The 66th Cannes Lions International Festival of Creativity drew to a close on 21 June 2019, with Impact BBDO Dubai winning UAE 7 Lions – the region’s first Grand Prix and 6 Bronze Lions.
Of the 1,252 entries from 62 countries competing in the Print & Publishing Lions category (Communication Track) where 32 Lions were awarded – 1 Grand Prix, 6 Gold, 7 Silver and 18 Bronze Lions, Impact BBDO Dubai snatched the Grand Prix for ‘The Blank Edition’, which saw the agency work with leading Arabic-language daily newspaper An-Nahar to print an entirely blank edition – calling on Lebanese citizens to use the space to send a message to the stalled government.
On UAE winning the ‘Top Award’ and taking home the Grand Prix in this category at the Festival’s opening Awards Show, Jury president, Olivier Altmann, CEO and Chief Creative Officer, Altmann + Pacreau, France, said: “We are very happy to award the Grand Prix to a piece of work that celebrates creativity and journalism.”
After the release of the completely blank edition, the newspaper’s editor-in-chief encouraged citizens to use it to write their own headlines and send messages to politicians, over social media.
Altmann said the bold campaign – and political message – led to an easy jury decision.
“It was really unanimous – a good surprise. It took us about five seconds to award the Grand Prix,” he said.
“For us, it was the perfect demonstration that print creativity can do a lot for print media itself, for print journalism. We thought it was really bold to award a Grand Prix to a white piece of paper that people could fill. It’s almost an interactive tool for real life.”
Image Credits: Getty Images, Cannes Lions 2019
Impact BBDO Dubai also won 6 Bronze Lions across Health & Wellness, Industry Craft, Brand Experiences & Activation and Media categories for: ‘The Toxic Flag’ (Waste Management Coalition), ‘The Zero Tolerance Ribbon’ (28 Too Many) and ‘The Black Edition’ (An-Nahar).
Commenting on the Grand Prix win, Paul Shearer, Chief Creative Officer at Impact BBDO MENA, added: “Bringing home the first Grand Prix Lion for not only the UAE but also the region is of course an incredible honor.”
Shearer said he personally hopes that this win will spur on everyone in the business around MENA.
“There is so much talent and esteemed agencies around that this should be just another step on the regions maturity. I also think some of the other work from the region was unlucky not to win at Cannes, as there was some great work there.”
“I would like to thank Cannes Lions for their continued support with Lynx. Without this I fear we would have never achieved Grand Prix level. Lastly, I would like to thank our Chief Executive Officer, Dani Richa, who’s creative eye makes our work so much better,” said Shearer.
Ali Rez, Regional ECD Middle East & Pakistan at Impact BBDO – who was also a Glass Jury member at Cannes Lions 2019, said: “ In what seemed a year featuring very tough juries, it is even sweeter that Impact BBDO managed to bring home such a large haul of Lions: 13 spread across three offices – UAE, Pakistan and Lebanon, and more than 50 shortlists across almost a dozen categories.”
“The Glass jury was an incredible learning experience featuring some of the sharpest minds in the business – it was an absolute honor to be part of such an important jury. We saw solutions from around the globe tackling a number of issues related to gender inequality: financial inequality, stereotyping, health, violence, even technology-related.”
“A trend that emerged this year was that awareness as a goal is simply not enough anymore, and that action is the need of the day,” he added.
Tres Colacion, Creative Director, Impact BBDO Dubai – who played an instrumental role in campaign creation for An-Nahar, said: “The Blank Edition was a very special project for us. We set to change a national conversation through the power of creatively, the ultimate test. We talk a lot about game “changing ideas” and “culture busting”, but there are very few instances that these opportunities truly present themselves. When they do, you absolutely need to take them and meet them with the kind of ideas that will truly resonate with people.”
The Blank Edition team did just that and I’m incredibly proud to have our work recognized at the highest level. To win a Grand Prix, let alone the first in the region, is the highest honor,” he added.
Check out case study for ‘The Black Edition’:
As the official representative of the Cannes Lions International Festival of Creativity in UAE, Motivate Media Group and Motivate Val Morgan would like to congratulate Impact BBDO Dubai on doing UAE proud by winning 7 Lions – including the most prestigious of them all!
Sources: Cannes Lions 2019, Campaign Middle East, Adweek and PRWEEK
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Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE
With few days to go for this year’s Cannes Lions International Festival of Creativity, here are some initiatives to make your ‘first time delegate’ experience better.
