UAE National Day | Cinema Campaigns | 2021

Here are the brands that advertised in cinema to celebrate UAE National Day 2021

 

United Arab Emirates celebrated its 50th National DayThe Year of the 50, on 2nd December 2021.

Set against the scenic landscape of Hatta’s dams, lakes, and valleys, the 50th National Day celebrations on a floating stage was a fitting extravaganza for the country’s Golden Jubilee.

The anniversary was also celebrated across the seven emirates and by their millions of residents – from many different faiths, races, cultures and nations, by gathering to watch firework displays and take part in a variety of celebratory activities, including a free day at Expo 2020.

To honour and celebrate the nation’s leadership, progress, history and values, three brands  launched cinema campaigns across the country:

 

ADNOC

Agency: Fusion 5

Ad Duration: 150 secs.

Campaign Duration: 2nd December to 9th December 2021

Cinema Locations: Multiple VOX, Cinemacity, Cine Royal and Oscar cinema locations

 

Sephora

Agency: Spark Foundry

Ad Duration: 20 secs.

Campaign Duration: 25th November to 4th December 2021

Cinema Locations: Multiple VOX locations and Reel Cinemas – The Dubai Mall

 

Etisalat

Agency: Initiative

Ad Duration: 20 secs.

Campaign Duration: 25th November to 25th December 2021

Cinema Locations: Across the Motivate Val Morgan cinema circuit

 

Contact us for cinema advertising opportunities to mark special occasions/events across our circuit in the GCC.

 

 

(more…)

Commercials Presently Dominating the Big Screen

From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.

 

With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.

 

Here are some brand commercials presently dominating the big screen:

American Hospital

Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations:
Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall

 

Atlantis

Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.

 

Mohammed Bin Rashid City

Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations

 

Al Hokail Medical Group

Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall

 

Double Tree by Hilton Resort and Spa

Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.

 

Cartier

Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.

 

Etisalat

Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.

 

Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.

 

(more…)