Motivate and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity, hosted the 15th UAE Young Lions Print Competition on 29th April 2017 at Motivate Offices in Dubai Media City. The Judging and Awards Ceremony took place on 1st May 2017 with the announcement of winners at In5 Media Innovation Centre in Dubai Production City.
A jury panel comprising Executive Creative Directors and Creative Directors from Dubai’s leading advertising agencies (Creative Club) selected Sarah Guessoum (Art Director) and Anika Marya (Copywriter) from Saatchi & Saatchi Dubai as the Gold winners of this year’s competition. The wining team was selected from 17 participating teams, and will be flown on an all-expense paid trip to Cannes to represent the UAE at the International Young Lions Print Competition.
Victor Farias (Art Director) and Felipe Menezes (Copywriter) from Leo Burnett came in second to win Silver, while Pedro Velasquez (Art Director) and Leonardo Konjedic (Copywriter) from TBWA\RAAD bagged Bronze.
Other participating agencies at this year’s competition included: James Rammal Advertising, DDB Dubai, FP7, JWT, Mullenlowe MENA, Impact Proximity, AGA ADK Advertising & Marketing, Service Plan Middle East, Y&R Dubai, Memac Ogilvy Dubai, Havas Worldwide, Publicis Middle East and Impact BBDO Abu Dhabi.
Komal Bedi Sohal, Chief Creative Officer, Saatchi & Saatchi, said “Firstly, I want to thank Motivate and Motivate Val Morgan for the incredible opportunity given to the young talent in the region. We at Saatchi & Saatchi Dubai are very excited and proud of our young talent, Anika and Sarah, for winning the UAE Young Lions Print Competition. We are confident they will do the region proud and wish them all our best.”
This year’s ‘Creative Club’ comprised:
Manzil was this year’s partner non-profit organization. Manzil provides a professional learning environment for persons with disabilities – nurturing their potential and developing the requisite self-help, social, educational and vocational skills that are required to function in society.
Ian Fairservice, Managing Partner, Motivate Group, said “We continue to be extremely impressed with the work produced by the UAE’s young creative professionals. This is the 15th year we have run the region’s Young Lions Competition and once again, we are pleased to be able to give them the opportunity to compete for a place to represent the UAE in Cannes. This year we had 17 teams participate in the print category, working in a similar environment to which the International Young Lions Print Competition is held. With the talent shown on the day, I’m sure the region will be well represented in France.”
This year’s UAE Young Lions Print Competition was held in association with our long-standing partner, Dubai Media City, and was supported by Getty Images and Xerox.
Speaking to the UAE Young Lions’ audience last week, Majed Al Suwaidi, Managing Director, Dubai Media City, said “We are happy to be partnering with the UAE Young Lions and would like to congratulate the winners here at in5 Media. The competition is globally recognized as a forum of excellence, an international platform for young talent to excel. The event attracted a rich array of thought-provoking and inspiring contributions. Dubai Media City is therefore proud to support the creative community in Dubai and beyond, enabling them to showcase their creative work on an international stage in Cannes.”
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. It offers seven days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 64th Cannes Lions International Festival of Creativity will run from 17th to 24th June 2017 in Cannes, France.
Congratulations to the winners and a job well done to all 17 team that participated in this year’s competition. We look forward to receiving many more registrations next year round.
Each year, Motivate and Motivate Val Morgan, the official UAE representative of the Cannes Lions International Festival of Creativity, nominates one student to attend the Roger Hatchuel Academy – which runs under the auspices of the Cannes Lions International Festival of Creativity.
This year, Asem Askar – an alumna of American University of Dubai (AUD) who holds a Bachelor of Fine Arts in Visual Communication (Majoring in Advertising), has been selected to represent the UAE at the prestigious Academy, which will be held in Cannes, France, from June 17th to 24th 2017.
The Roger Hatchuel Academy allows a select group of international students of advertising, communications and other creative disciplines to interact, see the best work in advertising from across the globe, and learn from inspirational industry leaders – to help them become great advertising professionals of the future.
Students of the Roger Hatchuel Academy follow an intensive five-day schedule during the Cannes Lions International Festival of Creativity, under the guidance of course tutor Clive Challis, Head of the Advertising Course at Central Saint Martins, London. The program combines classroom sessions and a selection of official Festival content. Previous guest lecturers have included Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim Stengel, Michael Conrad and Tham Khai Meng.
