielberg, and how he had inspired him with the quote: “You walk into a theatre. You’re lifted by it… and all of us go into a kind of lock-step where the audience is just galvanised, almost hypnotised, all watching the same things, all knowing where to look at the exact same time… it’s a wonderful thing. There is nothing greater than that.”
His presentation went on to apply Spielberg’s quote to how brands can tap into the unique environment – just how Orange and EE in the UK have done in previous years as well as brands such as VW UK with its ‘See Film Differently’ indents making the brand synonymous with independent cinema.
That brought the theme up to today and how cinema is currently thriving – with admissions in the first four months of the year up 13% in the UK, the biggest number since 1971, and ad revenue up 8% in 2016, highlighting that brands are finally starting to believe in the power of the big screen.
Mediums such as Print, TV and Radio were also well represented during Campaign’s Media360 Challenge, but rest assured, the delegates left the room with a great sense of how the year is shaping up to be one of the most exciting for the cinema medium and that the big screen is a brilliant place to create iconic cultural moments through great branded creativity.
Similar to how cinema continues to thrive around the world in 2017, UAE admissions for the first four months are up by 32.3% when compared to the same time last year – 28.97% increase in January, 33.67% in February and 68.8% in April.
This trend is set to continue with an amazing line-up of movies scheduled to release over the four months ahead: The Mummy (June), Transformers: The Last Knight (June), Tubelight – Hindi (June), Despicable Me 3 (June), Spider-Man: Homecoming (July), War for the Planet of the Apes (July), Dunkirk (July), The Ring – Hindi (August), The Emoji Movie (August), Toilet: Ek Prem Katha – Hindi (August), The Hitman’s Bodyguard (August), Kingsman: The Golden Circle (September) and The Lego Ninjago Movie (September).
Here are some examples of brands using cinema as a medium for advertising and in turn, incorporating the cinema medium in its advertisement:
Persil Gel
Nivea
Samsung
Du
Remember: Cinema builds iconic brands and there is no better time than now to align your brand with the blockbusters releasing over the months ahead.
Contact a member of our Sales Team for more information on cinema advertising opportunities.
Source: Digital Cinema Media, MVM Analysis
The Scene Club and Roxy Cinemas have joined forces to champion local and independent cinema in the UAE by screening independent films every month at Roxy Cinemas – Box Park and City Walk.
These screenings will be available through complimentary subscription, and seats will be issued on a first-come, first served basis.
The inaugural film ‘Paterson’ screened at Box Park on May 23 and City Walk on May 24 – with actor Barry Henley in attendance.
‘Roxy Cinemas are lovers of film first, before being exhibitors,” said Nayla Al Khaja, filmmaker and founder of The Scene Club.
The Scene Club is a members-only initiative launched 10 years ago, which screens independent films – mostly for its paying members. “When I first spoke to Roxy Cinemas, they said, ‘we’re already members of your club, so it was an easy task,” added Al Khaja.
The collaboration will also result in Made in the UAE – a film production series that will offer insights into locally based filmmakers and talents every month. Actor-director Mohammad Ahmad will be the first person highlighted, followed by ‘Zinzana’ director Majid Al Ansari.
The episodes will be live streamed on both Roxy Cinemas and The Scene Club’s social media channels – taking viewer through tips, tricks, hacks and other technical aspects of the craft, and will target industry professionals in an effort to share knowledge and build a community.
“I don’t think we have a film industry. We have a film movement,” said Al Khaja. “We need to be consistent. We need to be persistent. Nothing moves home-grown cinema forward like the filmmakers themselves.”
The Scene Club will also fund a new Emirati production called ‘Weight’, a silent feature film.
Source: Gulf News – Tabloid
One of the most anticipated Bollywood films of the year ‘Tubelight‘ is going to be Salman Khan’s pre-Eid gift to his fans, as the historical war drama is slated for a June 22 release across cinemas in UAE, Oman and Qatar.
