Galaxy embarked on a mission to convey its generosity to cinema audiences, establishing itself as a brand that embodies the essence of giving and sharing. The campaign aimed to achieve two objectives:
To achieve this, Galaxy conducted in-cinema sampling in select KSA cinemas and utilized on-screen commercials to promote the message of sharing during the holy month.
Galaxy faced budget constraints and sought a cost-effective strategy to augment its in-cinema sampling with efficient on-screen advertising. The solution was the ‘By Admissions’ route of CinePlan, enabling precise audience targeting at sampling locations for maximum outreach.