Check out the ads that featured in cinema during the Eid al-Fitr 2023 long weekend!
The region witnessed an upswing in activity during the Eid al-Fitr long weekend, marking one of the most bustling periods of the year thus far, with residents gathering at malls and entertainment venues to partake in the festivities.
With the release of several blockbusters during the extended weekend, cinemas were buzzing with patrons eager to watch their favorite titles in the company of their loved ones. This presented brands with a unique opportunity to engage a captive audience and leave a lasting impression through both on-screen and off-screen advertising initiatives.
From product promotions to messages of unity and support, here are the ads that lit up the big screen during Eid al-Fitr 2023:
WWE 2K23 – FTM John Wick: Chapter 4
Duration: 30 Secs
Country: KSA
Please Note: In compliance with the country’s regulations, a revised and concise version of the WWE 2K23 advertisement screened in KSA.
Abu Dhabi Public Health Centre
Duration: 30 Secs
Country: UAE
Al-Futtaim Automall
Duration: 40 Secs.
Country: UAE
Prime Healthcare Group– FTM Kisi Ka Bhai Kisi Ki Jaan
Duration: 15 Secs
Country: UAE
Sharjah Children’s Reading Festival
Agency: 30 Secs x 2
Country: UAE
Cultural Development Fund
Duration: 30 Secs
Country: KSA
Dallah Home Care
Duration: 20 Secs
Country: KSA
Diriyah Gate Development Authority
Duration: 30 Secs
Country: KSA
Galaxy Jewels
Duration: 20 Secs
Country: KSA
Al Theeb Specialist Centre
Agency: 15 Secs
Country: KSA
Boubyan Bank
Duration: 1.10 secs & 1.08 Secs
Country: Kuwait
Kaya Skin Clinic – FTM Kisi Ka Bhai Kisi Ki Jaan
Duration: 15 Secs
Country: UAE
McDonald’s
Duration: 30 Secs
Country: Kuwait
Talabat
Duration: 15 Secs
Country: Kuwait
Elabd Foods
Duration: 15 Secs
Country: Egypt
Magdi Yacoub Heart Foundation
Duration: 15 Secs
Country: Egypt
Private Natural Cotton
Duration: 30 Secs
Country: Egypt
American University of Bahrain
Agency: 45 Secs
Country: Bahrain
Information & eGovernment Authority Bahrain
Duration: 2 x 50 Secs
Country: Bahrain
Escape Code
Duration: 1.06 Secs
Country: Bahrain
In addition to the on screen ad, ElAbd booked two sampling activities at Mall of Egypt and City Center Almaza for a period of two weekends.
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
Check out the cinema ads booked through Motivate Val Morgan in July 2021
With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.
Here’s a list of cinema ads screening over July 2021:
Hampton by Hilton
Ad Duration: 35 sec.
Campaign Duration: 24th June 2021 to 18th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall
BMW X3
Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall
Atlantis
Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe
OSN
Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8th July 2021 to 28th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall
*Please Note: The final frame of the ad in Saudi Arabia was in Arabic
MBC Group
Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11th July 2021 to 17th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.
Herfy
Ad Duration: 30 sec.
Campaign Duration: 22nd July 2021 to 4th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.
McDonalds
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 1st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Boubyan Bank
Ad Duration: 60 sec.
Campaign Duration: 24th June 2021 to 4th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Finance House
Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Kuwait Fund
Ad Duration: 30 sec.
Campaign Duration: 8th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues
Bank Dhofar
Ad Duration: 51 sec.
Campaign Duration: 10th June 2021 to 24th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations
National Water Company (NWC)
Ad Duration: 20 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations
Redtag
Ad Duration: 15 sec.
Campaign Duration: 1st July 2021 to 14th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations
Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:
The Suicide Squad
Shang-Chi and the Legend of the Ten Rings
Free Guy
Venom: Let There Be Carnage
No Time to Die
Eternals
Top Gun: Maverick
Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.
Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Here are the commercials that dominated the big screen over Eid al-Fitr 2021!
Due to cinemas being closed across the Middle East and the rest of the world over the first half of 2020, brands missed out on the opportunity to advertise on the BIG screen last Eid. This Eid al-Fitr however witnessed not only the release of Indian MEGA blockbuster Radhe, but also Kuwait and Bahrain – two countries that remained closed for 15 months, re-opening its doors to patrons.
Here are the commercials booked through Motivate Val Morgan, that lit up the BIG screen over Eid al-Fitr 2021:
Barakat
Ad Duration: 72 sec.
Campaign Duration: 13th May 2021 to 27th May 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Ajman, City Centre Al Zahia, City Centre Mirdif, Mall of the Emirates, Al Jimi Mall, Al Maryah Island, Yas Mall. Reel Cinemas – The Dubai Mall and Dubai Marina Mall. Cinema City – Zero 6 mall.
Toshiba Kioxia
Ad Duration: 30 sec. (each)
Campaign Duration: 13th May 2021 to 10th June 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Cineplex Grand Hyatt
Al Hokail Medical Group
Ad Duration: 20 sec. (each)
Campaign Duration: 13th May 2021 to 22nd July 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan
DUR Hospitality (Holiday Inn)
Ad Duration: 15 sec.
Campaign Duration: 13th May 2021 to 17th June 2021
Country: Saudi Arabia
Cinema Locations: Muvi Cinemas – Mall of Dharan, Nakheel Mall, Jubail Mall. VOX Cinemas – West Avenue Mall.
Boubyan Bank
Ad Duration: 41 sec.
Campaign Duration: 13th May 2021 to 3rd June 2021
Country: Kuwait
Cinema Locations: VOX Cinemas – The Avenues
Al Rawabi Private School
Ad Duration: 70 sec.
Campaign Duration: 13th May 2021 to 8th July 2021
Country: Bahrain
Cinema Locations: VOX Cinemas – The Avenues
Make cinema an integral part of your media plan! Contact us to advertise alongside an exciting line-up of upcoming blockbusters.
