Summer is officially upon us!
As the temperature reaches fever pitch over the months ahead and outdoor activities become close to impossible, cinema offers an ideal escape from the heat. Cool down by sipping a cold soda or an icy slush, indulge in deliciously flavoured popcorn and watch some of the best content the industry has to offer.
Q1 2019 witnessed the release of a number of blockbusters – from M. Night Shyamalan’s psychological thriller Glass, Bollywood’s first rap-based movie Gully Boy and a record-breaking comedy-adventure movie Total Dhamaal, to sci-fi blockbuster Alita: Battle Angel and Oscar winner Jordan Peele’s US.
No doubt those movies were big, but what lies ahead is even bigger!
At the start of Q2, we watched Marvel’s Avengers: Endgame sink the Titanic (1997) to gain the spot of being the second highest grossing movie of all-time. With the remaining months of Q2 and Q3 set to deliver an array of blockbusters – rom-coms, animation, horror, thriller, superhero sagas and much more, get ready to be blown away!
Here’s our compilation of must watch movies over Summer 2019:
Aladdin – Releasing on May 23rd 2019
Godzilla: King of the Monsters – Releasing on May 30th 2019
Ma – Releasing on May 30th 2019
The Hustle – Releasing on June 6th 2019
John Wick: Chapter 3 – Parabellum – Releasing on June 6th 2019
Dark Phoenix – Releasing on June 6th 2019
Bharat (Hindi) – Releasing on June 6th 2019
Rocketman – Releasing on June 13th 2019
Shaft – Releasing on June 13 2019
The Zoya Factor– Releasing on June 13th 2019
*Awaiting the release of the trailer
Toy Story 4 – Releasing on June 20 2019
Men in Black: International – Releasing on June 20th 2019
Yesterday – Releasing on June 27th 2019
Annabelle Comes Home – Releasing on June 27th 2019
Spider-Man: Far From Home – Releasing on July 4th 2019
The Lion King – Releasing on July 18th 2019
Fast & Furious Presents: Hobbs & Shaw – Releasing on August 1st 2019
Artemis Fowl – Releasing on August 8th 2019
Where’d You Go, Bernadette – Releasing on August 8th 2019
Once Upon a Time in Hollywood – Releasing on August 15th 2019
It: Chapter Two – Releasing on September 5th 2019
Please Note: Movie release dates are subject to change.
What does this mean for brands/advertisers?
Reach out to a larger and more captive audience – who rather be cooling down indoors over a movie.
Capitalize on re-targeting audiences as they re-visit cinemas to watch not one but multiple movies over summer – which also leads to greater brand recall.
Don’t miss out on giving your brand the best screen treatment it deserves this summer. Contact a member of the sales team for more information on cinema advertising opportunities.
All the movie trailers from Super Bowl 2019 including Guillermo del Toro’s Scary Stories and Avengers: Endgame
The 53rd staging of Super Bowl – one of the most-watched events on TV, took place on Sunday 3rd February 2019, and even though there weren’t as many big blockbusters teases this year, we still got looks at Avengers: Endgame, Captain Marvel, Wonder Park, Jordan Peele’s Us, and more.
Here are the trailers that aired during the big game and its pre-show:
Alita: Battle Angel (February 14, 2019)
Captain Marvel (March 7, 2019)
Wonder Park (March 14, 2019)
US (March, 2019)
Avengers: Endgame (April 25, 2019)
Toy Story 4 (June 20, 2019)
Fast & Furious Presents: Hobbs & Shaw (August, 2019)
Scary Stories to Tell in the Dark (August, 2019)
Don’t miss out advertising your brand alongside these blockbusters – guaranteed to usher in large cinema audiences across the Middle East.
Contact your respective Account Manager for a detailed list of movies releasing over the year ahead, or check out our 2019 Sizzle Reel.
Source: Vox
Valentine’s Day is a key gifting period – presenting advertisers with opportunities to target audiences who are open to inspiration.
Whether you’re a brand wanting to promote a new line of jewellery or launch a new fragrance, booking a cinema campaign close upon of Valentine’s Day will successfully move your brand closer to its target audience.
Movies screening at the cinema in the weeks leading up to Valentine’s Day 2019 include:
Dog’s Way Home – 31st January 2019
Destroyer – 31st January 2019
Cold Pursuit – 7th February 2019
What Men Want – 7th February 2019
The Prodigy – 7th February 2019
Movies screening at the cinema on Valentine’s Day 2019 include:
Alita: Battle Angel – 14th February 2019
Happy Death Day 2U – 14th February 2019
Isn’t It Romantic – 14th February 2019 (TBC in Middle East)
Example Valentine’s Day on screen ads booked through MVM:
Liali
Damas
Beyond on screen advertising, we offer a variety of off screen options for your brand to engage with cinemagoers at this special time of year:
Foyer/Sampling Displays
Cinema Activations
Contact us for more information on cinema advertising opportunities leading up to Valentine’s Day.