Commenting on being selected, Asem stated, “It is a privilege to see the efforts I invested into my academics, pay off in such grand style. AUD has provided me with the freedom for creative solutions and has trained me in the technicality of their executions. With this foundation, I feel confident to join this year’s selection of students for the Roger Hatchuel Academy in Cannes, and contribute to the exchange of knowledge on a widely international level. It is truly an honour to represent the UAE’s young generation of advertising and marketing communication thinkers. Last but not least, I am so very grateful to Professor Dina Faour from AUD, who constantly encouraged me to aim high. I look forward to fuel up on the energy at the Cannes Lions Festival and bring it back to Dubai, where I will commence my professional work.”
Dina Faour, Academic Coordinator and Associate Professor of Advertising, AUD, said, “We at AUD are certainly proud of our Advertising student, Asem Askar. An exciting learning opportunity awaits this young lady, at the Roger Hatchuel Academy and the whole of Cannes Lions 2017, a festival packed with creativity, inspiration and pure passion. We are so thankful to Motivate and Motivate Val Morgan for always selecting the best candidates and for supporting the youth in their search for innovation.”
Motivate and Motivate Val Morgan wish Asem Askar the best of luck in Cannes and we hope her enrollment in this academy would create a positive impact in her life – to reach greater heights as an advertising professional.
ATTENTION valued Advertisers of Motivate Val Morgan!
We’ve got exclusive cinema advertising offers across UAE, Oman and Qatar during the holy month of Ramadan 2017.
UAE
VOX Cinemas Offer – Pay for 2 weeks and play your ad for the full month of Ramadan
Oman
VOX Cinemas Offer – Pay for 1 week and get 4 weeks exposure
City Cinemas Offer – Pay for 1 week and get 4 weeks exposure
Full Circuit Offer – Pay for 1 week and get 4 weeks exposure
Qatar
VOX Cinemas Offer – Pay for 1 week and get 4 weeks exposure (inclusive of production and quality check)
Contact a member of our Sales Team for more information.
The CAC (local Trade body in the US and a member of SAWA), have generously supplied the below presentations that was delivered in the US recently to the US Cinema Advertising Companies. The source; The Video Advertising Bureau (VAB), an advocacy group dedicated to providing the most current media insights on the expanding world of premium, multiscreen video content, released this comprehensive report on the power of cinema advertising. Below are the highlights:
Cinema: A Force Awakened
It is a period of heavy disruption and device proliferation across the nation with mass fragmentation permeating every corner of the video ecosystem. With in this challenging landscape, a bright star shines – CINEMA. Increased attendance and record box office sales at cinemas’ is the result of POWERFUL STORYTELLING and the desire for consumers’ to temporarily unplug, relax and share experiences with friends and family.
While advertisers pursue elusive MILLENNIALS across devices within this new world order, this group can easily be found – undistracted, attentive and engaged – at the local cinemas, which has become the new living room away from the home.
Beyond just Millennials, advertisers have been flocking to cinemas to further engage captive, desirable audiences, and the powerful force of cinema advertising has made it hard for consumers to resist taking ACTION after seeing an advertisers’ message on the BIG SCREEN.
According to the VAB, Cinema delivers undistracted, attentive, and engaged Millennials; is a powerful storytelling tool; and has a high ROI. Additional highlights of the recently released document include:
1. In 2016 U.S. Box Office Revenue and Attendance were record breaking
2. Additional records in the biz included:
3. In 2016, Box Office Revenues are more equitably divided across all four quarters than they were 15 years ago (20%, 25%, 26%, 29% vs. 17%, 29%, 21%, 32%).
4. Gen Z and Millennials make up a greater portion of the audience than the internet.
5. Movies are the Most Popular “Away from Home” activity (Source: GfK MRI Doublebase 2016)
6. According to GfK MRI 2016, the Heavy Movie-Going Audience comprise of Young, Multicultural, Affluent, Educated and Professional Urban/Suburbanites
7. Heavy moviegoers are more likely to be energetic Millennials that engage in a variety of activities beyond their devices and also families that seek out memorable bonding experiences. Because of this, moviegoers are a more attractive audience for top advertiser categories than heavy internet users. (Source GfK 2016 MRI Doublebase)
8. Cinema Advertising Revenues have shown consistent growth over the last 10 years. (Source: SNL Kagan, July 2016)
9. Many Primary Cinema Advertisers see their monthly website traffic increase when they’re Active on the Big Screen (Source: comScore mediametrix multiplatform media trend)
10. Cinema and TV complement each other, and together, drive consumers to advertisers’ websites (Source: comScore)
For further details, checkout the deck at: http://www.thevab.com/wp-content/uploads/2017/03/Lights-Camera-Call-To-Action-Final.pdf
Sources: SAWA, The Video Advertising Bureau
Johnson & Johnson baby products booked one of the busiest weekends of this year by effectively targeting Asian audiences during the release of ‘Baahubali 2: The Conclusion‘.
