Check out the latest ads on the BIG screen in the month of September
With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.
From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.
Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:
Ikea
Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall
Louis Vuitton Kids
Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations
Hermès – H24
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall
Hermès – Terre d’Hermès
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations
Bahrain Tourism
Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas
Emirates Airlines
Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations
Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Over the year,Valentine’s Day – also known as Saint Valentine’s Day celebrated annually on 14 February, has evolved from its romantic roots. While roses, chocolates and luxury jewellery are still popular gift ideas, people are now starting to celebrate Valentine’s Day with more than just their significant others. Whether it’s family, friends, or even coworkers, everyone enjoys this themed day.
Below are the blockbusters hitting the BIG Screen in time for Valentine’s Day 2022:
Death on the Nile
Release Date: 10 February 2022
Starring: Gal Gadot, Armie Hammer, Kenneth Barnagh
Language: English
Marry Me
Release Date: 10 February 2022
Starring: Jennifer Lopez, Owen Wilson, Utkarsh Ambudkar
Language: English
Uncharted
Release Date: 10 February 2022
Starring: Mark Wahlberg, Tom Holland, Tati Gabrielle
Language: English
Hamel El Lakab
Release Date: 10 February 2022
Starring: Hesham Maged, Mohamed Tharwat, Ahmed Fathi, Mohamed Sallam, Dina El Sherbiny, Ezz El Arab, Donia Maher
Language: Arabic
Badhaai Do
Release Date: 11 February 2022
Starring: Rajkummar Rao, Bhumi Pednekar
Language: Hindi
Lochya Zaala Re
Release Date: 10 February 2022
Starring: Ankush Chaudhari, Siddharth Jadhav, Vaidehi Parshurami
Language: Marathi
Whether you are a jewellery, perfume, hotel/restaurant, or chocolate brand wanting to take advantage of catering to the ‘love’ aspect of Valentine’s Day, a brand launching a new product that could be an ideal Valentine’s Day gift, or promoting a special offer during the season of love, cinema advertising presents advertisers with opportunities to target attentive audiences who are open to inspiration.
Here are five 2022 Valentine’s Day ads we picked from around the world as examples:
Teleflora
Campaign: #LoveOutLoud
Published/Aired: January 2022
Fossil|
Campaign: #OneofaKind
Published/Aired: January 2022
Toblerone Philippines
Campaign: #majorkilig
Published/Aired: January 2022
thortful
Campaign: #LoveLanguage
Published/Aired: January 2022
Cadbury India
Campaign: #5StarVDayAlibi
Published/Aired: January 2022
And some example ads booked through Motivate Val Morgan, promoting the essence of love and togetherness/a product ideal for gifting this Valentine’s Day:
Damas
Liali
Cartier
Godiva
Narciso Rodriguez
Don’t miss out on advertising your brand on the BIG SCREEN this Valentine’s Day!
Contact us for cinema advertising opportunities.
It’s been nearly two years since the onset of the pandemic, and whilst the world is moving towards returning to near normalcy, cinemas around the world are now open, with audiences back to enjoying movies on the BIG screen at cinema.
However, the lingering question that remains is that, despite the surge in streaming content, can cinemas return to pre-pandemic levels?
We have explored current market trends and how the present will influence the future of this time-honored tradition – watching a movie on the BIG screen:
The Great Escape: Cinema is undoubtedly a means of escape. Movies were the most popular form of entertainment during the dreary moments of pandemic, but recent box office figures have proven that viewing movies at home is just a ploy to compensate for the inability of watching movies in a theater. A majority of audiences believe movies enjoyed at the cinema offers a range of richness and passion that goes beyond the mere escape from reality.
Content: Filmgoers are willing to return to the cinema for content they believe in. During the early stages of reopening, cinemas struggled mainly due to the lack of content, as a result of major tentpoles placed on hold, while others released across on-demand platforms. However, when studios were willing to take risks, which was the case with Shang-chi and the Legend of the Ten Rings, it paid off well.
An Experience: The pandemic has changed the consumption behavior of cinema audiences. However, this change represents a huge opportunity for the industry to engage in more innovative and personal ways with moviegoers. Cinema visits can be part of a broader experience-based value delivered to audiences. For example, an increase in the number of films made in new digital formats – such as IMAX and Dolby, illustrate the positive shift in the audiences’ fondness for cinema as an experience.
Patience is Profit: When movies are released simultaneously on streaming platforms, the profit potential – for blockbusters, is hindered. For example, Marvel’s Black Widow, which had the potential to gross between $750 million and over $1 billion at global box office, made much less due to simultaneously releasing on streaming platforms. In a similar manner, the earning potential for original movies to become megabuck movies is also limited by streaming release.
