The 94th Academy Awards Winners were held at the Dolby theatre in Los Angeles on Sunday 28 March 2022. Hollywood’s biggest night saw awards across 23 categories —eight of which were handed out in the hour before the ceremony.
The award ceremony featured musical performances by Beyonce, Billie Eilish and FINNEAS, Reba McEntire, Sebastián Yatra, Travis Barker, Sheila E. and Robert Glasper.
The Night’s Presenters included Rachel Zegler (arriving at the Oscars after not originally being invited), Lady Gaga, Jake Gyllenhaal, Bill Murray, Jacob Elordi, Venus and Serena Williams, DJ Khaled, Jennifer Garner, H.E.R., Tiffany Haddish, Stephanie Beatriz, Tony Hawk, Bill Murray, Elliot Page, Kelly Slater, Tracee Ellis Ross, Uma Thurman, Kevin Costner, Zoë Kravitz, Rosie Perez, Chris Rock, Ruth E. Carter, Jason Moma, Josh Brolin, Shaun White, and many more — including last year’s acting winners Daniel Kaluuya, Anthony Hopkins, and Yuh-Jung Youn.
Here is the full list of winners from the 94th Academy Awards:
BEST PICTURE
Winner: CODA
Other nominees: Don’t Look Up, Dune, Belfast, West Side Story, Licorice Pizza, King Richard, Nightmare Alley, Drive My Car, The Power of the Dog
BEST DIRECTOR
Winner: Jane Campion, The Power of the Dog
Other nominees: Paul Thomas Anderson, Licorice Pizza; Steven Spielberg, West Side Story; Kenneth Branagh, Belfast; Ryusuke Hamaguchi, Drive My Car
BEST ACTRESS
Winner: Jessica Chastain, The Eyes of Tammy Faye
Other nominees: Olivia Colman, The Lost Daughter; Nicole Kidman, Being the Ricardos; Penélope Cruz, Parallel Mothers; Kristen Stewart, Spencer
BEST ACTOR
Winner: Will Smith — King Richard
Other nominees: Benedict Cumberbatch, The Power of the Dog; Andrew Garfield, Tick, Tick … Boom!, Denzel Washington, The Tragedy of Macbeth; Javier Bardem, Being the Ricardos
BEST ORIGINAL SONG
Winner: Billie Eilish and Finneas, “No Time to Die,” – No Time to Die
Other nominees: “Dos Oruguitas,” Encanto; “Be Alive,” King Richard; “Down to Joy,” Belfast; “Somehow You Do,” Four Good Days
BEST DOCUMENTARY FEATURE
Winner: Summer of Soul
Other nominees: Flee, Ascension, Attica, Writing with Fire
BEST ADAPTED SCREENPLAY
Winner: CODA
Other nominees: The Power of the Dog, The Lost Daughter, Dune, Drive My Car
BEST ORIGINAL SCREENPLAY
Winner: Belfast
Other nominees: Licorice Pizza, Don’t Look Up, King Richard, The Worst Person in the World
BEST COSTUME DESIGN
Winner: Cruella
Other nominees: Dune, Nightmare Alley, Cyrano, West Side Story
BEST INTERNATIONAL FEATURE FILM
Winner: Drive My Car
Other nominees: The Worst Person in the World, Flee, The Hand of God, Lunana: A Yak in the Classroom
BEST SUPPORTING ACTOR
Winner: Troy Kotsur, CODA
Other nominees: Kodi Smit-Mcphee, The Power of the Dog; Ciarán Hinds, Belfast; J.K. Simmons, Being the Ricardos; Jesse Plemons, The Power of the Dog
BEST ANIMATED FEATURE
Winner: Encanto
Other nominees: Luca, The Mitchells vs. the Machines, Flee, Raya and the Last Dragon
BEST VISUAL EFFECTS
Winner: Dune
Other nominees: Spider-Man: No Way Home, Free Guy, No Time To Die, Shang-Chi and the Legend of the Ten Rings
BEST SOUND
Winner: Dune
Other nominees: The Power of the Dog, The Tragedy of Macbeth, Nightmare Alley, West Side Story
BEST SUPPORTING ACTRESS
Winner: Ariana DeBose, West Side Story
Other nominees: Kirsten Dunst, The Power of the Dog; Aunjanue Ellis, King Richard; Jessie Buckley, The Lost Daughter; Judi Dench, Belfast
BEST PRODUCTION DESIGN
Winner: Dune
Other nominees: Dune, Nightmare Alley, The Power of the Dog, The Tragedy of Macbeth, West Side Story
BEST FILM EDITING
Winner: Dune
Other nominees: The Power of the Dog, Don’t Look Up, Tick, Tick … Boom!, King Richard
BEST ORIGINAL SCORE
Winner: Dune
Other nominees: The Power of the Dog, Parallel Mothers, Don’t Look Up, Encanto
BEST LIVE ACTION SHORT FILM
Winner: The Long Goodbye
Other nominees: The Dress, On My Mind, Please Hold, Ala Kachuu – Take and Run
BEST ANIMATED SHORT FILM
Winner: The Windshield Wiper
Other nominees: Robin Robin, Boxballet, Affairs of the Art, Bestia
BEST DOCUMENTARY SHORT
Winner: The Queen of Basketball
Other nominees: Audible, Lead Me Home, Three Songs for Benazir, When We Were Bullies
BEST MAKEUP AND HAIRSTYLING
Winner: The Eyes of Tammy Faye
Other nominees: Coming 2 America, Cruella, Dune, House of Gucci
BEST SOUND
Winner: Dune
Other nominees: Belfast, No Time to Die, The Power of the Dog, West Side Story
Source: Oscars
The Super Bowl is an annual sporting event for die-hard football fans, general sports enthusiasts and businesses.