The foyer areas of VOX Cinemas City Centre Deira and Burjuman were booked and featured a foyer stand for a period of 3 days (27th to 29th April). Promoters were hired to approach cinemagoers, provide a consultation and recommend the most suitable baby products – baby oil, shampoo, lotion and powder, for their babies.
The theme of the foyer stand was – ‘For Every Little Wonder’.
Based on the success of the activation at both VOX locations, the client went on to book a second week (4th to 6th May) at City Centre Deira and City Centre Shindagha.
As part of the activation, the client also distributed free product samples.
In addition to foyer stands, Motivate Val Morgan offers a host of other cinema promotion activities – across locations, to compliment and support on-screen advertising, ranging from:
Want to know more on how off-screen cinema advertising could help move your brand closer to its target audience? Contact a member of our Sales Team.
The fantasy epic is breaking worldwide box office records, and is now the highest grossing Indian movie release.
If you’ve been to the movies recently you might have glimpsed an unfamiliar name (to some) alongside the latest from Tom Hanks (The Circle), Chris Pratt (Guardians of the Galaxy Vol. 2), Charlie Hunnam (The Lost City of Z), Disney’s Belle (Beauty And The Beast), and Scarlett Johansson as Major (Ghost In The Shell).
Unlike any Indian film you’ve ever seen, ‘Baahubali 2‘ is a rousing piece of fantasy fiction set in an ancient kingdom – with extravagant locations. The battle sequences are convincingly bloody and the special effects are so ambitious. There are muscled heroes, winsome heroines and plenty of dance numbers – all hallmarks of Bollywood. It is also important to note that the movie is the most expensive Indian film to ever be made – with a production budget of $40 million USD.
Nevertheless, Baahubali isn’t a product of the mainstream, Hindi-language film industry based in the coastal city of Mumbai. Instead, it was produced in the southern metropolis of Hyderabad, which has its own massive movie industry in the Telugu language.
Few vernacular films have transcended their regional origins to become hits across Indian – a land of 1.3 billion people, with sharp regional language and cultural differences.
When the original Baahubali was released in India, it was dubbed into Hindi with a cast unknown to most Indians. Yet the franchise has managed to unite a fragmented Indian movie-going population in India and overseas.
Director’s S. S. Rajamouli’s Baahubali franchise has more in common with ensemble epics like ‘300‘ or ‘Lord of the Rings‘ films. Crew members have said that one reason the sequel has succeeded is because much of its reported production budget – lavish by Indian standards- was pumped into special effects and not stars.
The sword-and-armour epic ‘Baahubali 2: The Conclusion‘ doesn’t exactly have Hollywood’s pedigree. Nevertheless, it debuted in the US as the third top box-office draw, making nearly $13 million (Dh47.7 million) – outdoing Hank’s ‘The Circle‘, despite playing in barely 400 theatres. In the US – where Telugu films draw hard-core fans among the southern Indian diaspora for one or two days, ‘Baahubali 2‘ continued to draw viewers to both the original and Hindi versions – many paying top dollars for IMAX screenings.
In Australia, the movie is presently the biggest Bollywood opening of all time with $1.4 million – double the previous title-holder (Aamir Khan’s ‘Dangal‘).
The movie released across cinemas in the UAE in four languages – Tamil, Hindi, Telugu and Malayalam. In the first week of release, ‘Baahubali 2‘ secured the 1st (Tamil), 2nd (Hindi) and 5th (Telugu) spot on UAE’s Top 10 Movies Chart. In the 2nd week of release, the movie continued to sit high up on UAE’s Top 10 Movies Chart – securing the 2nd (Tamil), 3rd (Hindi), 6th (Malayalam) and 7th (Telugu) spot.
Motivate Val Morgan had a number of advertisers following ‘Baahubali 2: The Conclusion‘ – targeting Asian audiences, across UAE cinema locations of VOX Cinemas, Oscar Cinemas, Reel Cinemas and Cine Royal Cinema:
Is your target audience Asian audiences? Missed out on advertising alongside ‘Baahubali 2‘?
Contact a member of our Sales Team for more information on upcoming Asian language movie releases.
Sources: Gulf news, Val Morgan Australia, MVM Campaign Stats.
Struggling to deliver campaign objectives and need a quick and easy solution?
Why not consider cinema advertising?
Cinema campaigns deliver:
Here are five reasons to extend media budgets to include cinema.
It’s not too late to align your brand with some of the huge movie titles releasing in Q2 of 2017.