The Future: Increased production costs have been a pain point for independent filmmakers, for only the larger studios that can take bigger risks in terms of funding and marketing their movies. Studios recognize that the economics of blockbusters are based on box office. Thus, for the next few years, original scripts will be less sought after by studios for theatre releases in favor of franchises and reboots. It is also likely that more studios will expand their animation offering to adult and family audiences, given that it is easier to produce.
It’s becoming clearer that the pandemic likely exacerbated trends that were already in place before it began—blockbusters earn bigger bucks, and the gap in terms of fare between independent films and superhero movies grows. 2021 has done necessary legwork for cinema recovery. While the franchise frenzy will continue to drive the cinema recovery in 2022, audiences are yet to be tested on their willingness to support smaller movie releases in theaters.
Sources: Variety, CineBlend, Deloitte and IMDB
Here’s a round-up of the ‘must-watch 2020 Christmas commercials’
2020 has been quite a year! The year of the global pandemic has changed us, turning our worlds upside-down in so many ways. But thankfully, a few things have remained a constant in life, one of which is the battle between brands to be crowned the ‘most popular Christmas commercials of the year’.
Christmas is a time for good cheer and festivity, time with loved ones, lots of delicious food and of course, show-stopping festive advertisements. As we creep closer to the first week of Advent, most big brands have already delivered their 2020 Christmas campaigns. This year however, due to the COVID-19 pandemic, you’ll notice a distinct change in tone. While festive ads were once full of glitz and glamour with budgets on the higher side and offerings getting more elaborate as the years went by, this year’s Christmas commercials are distinctly more pared-back, in keeping with the public mood after a year of much hardship.
From John Lewis and Amazon, to Marks & Spencer, McDonald’s, Coca-Cola and Tesco, here’s a round-up of the ‘must-see Christmas commercials’ that have been revealed so far:
Amazon – The Show Must Go On
Disney UK – From Our Family To Yours
Tesco – No Naughty List
McDonald’s – Inner Child
Argos – An Evening with AbracaDaisy & The Incredible Lucy
Aldi UK – Kevin the Carrot
Coca-Cola
Asda – That’s an Asda Price Christmas
LEGO
Waitrose & John Lewis – Give A Little Love
Boots UK
Sainsbury’s – Gravy Song
Burberry
Dobbies – Festive Thrills
Lidl GB – Big on a Christmas you can Believe in
Marks & Spencer
Walkers Crisps – A Sausage CaRoll
TK Maxx – The Lil’ Goat
Chester BID – Give the Gift this Christmas
Deliveroo – Christmas in On
Matalan – It’s a Matalan Christmas!
O2 – Unwrap the Magic of Christmas
Woodies
Three – Everyone’s a Kid at Christmas
Papa Johns Pizza GB – Giving More This Christmas
Notonthehighstreet – The Magic of Small Things
JD Sports – #JDWonderland
Advertisers…. Don’t miss out on the chance to display your festive ads on the BIG Screen this holiday season, especially alongside the MEGA Blockbuster release – Wonder Woman 1984 on 17th December 2020.
Contact us for more information on festive cinema advertising
Sources: Good Housekeeping, Creative Boom, The Drum and YouTube
Mubadala launches a cinema campaign to celebrate UAE National Day
United Arab Emirates will celebrate 49 glorious years as a nation on 2nd December 2020. UAE National Day is one of the most celebrated days in the country as it marks the anniversary of the federal unification of the seven emirates (Abu Dhabi, Dubai, Sharjah, Ajman, Umm al Quwain and Fujairah).
In celebration and honour of the nation’s leadership, history, values and progress, Mubadala booked a 60 sec. on-screen ad campaign through Motivate Val Morgan to screen across multiple locations in the UAE from 24th November – 14th December 2020.
Dubai:
VOX Cinemas – Mall of the Emirates
Reel Cinemas – The Dubai Mall
Abu Dhabi:
VOX Cinemas – The Galleria Al Maryah Island, Marina Mall and Yas Mall
Sharjah:
VOX Cinemas – City Centre Sharjah
Cinemacity – Zero 6 Mall
Ras Al Khaimah:
VOX Cinemas – Al Hamra Mall
Interested in launching a campaign to celebrate a special day? With Christmas fast approaching, and the confirmed release of Wonder Woman 1984 set for 17 December 2020, contact a member of our sales team for more information on displaying your brand commercial on the BIG Screen.
Introducing the MBR City 2020 Diwali cinema ad campaign
Diwali – the festival of lights, is one of the most popular Indian festivals widely rejoiced by Hindus across the globe. The festival symbolizes the spiritual ‘victory’ of light over darkness, good over evil, and knowledge over ignorance. It is a time for both gratitude and happiness, and is celebrated by families and friends with the lighting of oil lamps, exchange of presents, feasting on traditional sweets and wearing new ethic outfits.
