Eid al-Adha | Cinema Ads | 2024

The region embraced the joy of Eid al-Adha with an extended holiday break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.

From thrilling adventures such as Inside Out 2, Bad Boys: Ride or Die, Watchers, Furiosa: A Mad Max Saga, Kingdom of the Planet of the Apes along with other exciting releases such as Welad Rizk 3 (Arabic), El La3eb Ma3 El 3iyal (Arabic) and more, the big screen served as a dynamic platform for brands to engage with captive audiences.

Here are the ads that lit up the big screen during the joyous celebration of Eid al-Adha.

 

Cadillac XT4 – FTM Inside Out 2

Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi

 

Abu Dhabi Public Health Centre (ADPHC) – FTM Kids/Animation

Country: UAE
Operator(s): VOX, Royal & CinemaCity

 

Parkville Shaan – FTM Welad Rizk 3

Country: Egypt
Operator(s): VOX Cinemas

 

Audio Technology – FTM Welad Rizk 3

Country: Egypt
Operator(s): VOX Cinemas

 

Bazooka Fried Chicken

Country: Egypt
Operator(s): VOX Cinemas

 

Garnier Color Natural

Country: Egypt
Operator(s): VOX Cinemas

 

Burger King

Country: Egypt
Operator(s): VOX locations

 

Hardees

Country: Egypt
Operator(s): VOX Cinemas

 

KFC

Country: Egypt
Operator(s): VOX Cinemas

 

Krispy Kreme

Country: Egypt
Operator(s): VOX Cinemas

 

Maybelline

Country: Egypt
Operator(s): VOX Cinemas

 

Pizza Hut

Country: Egypt
Operator(s): VOX Cinemas

 

Jazeera Airways

Country: Kuwait
Operator(s): VOX Cinemas

 

ENBD x VOX Cinemas

Country: UAE
Operator(s): VOX Cinemas

 

YAS Island Abu Dhabi

Country: UAE, KSA & KWT
Operator(s): VOX, Reel, AMC & Muvi

 

Al Rajhi Capital

Country: KSA
Operator(s): VOX, AMC & Muvi

 

Banque Saudi Fransi

Country: KSA
Operator(s): VOX

 

P&G Always

Country: KSA
Operator(s): VOX, AMC & Muvi

 

Tabby 

Country: KSA
Operator(s): VOX

 

Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.

 

 

 

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Eid al-Fitr 2024 Cinema Campaigns

Reel Cinemas Opens at Marassi Galleria in Bahrain

With the opening of Marassi in Bahrain, Reel Cinemas now operates in three countries: the UAE, KSA, and Bahrain

 

Reel Cinemas has opened its first venue in Bahrain at Marassi Galleria – a premier beachfront mega mall in Manama – in collaboration between Eagle Hills.

 

Reel Marassi Galleria – Bahrain features seven state-of-the-art cinema screens, including an IMAX with Laser screen and two Platinum Experience Screens. Cinema enthusiasts can also enjoy a specially crafted 5-star food and beverage menu, offering a unique blend of entertainment and dining.

 

Reel Bahrain Location

 

Mr. Ahmad Al Matrooshi, Emaar Properties PJSC, said, “After witnessing the success of our cinemas across the UAE, Emaar is excited to bring the iconic Reel Cinemas experience to the Bahraini market. With this latest addition to Emaar Entertainment’s diverse portfolio of offerings across the region, Reel Cinemas will provide a unique movie-going experience to suit all needs, in line with our commitment to developing popular attractions across the MENA region, and we are confident that it will become a popular destination for residents and tourists alike.”

 

Since its opening, Marassi Galleria has quickly become the center of attention, offering a plethora of entertainment options including shopping, dining, and leisure activities alongside its vibrant cinema.

 

Motivate Val Morgan, Reel Cinemas’ exclusive cinema advertising partner, proudly welcomes our latest addition and the first Reel Cinemas location in Bahrain to our circuit.

 

Contact us to advertise at Reel Marassi Galleria – Bahrain.

 

 

Source: Marassi Al Bahrain

Why Media Quality and Attention Will Take Spotlight in 2024 and Beyond

According to a report by WARC Media, global advertising spend is poised for significant growth in 2024, potentially doubling compared to previous years and exceeding $1 trillion for the first time. This surge is largely attributed to the widespread adoption of AI in advertising strategies, with major players like Amazon and Google heavily investing in AI-based advertising solutions to drive substantial revenue growth in the future.

Paul Stringer, an expert at WARC, highlights that while AI has proven beneficial for advertising, its rapid expansion raises important questions about the relationship between humans and machines, the influence of tech platforms, and the future landscape of news and entertainment on the internet. Without proper oversight, there is a risk of widespread AI-generated misinformation, which could make brands increasingly wary of advertising due to concerns about brand safety and ad fraud.

Meanwhile, a study conducted by YouGov and reported by the Video Advertising Bureau (VAB) revealed that 86% of respondents feel overwhelmed by excessive ads on webpages, leading them to ignore advertisements. Additionally, 72% stated that annoying or intrusive ad experiences have negatively impacted their perception of a brand, while 66% indicated that such experiences make them less likely to purchase from the brand in the future, emphasizing the importance of delivering non-intrusive advertising content.