The film will witness the ‘Bajrangi Bhaijaan’ actor-director duo returning with yet another exciting story.
‘Tubelight’ is a historical war drama set in the 1962 Sino-Indian War. It is a story about Laxman (Salman Khan) who lives in a small picturesque town in North India with his younger brother Bharat. The two have no other family and are inseparable. However, Laxman’s world comes crashing down when war breaks out and Bharat gets drafted into the Army – leaving behind a devastated Laxman. News from the border only worsens, as tension continues to escalate. Seeing carnage around him and worried for his brother, Laxman decides he must stop this conflict and get his brother back.
The film also stars Sohail Khan, Mohammed Zeeshan Ayyub and Chinese actress Zhu Zhu.
‘Tubeligfht’ was also the first Bollywood movie to have its personal character emoji. Director Kabir Khan took to Twitter to share the news with his fans and followers.
The emoji appears when the users tweet with #TubelightKiEid, which is a mini caricature of Salman standing in attention and saluting with his brown shoes hanging around his neck.
The teaser trailer released on social media a few weeks back and as expected, it was thrilling – The Kabir Khan and Salman Khan combination on its way to become everyone’s favourite. In less than a minute, Kabir Khan showed the many facets of the film – the war background and Sohail Khan as a soldier, a love story and a goofy Salman Khan. The teaser ended with the announcement: “Yakeen tubelight ki tarah hota hai, der se jalta hai, lekin jab jalta hai to full light kar deta hai.”
Based on the teaser, ‘Tubelight’ promises to be a gripping emotional story set during an Indo-Sino War.
Filmmaker Karan Johar gave the first review of ‘Tubelight’ teaser:
This is Salman and Kabir’s third film together after 2012’s ‘Ek Tha Tiger’ and 2015’s ‘Bajrangi Bhaijaan’. Of Salman’s performance in ‘Tubelight’, Kabir Khan told news agency IANS, “Salman will be seen in a completely different way in the film ‘Tubelight’. If people have thought that Salman’s performance is special in ‘Bajrangi Bhaijaan’, then his performance in ‘Tubelight’ is five times better than it. The audience will see Salman’s better performance in ‘Tubelight’.”
Contact a member of our Sales Team to align your brand alongside this MEGA Bollywood blockbuster – guaranteed to attract large Asian audiences.
Sources: The Times of India Entertainment and NDTV
Its that time of the year again! The biggest and most prestigious festival of creativity – the Cannes Lions International Festival of Creativity, is just 3 week away.
As the official representative of Cannes Lions in the UAE, Motivate Val Morgan strives to bring you the very latest from the desks of Cannes Lions.
Full Festival schedule is now online
With hundreds of mind-opening talks and events across eight days scheduled for 2017, you’re sure to find something to inspire you. The programme is packed to the brim with creativity from all over the world. See the complete programme online now.
Even more speakers are heading to Cannes Lions 2017
Alexander Wang, Ariel Emanuel, David Lubars, Jamal Edwards and Jenny D Pham are just some of the names among this year’s astonishing line-up of speakers. They come from all over the world and they’ve all got different stories to tell, but the thing they have in common is that they’re all un-missable, and they’re all in Cannes. See who’s speaking this year.
43% of this year’s jurors are women
43% women jurors at Cannes Lions 2017 is not just a number, it’s a statement!
Famous creatives including Colleen DeCourcy and June Laffey share their views on this year’s milestone in gender equality in the Cannes Lions juries. Read what they have to say.
Welcome to the truly international Festival of creativity
The complete 2017 Cannes Lions juries are now online. A hand-picked selection of the industry’s brightest minds, and together they represent the combined wisdom and experience of 390 creative experts from 50 countries. See who’s judging at Cannes Lions 2017.
This year’s Cannes Lions Festival will run from 17-24 June.
Further information can be found at www.canneslions.com
Stay tuned for more updates over the weeks ahead!
Source: Cannes Lions