This year’s festival fell on Saturday 14th November, and even though we are still very much in COVID-19 mode, the spirit of Diwali lived on, with families celebrating responsibly and festival related events executed in compliance with COVID-19 safety protocols.
Bringing a touch of Diwali to the BIG Screen this year was Mohammed Bin Rashid City (MBR City). As part of the 6 week on-screen campaign (from 5th November to 16th December 2020) with Motivate Val Morgan, MBR City dedicated ten days (5th – 14th November 2020) to its bright and glamorous 2020 Diwali creative.
The 60 sec. Diwali creative screened across multiple VOX, Reel and Oscar cinema locations in the UAE:
MBR City has been a valued advertiser of Motivate Val Morgan since 2018, with a range of campaigns booked around the year, especially alongside festivals such as Ramadan/Eid and Diwali.
Below are two other festive ad campaigns by MBR City in 2019:
Interested in launching a campaign around festive times? Diwali may be behind us, but Christmas – a time for joy, love and cheer, is close approaching.
Get in touch with a member of our sales team for more information on advertising on the BIG Screen during the month of December 2020 – in the lead up to Christmas.
With roughly 80 days to go for Christmas, we at Motivate Val Morgan look ahead to what’s in store on the BIG screen in the month of December, and why brands should plan to include cinema in their festive media campaigns.
From mystery thriller Death on the Nile – based on the 1973 novel by Agatha Christie and Wonder Woman 1984 – the ninth installment in the DC Extended Universe, December 2020 holds festive treats for both cinemagoers and advertisers.
It has been a difficult year for a majority of industries with the outbreak of the COVID-19 pandemic and its on-going coverage dominating the news.
For cinema, Q2 2020 started off with its closure, followed by a staggered reopening between June and September – with cinemas operating at 30-50% capacity, accompanied by the lack of new content. Then came the release of two highly anticipated blockbusters – Tenet and Mulan, closely following each other, that did rather well on the BIG screen in both UAE and Saudi Arabia:
Following this high note was the official announcement of Death on the Nile, Wonder Woman 1984, No Time to Die and Black Widow pushing its release dates to December 2020, April 2021 and May 2021 (respectively).
The good news for now is that Bollywood blockbuster Laxmmi Bomb – featuring Akshay Kumar, which premiers on 9 November 2020 on Disney Plus Hotstar, will also release across cinemas in Australia, New Zealand and UAE simultaneously, on 9 November 2020. Laxmmi Bomb is anticipated to give cinema another upward push at box office in the UAE.
Laxmmi Bomb Motion Poster Trailer:
For now, December has a treat in store for everyone – cinemagoers and advertisers, with a range of highly anticipated a-list and b-list blockbusters, expected to release on the BIG screen.
The month kicks off with a brand new action comedy adventure featuring Ryan Reynolds – Free Guy, a story about a bank teller who discovers that he’s actually an NPC inside a brutal open world video game, scheduled to release 10 December 2020.
Free Guy Trailer:
Next up is Death on the Nile by 20th Century Studios, scheduled to release on 17th December 2020 . The mystery thriller directed by Kenneth Branagh is based on the 1937 novel of the same name by Agatha Christie, and a follow-up to 2017’s Murder on the Orient Express, featuring a star studded cast which includes Gal Gadot, Kenneth Branagh, Tome Bateman, Russell Brand and Letitia Wright.
Death on the Nile Trailer:
Just in time for Christmas will be the release of the much anticipated DC blockbuster Wonder Woman 1984 by Warner Bros. – featuring Gal Gadot, Chris Pine and Kristen Wiig. The film was originally announced for release on 13 December 2019, before being moved up to 1 November 2019, then to 5 June 5 2020, followed by 2 October 2020, and now 24 December 2020. Fingers crossed we won’t have to wait any longer than December 2020.
Wonder Woman 1984 Trailer:
Please Note: release dates for the movies listed above are subject to change.
December being the month of festivity, is something we’re sure most are looking forward to. There’s no denying that come December, the pandemic might still be headlining the news. However, cinema has always been known for providing audiences with a space for escapism – a place to immerse themselves in a story, for a couple of hours, watching feel-good content. Given the hardships we have experienced this year, in some way or another, December holds optimism among cinemagoers, given the powerful movie line-up, and presents opportunities for advertisers to target audiences who are keen to flex their spending power during the festive month leading up to the new year.
Stay tuned for the latest updates on movies releasing on the BIG screen over the next couple of months. We’ve also recently launched an attractive ‘guaranteed views’ package. Contact us if interested in starting a discussion on cinema advertising opportunities alongside any of the above mentioned blockbusters in the month of December 2020.
Sources: Box office Mojo, NDTV, IMDb and YouTube
