Check out the ads that featured in cinema during the Eid al-Fitr 2024 long weekend!
The spirit of Eid al-Fitr once again filled the region, transforming the long weekend into a vibrant celebration. Families and friends flocked to shopping malls and entertainment hubs, eager to connect and revel in the festivities.
With more than 14 highly anticipated movies from various genres and languages being released, movie theaters resonated with laughter and excitement as audiences rushed to see the latest releases on the big screen. This festive atmosphere provided a perfect platform for brands to capture hearts and minds through cinema advertising.
From riveting ads by fast food chains, automobile companies, and airlines, here are the commercials that lit up the big screen during Eid al-Fitr 2024:
McDonald’s – FTM Dune: Part Two
Country: Qatar
Operator(s): Select VOX locations
BYD – FTM Dune: Part Two
Country: KSA
Operator(s): Select VOX & AMC locations
Almarai – FTM Kung Fu Panda 4
Country: KSA
Operator(s): Select VOX, Muvi, AMC & Reel locations
Birmingham University Dubai – Godzilla x Kong: The New Empire
Country: UAE
Operator(s): Select VOX locations
Lulu
Country: UAE
Operator(s): Select Royal, CinemaCity, Cinépolis, Oscar, Reel & VOX locations
WWE 2K24
Country: KSA
Operator(s): Select AMC & Muvi locations
Abdul Samad Qurashi
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Dallah Hospitals
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
Disabled Children’s Association (DCA)
Country: KSA
Operator(s): Select AMC, Muvi, Reel & VOX locations
Green Farms
Country: KSA
Operator(s): Select AMC, Muvi & VOX locations
National Transformation Program (NTP)
Country: KSA (Saudi Arabia)
Operator(s): Select AMC, Muvi & VOX locations
Gulf Air
Country: Bahrain
Operator(s): Select VOX locations
Oman Post / Asyad Express
Country: Oman
Operator(s): Select Cinepolis & VOX locations
Royal Opera House
Country: Oman
Operator(s): Select VOX locations
Burger King
Country: Egypt
Operator(s): VOX locations
Garnier
Country: Egypt
Operator(s): VOX locations
Hardees
Country: Egypt
Operator(s): VOX locations
Misr Life Insurance
Country: Egypt
Operator(s): VOX locations
Noon
Country: Egypt
Operator(s): VOX locations
CBK
Country: Kuwait
Operator(s): VOX Cinemas
Kuwait Finance House (KFH)
Country: Kuwait
Operator(s): VOX Cinemas
Porsche
Country: Kuwait
Operator(s): VOX Cinemas
Think cinema for ‘attention-grabbing’ advertising! Contact us for cinema advertising opportunities alongside special events and celebrations.
From music biopics on Bob Marley to MCU crossovers and the long-awaited ‘Joker’ sequel and more — 2024 has an overwhelming array of exciting cinematic treats in store for moviegoers.
In 2023, we saw a cinematic mixtape of superhero blockbusters, sequels, remakes, and unexpected left-field surprises, bringing in a whopping US$3.9 billion at the global box office. The first three quarters were a rollercoaster of hits, each one outdoing the last.
Now, as we gear up for 2024, we’re facing some Hollywood drama with strikes and schedule shuffles. The big question: Is 2024 gonna be a showstopper for the big screen? Well, take a peek at the release schedule for the next 11 months, and you’ll find a lineup that’s got film buffs buzzing.
Who isn’t hyped about George Miller’s next move after Fury Road? Alex Garland (the genius behind Ex Machina) diving into the chaos of an actual civil war, and the epic team-up of Deadpool and The Wolverine. Plus, imagine reliving Bob Marley’s legendary London gig, receiving the same treatment as Queen’s Bohemian Rhapsody. Get ready, film fans – 2024 is shaping up to be a wild ride with a treasure trove of cinematic goodies coming our way. Here are some of our favorite movie releases in the months ahead:
Fighter
Genre: Action, Adventure, Thriller
Cast: Hritik Roshan, Deepika Padukone, Anil Kapoor
Release: January 2024
First up on the radar is a Bollywood flick featuring Hrithik Roshan, stepping into the boots of elite Indian Air Force pilots banding together to form the Air Dragons. FIGHTER is gearing up to deliver a dose of ‘Top Gun-ish’ adrenaline with jaw-dropping action sequences, all while drenched in the timeless charm of Bollywood. This one’s set to soar high and pack a punch!