2019 Initiatives:
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
As the official representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan are pleased to announce that seven leading advertising professionals from the UAE have been selected as jury members for this year’s Festival.
The seven leading advertising professionals who will represent the UAE in the Awards and Shortlist jury panel under Print & Publishing, Design, Glass: The Lion for Change, Media, PR, Direct and Brand Experience & Activation categories include:
Awards Jury
Print & Publishing:
Fouad Abdel Malak
Executive Creative Director
TBWA\RAAD
With over 18 years of experience in the region, Fouad is currently serving his second stint at TBWA\RAAD in Dubai as Executive Creative Director, after holding the creative helm at BBDO Dubai for 4+ years.
His career highlights include key business wins and leading some of the most awarded teams in the region, as well as working on sought-after brands such as: Nissan, Louvre Abu Dhabi, KFC, Pepsico, Emirates Airlines, MARS, du, GE, among other notable names.
Fouad drives business results, winning: multiple Grands Prix from Integrated to Direct, and Golds’ at major award shows on SCB, Nissan, Domino’s, MARS, Louvre Abu Dhabi, MTV, and many others from Cannes Lions to the Dubai Lynx and beyond.
He’s a ‘Disruptor’ by nature and is most passionate about integrated ideas centered around innovation. Not only was Fouad named 2019 Executive Creative Director of the Year in the MENA Region – according to the official B&W 2019 Report, but was also ranked 8th worldwide according to The Big One Rankings.
Design:
Vidya Manmohan
Executive Creative Director
Grey Group
From walking out of the gates of medical school and entering an Art campus, to switching from art direction to copywriting half way through her advertising career, Vidya has constantly followed her passion.
After four decades in Dubai and having witnessed sand dunes transform in to skyscrapers, this charming young lady from India, proudly says she’s ‘Made in Dubai’.
Her work reflects the culture around her, be it the awards won in Radio, Print, Design, Outdoor, Integrated or Advertising for Good.
Vidya has been on the Jury of International Award Festivals that include: Clio, NewYork Festivals, Lisbon Ad Fest and recently was also a part of the Young Guns and Adfest, and says she learns as she shares her knowledge.
When asked on how she copes with advertising, this mom of an 18-year old, smilingly adds, “You don’t teach a mom how to cope.”
Glass – The Lion for Change:
Ali Rez
Regional Executive Creative Director – Middle East & Pakistan
BBDO Worldwide
Ranked amongst the Top 15 Creative Directors and the Top 10 Art Directors in the world by the Big Won Report, and named the 2018 South Asian Creative Person of the Year by Campaign Magazine, Ali is one of the most awarded ECD’s in the Greater Middle East region.
Ali has won more than 350 accolades in his career which include multiple Gold Cannes Lions, Gold Clios, D&AD pencils, Gold Effies, One Show pencils, a United Nations peace award, and the honor of setting a record of winning 4 Grands Prix for one campaign at Dubai Lynx.
His creative experience – shaped in the USA at Y&R and Goodby Silverstein Collaboratory and followed by a move to the Middle East, has contributed to BBDO being named Network of the Year at Cannes Lions, Effies, Dubai Lynx, Spikes Asia and AdStars, and Impact BBDO being named Agency of the Year at Dubai Lynx 2019.
Ali has lectured at Oxford University, exhibited at Tate UK, spoken at TEDx, traveled to 122 countries, and captained a county cricket team in the USA. He actively volunteers to fight for gender equality, and has won the inaugural Glass awards at both Dubai Lynx and Spikes Asia.
Please Note: Awards Jury members will join the jury committee in Cannes, France and will receive a complimentary pass to the Festival along with their accommodation paid for in full.
Shortlist Jury
Media:
Tarek Daouk
CEO
Dentsu Aegis Network MENA
Tarek has been at the centre of innovation in media, content, and digital media in the Middle East and North Africa (MENA) for almost two decades. He built Starcom Mediavest Group into an early leader in the space, launched innovative new business models such as the content agency LiquidThread and landed Cannes Lions and numerous other awards.
Throughout his career he has amassed a wealth of industry experience, working with a number of blue-chip advertisers including GSK, GM, Mars, Mondelez, P&G, Samsung and Visa.
Today, Tarek is committed to supporting advertisers with their businesses in the region by building a next generation agency – focused on the convergence of creative, media, data, and commerce and which enables the design of unique experiences for consumers.
