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Spine Chilling Movies to Watch in the Lead-Up to Halloween

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October 1, 2024

Spine Chilling Movies to Watch in the Lead-Up to Halloween

Halloween is just around the corner, and what better way to get into the spooky spirit than by watching a chilling horror movie? This Halloween, there's an exciting mix of...

A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

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by Athira Anilkumar

October 1, 2024

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A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

In a dazzling display of cinematic fervor, Saudi Arabia's box office has witnessed an unprecedented surge as September draws to a close. The confluence of World Cinema Day (September 20-23)...

From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

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by Athira Anilkumar

September 17, 2024

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From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

Two years since its launch, Motivate Val Morgan’s cinema advertising platforms, CinePlan and CineMeasure, have set a new industry benchmark by providing advertisers with an unmatched ability to plan, execute,...

Saudi Box Office Hits 8.5M Ticket Sales as Global Box Office Surges to US$21B in 2024

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by Sahal Valliyot

September 17, 2024

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Saudi Box Office Hits 8.5M Ticket Sales as Global Box Office Surges to US$21B in 2024

Saudi Arabia's film industry is experiencing significant growth, marking a new era in the Kingdom's entertainment sector. According to Prince Badr Bin Abdullah, the Minister of Culture, Saudi box office...

Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

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by Athira Anilkumar

September 17, 2024

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Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

Eva Cosmetics, in partnership with BellCom Media Platforms and Motivate Val Morgan, recently launched an offscreen activation in Egypt, bringing their products directly to cinema audiences. The campaign took place...

‘It Ends With Us’ Draws Female Audiences to Cinemas

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by Sahal Valliyot

September 2, 2024

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‘It Ends With Us’ Draws Female Audiences to Cinemas

It Ends With Us, starring Blake Lively and directed by Justin Baldoni, has also made significant waves in the region's cinema landscape, marking a cultural moment for female audiences in...

Everything You Need to Know About Gladiator II

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by Athira Anilkumar

September 2, 2024

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Everything You Need to Know About Gladiator II

Twenty-four years after the Oscar-winning original, 'Gladiator II' is set to make its long-awaited debut this November. Paul Mescal stars as a grown-up Lucius, nephew of the fallen Emperor Commodus....

Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

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by Sahal Valliyot

August 20, 2024

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Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

Nestlé Middle East, in partnership with Zenith ME and Motivate Val Morgan (MVM), launched a cinema campaign to promote the latest ‘Minion Edition Cereals’ across the UAE and KSA, starting...

Posted in Featured

by Athira Anilkumar

August 20, 2024

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How Cinema Advertising Boosts Every Key Brand Metric

Cinema advertising has long reigned as a powerful medium for enhancing key brand metrics, due to its ability to reach a deeply engaged audience in an immersive setting. A growing...

Everything You Need to Know About Joker: Folie à Deux

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by Athira Anilkumar

August 5, 2024

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Everything You Need to Know About Joker: Folie à Deux

Joaquin Phoenix returns to his iconic role as the Joker in Joker: Folie à Deux. The film's title, French for "madness of two," describes a shared delusional disorder. This psychological...

Spine Chilling Movies to Watch in the Lead-Up to Halloween

A September to Remember: Saudi Cinema Industry Soars Amid Saudi National Day

From Insights to Impact: How CinePlan and CineMeasure Transformed Advertisers’ Strategies

Saudi Box Office Hits 8.5M Ticket Sales as Global Box Office Surges to US$21B in 2024

Eva Cosmetics Engages Moviegoers with Sampling Activity in Egypt

‘It Ends With Us’ Draws Female Audiences to Cinemas

Everything You Need to Know About Gladiator II

Nestlé Launches Minions-Themed Cinema Campaign for Nesquik

How Cinema Advertising Boosts Every Key Brand Metric

Everything You Need to Know About Joker: Folie à Deux

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