In response to these challenges, WARC addressed the issue in their latest study on the media signaling strength of various advertising mediums, which assesses the perceived cost and scale of an advertising channel in enhancing brand attributes. The study shows that Linear TV currently leads in media signaling strength at 46%, closely followed by cinema at 41% in all age group where as cinema leads in signaling strength for the age group 16-34 with 43%. These mediums remain uniquely positioned to deliver high-impact advertising to a mass audience, crucially in a brand-safe environment, and are likely to positively influence consumers’ perceptions of a brand.

 

VAB

 

While TV currently leads in signaling strength by 5%, it’s noteworthy that with the increasing adoption of attention measurement by brands and agencies to evaluate creative and media quality, cinema is projected to surpass TV in media signaling strength soon. Consumers are increasingly engaging with high-quality, long-form content on premium video platforms, where cinema advertising proves particularly effective in capturing viewer attention for extended periods.

This effectiveness is supported by findings from NCM and Lumen research, indicating that cinema advertising generates longer ‘eyes-on’ viewing compared to other digital and social channels. A recent study by Val Morgan Australia and Amplified Intelligence further reinforces this, stating that cinema delivers a minimum of 49 days of memory encoding from just 10 seconds of an ad, reaching an audience where half are under 40.

In conclusion, brands and agencies are realizing, backed by proper research, that running their ads on brand-safe premium platforms maintains their brand perception as intended, capturing the right audience with minimal wastage.

 

Sources: WARC, Video Advertising Bureau (VAB), Mi3, YouGov

 

 

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Eid al-Fitr 2024 Cinema Campaigns

Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!

 

The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.

With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.

From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:

 

McDonald’s – FTM Dune: Part Two

Country: Qatar
Operator(s): Select VOX locations

 

BYD – FTM Dune: Part Two

Country: KSA
Operator(s): Select VOX & AMC locations

 

Almarai – FTM Kung Fu Panda 4

Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations

 

Birmingham University Dubai – Godzilla x Kong: The New Empire

Country: UAE
Operator(s): Select VOX locations

 

Lulu

Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations

 

WWE 2K24

Country: KSA
Operator(s): Select AMC & Muvi locations

 

Abdul Samad Qurashi

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

Dallah Hospitals

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

Disabled Children’s Association (DCA)

Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations

 

Green Farms

Country: KSA
Operator(s): Select AMC, Muvi & VOX locations

 

National Transformation Program (NTP)

Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations

 

Gulf Air

Country: Bahrain
Operator(s): Select VOX locations

 

Oman Post / Asyad Express

Country: Oman
Operator(s): Select Cinepolis & VOX locations

 

Royal Opera House

Country: Oman
Operator(s): Select VOX locations

 

Burger King

Country: Egypt
Operator(s): VOX locations

 

Garnier

Country: Egypt
Operator(s): VOX locations

Hardees

Country: Egypt
Operator(s): VOX locations

 

Misr Life Insurance

Country: Egypt
Operator(s): VOX locations

 

Noon

Country: Egypt
Operator(s): VOX locations

CBK

Country: Kuwait
Operator(s): VOX Cinemas

 

Kuwait Finance House (KFH)

Country: Kuwait
Operator(s): VOX Cinemas

 

Porsche

Country: Kuwait
Operator(s): VOX Cinemas

 

Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.

 

 

(more…)

Blockbuster May-nia: A Look at May’s Top Releases

May 2024’s blockbuster season kicks off with a star-studded action-comedy featuring Ryan Gosling and Emily Blunt

As summer draws near, it signals the start of the blockbuster season for movie enthusiasts. Already, the season is heating up with major hits such as Dune: Part Two ($667.5M), Kung Fu Panda 4 ($419.5M), and Godzilla x Kong: The New Empire ($367.5M), all making substantial gains at the box office. With these successes paving the way, the stage is set for the arrival of the year’s most anticipated releases.

Starting in May, the summer lineup promises an exciting cinematic journey with a diverse range of films to suit various preferences. From adrenaline-pumping action flicks and heartwarming family stories to spine-chilling thrillers, here’s a look at some of the upcoming blockbusters in May:

 

The Fall Guy – 02 May 2024

Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson

The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.

 

Ghostbusters: Frozen Empire – 02 May 2024

Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts

The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.

 

Winnie-the-Pooh: Blood and Honey 2 – 02 May 2024

Genre: Horror, Thriller
Cast: Scott Chambers, Craig David Dowsett, Chris Cordell, Nikolai Leo

The sequel to the horror parody of A.A. Milne’s children’s story, Winnie the Pooh: Blood and Honey 2, picks up shortly after the first film’s events. The new movie will continue the murderous rampage of the residents of the Hundred-Acre Wood.

 

Kingdom of the Planet of the Apes – 09 May 2024

Genre: Action, Sci-Fi
Cast: Freya Allan, Kevin Durand, William H. Macy

Decades after Caesar’s sacrifice, a new ape society grapples with a power struggle. “Kingdom of the Planet of the Apes” rewrites the future in an epic clash for dominance. Will peace prevail, or will humanity rise again?

 

IF  – 16 May 2024

Genre: Comedy, Drama, Family
Cast: Ryan Reynolds, John Krasinski, Cailey Fleming

A young girl sees the forgotten imaginary friends of grown-ups! With Ryan Reynolds as her guide, she embarks on a heartwarming adventure to reunite lost friends and reignite the magic of childhood.

