Featured News

Mridula George Ice Breaker Interview

Meet Our Latest Team Member

September 1, 2025

Mridula George has joined Motivate Val Morgan as our new Marketing Assistant, bringing with her a Master’s degree in International […]

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Muvi Cinemas Hayat Mall exterior entrance in Riyadh

Muvi Cinemas Opens New Location at Hayat Mall, Riyadh

September 1, 2025

Muvi Cinemas, Saudi Arabia’s homegrown cinema brand, has officially opened its twenty-third location at Hayat Mall in Riyadh. This milestone […]

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Hindi Movie Saiyaara GCC Box Office Perfomance

Bollywood Movie Saiyaara Creates a Cultural Moment Across the GCC

August 15, 2025

  Saiyaara GCC Box Office earnings have reached AED 5.8M in the UAE and USD 3.6M across the region, powered […]

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Saudi Box Office 2025

Saudi Box Office: Arabic Cinema Gains Ground as Market Delivers Record Summer Performance

August 15, 2025

Saudi Box Office Summer 2025 admissions rose 29.94% to 6.3 million between May and early August, with strong performances from […]

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Cover posters of Avatar FIre and Ash and Conjuring - The Last Rites

Trailer Drop: The Avatar: Fire and Ash & The Conjuring: Last Rites

August 4, 2025

Pandora Will Never Be the Same Pandora is shifting. The balance that once held its world together is cracking — […]

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Cinema Audience Watching Movie in a Thetre

Memory Building: The Neuroscience Case for Cinema

August 1, 2025

New neuroscience research reveals why cinema advertising creates deeper, more lasting consumer connections than other platforms   In today’s fragmented […]

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jeep launches cinema campaign in UAE and Saudi Arabia

Jeep Unveils the Most ‘Dino-Packed’ Cinema Ad Ever

July 21, 2025

The Jeep Campaign UAE and Saudi Arabia was strategically designed to capitalize on both countries’ unique market dynamics: UAE’s diverse, […]

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Dr. Karen Nelson-Feeld

Cinema: The Antidote to Dull Media in an Attention-Starved World – Study

July 7, 2025

Dr. Nelson-Field’s thorough analysis reveals that only 9% of ads on extremely dull media advertising formats successfully engage audiences   […]

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The Running Man Movie Poster

The Running Man: Why This Dystopian Thriller Has Hollywood Buzzing

July 7, 2025

Why Edgar Wright’s dystopian thriller ‘The Running Man’ could be the perfect post-summer blockbuster for theaters Action has long been […]

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F1 UAE Box Ofiice

F1: The Movie Accelerates to Record-Breaking Success

June 30, 2025

With stunning scenes filmed in Abu Dhabi, F1: The Movie Middle East box office numbers are soaring—much like the sport’s growing […]

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Cannes Lions 2025 UAE

UAE Secures 16 Lions at the 2025 Cannes Lions International Festival of Creativity

June 30, 2025

The 72nd Cannes Lions International Festival of Creativity concluded on June 20, 2025, with the UAE securing an impressive 16 […]

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Whats after Superman 2025

The New DC Universe: 9 Confirmed Films from Gunn’s Slate

June 30, 2025

DC’s Superman is one of the most anticipated movies of 2025, and with just days to its worldwide release, brands […]

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