Argylle
Genre: Action, Thriller
Cast: Sofia Boutella, Henry Cavil, Dua Lipa
Release: February 2024
We’re always up for a Mathew Vaughn spy flick, and guess what? He’s back, bringing to life the captivating story of Elly Conway, a renowned author whose life takes a turn when the exciting plots of her espionage novels, featuring the secret agent Argylle, start happening in real life. Elly, joined by Aidan Rockwell, goes on a global adventure. Together, they race against killers, blurring the lines between Elly’s fictional world and reality.
Dune: Part two
Genre: Action, Adventure, Drama
Cast: Zendaya, Timothee Chalamet, Florence Pugh
Release: March 2024
Denis Villeneuve completes the saga he initiated with this second chapter of Frank Herbert’s sci-fi epic, where Zendaya and Timothée Chalamet take on the task of saving the universe. The storyline tracks Paul Atreides as he embarks on a journey for revenge alongside Chani and the Fremen. Faced with a daunting decision between love and the fate of the universe, Paul strives to avert a grim future that he foresees.
Ghostbusters: Frozen Empire
Genre: Adventure, Comedy, Fantasy
Cast: Carrie Coon, Mckenna Grace, Annie Potts
Release: March 2024
The new rendition of the beloved horror fantasy franchise, Ghostbusters: Frozen Empire introduces a new villain and the Ghostbusters, old and new, as they unite to save the world from an ancient evil threatening a second ice age.
Godzilla x Kong: The New Empire
Genre: Action, Adventure, Sci-Fi
Cast: Dan Stevens, Rebecca Hall, Brian Tyree Henry
Release: March 2024
Set for an epic showdown following the first blockbuster, Godzilla and Kong, two ancient titans, engage in an epic showdown while humans uncover their linked origins and connection to the mysteries of Skull Island.
Kung Fu Panda 4
Genre: Animation, Action, Adventure
Cast: Jack Black, Awkwafina, Viola Davis
Release: March 2024
When Po gets the nod to step up as the Spiritual Leader of the Valley of Peace, he’s thrown into the whirlwind task of tracking down and grooming a fresh Dragon Warrior. But hold onto your hats – there’s a wicked sorceress in the mix, scheming to resurrect all the master villains Po once sent packing to the spirit realm. It’s a Kung Fu saga with a mystical twist that’ll keep you hooked!
Indian 2 (Tamil)
Genre: Action, Drama, Thriller
Cast: Kamal Hassan, Rakul Preet Singh, Kajal Agarwal
Release: April 2024
Senapathy, once a freedom fighter, is now a vigilante fighting corruption. He returns to help a young man exposing corrupt politicians through online videos.
Civil War
Genre: Action, Drama
Cast: Kirsten Dunst, Wagner Moura, Cailee Spaeny
Release: April 2024
In the near future, a dedicated team of journalists embarks on a cross-country journey, navigating the landscape of a rapidly intensifying civil war that has swept across the entire nation of America.
Fall Guy
Genre: Action, Comedy, Drama
Cast: Emily Blunt, Ryan Gosling, Aaron – Taylor Johnson
Release: May 2024
The Fall Guy follows Colt Seavers, an out-of-work stuntman, who is asked by his ex-girlfriend(movie director) to help with stunts for a troublesome action star. When the actor disappears, Colt sets out to rescue him, facing the darker side of Hollywood. Along the way, he hopes to win back his ex, rescue the film, and prove himself as the best stuntman.
Furiosa: A Mad Max Saga
Genre: Action, Adventure, Sci-Fi
Cast: Anya Taylor-Joy, Chris Hemsworth, Charlee Fraser
Release: May 2024
This is where Furiosa’s story begins, before she teams up with Mad Max. In a crazy world, young Furiosa is taken from her home, the Green Place, by a tough group of bikers led by Warlord Dementus. She then goes on a journey to overcome challenges and find her way back home.
Inside Out 2
Genre: Animation, Adventure, Comedy
Cast: Amy Poehler, Phyllis Smith, Lewis Black
Release: June 2024
The beloved franchise returns, this time following Riley, a teenage girl, encountering new emotions in her prime age.