 

The Strangers: Chapter 1 – 16 May 2024

Genre: Horror
Cast: Madelaine Petsch, Gabriel Basso, Rachel Shenton

Is your home truly safe? “The Strangers: Chapter 1” rips open the idyllic facade of a quiet evening. Prepare for a night of bone-chilling terror as masked intruders turn a dream getaway into a desperate fight for survival.

 

Furiosa: A Mad Max Saga – 23 May 2024

Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser

War rages across the Wasteland. Before she became the Imperator, Furiosa clawed her way to freedom. Witness her origin story in “Mad Max: Furiosa.” Anya Taylor-Joy ignites the screen in a high-octane prequel filled with sand, fury, and the fight for a future.

 

The Garfield Movie – 23 May 2024

Genre: Animation, Adventure, Comedy
Cast: Chris Pratt, Samuel L. Jackson, Hannah Waddingham

Garfield is about to go on a wild outdoor adventure. After an unexpected reunion with his long-lost father – the cat Vic – Garfield and Odie are forced to abandon their pampered life to join Vic in a hilarious, high-stakes heist.

 

Tarot – 30 May 2024

Genre: Horror
Cast: Avantika, Olwen Fouéré, Jacob Batalon

Don’t peek into your future…it might stare back. “Tarot” unlocks a deck of nightmares. A group of friends dabble in forbidden rituals, unleashing a terrifying entity. Can they escape the chilling fate foretold in the cards?

 

For brands seeking to engage their target audience in a captivating and immersive setting, the summer season offers an unmatched opportunity to create lasting impressions and foster meaningful connections. Click here to start your cinema advertising journey.

Download our Screentalk Movie Planner to explore all the blockbuster releases coming in Q2 2024!

 

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How Cinema Advertising can be a Goldmine for Brands During Eid

Eid in the region isn’t just a celebration; it’s a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14 films premiering during the festive weekend, creating a dazzling canvas for brands looking to amplify their advertising impact.

Here’s why seizing this opportunity with cinema ads priced by admission is a strategic masterstroke.

Cost-Effective Engagement: Cineplan’s by-admission buying route offers a cost-effective alternative to traditional advertising methods. You pay only for the viewers who see your ad, ensuring a targeted investment with a potentially high return.

Targeted Reach During Peak Season: The Eid movie lineup this year spans genres and languages, catering to diverse tastes. This ensures that cinemas, whether in IMAX or luxury theaters, are packed, providing brands with effective ways to target audiences by language, genre, and demographics.

Standing Out in the Content Rush: Traditional advertising channels risk being drowned out. Cinema advertising shines here, with its large, immersive format that captivates attention and allows for creative storytelling. A well-crafted ad can become an unforgettable part of the movie-going experience.

Captive Audience, Maximum Impact: Eid brings families and friends together at the cinema, creating a captivated audience free from distractions. With this ambiance set and all eyes on the big screen, your ad has a prime opportunity to make a lasting impression.

 

Explore the Eid long weekend movie releases and kickstart your Eid campaign with Our Cinema Buying Platform.

  1. Kung Fu Panda 4 – Watch Trailer
  2. Godzilla X Kong: The New Empire – Watch Trailer
  3. Bade Miyan Chote Miyan (Hindi) – Watch Trailer
  4. Imaginary – Watch Trailer
  5. Maidaan (Hindi) – Watch Trailer
  6. The First Omen – Watch Trailer
  7. 3almashi (Arabic) – Watch Trailer
  8. Land of Bad – Watch Trailer
  9. Varshangalkku Shesham (Malayalam) – Watch Trailer
  10. Lahazat Lazeeza (Arabic) – Watch Trailer
  11. The Bricklayer – Watch Trailer
  12. Aavesham (Malayalam) – Watch Trailer
  13. Marivillin Gopurangal (Malayalam) – Watch Trailer
  14. Romeo (Tamil) – Watch Trailer

 

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Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024

Clara Armanious, a senior student studying Strategic Communication and Marketing at Murdoch University Dubai, to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2024

 

Established in 2003, The Roger Hatchuel Student Academy—an initiative of the Cannes Lions Festival of Creativity—offers graduating advertising and creative communications students a unique opportunity to gain deeper insights into the global creative landscape and kickstart their careers in advertising through a comprehensive six-day program.

 

Motivate Media Group and Motivate Val Morgan, official UAE representatives for the Cannes Lions Festival, are delighted to announce that Clara Armanious, a senior student studying Strategic Communication and Marketing at Murdoch University Dubai, has been selected to represent the UAE at the prestigious Cannes Lions Roger Hatchuel Academy 2024.

 

Clara was selected based on her submissions, which underwent review by the Roger Hatchuel Academy Jury Panel – a diverse mix of global creative industry experts.

 

Commenting on being chosen to be a part of this year’s Roger Hatchuel Academy, Clara said, “Call me a dreamer, but ever since I was a little girl, my world has been filled with a love for creativity and communication—from doodling in my notebooks to capturing moments through my camera lens. I always had a passion for communicating and connecting with people. If you had told me that this is what I would be doing, I would not have believed it.”

