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The New White Paper by WARC – Anatomy of Effectiveness

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by Dumindrini Ratnayake

July 15, 2019

The New White Paper by WARC – Anatomy of Effectiveness

WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019 The white paper for brand marketers and advertising agencies alike, highlights...

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MESH Experience | SAWA | Cinema – A Superhero Medium

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by Dumindrini Ratnayake

April 8, 2019

MESH Experience | SAWA | Cinema – A Superhero Medium

How would you describe advertising of this day and age in one word? Overwhelming? Over a hundred years ago, marketeers could choose to communicate messages through two main mediums –...

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Cinema 360: Audience, Advertising and Movies

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by Dumindrini Ratnayake

September 28, 2017

Cinema 360: Audience, Advertising and Movies

Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to decipher movie-going...

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