How Cinema Advertising can be a Goldmine for Brands During Eid

Eid in the region isn’t just a celebration; it’s a spectacular opportunity for brands to captivate a vibrant and engaged audience. This Eid, the stage is set with over 14 films premiering during the festive weekend, creating a dazzling canvas for brands looking to amplify their advertising impact.

Here’s why seizing this opportunity with cinema ads priced by admission is a strategic masterstroke.

Cost-Effective Engagement: Cineplan’s by-admission buying route offers a cost-effective alternative to traditional advertising methods. You pay only for the viewers who see your ad, ensuring a targeted investment with a potentially high return.

Targeted Reach During Peak Season: The Eid movie lineup this year spans genres and languages, catering to diverse tastes. This ensures that cinemas, whether in IMAX or luxury theaters, are packed, providing brands with effective ways to target audiences by language, genre, and demographics.

Standing Out in the Content Rush: Traditional advertising channels risk being drowned out. Cinema advertising shines here, with its large, immersive format that captivates attention and allows for creative storytelling. A well-crafted ad can become an unforgettable part of the movie-going experience.

Captive Audience, Maximum Impact: Eid brings families and friends together at the cinema, creating a captivated audience free from distractions. With this ambiance set and all eyes on the big screen, your ad has a prime opportunity to make a lasting impression.

 

Explore the Eid long weekend movie releases and kickstart your Eid campaign with Our Cinema Buying Platform.

  1. Kung Fu Panda 4 – Watch Trailer
  2. Godzilla X Kong: The New Empire – Watch Trailer
  3. Bade Miyan Chote Miyan (Hindi) – Watch Trailer
  4. Imaginary – Watch Trailer
  5. Maidaan (Hindi) – Watch Trailer
  6. The First Omen – Watch Trailer
  7. 3almashi (Arabic) – Watch Trailer
  8. Land of Bad – Watch Trailer
  9. Varshangalkku Shesham (Malayalam) – Watch Trailer
  10. Lahazat Lazeeza (Arabic) – Watch Trailer
  11. The Bricklayer – Watch Trailer
  12. Aavesham (Malayalam) – Watch Trailer
  13. Marivillin Gopurangal (Malayalam) – Watch Trailer
  14. Romeo (Tamil) – Watch Trailer

 

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Latest Cinema Ads – July 2021

Check out the cinema ads booked through Motivate Val Morgan in July 2021

 

With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.

Here’s a list of cinema ads screening over July 2021:

 

Hampton by Hilton

 

Ad Duration: 35 sec.
Campaign Duration: 24th June 2021 to 18th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall

 

BMW X3

 

Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall

 

Atlantis

 

Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe

 

OSN

 

Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8th July 2021 to 28th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall

*Please Note: The final frame of the ad in Saudi Arabia was in Arabic

 

MBC Group

 

Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11th July 2021 to 17th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.

 

Herfy

 

Ad Duration: 30 sec.
Campaign Duration: 22nd July 2021 to 4th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.

 

McDonalds

 

Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 1st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

 

Boubyan Bank

 

Ad Duration: 60 sec.
Campaign Duration: 24th June 2021 to 4th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

 

Kuwait Finance House

 

Ad Duration: 30 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

 

Kuwait Fund

 

Ad Duration: 30 sec.
Campaign Duration: 8th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

 

Bank Dhofar

 

Ad Duration: 51 sec.
Campaign Duration: 10th June 2021 to 24th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations

 

National Water Company (NWC) 

 

Ad Duration: 20 sec.
Campaign Duration: 1st July 2021 to 21st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations

 

Redtag

 

Ad Duration: 15 sec.
Campaign Duration: 1st July 2021 to 14th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations

 

Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:

 

The Suicide Squad

 

Shang-Chi and the Legend of the Ten Rings 

 

Free Guy

 

Venom: Let There Be Carnage

 

No Time to Die

 

Eternals 

 

Top Gun: Maverick 

 

Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.

 

Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.

 

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Commercials Presently Dominating the Big Screen

From leisure and entertainment, to healthcare and properties & real estate, here are the commercials presently
dominating the big screen across the Motivate Val Morgan cinema circuit.

 

With recent blockbusters such as Tom & Jerry, Raya and the Last Dragon and Godzilla vs. Kong performing successfully well at box office, and with more content across a variety of languages confirmed for theatrical release, there is no better time than now to advertise your brand in cinema.

 

Here are some brand commercials presently dominating the big screen:

American Hospital

Ad Duration: 60 sec.
Campaign Duration: 05th March 2021 to 14th July 2021
Country: UAE
Cinema Locations:
Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Mercato and Nakheel Mall

 

Atlantis

Ad Duration: 30 sec.
Follow a Movie: Godzilla vs Kong
Country: UAE
Cinema Locations: VOX Cinemas – Mall of Emirates and Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe.