 

“Representing the UAE at the esteemed Roger Hatchuel Academy at the Cannes Lions is an honor and a milestone that will forever hold a special place in my heart. This would have never been possible without the support of my Murdoch University Dubai family. A special thank you to my professor Mr. Joseph John Nalloor, who has guided me through it all and always believed in me. I am immensely grateful for this opportunity and excited to feed my creative algorithm and embark on this journey,” she added.

 

Acknowledging Clara’s selection for the 2024 Roger Hatchuel Academy program, Joseph John Nalloor, lead of the Media and Communications discipline at Murdoch University Dubai said, “It’s a proud moment for us at Murdoch University Dubai that our communications student Clara Armanious will be representing UAE at the prestigious Roger Hatchuel Academy 2024 at the Cannes Lions Festival 2024. It’s a great honor for our student to be selected and it is a reflection of our strong industry-academic partnership that we have in place for our communication students.”

 

“It will be a great learning experience for Clara and an inspiration for other UAE students to strive for excellence on a global platform. We want to thank the festival, the RHA, Ian Fairservice, Motivate Media Group, Avinash Udeshi and Sahal Valliyot from the Motivate Val Morgan team for their constant support and for encouraging young talent in the region,” he added.

 

Ian Fairservice, Managing Partner, Motivate Media Group, said “Congratulations to Clara Armanious from Murdoch University Dubai for her selection to represent the UAE at the 2024 Cannes Lions Roger Hatchuel Academy. I’m sure Clara will display her remarkable talent and shine a spotlight on the vibrant creative landscape of the UAE.”

 

The Roger Hatchuel Academy representative class of 2024 will comprise 30 students, selected from around the world to participate in a six-day program covering areas such as introduction to the creative industry, professional development, personal brand enhancement, and much more. They will learn first-hand from the world’s greatest brands, creative minds, and industry leaders.

 

This year’s Academy will run in parallel to the Cannes Lions Festival from 16th – 21st June 2024 in Cannes, France. Motivate Media Group and Motivate Val Morgan extend their best wishes to Clara Armanious, hoping that her experience at the Academy will foster a positive and creative impact on her future endeavors in the industry.

 

 

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Highly Anticipated Horror Movies of 2024

Lionsgate and Blumhouse join forces in ‘Imaginary,’ spearheading our compilation of the most eagerly awaited horror films of 2024.

Though Halloween may still be a distant specter on the calendar, the spine-tingling allure of horror knows no season. Reflecting on 2023, it was undeniably a year of resurgence for the genre on the silver screen, solidifying its status as Hollywood’s dependable cash cow, particularly in the wake of underperforming superhero flicks.

Regionally (especially in the UAE & KSA), horror reigned supreme, with blockbusters such as Evil Dead Rise ($3.94M), Nun II ($2.43M – UAE only), Insidious: The Red Door ($1.47M – UAE only), Romancham (Malayalam) ($1.48M – UAE), Five Nights at Freddy’s ($5.86M), and M3gan ($2.17M) dominating the 2023 box office charts.

But as we peer into the murky depths of 2024, a fresh wave of terror awaits, promising both new nightmares and the resurrection of beloved franchises. The new roster includes work from acclaimed filmmakers such as M. Night Shyamalan, Robert Eggers, Tim Burton and Jordan Peele etc.

So, sharpen your claws, brace yourself for the darkness, and prepare to unleash your most blood-curdling screams (or retreat beneath the safety of your covers) as these spine-tingling spectacles beckon you to the edge of your theater seat. After all, there’s nothing quite like experiencing the chilling terror of these films in the immersive atmosphere of the cinema.

 

Imaginary – 7 March 2024

Imaginary unfolds through the eyes of a woman who returns to her childhood home, to discover that the imaginary friend that she left behind has a life of its own and is unhappy that she abandoned him. Are you ready to have the memory of your favorite childhood toy ruined forever?

 

Ghostbusters: Frozen Empire – 21 March 2024

Who you gonna call? The Ghostbusters are back, baby! This time, they’re facing off against ‘The Death Chill,’ a frosty threat that’s giving New York City a serious case of the shivers. With the OG team and some fresh faces, get ready for a ghostly adventure that’ll send chills down your spine!

 

Winnie-the-Pooh: Blood and Honey 2 – 21 March 2024

Hold onto your honey pots, folks! The unexpected smash hit ‘Winnie-the-Pooh: Blood and Honey’ is back with a vengeance in its sequel. This time, everyone’s favorite bear is taking the slash-and-dice route, promising even more brutality and weirdness. Who’s gonna make it out alive this time? Your guess is as good as ours!

 

The First Omen – 04 April 2024

Holy hell! ‘The First Omen’ is here to give you nightmares. Set before the events of the classic horror flick ‘The Omen,’ this prequel follows Margaret, played by Nell Tiger Free (yep, the Baratheon girl from Game of Thrones), as she discovers that not everything behind the church gates is as holy as it seems.

 

The Watchers – 6 June 2024

Get ready to be on the edge of your seat with ‘The Watchers.’ Inspired by A.M Shine’s gripping novel, this film takes you on a chilling ride through the eerie landscapes of the Western Irish Countryside. With Ishana Night Shyamalan at the helm and a stellar cast, get ready for fear and suspense like never before!

horror movie the watchers 2024

A Quiet Place: Day One – 27 June 2024

Curious how it all began? ‘A Quiet Place – Day One’ takes you back to ground zero, showing the day those deadly death angels first descended upon Earth. Led by the phenomenal Lupita Nyong’o, this installment promises chaos, terror, and some Stranger Things alum thrown in for good measure!

