Christmas shopping in the GCC follows global trends across seven phases, where emotion matters more than price. Christmas may […]
Christmas shopping in the GCC follows global trends across seven phases, where emotion matters more than price. Christmas may […]
The Avatar Fire and Ash cast brings back the Sully family, introduces the Ash People, and expands Pandora with powerful […]
Mridula George has joined Motivate Val Morgan as our new Marketing Assistant, bringing with her a Master’s degree in International […]
Muvi Cinemas, Saudi Arabia’s homegrown cinema brand, has officially opened its twenty-third location at Hayat Mall in Riyadh. This milestone […]
Saiyaara GCC Box Office earnings have reached AED 5.8M in the UAE and USD 3.6M across the region, powered […]
Saudi Box Office Summer 2025 admissions rose 29.94% to 6.3 million between May and early August, with strong performances from […]
Pandora Will Never Be the Same Pandora is shifting. The balance that once held its world together is cracking — […]
New neuroscience research reveals why cinema advertising creates deeper, more lasting consumer connections than other platforms In today’s fragmented […]
The Jeep Campaign UAE and Saudi Arabia was strategically designed to capitalize on both countries’ unique market dynamics: UAE’s diverse, […]
Dr. Nelson-Field’s thorough analysis reveals that only 9% of ads on extremely dull media advertising formats successfully engage audiences […]
Why Edgar Wright’s dystopian thriller ‘The Running Man’ could be the perfect post-summer blockbuster for theaters Action has long been […]
With stunning scenes filmed in Abu Dhabi, F1: The Movie Middle East box office numbers are soaring—much like the sport’s growing […]
