Panadol | Cinema Activation | UAE

Panadol unveiled an innovative cinema activation in collaboration with Publicis Media, Motivate Val Morgan and VOX Cinemas.


The campaign titled ‘The Art of Release’ – on display from 6 to 19 October – enables cinemagoers to envision their personal pain relief moments and experience it on expansive screens through an AI-powered Panadol visual booth in the foyer area of VOX Cinemas, Mall of the Emirates.


Cinemagoers also receive complimentary goodies and memorabilia post their ‘Pain Relief Moment’ experience.


Panadol Mall of the Emirates



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The cinema activation has also garnered significant media coverage, with mentions across well-known platforms such as Virgin Radio Dubai with Kris Fade, Zee TV, What’s On Dubai, and more.


Cinema activations help move your brand closer to its target audience. Think cinema for ‘attention-grabbing’ adverting!




Heinz Cinema Brand Activation at VOX Cinemas

Motivate Val Morgan offers 360 degree exposure and innovative opportunities to brands – utilizing both on-screen and off-screen advertising.




For brands wanting to sample their new product or present it in a theatre, a cinema promotion or sampling campaign definitely hits the spot!

Heinz (globally-trusted producer of high-quality, great tasting and nutritional foods) executed a sampling activity over the EID Weekend, across two of the most prominent VOX Cinema locations in Dubai – City Centre Deira & Mirdiff City Centre.

Heinz promoted their new flavours of mayonnaise – Garlic, Classic, Chili, Light and Tikka Masala, targeting moviegoers of two major blockbusters that released over the EID Weekend – ‘Independence Day: Resurgence’ and ‘Sultan’ (Hindi). Product sample and snacks with mayo recipe leaflets were also distributed.

Food sampling consists of one sample table stand with two branded promoters engaging cinemagoers- promoting and offering food samples of the product.
In the off-screen space, MVM offers a host of promotion activities to compliment and support on-screen advertising ranging from:




Want to know more on how off-screen cinema advertising could help move your brand closer to its target audience?

Contact a member of our sales team for more information.