 

Longlegs – 11 July 2024

FBI Agent Lee Harker is on the case in ‘The Unseen.’ Dive into an unsolved serial killer mystery filled with unexpected twists and occult elements. As Harker races against time, the stakes—and the body count—keep getting higher!

 

Alien: Romulus – 15 August 2024

Buckle up for an otherworldly adventure! ‘Alien: Romulus’ introduces us to a fresh batch of characters facing off against the universe’s most terrifying beings – Xenomorphs. The seventh installment in the legendary franchise takes us on a whole new journey, stepping away from the prequels and into uncharted territory.

alien romulus 2024

 

Beetlejuice Beetlejuice – 5 September 2024

Tim Burton is back to haunt your dreams with ‘Beetlejuice Beetlejuice.’ Join a grown-up Lydia Deetz as she returns to her once quaint, now ominously transformed home with her own family. But when chaos ensues, is it time to summon that mischievous poltergeist again? You might want to say his name—twice!

beetlejuice 2 2024

 

Terrifier 3 – 24 October 2024

Director Damien Leone is set to redefine horror with ‘Terrifier 3,’ pledging elevated levels of violence and gore. The film aims to explore the origins of the menacing antagonist, Art the Clown, and reintroduce pivotal characters like Sienna Shaw. Leone’s vision for the franchise ensures a chilling and gripping cinematic journey.

terrifier horror movie 2024

 

Smile 2 – 18 October 2024

Remember that unsettling smile that crawled out of your nightmares in 2022? Get ready for another round of psychological horror and spine-tingling scares as the origins of the entity are explored even further. New characters will be drawn into the nightmarish cycle, each facing their own inner demons alongside those terrifying smiles.

smile horror movie 2

 

Thread: An Insidious Tale – TBA

The next installment of the Insidious saga unfolds with Thread: An Insidious Tale, slated for 2024. This  spinoff, starring Kumail Nanjiani and Mandy Moore, delves into the perilous repercussions when a couple tamper with time to avert tragedy. Penned and directed by Jeremy Slater, anticipate a riveting journey into the abyss of fear and desperation.

insidious horror movie 2024

 

But hold up, because there’s more! Here are some more that might sneak up and become the sleeper hits we all love and eagerly anticipate sequels for, just like ‘Talk to Me,’ ‘Smile,’ or ‘Barbarian’:

  1. Immaculate – 19 March 2024 Watch Trailer
  2. Abigail – 19 April 2024Watch Trailer
  3. Tarot – 09 May 2024 – Watch Trailer
  4. Trap – 2 August 2024
  5. Speak No Evil — 8 August 2024
  6. Nosferatu 19 December 2024
  7. Adrift – TBA
  8. Arcadian – TBA
  9. Dust Bunny – TBA
  10. Faces of Death – TBA
  11. Heretic – TBA
  12. The One – TBA
  13. Salem’s Lot – TBA
  14. Weapons – TBA
  15. Witchboard – TBA

 

Source: IMDb, SCREENRANT

 

 

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From music biopics on Bob Marley to MCU crossovers and the long-awaited ‘Joker’ sequel and more — 2024 has an overwhelming array of exciting cinematic treats in store for moviegoers.

 

In 2023, we saw a cinematic mixtape of superhero blockbusters, sequels, remakes, and unexpected left-field surprises, bringing in a whopping US$3.9 billion at the global box office. The first three quarters were a rollercoaster of hits, each one outdoing the last.

Now, as we gear up for 2024, we’re facing some Hollywood drama with strikes and schedule shuffles. The big question: Is 2024 gonna be a showstopper for the big screen? Well, take a peek at the release schedule for the next 11 months, and you’ll find a lineup that’s got film buffs buzzing.

Who isn’t hyped about George Miller’s next move after Fury Road? Alex Garland (the genius behind Ex Machina) diving into the chaos of an actual civil war, and the epic team-up of Deadpool and The Wolverine. Plus, imagine reliving Bob Marley’s legendary London gig, receiving the same treatment as Queen’s Bohemian Rhapsody. Get ready, film fans – 2024 is shaping up to be a wild ride with a treasure trove of cinematic goodies coming our way. Here are some of our favorite movie releases in the months ahead:

 

Fighter

Genre: Action, Adventure, Thriller
Cast: Hritik Roshan, Deepika Padukone, Anil Kapoor
Release: January 2024

First up on the radar is a Bollywood flick featuring Hrithik Roshan, stepping into the boots of elite Indian Air Force pilots banding together to form the Air Dragons. FIGHTER is gearing up to deliver a dose of ‘Top Gun-ish’ adrenaline with jaw-dropping action sequences, all while drenched in the timeless charm of Bollywood. This one’s set to soar high and pack a punch!

