May 2024’s blockbuster season kicks off with a star-studded action-comedy featuring Ryan Gosling and Emily Blunt
As summer draws near, it signals the start of the blockbuster season for movie enthusiasts. Already, the season is heating up with major hits such as Dune: Part Two ($667.5M), Kung Fu Panda 4 ($419.5M), and Godzilla x Kong: The New Empire ($367.5M), all making substantial gains at the box office. With these successes paving the way, the stage is set for the arrival of the year’s most anticipated releases.
Starting in May, the summer lineup promises an exciting cinematic journey with a diverse range of films to suit various preferences. From adrenaline-pumping action flicks and heartwarming family stories to spine-chilling thrillers, here’s a look at some of the upcoming blockbusters in May:
The Fall Guy – 02 May 2024
Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson
The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.
Ghostbusters: Frozen Empire – 02 May 2024
Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts
The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.
Winnie-the-Pooh: Blood and Honey 2 – 02 May 2024
Genre: Horror, Thriller
Cast: Scott Chambers, Craig David Dowsett, Chris Cordell, Nikolai Leo
The sequel to the horror parody of A.A. Milne’s children’s story, Winnie the Pooh: Blood and Honey 2, picks up shortly after the first film’s events. The new movie will continue the murderous rampage of the residents of the Hundred-Acre Wood.
Kingdom of the Planet of the Apes – 09 May 2024
Genre: Action, Sci-Fi
Cast: Freya Allan, Kevin Durand, William H. Macy
Decades after Caesar’s sacrifice, a new ape society grapples with a power struggle. “Kingdom of the Planet of the Apes” rewrites the future in an epic clash for dominance. Will peace prevail, or will humanity rise again?
IF – 16 May 2024
Genre: Comedy, Drama, Family
Cast: Ryan Reynolds, John Krasinski, Cailey Fleming
A young girl sees the forgotten imaginary friends of grown-ups! With Ryan Reynolds as her guide, she embarks on a heartwarming adventure to reunite lost friends and reignite the magic of childhood.
The Strangers: Chapter 1 – 16 May 2024
Genre: Horror
Cast: Madelaine Petsch, Gabriel Basso, Rachel Shenton
Is your home truly safe? “The Strangers: Chapter 1” rips open the idyllic facade of a quiet evening. Prepare for a night of bone-chilling terror as masked intruders turn a dream getaway into a desperate fight for survival.
Furiosa: A Mad Max Saga – 23 May 2024
Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser
War rages across the Wasteland. Before she became the Imperator, Furiosa clawed her way to freedom. Witness her origin story in “Mad Max: Furiosa.” Anya Taylor-Joy ignites the screen in a high-octane prequel filled with sand, fury, and the fight for a future.
The Garfield Movie – 23 May 2024
Genre: Animation, Adventure, Comedy
Cast: Chris Pratt, Samuel L. Jackson, Hannah Waddingham
Garfield is about to go on a wild outdoor adventure. After an unexpected reunion with his long-lost father – the cat Vic – Garfield and Odie are forced to abandon their pampered life to join Vic in a hilarious, high-stakes heist.
Tarot – 30 May 2024
Genre: Horror
Cast: Avantika, Olwen Fouéré, Jacob Batalon
Don’t peek into your future…it might stare back. “Tarot” unlocks a deck of nightmares. A group of friends dabble in forbidden rituals, unleashing a terrifying entity. Can they escape the chilling fate foretold in the cards?
For brands seeking to engage their target audience in a captivating and immersive setting, the summer season offers an unmatched opportunity to create lasting impressions and foster meaningful connections. Click here to start your cinema advertising journey.
Download our Screentalk Movie Planner to explore all the blockbuster releases coming in Q2 2024!
