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Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024

Posted in Featured

March 19, 2024

Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024

Clara Armanious, a senior student studying Strategic Communication and Marketing at Murdoch University Dubai, to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2024 Established in...

Highly Anticipated Horror Movies of 2024

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by Sahal Valliyot

February 20, 2024

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Highly Anticipated Horror Movies of 2024

Lionsgate and Blumhouse join forces in 'Imaginary,' spearheading our compilation of the most eagerly awaited horror films of 2024. Though Halloween may still be a distant specter on the calendar,...

Posted in Uncategorised

by Sahal Valliyot

January 23, 2024

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Most Anticipated Movies of 2024

From music biopics on Bob Marley to MCU crossovers and the long-awaited 'Joker' sequel and more — 2024 has an overwhelming array of exciting cinematic treats in store for moviegoers....

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by Sahal Valliyot

January 22, 2024

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Cannes Lions Announces its 2024 Jury President Line-up

Kalpesh Patankar from Leo Burnett UAE serves first Jury President for Industry Craft Lions from the MENA region The Cannes Lions International Festival of Creativity has announced the names...

Biskrem | Integrated Cinema Campaign | KSA

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by Sahal Valliyot

January 8, 2024

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Biskrem | Integrated Cinema Campaign | KSA

Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA. The on-screen component included a 15-second ad,...

META Cinema Forum Promises to Grow the Region’s Cinema Share

Posted in Featured

by Sahal Valliyot

November 28, 2023

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META Cinema Forum Promises to Grow the Region’s Cinema Share

META Cinema Forum brings together cinema stakeholders from the Middle East, Africa, Asia, and CIS countries, committing to elevate the cinematic experience in emerging markets. The sixth edition of...

How Cinema Helps Brands to Capture the ‘Elusives’?

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by Sahal Valliyot

November 28, 2023

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How Cinema Helps Brands to Capture the ‘Elusives’?

In the realm of marketing terminology, one encounters familiar buzzwords such as Gen-Z, resonating strongly within industry discussions and strategies. Yet, amid this prevalent vocabulary, a lesser-known term emerges: Elusives....

Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions

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by Sahal Valliyot

October 30, 2023

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Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions

The Luxury & Lifestyle Lions launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space The Cannes Lions International Festival of Creativity...

Posted in Featured

by Sahal Valliyot

October 17, 2023

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Panadol | Cinema Activation | UAE

Panadol unveiled an innovative cinema activation in collaboration with Publicis Media, Motivate Val Morgan and VOX Cinemas. The campaign titled ‘The Art of Release’ - on display from 6...

VOX Cinemas Opens at Century Corner in Riyadh

Posted in Featured

by Sahal Valliyot

October 17, 2023

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VOX Cinemas Opens at Century Corner in Riyadh

VOX Century Corner is the exhibitor's 10th location in Riyadh. VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, opened its 16th location in the Kingdom of Saudi...

Tags: Advertising

Clara Armanious to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2024

Highly Anticipated Horror Movies of 2024

Most Anticipated Movies of 2024

Biskrem | Integrated Cinema Campaign | KSA

META Cinema Forum Promises to Grow the Region’s Cinema Share

How Cinema Helps Brands to Capture the ‘Elusives’?

Cannes Lions to Launch the Luxury & Lifestyle Lions and Close the Mobile Lions

Panadol | Cinema Activation | UAE

VOX Cinemas Opens at Century Corner in Riyadh

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