It is one of the the most-watched program on television in the United States and the second most-watched program worldwide, uniting all things pop culture – sports, music, movies and ads, all vying for attention and February fame.
For years, film studios pay millions of dollars to secure a chance to get as many eyes as possible on the latest upcoming movies, while advertisers throw as much for a 30-second spot to air commercials as a means of building awareness for their products and services.
Commercials played during the Super Bowl have also developed a reputation for being memorable, funny and clever, with people who are not interested in the game tuning in during breaks to solely watch the commercials.
This year’s ad bowl was once again just as intense as the match on the field – featuring familiar names and a few new ones, including Facebook’s first big game spot. According to analytics firm Kantar, it was the largest ever in terms of in-game ad spend, with marketers spending an estimated $435 million, and interestingly, according to Bain, the percentage of spots including women was up 90% from 74% last year.
Here’s some of the most trending content from Super Bowl 2020:
Movie Trailers
Mulan
Release Date: March 26, 2020
No Time To Die
Release Date: April 2, 2020
Black Widow
Release Date: April 30, 2020
Fast and Furious 9
Release Date: May 21, 2020
Top Gun: Maverick
Release Date: June 25, 2020
Click here to check out other movie trailers that aired during Super Bowl 2020
Commercials
Amazon
Amazon’s spot – starring celebrity couple Ellen DeGeneres and Portia de Rossi, imagines what life was like without Alexa. According to Google, it was the most-watched Super Bowl commercial as of 10pm on game day, and according to Brandwatch, it had more than 39,000 mentions online as of 10:15pm.
Google’s tearjerker about its virtual assistant helping a man remember his late wife was the most effective ad, according to Unruly.
Nearly half of survey respondents had an intense emotional reaction to “Loretta,” and the ad scored 6.5 out of 10. It also had more than 121,000 online mentions, per Brandwatch, with 10,000 of those mentions coming within two minutes of the ad airing.
Jeep
According to Talkwalker, Jeep’s recreation of ‘Groundhog Day’ – featuring Bill Murray, got more than 47,000 online mentions, accounting for nearly 6% of the entire conversation around the Super Bowl.
It also received a score of 5.2 from System1, which rates ads from 1 to 5.9 based on the emotional resonance they garner to predict long-term growth potential for the brand.
Microsoft
Microsoft’s Super Bowl ad featured the first female – and openly LGBTQ – coach to ever be in the NFL championship game.
The ad elicited intense emotional engagement from 47% of Unruly’s survey audience – obtaining a score of 5.7, and got 5.3 stars from System1.
Olay
Olay’s all-female Super Bowl spot featured successful women asking “Is there enough space in space for women?” and pledged to donate $1 to Women Who Code for every tweet directed @OlaySkin with the hashtag #MakeSpaceforWomen.
Olay captured nearly 20% of the conversation around the Super Bowl, according to Talkwalker. The hashtag #MakeSpaceForWomen was being used even before the game, but spiked again during the broadcast.
Benjamin Hordell, partner at ad agency DXAgency, called it “the best social integration,” saying that “incentivizing the tweet was a nice way to make it happen.”
Click here to check out other leading brand commercials that aired during Super Bowl 2020
Sources: Adweek, Digital Trends, Screen Rant, Business Insider, Wonderopolis and The Drum
