Motivate Val Morgan introduces the #LongLiveCinema Series

It’s been a testing time for the film industry. However, slowly but surely, things are starting to take a turn in a positive direction with more cinemas around the world starting to welcome back audiences.

While studios are yet to confirm final release dates for blockbusters scheduled to hit the big screen later this year, the magic of the cinema experience – an amalgamation of the latest content and a favorite social event, is still worth believing in. The show must go on and will go on, in due time and with proper safety protocols in place.

We at Motivate Val Morgan don’t just sell cinema advertising, we are passionate about cinema and all elements of the medium. Cinema is in our DNA! We believe that cinema – regardless of the threat presented by COVID-19 due to the social nature of the medium, will once again be at the forefront of the entertainment industry. Until then, we must remain patient.

With this in mind, we launched the Motivate Val Morgan #LongLiveCinema Series, featuring articles from our team members across departments, who share their thoughts about the effect of COVID-19 on cinema, and how the industry and our business will look post-pandemic.

The campaign features 11 episodes, with a new episode dropping every three days:

Episode 1:

Click here to read the full article from Episode 1 featuring Dumindrini Ratnayake

Episode 2:

Click here to read the full article from Episode 2 featuring Sahal Valliyot

Episode 3:

Click here to read the full article from Episode 3 featuring Zailon Kasif Deen

Episode 4:

Click here to read the full article from Episode 4 featuring Pavan Deshpande

Episode 5:

Click here to read the full article from Episode 5 featuring Zeeshan Siraj

Episode 6:

Click here to read the full article from Episode 6 featuring Ritika Bhatnagar

Episode 7:

Click here to read the full article from Episode 7 featuring Syed Imran

Episode 8:

Click here to read the full article from Episode 8 featuring Rawad Bou Ammar

Episode 9:

Click here to read the full article from Episode 9 featuring Vishal John

Episode 10:

Click here to read the full article from Episode 10 featuring Hisham Ashour

Episode 11:

Click here to read the full article from Episode 11 featuring Dhanna Cortez