From Scream VI to Fast X, Super Bowl 2023 saw a string of enticing new trailers
The Super Bowl 2023 brought us more than just an epic football game between the Kansas City Chiefs and the Philadelphia Eagles, it also gave us a sneak peek into some of the most anticipated movies of the year. Major movie studios including Sony Pictures, Universal Pictures, Paramount Pictures, Warner Bros. and Disney all paid big bucks to promote their hottest titles.
From big-budget blockbusters to captivating dramas and spine-chilling thrillers, this year’s Super Bowl was a showcase of what’s to come from Tinseltown. Whatever genre it is you fancy, there was something for everyone during the trailer segment of the Super Bowl 2023. Here’s a rundown of all the movies that got a promotional boost during this year’s event.
Creed III
Release Date: 2 March 2023
30-second spot from Creed III at Super Bowl 2023 showcases more of the training and rivalry between Michael B. Jordan’s title character and Jonathan Majors’ Damian Anderson.
65
Release Date: 2 March 2023* (*Could be pushed to 9 March 2023)
Sony Pictures promoted 65 – a science-fiction thriller starring Adam Driver as a pilot who crashes and becomes stranded on Earth 65 million years ago. Written and directed by Scott Beck and Bryan Woods, the film also stars Ariana Greenblatt and Chloe Coleman.
Scream VI
Release Date: 9 March 2023
Courteney Cox, Jenna Ortega, and Melissa Barrera headline this new minute-long Super Bowl 2023 spot that offers a longer look at one of the thriller’s set pieces briefly glimpsed in the previous trailer.
Dungeons and Dragons: Honor Among Thieves
Release Date: 20 April 2023
The Dungeons and Dragons: Honor Among Thieves Super Bowl 2023 trailer goes a long way to promise how action-packed it will be. Though brief, the teaser is a fast-paced, breathless montage of multiple action set-pieces, mythical creatures and even a titular dragon.
Air
Release Date: 6 April 2023 (International Release)
Ben Affleck’s next directorial offering sees Matt Damon play the man whose brainchild saw the birth of Nike’s Air Jordans. The first trailer for Air was revealed before Super Bowl LVII, with a big game spot along for the ride.
Guardians of Galaxy Vol. 3
Release Date: 4 May 2023
Disney used the Super Bowl broadcast to spotlight the third installment of Guardians of the Galaxy starring Chris Pratt, Zoe Saldaña, Dave Bautista, Karen Gillan, Pom Klementieff, Vin Diesel and Bradley Cooper as the titular band of Marvel superheroes.
Fast X
Release Date: 19 May 2023
10 main movies in, it’s impossible not to know what you’re getting with the Fast & Furious franchise. The Super Bowl Fast X teaser and the full trailer released before it showed off all of the best parts: a new ostentatious villain in the shape of Jason Momoa, returning heroes and anti-heroes, major set-pieces, ludicrous physics and some good old-fashioned racing.
Transformers: Rise of the Beasts
Release Date: 08 June 2023
There’s more than just a sneak peek in this Transformers: Rise of the Beasts TV spot, because it’s not only a short promo for the film, but also an ad for Porsche, which is what Autobot Mirage transforms into in the trailer.
The Flash
Release Date: 15 June 2023
The first trailer for The Flash not only gives us a pretty good idea how the story might play out, but also reveals Michael Keaton in the Batsuit (and his Batmobile), Michael Shannon’s Zod, and Sasha Calle’s Supergirl, among other things. We also got a shorter minute-long TV spot for the film containing a lot of the same footage.
Indiana Jones and the Dial of Destiny
Release Date: 30 June 2023
Indiana Jones and the Dial of Destiny, the fifth installment of the hit Indiana Jones franchise featuring the return of Harrison Ford as the titular swashbuckling archaeologist.
Click here to check out the leading brand commercials that aired during Super Bowl 2023.
Think cinema for effective advertising! Contact us.
Source: Empire, Variety
In a world with chaos all around, comedy is a saviour for all!
Scientifically, when we laugh, our body releases the chemical Endorphins – the body’s natural ‘feel-good’ chemical, and there’s truly nothing better than a hearty laugh to get these hormones activated.
