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Showmanship and Salesmanship: Why Cinema is Key to Long-Term Brand Growth

Showmanship and Salesmanship: Why Cinema is Key to Long-Term Brand Growth

April 29, 2025

A recent WARC article discusses a conversation featuring advertising legend Sir John Hegarty on The Multiplier Effect report – produced […]

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Cannes Lions 2025 – Jury

Cannes Lions Announces 2025 Awarding Jury Members from the UAE

April 27, 2025

Sixteen UAE jury members will collaborate closely with awarding jurors from across the globe to recognize and honor outstanding creative […]

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VOX 2025 Cinema Updates

VOX Cinemas Brings the World’s Most Innovative IMAX Experience to Mall of the Emirates

April 25, 2025

VOX Cinemas has raised the bar for premium cinema experiences with the launch of the world’s most innovative IMAX® theatre […]

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Brad Pitt Wearing a Helmet

Everything You Need to Know About F1

April 25, 2025

Hollywood’s leading man teams up with a real-life racing legend to deliver a F1 movie that’s as fast and furious […]

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Eid al-Fitr 2025 Cinema Boom Sets Stage for Record-Breaking Summer Season

April 15, 2025

Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan, discusses how the record-breaking Eid al-Fitr cinema attendance signals an exceptional […]

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Cinema Con Article Motivate Val Morgan

Must-See Trailers Unveiled at CinemaCon 2025

April 14, 2025

CinemaCon 2025, held from March 31 to April 3 at Caesars Palace in Las Vegas, once again brought together the […]

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Cinema-Advertising

Cinema Still Dominates the Most Anticipated Viewing Moments for Moviegoers and Streamers Alike – Study

March 18, 2025

Moviegoers as well as frequent streamers still prefer the theatrical movie experience over streaming for highly anticipated films   The […]

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Roger Hatchuel 2025 Student for the UAE

Asmaa Nowbandi to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2025

March 17, 2025

Asmaa Nowbandi from AUD selected as the UAE representative for the 2025 Cannes Lions Roger Hatchuel Academy   The Roger […]

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A Minecraft Movie - Feature Image

Everything You Need to Know About A Minecraft Movie

March 4, 2025

The countdown has begun! A Minecraft Movie, based on the world-famous video game, is finally hitting the big screen. After […]

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Cannes Lions 2025 ‘See It Be It’ Participants Announced

March 4, 2025

Cannes Lions has announced the 20 participants taking part in the 2025 See It Be It programme, representing 14 markets […]

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Infinity Clinic Pharma Egypt Feature Image

Infinity Clinic Pharma Engages Moviegoers with Offscreen Activation in Egypt

February 18, 2025

Infinity Clinic Pharma, in collaboration with Motivate Val Morgan, executed an interactive offscreen activation campaign at Vox Cinemas, City Center […]

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Super Bowl 2025

Latest Trailers that Aired During the Super Bowl 2025

February 18, 2025

Super Bowl LIX, held on February 9, 2025 at Caesars Superdome in New Orleans, was a remarkable convergence of sports, […]

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