PR:
Valerie Tan
Vice President – Public Relations, Social Media and Internal Communications
Emirates Group
With 18 years of experience in communications, Valerie has held leadership roles in-house and at a global PR agency in Singapore.
Based in Dubai, she leads an in-house team of 30 professionals, overseeing a support network of over 80 agencies in the implementation of internal and external communications activity for Emirates Group – which comprises the global airline Emirates, the air services provider dnata, and over 100 subsidiaries. The Group employs more than 100,000 employees with operations in over 80 countries on six continents.
Prior to her current role, Valerie worked at a large communications agency in Singapore, leading its healthcare practice, select corporate accounts as well as media skills training and crisis communications.
Valerie was recognised in the Holmes Report Top 100 Most Influential In-house Communicators in 2018, and received an Individual Achievement Sabre Award the same year. She was also recognised in the inaugural PRWeek Middle East Power Book. She most recently served on the jury for the 2018 MEPRA Awards.
Direct:
Dhruv Warrior
Associate Creative Director
VMLY&R Dubai
Dhruv spent a little over 7 years working for JWT Bangalore in India – first two years in client servicing followed by a switch to the creative side, before moving to VMLY&R Dubai in 2015.
His time at JWT saw him work on brands across a multitude of categories. He has diverse work experience spreading across different brands and categories such as United Breweries, Google, ING, Levi’s, Van Heusen and Parikrma Humanity Foundation to name a few. His major successes came on his work for Nike, as he was instrumental in the execution of the ‘Bleed Blue’ and ‘Make Every Yard Count’ campaigns which were awarded at multiple global award shows including Cannes Lions, Clio’s, One Show, and D&AD. The ‘Make Every Yard Count’ campaign was named in the Top 20 films globally by the Gunn Report in 2015 and the Top 10 films & Top 10 digital campaigns in 2014 by the Big Won report.
While at VMLY&R, Dhruv has worked on the agency’s key brands which include Mall of the Emirates, Mashreq Bank, Nando’s, American Garden, UNHCR, Dubai Font, General Mills and more.
He has been an essential part of a team whose work has been recognised by international and regional award shows and has helped VMLY&R EMEA gain regional and global recognition – which includes Regional Network of the Year in 2017 and No. 3 globally in Industry Craft at Cannes Lions.
Dhruv has won awards at Cannes Lions, Clio’s, Spikes, One Show, D&AD, Adfest, The Effies, Goafest and Dubai Lynx. He was named in the 2014 list for Top Copywriters in the World by the Big Won report and was also listed in the Top 30 Under 30 Hot Young Creatives in 2014 by Economic Times.
Brand Experience & Activation
Marie Claire Maalouf
Creative Director
Impact BBDO Dubai
Marie-Claire holds a Master’s degree in Creative Advertising and a Bachelor’s degree in 2D/3D Animation from the Lebanese Academy of Fine Arts. Graduating top of her year in 2005, she received an excellence award and was offered an internship in France at the ENSAD — École Nationale Supérieure des Arts Décoratifs.
During her diploma presentation in 2006, where leading advertising agencies were invited, she was offered to join the Impact BBDO group and has been with them for over a decade, working on their wide range of global brands including Mars, PepsiCo and Johnson’s.
Her work has been recognised at Dubai Lynx, Adfest, Global Cristal Festival, MENA Cristal, Effies and Cannes Lions — she has even hugged a real lion.
Please Note: Shortlist jury members will conduct the first round of judging in advance of the festival – from the UAE, and will be invited to attend the Festival with a complimentary pass.
This year’s Cannes Lions International Festival of Creativity will run from 17th – 21st June 2019.
We at Motivate Media Group and Motivate Val Morgan warmly congratulate the seven judges who will represent the UAE as awards and shortlist jury members at this year’s Cannes Lions Festival, and wish them all the very best with the judging ahead.
Dubai Lynx International Festival of Creativity has named Ian Fairservice, Founder, Managing Partner and Group Editor, Motivate Media Group, as the Advertising Person of the Year 2019.
One of the Festival’s most prestigious awards, the Dubai Lynx Advertising Person of the Year is selected in collaboration with the IAA UAE who were responsible for nominating Ian Fairservice. It honours an individual who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region.