Everyone enjoys a good comedy film from time to time, and here are four reasons why this genre is loved by all:
Stress-buster:
Be it a long day at work or school, the best way to unwind is by watching something light and funny. There is something about the punch lines, witty sense of humour and the extremely important timing and style of delivery by the actor/actors in question. There are so many facets to comedy, which makes us laugh and relax our nerves.
Develops a sense of humour:
Watching a comedy not only helps us feel relaxed and rejuvenated, but also supports in developing a sense of humour as our surroundings influence us and play a major role in our day-to-day interactions. Having a sense of humour is an essential life skill. Not only does it help us cope during difficult times in life, especially now with the outbreak of COVID-19, but also helps us increase productivity, leadership skills and even improve cardiovascular health!
Studies show that watching a movie of this genre can improve your blood pressure and keep it at an ideal level for up to 24 hours. In 2011, Oxford University conducted an experimental research with a sample set of candidates and concluded that those who watched comedy movies after experiencing painful stimuli had better pain tolerance as compared to those who did not watch comedy movies.
Makes us better people:
Comedy helps us keep our health in check, contributes to our personality and plays a big role in our day-to-day lives. Humour is a form of coping mechanism for many, while doing so it also adds to our wit, spontaneity and leadership skills. In a survey conducted by Robert Half International, 91% of executives believed that having a good sense of humor is important for one’s career advancement, while a majority of the respondents said that a good sense of humour and work ethic are two vital qualities they look for in a good leader.
A Great Pass Time:
One of the main reasons we watch movies of this genre is because it is a great way to pass time. They are highly entertaining but they also keep us occupied! As per research on Statista – Most popular movie genres in North America from 1995 to 2020, by total box office revenue, comedy is the fourth highest revenue-generating genre (34.38 billion dollars) in the US, behind Adventure, Action and Drama. Additionally, as per research conducted by Motivate Val Morgan in 2017 – Cinema 360, comedy is one of the highest watched genres in the UAE, with 82.5% inclined towards watching comedy at the cinema.
Below are the comedy titles set to release in 2021:
Tom & Jerry – February 2021, Barb and Star Go to Vista Del Mar – February 2021, Coming 2 America – March, 2021, Marry Me – May 2021, Rumble – May 2021, Free Guy – May 2021, Minions: The Rise of Gru – June 2021 and Boss Baby: Family Business – September 2021.
Please Note – Movie release dates are subject to change.
Contact a member of our sales team for more information on cinema advertising opportunities alongside these comedy blockbusters.
Sources: Scientific American, Motivate Val Morgan, Maps of India, Statista, IMDB, Movieweb, WeForum, QZ, Forbes, Seat42f and Moviefone.
With Halloween just around the corner, it’s time to indulge in activities such as carving pumpkins, decorating the house, buying a spook-tastic costume, applying ghoulish make-up and either heading out trick-or-treating, or enjoying the spooky day with friends and family.
But what does this day hold for those who have outgrown trick-or-treating? A Movie of course!
Nothing compares to watching a scary movie on this spooky day, for an altogether more bizarre indulgence. COVID-19 may have dominated us throughout most of 2020, but old traditions die hard, and there’s no better way than watching a movie to distract your mind from the stresses relating to the pandemic, and transport you to a world where the horrifying stuff isn’t actually real.
We at Motivate Val Morgan have got your spooky movie night covered with a roundup of some ‘all-time favorite’ monstrous, scary, truly freaky and the not so creepy magical kids flicks to get you in the spirit of Halloween this year.
The Witches:
An adaptation of Roald Dahl’s The Witches is dark fantasy comedy film directed by Robert Zemeckis, featuring Anne Hathaway, Octavia Spencer and Stanley Tucci. Set in 1960s Alabama, the film follows an orphaned young boy stumbles across a conference of witches, while staying with his grandmother at a hotel, and gets transformed into a mouse by the Grand High Witch.
