Bollywood’s ‘Sooryavanshi’ Trailer Creates History in 24 Hours

Sooryavanshi – Bollywood’s upcoming super cop action saga, is one of the foremost anticipated movies of the year, and is set to release on across cinemas in the Middle East on 26th March 2020.

Directed by Rohit Shetty and written by Sajid-Farhad, Sooryavanshi will be the fourth installment of Shetty’s ‘cop series’ – Singham (2011), Singham Returns (2014) and Simmba (2018).

Rohit Shetty Instagram Post on Sooryavanshi

 

The story revolves round DCP Veer Sooryavanshi – chief of the Mumbai Anti-Terrorism Squad, and his team who join forces with Inspector Sangram Bhalerao and DCP Bajirao Singham to stop a terrorist batch planning to attack Mumbai.

The film features Akshay Kumar in the lead role (DCP Veer Sooryavanshi) opposite Katrina Kaif (Aditi Sooryavanshi), and also stars Gulshan Grover, Abhimanyu Singh, Niharica Raizada, Jackie Shroff, Sikandar Kher, Nikitin Dheer and Vivan Bhatena. The film will also feature Ajay Devgn and Ranveer Singh who reprise their roles of Inspector Bajirao M. Singham  and Sangram ‘Simmba’ Bhalerao from the franchise’s previous films.

The four-minute long trailer – which released at 12:52 PM on 2nd March 2020, created history as the most viewed Indian trailer on YouTube. It crossed 30M views within 10 hours, 40M views within 21 hours, and at 12:52 PM on 3rd March (24 hours), it had gained 42.74M views. Shah Rukh Khan’s Zero (2018) movie trailer now sits at second position with 41M views in 24 hours.

 

 

Sporting ‘Aa Rahi Hai Police’ tees, Rohit Shetty and his ‘cop universe’ made quite a splash at the trailer launch of Sooryavanshi in Mumbai, India.

 

Cast of Bollywood Movie Sooryavanshi

Image Credit: AFP

 

Raveer, Akshay, Ajay and Rohit Shetty

Image Credit: AFP

 

The trailer also sparked a flood of memes on social media right after its release. Tweeps took a dig at hilarious and catchy dialogues from the trailer and curated memes and jokes out of it. Some even went to the extent of calling it ‘India’s Avengers franchise’.

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Out of the fourteen films by Rohit Shetty, eleven of them have been blockbusters. Three of his film are also listed in India’s Top 25 Highest-Grossing Films – Chennai Express (2013), Simmba (2018) and Dilwale (2015) which rank at 18th, 20th and 23rd spot respectively.

 

Below are UAE admission figures for Bollywood movies that released in 2019:

War – Screened for 6 weeks | Over 275K admissions

Bharat – Screened for 4 weeks | Over 183K admissions

Gully Boy –  Screened for 7 weeks | Over 169K admissions

Saaho (Hindi Version) – Screened for 2 weeks | Over 164K admissions

Dabangg 3 – Screened for 3 weeks | Over 153K admissions

Uri: The Surgical Strike – Screened for 11 weeks | Over 125K admissions

Badla – Screened for 7 weeks | Over 124K admissions

Super 30 – Screened for 5 weeks | Over 122K admissions

Kabir Singh – Screened for 8 weeks | Over 121K admissions

Housefull 4 – Screened for 4 weeks | Over 121K admissions

Total Dhamaal – Screened for 6 weeks | Over 120 K admissions

 

Based on the hype garnered by the movie and popularity of movies starring Akshay Kumar in the Middle East, Sooryavanshi is guaranteed to usher in large Asian and Indian language movie fans from across the region.

 

Don’t miss out on moving your brand closer to its target audience. Contact us for more information on following this Mega Blockbuster.

 

 

Sources: Business Insider, Clout News, Gulf News, India Today and Wikipedia

Target Asian Audiences this February with Total Dhamaal

Total Dhamaal – directed and co-produced by Indra Kumar, is the reboot and third installment of the Dhamaal film series which will storm cinemas across the Middle East on February 21, 2019.

The comedy-adventure movie will feature an all-star cast which includes Ajay Devgn, Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Madhuri Dixit, Esha Gupta and Anil Kapoor.

The trailer, which released two weeks ago, has garnered 46 million views, and has been well received by fans. Based on the trailer, it can be assumed that the movie will keep audiences entertained from start to end.

 

Anil Kapoor Tweeted a still from Mungda – a song from Total Dhamaal, on February 4, 2019 with caption “Isse Kehte Hai #TotalDhamaal! #Mungda – featuring @sonakshisinha. Song out tomorrow at 11AM.” Sonakshi Sinha can be seen in the photograph, wearing a ravishing peacock blue dress.

Total Dhamaal Tweet by Anil Kapoor

 

Sonakshi Sinha also posted her look from the song and Tweeted, “Mungdaaaa… mungdaaaaa…#Mungda is out tomorrow at 11 am and it’s going to be #TotalDhamaal!!! Are you ready??”

Total Dhamaal Tweet by Sonakshi Sinha

 

Total Dhamaal is guaranteed to usher in large Asian and Indian language movie fans from across the Middle East.

 

Below are UAE admission figures for Indian language movies that released in 2018:

 

Don’t miss out on moving your brand closer to its target audience by advertising alongside Total Dhamaal.

Contact us for more information on following this Hindi blockbuster.

 

 

Sources: Times Now News and Twitter