Hani Ghorayeb, President, IAA UAE, commented “Ian is a true character of the UAE media industry. His contribution to the development of publishing in this country is nothing less than history-making and his long service to the IAA and particularly to the UAE chapter, has left a legacy that will be appreciated for years to come. It is fitting and fully deserved for Ian to be acknowledged in Motivate’s 40th anniversary year. The IAA wish him every thanks and many congratulations.”
Philip Thomas, Chairman of Cannes Lions and Dubai Lynx, added, “For the past 40 years, Ian has made an outstanding commitment to the communications industry here in MENA and to developing creativity across the region. We’re delighted to honour him with this award.”
Fairservice founded Motivate in 1979 with the launch of What’s On, the UAE’s first English language magazine. With a wide range of award-winning publications, crossing diverse media interests in digital, content, events and cinema, Motivate’s established consumer and trade brands reach an audience of over two million people each month. Motivate’s book division was established in 1986 and has more than 250 titles in print. Together with his partner, Obaid Humaid Al Tayer, who is now the UAE Minister of State for Finance, Fairservice has grown Motivate into one of the most successful media groups in the region.
In March 2007, Fairservice founded the Dubai Lynx Advertising Awards and Festival of Creativity, in partnership with Cannes Lions. He has also served as the Middle East representative of the Cannes Lions International Festival of Creativity since 2000.
During the past year, Fairservice has diversified the group’s interests to include joint ventures with global content and influencer marketing platform VAMP from Australia, Malaysian based World Expo pavilion design company Zakti, Social listening and research specialists MavenMagnet from the US and acclaimed British documentary film makers Lorton Entertainment.
Commenting on the announcement, Ian Fairservice, added: “It is hugely exciting to be recognised in this way, particularly as Motivate is celebrating its 40th anniversary this year. None of our success could have been possible without the support of a great team behind me and in particular the encouragement of my partner, HE Obaid Humaid Al Tayer.”
One of the first members of the International Advertising Association (IAA) – UAE Chapter, Fairservice spent more than 20 years on the board including four years as treasurer, four years as vice president, and five years as president. He also served on the association’s World Board. In addition to his business responsibilities, Fairservice is the vice chairman of the board of governors of the Al Noor Training Centre for Children with Special Needs.
The presentation of the 2019 Dubai Lynx Advertising Person of the Year Award will take place during the Dubai Lynx Awards Ceremony at the Madinat Arena, Madinat Jumeirah on Wednesday 13 March 2019.
Source: Dubai Lynx (Press Release – 10th March 2019)
As the official representative of the Cannes Lions International Festival of Creativity in the UAE, Motivate Val Morgan delivers the latest news from the desks of the Festival.
Cannes Lions International Festival of Creativity has officially launched its 2019 Festival – which will take place from 17th – 21st June, 2019 in Cannes, France.
The five-day festival is the only global event and largest gathering for professionals working in creative communications, advertising, and related fields. Festival attendees – from nearly 100 countries, get to experience five days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.
Here’s the latest news from the 2019 Festival:
Eight Big Themes at Cannes Lions 2019
The Tracks
Introduced as part of the reshape in 2018, the tracks – Craft, Communication, Entertainment, Experience, Good, Health, Impact, Innovation and Reach – presented a new era for Cannes Lions. They reflect and represent the core disciplines that underpin and define the global branded communications industry. The nine tracks provide a structure that allow our community to better navigate the Cannes Lions Awards, talks, learning experiences and expanding digital platform and for the first time, Cannes Lions will appoint Track Ambassadors ahead of the 2019 Festival.
New Awards In 2019 To Honour Strategy and Sport
Two new Lions Award categories will be added to the awards line-up in 2019. The Creative Strategy Lion will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. And, complementing the Entertainment Track, The Entertainment Lion for Sport will celebrate creativity that leverages the galvanizing power of sports and eSports for brands.
Launch of Connect Learn Experience (CLX)
CLX is a new initiative for 2019, launched in partnership with MediaLink, where senior-level brands, agencies and media companies are invited to meet, learn from, experience, and do business with the most creative and innovative content creators – and entertainment experts – in the world. The initiative will bring eight of the world’s best content creators to Cannes Lions to host experiential programmes with educational content, roundtables, meetings and case studies. For the first two days, CLX will be invite only, restricted to senior level executives. On the third day, doors will open to all Cannes Lions attendees.
*Cannes Lions also announced the retirement of its Product Design Lions category, which will be absorbed into the Design and Innovation Lions.
