The Dubai Lynx Festival programme is now online, brining you original thinking and jaw-dropping ideas from around the globe.
Register by 25 January and enjoy the early bird delegate rate. And book your table for the Dubai Lynx Awards to secure your place at the industry’s premier event on 14 March 2018.
Here are some of the world-leading creatives you’ll hear from at Dubai Lynx 2018 from 11-13 March:
Chaka Sobhani
Chief Creative Officer
Leo Burnett London
An award-winning director, writer and creative director, Chaka set up UK broadcaster ITV’s first in-house creative agency, production company and design studio. She then worked at leading independent agency Mother before joining Leo Burnett.
Hussein Dajani
General Manager – Digital Marketing-
Africa, Middle East, Turkey and India
Nissan
Hussein was voted one of the top ten people who are changing MENA’s marcomm landscape by the Huffington Post and was included in Gulf Marketing Review’s list of the Middle East’s brightest marketing professionals under the age of 40.
Fernando Machado
Global Chief Marketing Officer
Burger King
With a gift for infusing brands with purpose, Fernando was behind some of the most iconic Dove campaigns from Unilever and is also the driving force behind the pioneering comms that led to Burger King being crowned Cannes Lions 2017 Creative Marketer of the Year.
Hatoon Kadi
Script writer and Host –
Noon Alniswa Show
UTURN Entertainment
Included on the BBC’s 100 Women list in 2014, Dr. Hatoon Kadi, writer and host of the critically acclaimed UTURN show Noon Alniswa, has been praised for her clever use of humour and sarcasm to tackle sensitive social issues from a female perspective.
Mariam Farag
Head of CSR
MBC
A champion of female entrepreneurship, Mariam leads the CSR program at MBC Group and has 18 years of experience working in the fields of social development, humanitarian relief, communication, corporate and social change in the MENA region, and globally with UNDP, UNHCR and education and governmental sectors.
Ali Mumtaz
Regional Creative Director –
Middle East and Pakistan
BBDO
Ranked amongst the Top Ten creatives in the world by The Big Won Report, Ali Rez has collected more than 150 international awards in his career. He has also exhibited art at the Tate UK, and has spoken at TedX and Oxford University.
Ilkay Gurpinar
Chief Creative Officer
TBWA\Istanbul
Ilkay was named one of the World’s Most Influential Female Creative Directors by ADWOMEN. She was also voted the Advertising Person of the Year for Turkey by Advertising Age/Mediacat. She is the founding member and creative director of an international bi-annual arts and culture magazine, 212.
John Mescall
Global Executive Creative Director
McCann Worldgroup
The brains behind the viral hit Dumb Ways To Die, John has won over 60 Cannes Lions including six Grands Prix. He was ranked the eighth most creative person in advertising worldwide by Business Insider and was also named on Adweek’s Creativity 50, listing of the world’s 50 most influential creative thinkers and doers.
Browse dubailynx.com for the latest updates
Source: Dubai Lynx
UAE telco du has been named as 2018’s Dubai Lynx Advertiser of the Year. The prestigious award is presented annually to an advertiser in the MENA region who sets themselves apart through the calibre of their creative and innovative marketing and communications.
Over the past four years du has won 39 Dubai Lynx awards including 3 Grands Prix, 13 Gold, 16 Silver and 7 Bronze Dubai Lynx awards. Last year’s success alone included two Grands Prix in Integrated and Interactive for “#POSTWISELY”, a campaign that inspires the online community in the UAE to think before they post personal information on social channels.
Please note: The du commercials above are inspired by true stories that have occurred in the UAE or internationally.
“In recognising innovative marketing and inspiring creative communications the Advertiser of the Year Award focuses on the phenomenal talent, effort and the creative bravery displayed to bring ideas to life,” said Jose Papa, Managing Director, Cannes Lions. “du has proven to live its company mission to ‘enhance your life, anytime, anywhere’ through its engaging creative work and we’re delighted to be able to honour this and celebrate its continued success,” he continued.
Opened in 2006, du has constantly worked to enhance and expand the variety of services across the telecommunications industry for the millions of customers they serve in the MENA region. The company has over 2,000 people from more than 60 countries working to develop their services and is committed to reflecting the diversity of the public they serve. Alongside services such as telephony, data hubs and internet exchange facilities, du is dedicated to implementing sustainability practices across all aspects of the business.
The creative range of campaigns surrounding “du Tuesday” were hugely successful both with customers and at Dubai Lynx. Promoting a generous offer of 2 cinema tickets for the price of 1, the iterations of the campaign evolved over the years but consistently displayed excellence in craft, winning multiple Film Craft awards.
Abdulwahed Juma, Executive Vice President, Brand and Corporate Communications, du said, “We are deeply honoured and thrilled with this recognition. This is an endorsement of the outstanding creative calibre of our team in du and partner agencies. The win motivates us to continue our endeavours in reaching out to our customers in exciting and engaging ways.”
du will be presented with the Advertiser of the Year Award at the Dubai Lynx Awards Ceremony on 14 March 2018 in the Madinat Jumeirah. The celebration of the best creativity from across the MENA region brings to a close the three-day Festival of inspiration and learning.
The Awards Ceremony will see 10 jury presidents awarding the 2018 Lynx Awards along with the winners of the Young Lynx PR, Print, Integrated and Media competition and this year’s University of the Year. The Masar Student Creative Award for Print and the STC Student Integrated Competitions are announced at a dedicated Student Awards Ceremony on the final day of the Festival.
Entries to the Awards are now open with the deadline for entering on the 8 February 2018. Visit www.dubailynx.com for more information.
Source: Dubai Lynx (Press Release) and du
