Citroën Cinema Campaign – VOX Cinemas Mall of Egypt

Ezz Elarab Automotive Group – one of the fastest growing and successful automotive sales and services companies in Egypt, recently booked a cinema campaign for Citroën – which included an on screen advertisement and an off screen car display at VOX Cinemas – Mall of Egypt.

The on screen ad was booked from 27th December 2017 – 30th January 2018, while the car display was booked for a period of 2 weeks starting 18th January – 1st February 2018.

As the first ever car display at VOX Cinemas – Mall of Egypt, the Citroën – having caught the attention of many cinema patrons, was sold on the second day of being put on display in the cinema’s foyer area.

VOX Cinemas Mall of Egypt Car Display by Citroen


Apart from on-screen ads, advertisers who utilize other interactive areas of the cinema tend to see greater campaign results – in terms of higher recall and brand awareness.


In the off screen space, Motivate Val Morgan offers a host of promotion activities – across all the countries we operate in, to compliment and support on screen advertising, ranging from:

and many more…


Contact a member of our sales team for more information on how off screen cinema advertising could help move your brand closer to its target audience.