 

Argylle

Genre: Action, Thriller
Cast: Sofia Boutella, Henry Cavil, Dua Lipa
Release: February 2024

We’re always up for a Mathew Vaughn spy flick, and guess what? He’s back, bringing to life the captivating story of Elly Conway, a renowned author whose life takes a turn when the exciting plots of her espionage novels, featuring the secret agent Argylle, start happening in real life. Elly, joined by Aidan Rockwell, goes on a global adventure. Together, they race against killers, blurring the lines between Elly’s fictional world and reality.

 

Dune: Part two

Genre: Action, Adventure, Drama
Cast: Zendaya, Timothee Chalamet, Florence Pugh
Release: March 2024

Denis Villeneuve completes the saga he initiated with this second chapter of Frank Herbert’s sci-fi epic, where Zendaya and Timothée Chalamet take on the task of saving the universe. The storyline tracks Paul Atreides as he embarks on a journey for revenge alongside Chani and the Fremen. Faced with a daunting decision between love and the fate of the universe, Paul strives to avert a grim future that he foresees.

 

Ghostbusters: Frozen Empire

Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts
Release: March 2024

The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.

 

Godzilla x Kong: The New Empire

Genre: Action, Adventure, Sci-Fi
Cast: Dan Stevens, Rebecca Hall, Brian Tyree Henry
Release: March 2024

Set for an epic showdown following the first blockbuster, Godzilla and Kong, two ancient titans, engage in an epic showdown while humans uncover their linked origins and connection to the mysteries of Skull Island.

 

Kung Fu Panda 4

Genre: Animation, Action, Adventure
Cast: Jack Black, Awkwafina, Viola Davis
Release: March 2024

When Po gets the nod to step up as the Spiritual Leader of the Valley of Peace, he’s thrown into the whirlwind task of tracking down and grooming a fresh Dragon Warrior. But hold onto your hats – there’s a wicked sorceress in the mix, scheming to resurrect all the master villains Po once sent packing to the spirit realm. It’s a Kung Fu saga with a mystical twist that’ll keep you hooked!

 

Indian 2 (Tamil)

Genre: Action, Drama, Thriller
Cast: Kamal Hassan, Rakul Preet Singh, Kajal Agarwal
Release: April 2024

Senapathy, once a freedom fighter, is now a vigilante fighting corruption. He returns to help a young man exposing corrupt politicians through online videos.

 

Civil War

Genre: Action, Drama
Cast: Kirsten Dunst, Wagner Moura, Cailee Spaeny
Release: April 2024

In the near future, a dedicated team of journalists embarks on a cross-country journey, navigating the landscape of a rapidly intensifying civil war that has swept across the entire nation of America.

 

Fall Guy

Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson
Release: May 2024

The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.

 

Furiosa: A Mad Max Saga

Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser
Release: May 2024

This is where Furiosa’s story begins, before she teams up with Mad Max. In a crazy world, young Furiosa is taken from her home, the Green Place, by a tough group of bikers led by Warlord Dementus. She then goes on a journey to overcome challenges and find her way back home.

 

Inside Out 2

Genre: Animation, Adventure, Comedy
Cast: Amy Poehler, Phyllis Smith, Lewis Black
Release: June 2024

The beloved franchise returns, this time following Riley, a teenage girl, encountering new emotions in her prime age.

 

Ballerina

Genre: Action, Thriller
Cast: Anna De Armas, Keanu Reeves
Release date: June 2024

Ballerina is a spinoff within the John Wick universe, featuring Ana de Armas in the lead role. She reprises her character from John Wick: Chapter 3 – Parabellum, where she was introduced as a young ballerina being trained as an assassin. In Ballerina, the story revolves around de Armas’ character seeking revenge for her family’s tragic murder.

 

A Quiet Place: Day One

Genre: Drama, Horror, Sci-Fi
Cast: Lupita Nyong’o, Joseph Quinn
Release: June 2024

According to creator and producer John Krasinski, the third movie, set in the same world as A Quiet Place 1 and 2, this film shifts away from the Abbott family. It follows Lupita Nyong’o’s character as she faces the early moments of the alien invasion in the noisy city of New York.

 

Horizon: An American Saga – Chapter 1

Genre: Drama, Western
Cast: Kevin Costner, Jena Malone, Sam Worthington
Release: June 2024

Horizon: An American Saga delves into the attraction of the Old West and the challenges faced in winning and losing it, reflecting the sacrifices of many. Covering the four years of the Civil War (1861-1865), the film invites audiences on an emotional exploration of a nation torn by war.

 

Deadpool 3

Genre: Action, Comedy, Sci-Fi
Cast: Matthew MacFayden, Ryan Reynolds, Emma Corin
Release: July 2024

This third installment comes to the silver screen with a star-studded cast and action that will keep you at the edge of your seat. Deadpool 3 will have Wolverine, who is healing from his wounds when he encounters the talkative Deadpool. They join forces to overcome a mutual adversary.

 

Twister

Genre: Action, Adventure, Thriller
Cast: Glen Powell, Katy O’ Brian, Kiernan Shipka
Release: July 2024

A modernization of the 1996 movie ‘Twister,’ focusing on two storm chasers risking their lives to evaluate an experimental weather alert system.

 

Pushpa: The Rule – Part 2 (Telugu, Tamil, Malayalam, Hindi)

Genre: Action, Crime, Drama
Cast: Rashmika Mandanna, Sukumar, Srikanth Vissa
Release: August 2024

The showdown intensifies as Pushpa and Bhanwar Singh lock horns in their ongoing rivalry in this epic conclusion to the two-part action drama.