Speak at Cannes Lions
The Call for Stage Content is open until 14 December 2018 and welcomes ideas and submissions from anyone around the world. There is no charge to speak on stage, and successful submissions are chosen based on the strength of the idea and how original, unique and unexpected it is. Details of the content programme have been announced, with sessions operating within the framework of the nine tracks. The agenda is set to be more immersive and interactive than before, including more case studies, Q&A and debate. Click here to register
*Download the media pack
Key Dates:
*Delegate registration open, book your pass!
Visit www.canneslions.com for more information on the 2019 Festival
Source: Cannes Lions
As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate and Motivate Val Morgan recently concluded the distribution of Lions won by 5 creative agencies based in the UAE at this year’s Cannes Lions Festival – which took place in June 2018 in Cannes, France.
Creative heads and their respective teams from this year’s winning agencies gathered at Motivate Offices in Dubai Media City for an evening of networking over refreshments, followed by the Awards distribution, where they received their respective Lions from Ian Fairservice – Managing Partner and Group Editor in Chief at Motivate, and Avinash Udeshi – Chief Operating Officer at Motivate Val Morgan.
This year, the UAE won a total of 12 Lions – 3 Gold, 2 Silver and 7 Bronze Lions.
We at Motivate and Motivate Val Morgan warmly congratulate all winning agencies and look forward to more UAE wins at next year’s Cannes Lions International Festival of Creativity.
Each year, Motivate and Motivate Val Morgan, the official UAE representatives of the Cannes Lions International Festival of Creativity, nominate one student to attend the Roger Hatchuel Academy – which runs under the auspices of the Cannes Lions International Festival of Creativity.
This year, Lina Ibrahim – a third year student of the American University in Dubai (AUD) who is currently pursuing a Bachelor’s degree of Fine Arts in Visual Communication (majoring in Advertising) has been selected to represent the UAE at the prestigious Roger Hatchuel Academy.
The five-day training course will be held in Cannes, France, from 18th – 22nd June 2018.
This programme is carefully designed to offer students of advertising, communications and other creative disciplines, the head-start they need to secure a role within the competitive creative industry post-graduation.
Students can expect a programme tailored to the current industry landscape, one which combines classroom sessions and a selection of official Festival content.
Academy students get full access to the Cannes Lions Festival, including the five Award Shows and the Young Lions Party. They will also have exclusive access to the Jury rooms – which are closed to all other attendees of the Festival. This is a unique way to navigate the world’s most important discussion of creativity in communications, and an unrivalled opportunity to network with other future Lions-winners.
Creative leaders that have previously lectured at the Academy are – Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim Stengel, Michael Conrad and Tham Khai Meng, to name a few.
Commenting on being selected, Lina Ibrahim stated, “For the past three years in AUD, I have enjoyed learning, experiencing and achieving any opportunity that has come my way. I have made friends and built connections with people from all over the world. Within these few years, I have accumulated tools and skills that will help me better myself, my understanding and knowledge, my experience and my connection with anyone I may cross paths with. I have learned how to identify problems and create solutions, to think and execute ideas creatively, and to work and share ideas with my peers. Although some challenges were difficult to face, I can proudly say that I have handled those challenges with the up-most pride and positivity. A special thank you to Professor Dina Faour who has constantly been supportive, encouraging and a huge push in the right direction. I am so very thankful for you and all the help and encouragement you have provided for me and other students. Lastly, I am honored, proud and excited to be part of this year’s selected students for the Roger Hatchuel Academy in Cannes. I am more than grateful to be representing the UAE, the MENA region and AUD as a Visual Communication student. I will try my absolute best to make everyone proud. Thank you so much for this amazing opportunity.”
Dina Faour – Academic Coordinator and Associate Professor of Advertising at AUD, said, “Everyone here at AUD is proud and excited for Lina. We are certain that the Roger Hatchuel Academy at Cannes Lions will equip Lina with the creative inspiration, the global insight and the personal incentive that will boost her performance when she comes back to continue her coursework. The advertising industry in this region is definitely booming with young talent, determined to make a difference. We want to thank Motivate Val Morgan for helping such talent sharpen their skills and shine. This is an opportunity that remains unmatched.”
Motivate and Motivate Val Morgan would like to wish Lina Ibrahim the best of luck and we hope her enrollment at the Roger Hatchuel Academy will create a positive impact – in both her professional and personal life.
