Cinema Advertising - Motivate Val Morgan Cinema Advertising

July 14, 2026

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Cinema advertising growth is backed by hard data: PwC forecasts a US$39.5bn BO by 2030, and the MVM circuit posts a fourth year of Q2 gains Cinema is entering its...

Posted in Featured

by Sahal Valliyot

June 29, 2026

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Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

The Papa John’s Toy Story 5 cinema campaign shows how brands can combine on-screen advertising with in-cinema activations to create stronger audience engagement. Papa John's, in partnership with Bronco advertising...

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

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by Sahal Valliyot

June 25, 2026

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Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

At Cannes Lions 2026, SAWA, the Global Cinema Advertising Association of which Motivate Val Morgan is a member, convened a session on the question the advertising industry keeps circling: as...

Arabic Cinema Hits Record Highs Across the Region’s Box Office

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by Sahal Valliyot

June 14, 2026

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Arabic Cinema Hits Record Highs Across the Region’s Box Office

New data from Gower Street Analytics confirms what every release calendar has been signaling: in the Saudi box office 2026 race, Arabic films now command a major and growing share....

Posted in Featured

by Sahal Valliyot

May 16, 2026

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Why Being Seen Has Become Video Advertising’s Biggest Problem

Video advertising effectiveness now depends on whether an ad earns real attention, not just whether it is served, reported, or counted as viewed. No marketer sets out to buy waste....

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by Sahal Valliyot

May 4, 2026

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CinemaCon 2026: The Studio Announcements That Show the Big Screen Has Plenty More to Give

From Spider-Man to Avengers: Doomsday, the CinemaCon 2026 announcements made one thing clear — the big screen has plenty more to give. The global box office entered 2026 with real...

Posted in Featured

by Sahal Valliyot

May 4, 2026

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Arabic Cinema Is Set for a Big Summer

From historical epics to animated adventures, here is a closer look at the Arabic movies of 2026 shaping the regional box office this summer. Arabic cinema is no longer a...

Posted in Featured

by Sahal Valliyot

February 2, 2026

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Why 2026 Will Be Cinema’s Biggest Family Celebration Yet

Family movies cinema advertising exists at the intersection of cultural ritual and commercial messaging, where both are welcomed. Cinema has always been the go-to destination for families seeking shared...

VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

Posted in Featured

by Sahal Valliyot

December 22, 2025

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VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

VOX Cinemas has launched a next-generation IMAX auditorium at Yas Mall, Abu Dhabi, further strengthening its position as the leading IMAX exhibitor in the Middle East and reinforcing the region’s...

Posted in Featured

by Sahal Valliyot

December 9, 2025

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Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

Cinema advertising across the UAE and Saudi Arabia is demonstrating measurable growth trajectories that reflect distinct market dynamics and expanding opportunities, according to recent Statista Market Insights analysis. The data...

Tags: Cinema Advertising

Cinema Advertising Is Set to Grow — and the Numbers Back It Up

Papa John’s Launches Integrated Cinema Campaign for Toy Story 5 in Egypt

Keynotes From the SAWA Seminar at Cannes Lions: Can AI Live Up to the Big Screen?

Why Being Seen Has Become Video Advertising’s Biggest Problem

CinemaCon 2026: The Studio Announcements That Show the Big Screen Has Plenty More to Give

Arabic Cinema Is Set for a Big Summer

Why 2026 Will Be Cinema’s Biggest Family Celebration Yet

VOX Cinemas Unveils Next-Generation IMAX at Yas Mall, Expanding Its Premium Footprint Across the Region

Cinema Advertising Positioned for Growth Across UAE and Saudi Arabia

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