 

Horizon: An American Saga – Chapter 2

Genre: Drama, Western
Cast: Kevin Costner, Sam Worthington, Sienna Miller
Release: August 2024

The Kevin Costner epic continues to explore the tales of the old West, keeping audience hooked on a journey across a country at war with itself. Experienced through the lens of families and friends torn apart, Chapter 2 of this installment will follow these war ridden Americans, as they discover what it truly means to be a part of the United Sates of America.

Alien: Romulus

Genre: Horror, Sci- Fi
Cast: Isabela Merced, Cailee Spaeny, Archie Renaux
Release: August 2024

The acclaimed director of “Evil Dead” and “Dont Breathe” Fede Alvarez, brings the seventh installment of the iconic “Alien” franchise, with a fresh perspective. A step away from its prequels, this reboot unfolds in a distant world, following a group of young individuals as they encounter with the universe’s most terrifying life form. Alvarez’s great storytelling promises a scary space adventure, guaranteed to keep you hooked until the last minute!

Takht (Hindi)

Genre: Action, Drama, History
Cast: Ranveer Singh, Vicky Kaushal, Alia Bhatt, Anil Kapoor, Kareena Kapoor
Release: August 2024

Directed by Karan Johar, the most anticipated Hindi movie of the year stars Vicky Kaushal and Ranveer Singh as Aurangzeb and Dara, telling the story of the enmity between brothers caused by the succession of the throne.

 

Trap

Genre: Horror, Mystery, Thriller
Cast: Josh Hartnett, Hayley Mills, Vanessa Smythe
Release: August 2024

The upcoming film marks M. Night Shyamalan’s third feature in four years. Renowned for his distinctive filmmaking style, Shyamalan is recognized for incorporating unexpected twists into his movies—a trait eagerly anticipated in this rumored psychological thriller.

 

Wolfs

Genre: Thriller
Cast: Brad Pitt, George Clooney
Release: September 2024

A Jon Watts action-thriller reunites Brad Pitt and George Clooney on screen after fifteen years. The plot follows two fixers hired for the same job.

 

Beetlejuice 2

Genre: Comedy, Fantasy, Horror
Cast: Jenna Ortega, Willem Dafoe
Release: September 2024

The iconic horror comedy returns to the screens after more than two decades. The original chapter, which follows a dead couple summoning an undead exorcist, to scare away the new owners of their home. 35 years later, the new movie will follow the story of a family, as they navigate how to exist in the ‘craziest world possible’ !

 

Joker: Folie à Deux

Genre: Crime, Drama, Musical
Cast: Joaquin Phoenix, Zazue Beetz, Brendan Gleeson
Release: October 2024

The beloved and highly-debated Joker character is making a return to the big screen. The majority of the film will unfold in Arkham, continuing from the first movie where Arthur flees from Arkham Asylum attendants after he murdered a doctor.

 

Gladiator 2

Genre: Action, Drama, Adventure
Cast: Connie Nielsen, Pedro Pascal, Paul Mescal, Denzel Washington
Release: November 2024

The plot of Gladiator 2 unfolds two decades after the events in the first film. It tracks the journey of Lucius, now an adult, as he embraces Maximus’ legacy. Despite being entitled to ascend as Caesar, Lucius is inspired by Maximus’ sacrifice and courage. His commitment to continuing Maximus’ legacy leads him into the arena, where his political connections from the past resurface to challenge him.

 

Nosferatu

Genre: Fantasy, Horror, Mystery
Cast: Emma Corrin, Aaron Taylor – Johnson, Willem Dafoe
Release: December 2024

A spooky story about a troubled young woman and a vampire obsessed with her, awakening unprecedented horror in its wake.

 

Juror #2

Genre: Thriller
Cast: Zoey Deutch, Nicholas Hoult, Toni Collette
Release: TBC

“Juror No. 2”, as name suggests, opens  as a courtroom drama, revolving around a murder trial. Juror and family man Justin Kemp grapples with a shocking realization that he might be the one responsible for the victim’s death due to his reckless driving. Faced with the dilemma of saving the defendant without revealing his own involvement, Kemp finds himself in a difficult position.

 

Havoc

Genre: Action, Thriller
Cast: Tom Hardy, Timothy Oliphant, Forest Whitaker
Release: December 2024

Following a drug deal gone south, an injured detective must navigate the criminal underworld in order to save a politician’s estranged son. As he delves deeper, he exposes a complex network of corruption and conspiracy that has entangled the entire city.

 

Sonic the Hedgehog 3

Genre: Action, Adventure, Comedy
Cast: Idris Elba, James Marsden, Ben Schwartz
Release: December 2024

Sonic the Hedgehog 3 is the follow-up to the 2022 comedy-adventure, where Sonic, Tails, and Knuckles face a new threat with the arrival of the antagonist Shadow the Hedgehog, disrupting their lives on Earth.

 

Karate Kid

Genre: Action, Drama, Family
Cast: Jackie Chan, Ralph Maccio
Release: December 2024

The film will depict a teenager from China undergoing training with a strict yet just mentor, likely Mr. Han played by Chan. The setting will shift from the West Coast of the United States to the East Coast. However, the connection to the original franchise will be unveiled in a short while.