Forecasted audience admissions for:
Check out the trailers at our Trailer Park.
Contact a member of our Sales Team to lock in your campaigns today!
The most anticipated event for young creative in the UAE – 30 years of age or younger, is just around the corner.
This year’s UAE Young Lions Print Competition will be hosted by Motivate and Motivate Val Morgan – the official representative of the Cannes Lions International Festival of Creativity in the UAE, in association with Dubai Media City and supported by Getty Images and Xerox.
15 teams (comprising of a copywriter and art director) from creative agencies based in the UAE will participate in this year’s competition, which will be held on Saturday 29th April 2017 from 9am to 7pm at Motivate Offices – Media One Hotel, Dubai Media City.
Participating teams will have 9 hours to read through a brief from a Charity/NGO based in the UAE – who will be revealed on the day of the competition, strategize and execute 2 Print ads. The creation of 2 Print ads give teams two attempts at impressing the judges in order to win this year’s UAE Young Lions Print Competition.
Judging and Awards Ceremony will take place on Monday 1st May 2017 from 5pm to 7pm at in5 Media Innovation Centre in Dubai Production City.
The GOLD winning team will be flown to Cannes on an all-expense paid trip to represent the UAE at the International Young Lions Print Competition.
Thank you to all creative agencies that registered this year. We look forward to a great competition ahead – Good luck to all participants!
Please Note: Participants will receive an email from us on Wednesday 26th April 2017 – outlining event details.
Doha Festival City (DFC) – the $1.8 billion mall in Qatar, officially opened its doors to the public on 5th April 2017. The mall features more than 550 local and international brands (including Qatar‘s first Harvey Nichols and ACE Hardware) and 85 dining options.
DFC is also set to feature an outdoor exercise area with five-a-side football pitches and basketball courts and an entertainment centre with four theme parks: gaming themed Angry Birds World, indoor snow park Snow Dunes, ‘edutainment’ park Juniverse and digital experience Virtuocity – all scheduled to open soon.
The mall will also witness VOX Cinemas making its Qatar debut on Wednesday 26th April 2017. The 18-screen state-of-the-art cinema will feature experiences such as: 4DX (Qatar’s first), ThEATre by Rhodes, Kids and Max (the mega screen experience).
“VOX Cinemas will set a new standard of premium entertainment and offer the Qatari market the latest technologies to bring them a highly compelling, world class, movie-going experience unmatched by any cinema operator in this market,” said Kareem M Shamma, CEO of BASREC, the joint venture behind Doha Festival City.
Cameron Mitchell, CEO, VOX Cinemas, added: ” We are delighted to bring to the city of Doha our state of the art cinema technology, exciting concepts and of course our luxurious premium cinema experience which altogether we are confident will delight and surprise the residents of Qatar.”
Motivate Val Morgan will be the official cinema advertising partner of VOX Cinemas Doha Festival City.
Please Note: Pictures of the cinema to follow upon its opening.
Contact us for cinema advertising opportunities at Doha Festival City.
Sources: Gulf Business, Arabian Business and Doha News
Desert Stallion – the flagship brand of the house of Clint Wilfred and Sons (CWS), is a premium Belgian non-alcoholic malt beverage. Tastefully brewed for its crisp taste, it comes in 4 refreshing natural flavours: Original, Lemon, Pineapple and Apple – chivalry in a 330ml bottle.
As part of the Desert Stallion product launch, CWS booked sampling sessions over the weekend of 13th – 15th April 2017 through Motivate Val Morgan at two leading cinema locations in Dubai – VOX Cinemas (Mall of the Emirates) and Reel Cinemas (The Dubai Mall).
Desert Stallion bottles were placed in the cup-holders of seats – prior to selected sessions of The Fate of The Furious at VOX Cinemas Mall of the Emirates and Reel Cinemas The Dubai Mall. A flyer was hung on each bottle that read – “Twist the cap and enjoy the movie with Desert Stallion.”
Between 20-25 promoters representing CWS were present at each mall to handle the logistics of the sampling activity.
In addition to the sampling activity, CWS also booked an on-screen advertisement – following the movie The Fate of The Furious from 13th April to 10th May 2017 at the following cinema locations:
The advertisement promoting the non-alcoholic beverage delivered the message – Fuel your engines with Desert Stallion and was accompanied with the hashtag #DoDrinkAndDrive. The advertisement also unveiled an offer to claim 20% off at the CWS online store (www.cwsons.ae) when using code FURIOUS STALLION.
Got a product launch in mind for your brand? Why not promote it in cinema?
Contact a member of our Sales Team for more information on cinema sampling activations.
Source: Clint Wilfred & Sons