Motivate and Motivate Val Morgan – the official UAE representative of Cannes Lions International Festival of Creativity, hosted the 16th UAE Young Lions Digital Competition on 21st April 2018 at Motivate Offices in Dubai Media City. The Judging and Awards Ceremony took place on 23rd April 2018 at In5 Media Innovation Centre in Dubai Production City.
A jury panel comprising Executive Creative Directors and Creative Directors from Dubai’s leading advertising agencies selected Sumer Kotwal (Art Director) and Gaurav Maitreya (Copywriter) – who entered as a freelance team, as the Gold winners of this year’s competition. The wining team was selected from 17 participating teams, and will be flown on an all-expense paid trip to Cannes to represent the UAE at the International Young Lions Digital Competition, which will be held in June 2018.
Maram Ashour (Art Director) and Rohit Venkatesh (Copywriter) from Ogilvy One came in second to win Silver, while Felipe Menezes (Art Director) and Waleed Bachnak (Copywriter) who entered a freelance team bagged Bronze.
Other participating agencies at this year’s competition included: FP7, JWT, Saatchi and Saatchi Dubai, Impact BBDO, Serviceplan Middle East, Momentum MENA, Socialize, TBWA, Science & Sunshine, Memac Ogilvy and DDB.
SNIFF – a rescue group for abandoned dogs and cats that actively promotes fostering and adoption of mixed breed animals in the UAE, was this year’s partner not-for-profit organization.
This year’s UAE Young Lions Digital Competition was held in association with our long-standing partner, Dubai Media City, and was supported by Getty Images and Xerox Emirates.
Ian Fairservice, Managing Partner, Motivate Group said: “The fantastic work produced by these young creatives continues to impress me every year. This is our 16th year hosting this competition and I can confidently say that the strength of the region’s talent continues to grow at an extremely fast pace. That’s why we are pleased to be able to give them the opportunity to represent the UAE in Cannes. I wish Sumer Kotwal and Gaurav Maitreya the best of luck, and I’m sure they will be great ambassadors for creativity in our region. ”
Majed Al Suwaidi, Managing Director of Dubai Media City said: “The Young Lions Competition is a globally renowned platform for digital enthusiasts, bringing the youth together to present their creativity. We are proud to once again partner with the UAE Young Lions and Motivate and act as a platform for local talent to be recognised internationally at the Cannes Festival. At Dubai Media City, we have always focused on creating opportunities for our community to be creatively active in Dubai and beyond, with the support of in5 media as well. We would like to thank all the participants for their positive energy, passion and commitment, and our heartiest congratulations to all the winners.”
The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. It offers five days of award ceremonies, seminars, workshops, master classes, exhibitions, screenings and networking. The 65th Cannes Lions International Festival of Creativity will run from 18th to 22nd June 2018 in Cannes, France.
Congratulations to the winners and a job well done to all 17 teams that participated in this year’s competition.
We look forward to receiving many more registrations next year round.
If you got what it takes, don’t miss out on participating in this year’s UAE Young Lions Digital Competition!
Requirements
Each team must consist of an art director and a copywriter, both 30 years of age or younger, i.e., born on or after 23 June 1987.
A team can be from a registered advertising agency, freelancers or from a creative team from the client side – all based in the UAE.
What’s in it for the GOLD Winning Team?
The team will be flown to Cannes for a trip of a lifetime – which includes air fare, accommodation, food expenses and 5 days registration at the Cannes Lions Festival.
The team will represent the UAE at the International Young Lions Digital Competition 2018.
Registration Details
Registration Deadline: Sunday 15th April 2018
Fee (per team): 4,000 AED (not inclusive of VAT)
Download the Registration Form
Please Note: Email registration forms to [email protected] along with passport copies by Sunday 15th April 2018.
Competition Details
Date: Saturday 21st April 2018
Time: 9am to 7pm
Venue: Motivate Offices, Media One Hotel, Dubai Media City
Awards Ceremony Details
Date: 23rd April 2018
Time: 5:00pm – 7:00PM
Venue: in5 Media Innovation Centre, Dubai Production City
Here’s a Glimpse of the UAE Young Lions Cyber Competition 2016:
Please note: the Cyber category has been renamed as Digital in 2018
Here’s an interview with the winners of the UAE Young Lions Cyber Competition 2016:
This year’s competition will be hosted by Motivate and Motivate Val Morgan – the official representative of the Cannes Lions International Festival of Creativity in the UAE, held in association with Dubai Media City and sponsored by Getty Images and Xerox.
Register now!