 

Mufasa: The Lion King

Genre: Action, Adventure, Sci-fi
Cast: Seth Rogen, Aaron Peirre, Billy Eichner
Release: December 2024

The movie follows Simba, now the ruler of the Pride Lands, who is committed to guiding his cub to inherit his legacy, all while delving into the backstory of his deceased father, Mufasa.

 

Catch a glimpse of some of these compelling titles in our 2024 Sizzle Reel:

 

 

There’ll be many more to get excited about in the weeks and months ahead as festivals uncover new gems, distributors snap up and roll out fresh acquisitions, and still-unannounced films pounce on the calendar. So consider this just an appetizer for the year of cinematic feasting to come.

 

 

Sources:

Gower Street Analytics

 

 

 

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Cannes Lions Announces its 2024 Jury President Line-up

Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region

 

The Cannes Lions International Festival of Creativity has announced the names of the global experts who will preside over the 2024 Juries, playing a pivotal role in assessing and setting benchmarks for excellence across the spectrum of the world’s most outstanding creative and effective work.

Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: “Our Jury Presidents play a crucial role in the existence of the Lions. Their knowledge, skills, and incredible talent, combined with the commitment and leadership that they will bring to their roles, bring integrity and rigour to the Lions. This is an exceptional line-up of talent from across the world, and we can’t wait to see the work that rises to the top in June.”

Kalpesh Patankar from Leo Burnett UAE has been appointed as the first Jury President for Industry Craft Lions, and the second consecutive jury representation in two years for the MENA region. Commenting on his appointment, Kalpesh remarked, “When you see a truly great piece of work, the feeling is undeniable. I have felt it many times, in many jury rooms over the years. This year, as Jury President I’ll be championing those undeniable pieces of work in Industry Craft at Cannes Lions 2024.”

 

The Cannes Lions 2024 Jury Presidents have been announced as follows:

 

Audio & Radio Lions:
Simon Vicars, Chief Creative Officer, Colenso BBDO, New Zealand

 

Brand Experience & Activation Lions:
Anselmo Ramos, Founder, Creative Chairman, GUT, Global

 

Creative B2B Lions:
Andisa Ntsubane, Managing Executive: Brand, Marketing and Communications Africa, Vodacom Group, Africa

 

Creative Business Transformation Lions:
Ariana Stolarz, Global Chief Strategy Officer, Marketing, Accenture Song, Global

 

Creative Commerce Lions:
Amy Lanzi, CEO, Digitas NA, Digitas, North America

 

Creative Data Lions:
Rose Herceg, Country President Australia and New Zealand, WPP, Australia and New Zealand

 

Creative Effectiveness Lions:
Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, Global

 

Creative Strategy Lions:
Vita M. Harris, Global Chief Strategy Officer, FCB, Global

 

Design Lions:
Fura Johannesdottir, Chief Creative Officer, Huge, Global

 

Digital Craft Lions:
Kentaro Kimura, International Chief Creative Officer and Corporate Officer, Hakuhodo, Global

 

Direct Lions:
Pancho Cassis, Partner and Global Chief Creative Officer, DAVID, Global

 

Entertainment Lions:
Geoffrey Edwards, Executive Creative Director, GALE, USA

 

Entertainment Lions for Gaming:
Lydia Winters, Chief Storyteller, Mojang Studios, Global

 

Entertainment Lions for Music:
Madeline Nelson, US Head of Independent Label Relations, Amazon Music, USA

 

Entertainment Lions for Sport:
Louise Johnson, CEO, Fuse, UK/EMEA

 

Film Lions:
Tor Myhren, VP Marketing Communications, Apple Inc, Global

 

Film Craft Lions:
Prasoon Pandey, Ad Film Maker, Corcoise Films, India

 

Glass: The Lion for Change:
Cindy Gallop, Founder and CEO, MakeLoveNotPorn, Global

 

Health & Wellness Lions:
Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, APAC

 

Industry Craft Lions:
Kalpesh Patankar, Chief Creative Officer, Leo Burnett, UAE

 

Innovation Lions:
Diego Machado, Global Chief Creative Officer, AKQA, Global

 

Media Lions:
Prerna Mehrotra, Chief Client Officer and CEO Media, dentsu, APAC

 

Outdoor Lions:
Marco Venturelli, Chief Creative Officer, Publicis Groupe, France

 

Pharma Lions:
Collette Douaihy, Global Chief Creative Officer, Health, Dentsu Health, Global

 

PR Lions:
Kat Thomas, Founder and Global Chief Creative Officer, One Green Bean, Global

 

Print & Publishing Lions:
John Raúl Forero, President and Chief Creative Officer, DDB, Colombia

 

Social & Influencer Lions:
Amy Ferguson, Chief Creative Officer, TBWA\Chiat\Day New York, USA

 

Sustainable Development Goals Lions:
Gustavo Lauria, Co-Founder, President and Chief Creative Officer, We Believers, USA

 

The Dan Wieden Titanium Lions:
Debbi Vandeven, Global Chief Creative Officer, VML, Global

 

Further information on this year’s Jury Presidents, as well as the Festival, the Lions Awards and LIONS Membership can be found at canneslions.com.

 

 

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