The Witches releases in cinemas across the middle East on 29 October 2020.
In addition to The Witches, here are 13 categories of scary movies to watch on-demand, some of which will trigger self-induced nightmares.
1. Monster Movies
One of the oldest forms of horror cinema, monster movies and their dreaded villains come in all shapes. Whether they’re aliens, ghouls or demons, monsters can represent a manifestation of our own fears. Such movies are often portrayed in a way wherein humans interfere with nature, ultimately leading to a monster attack.
A Quite Place
Bird Box
2. Deformed Humans
These are the kind of films where the antagonist is a deformed human, often seen wearing a mask following a horrifying accident.
Nightmare on Elm Street
Friday the 13th
3. Inanimate Objects
This horror category has a long history of haunted/ possessed inanimate objects that inspire guffaws instead of screams. Some of them are the work of a ghost, while some are just plain inexplicable. Yet they all have one thing in common: they’re kind of baffling.
Annabelle
Poltergeist
4. Vampire
Vampires exist in the folklore of almost every society on earth. Therefore, it’s only natural that it’d be a story expressed in nearly every language and thus, films around the world.
Abraham Lincoln: Vampire Hunter
Van Helsing
5. Found Footage
These are horror films which capture events on screen and are typically seen through the camera of the characters involved in real-time. Also usually involves an investigation after a video or audio footage that is found to discover instances of what actually happened.
Paranormal Activity
The Cloverfield Paradox
6. Schlock
Widely known as ‘Gore’ or ‘Splatter’ films, these films are light on character and plot and heavy on fake blood and guts. Mostly low on story and high on shock value.
Evil Dead
Saw
7. Supernatural
The widely popular horror category of all times, supernatural occurrences often include ghosts, spirits and demons. Many supernatural horror films have elements of religion relating to themes such as afterlife, the Devil, and demonic possession.
The Conjuring
The Exorcist
8. Curse
Films of this type are often cautionary tales, where a character unleashes a curse unknowingly or by failing to listen to a warning. While non-believers would think these as coincidences or publicity stunts in a movie setup, some of these are just too freaky to ignore.
The Curse
The Grudge
9. Serial Killer
A booming horror category! Serial killer movies are classic horror movies with plenty of incredible, terrifying and mind-boggling murders.
Silence of The Lambs
Malevolence 2
10. Zombie
Who doesn’t enjoy the living dead, the ones that are driven by hunger of human flesh, and are nearly impossible to put down permanently?
World War Z
Train to Busan
11. Comedy
Light hearted films with a mix of elements – they are both funny and scary, catering to a wide audience. No wonder these films have long been one of the most popular genres.
Scary Movie
Shaun of the Dead
12. Apocalypse
End of the world movies combine a rush of adrenaline with dread – for the ones that fancy pulse-quickening suspense.
Resident Evil: Apocalypse
Legion
13. Animated
Lastly, if you are bored of the same old horror movies making the rounds every Halloween, animated movies offer something different for everyone to look forward to.
SCOOB!
The Addams Family
Team Motivate Val Morgan WITCHES you a SPINE-TINGLING Halloween!
Sources: Collider, Wikipedia, Premium Beat and ScriptFirm
Like it or not, we are all stuck inside the house these days as a result of the coronavirus crisis, and whether working from home or just chilling, it’s good to take a cinematic break
With cinemas closed and blockbusters-in-waiting – postponed for later this year or all the way through to next year, thankfully, there are many movies offering some form of escape during this time of distress.
Here’s a list of 100 amazing movies to watch in the comfort of your home:
When you need something out of this world
When you need a change in scenery
When you need family bonding time
When you need a belly laugh
When you need a good scare
When you need a super-duper hero
When you need a history lesson
When you need a great movie
When you need a not-so-great movie
When you need your heart warmed
Enjoy!
Source: US Today