 

Mohammed Bin Rashid City

Ad Duration: 55 sec.
Campaign Duration: 23rd Jan 2021 to 21st April 2021 (Part of an Annual Campaign)
Country: UAE
Cinema Locations: Multiple Reel and VOX locations

 

Al Hokail Medical Group

Ad Duration: 20 sec. (each)
Campaign Duration: 18th March to 26th May 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – West Avenue Mall and MUVI Cinemas – Nakheel Mall

 

Double Tree by Hilton Resort and Spa

Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: UAE
Cinema Locations: VOX Cinemas – City Centre Mirdif, Mercato, Mall of the Emirates, Nation Towers, YAS Mall, The Galleria Al Maryah Island.

 

Cartier

Ad Duration: 30 sec.
Campaign Duration: 25th March 2021 to 07th April 2021
Country: Saudi Arabia
Cinema Locations: VOX Cinemas – Red Sea Mall, Riyadh Front, Riyadh Park and Kingdom Centre, and MUVI Cinemas – Mall of Arabia.

 

Etisalat

Ad Duration: 60 sec.
Campaign Duration: 25th March 2021 to 13th April 2021 (part of annual campaign)
Country: UAE
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations.

 

Shine light on your brand by making cinema an integral part of your media plan! Contact a member of our sales team for more information on advertising opportunities.

 

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Ramadan and Eid | Cinema Campaigns | 2019

Ramadan is a special month of the year in the Middle East, and similar to that of Christmas in the west, the holy month has become a season of increased consumerism and attention to shopping – presenting advertisers with opportunities to capture the attention of consumers.

Here’s a glimpse of the Ramadan and Eid cinema ads from 2019 that screened across our cinema circuit in the Middle East:

 

Centrepoint

 

The 15 sec. commercial, booked through OMD, screened in UAE (25th April – 1st May 2019) and Qatar (25th April – 8th May 2019) at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates and Yas Mall Abu Dhabi and Doha Festival City.

 

 

Homes R Us

 

The 20 sec. commercial, booked through UM7, screened in UAE from 18th April to 15th May 2019 across VOX Cinemas – City Centre Ajman, Cineplex Grand Hyatt, City Centre Fujairah, City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Al Hamra Mall, City Centre Sharjah and Yas Mall Abu Dhabi, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cinemacity – 06 Mall, Cine Royal Cinema – Dalma Mall, Khalidiyah Mall, Deerfields Mall and Ruwais Mall, Roxy Cinemas – The Beach and Reel Cinemas – The Dubai Mall.

 

 

Bank Muscat

 

The 45 sec. commercial – booked through MediaOne, screened in Oman from 4th June to 8th June 2019 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Suhar Plaza, City Centre Suhar, MGM, Salalah, Shatti and Sur.

 

 

Danube Home

 

The 7 sec. commercial screened in UAE and Oman from 18th April to 15th May 2019 across VOX Cinemas – City Centre Sharjah, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Panorama, Sur, Salalah, Buraimi, City Centre Muscat and City Centre Suhar, Cine Royal Cinema – Dalma Mall and Reel Cinemas – The Dubai Mall.

 

 

Mediclinic

 

The 9.5 sec. commercial screened in UAE from 16th May to 22nd May 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall and Jebel Ali Club, VOX Cinemas – Mall of the Emirates, City Centre Mirdif, City Centre Deira, Mercato Mall, Marina Mall Abu Dhabi and Yas Mall Abu Dhabi, Roxy Cinemas – The Beach and City Walk, Cine Royal Cinema – Dalma Mall and Oscar Cinema – Al Foah Mall.

 

 

Dyson

 

The 30 sec. commercial – booked through GroupM, screened in UAE from 4th June to 9th June 2019 at Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Club, Rove Downtown, The Springs Souk and The Pointe and Roxy Cinemas – The Beach and City Walk.

 

 

Cartier

 

The 45 sec. commercial – booked through MediaCom, screened in the UAE from 3rd June to 9th June 2019 at VOX Cinemas – The Mall of Emirates and Reel Cinemas – The Dubai Mall.

 

 

Toyota

 

The 25 sec. commercial – booked through Media Market (WARBA), screened in Kuwait from 25th April to 1st May 2019 at VOX Cinemas – The Avenues.

 

 

Honda

 

The 31 sec. commercial – booked through PHD Media, screened in the UAE from 9th May to 5th June 2019 at VOX Cinemas – Mall of the Emirates and City Centre Deira

 

 

Du Tuesday

 

The 62 sec. commercial screened from 16th May to 26th May 2019 across all UAE locations of VOX Cinemas.

 

 

Porsche

 

The 30 sec. commercial – booked through BPG, screened in Kuwait from 2nd May to 8th May 2019 at VOX Cinemas – The Avenues.

 

 

Max

 

The 30 sec. commercial – booked through OMD, screened in Qatar from 29th April to 12th May 2019 at VOX Cinemas – Doha Festival City

 

 

Mohammed Bin Rashid Al Maktoum City – District One

 

The 60 sec. commercial – booked through BPN, screened in UAE from 4th June to 3rd July 2019 at VOX Cinemas – Mall of the Emirates, Mercato Mall, Burjuman and City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

 

Missed out on advertising in cinema over Eid al-Fitr? Contact a member of our sales team for cinema advertising opportunities over Eid al-Adha in August 2019.