Ballerina
Genre: Action, Thriller
Cast: Anna De Armas, Keanu Reeves
Release date: June 2024
Ballerina is a spinoff within the John Wick universe, featuring Ana de Armas in the lead role. She reprises her character from John Wick: Chapter 3 – Parabellum, where she was introduced as a young ballerina being trained as an assassin. In Ballerina, the story revolves around de Armas’ character seeking revenge for her family’s tragic murder.
A Quiet Place: Day One
Genre: Drama, Horror, Sci-Fi
Cast: Lupita Nyong’o, Joseph Quinn
Release: June 2024
According to creator and producer John Krasinski, the third movie, set in the same world as A Quiet Place 1 and 2, this film shifts away from the Abbott family. It follows Lupita Nyong’o’s character as she faces the early moments of the alien invasion in the noisy city of New York.
Horizon: An American Saga – Chapter 1
Genre: Drama, Western
Cast: Kevin Costner, Jena Malone, Sam Worthington
Release: June 2024
Horizon: An American Saga delves into the attraction of the Old West and the challenges faced in winning and losing it, reflecting the sacrifices of many. Covering the four years of the Civil War (1861-1865), the film invites audiences on an emotional exploration of a nation torn by war.
Deadpool 3
Genre: Action, Comedy, Sci-Fi
Cast: Matthew MacFayden, Ryan Reynolds, Emma Corin
Release: July 2024
This third installment comes to the silver screen with a star-studded cast and action that will keep you at the edge of your seat. Deadpool 3 will have Wolverine, who is healing from his wounds when he encounters the talkative Deadpool. They join forces to overcome a mutual adversary.
Twister
Genre: Action, Adventure, Thriller
Cast: Glen Powell, Katy O’ Brian, Kiernan Shipka
Release: July 2024
A modernization of the 1996 movie ‘Twister,’ focusing on two storm chasers risking their lives to evaluate an experimental weather alert system.
Pushpa: The Rule – Part 2 (Telugu, Tamil, Malayalam, Hindi)
Genre: Action, Crime, Drama
Cast: Rashmika Mandanna, Sukumar, Srikanth Vissa
Release: August 2024
The showdown intensifies as Pushpa and Bhanwar Singh lock horns in their ongoing rivalry in this epic conclusion to the two-part action drama.
Horizon: An American Saga – Chapter 2
Genre: Drama, Western
Cast: Kevin Costner, Sam Worthington, Sienna Miller
Release: August 2024
The Kevin Costner epic continues to explore the tales of the old West, keeping audience hooked on a journey across a country at war with itself. Experienced through the lens of families and friends torn apart, Chapter 2 of this installment will follow these war ridden Americans, as they discover what it truly means to be a part of the United Sates of America.
Alien: Romulus
Genre: Horror, Sci- Fi
Cast: Isabela Merced, Cailee Spaeny, Archie Renaux
Release: August 2024
The acclaimed director of “Evil Dead” and “Dont Breathe” Fede Alvarez, brings the seventh installment of the iconic “Alien” franchise, with a fresh perspective. A step away from its prequels, this reboot unfolds in a distant world, following a group of young individuals as they encounter with the universe’s most terrifying life form. Alvarez’s great storytelling promises a scary space adventure, guaranteed to keep you hooked until the last minute!
Takht (Hindi)
Genre: Action, Drama, History
Cast: Ranveer Singh, Vicky Kaushal, Alia Bhatt, Anil Kapoor, Kareena Kapoor
Release: August 2024
Directed by Karan Johar, the most anticipated Hindi movie of the year stars Vicky Kaushal and Ranveer Singh as Aurangzeb and Dara, telling the story of the enmity between brothers caused by the succession of the throne.
Trap
Genre: Horror, Mystery, Thriller
Cast: Josh Hartnett, Hayley Mills, Vanessa Smythe
Release: August 2024
The upcoming film marks M. Night Shyamalan’s third feature in four years. Renowned for his distinctive filmmaking style, Shyamalan is recognized for incorporating unexpected twists into his movies—a trait eagerly anticipated in this rumored psychological thriller.
Wolfs
Genre: Thriller
Cast: Brad Pitt, George Clooney
Release: September 2024
A Jon Watts action-thriller reunites Brad Pitt and George Clooney on screen after fifteen years. The plot follows two fixers hired for the same job.
Beetlejuice 2
Genre: Comedy, Fantasy, Horror
Cast: Jenna Ortega, Willem Dafoe
Release: September 2024
The iconic horror comedy returns to the screens after more than two decades. The original chapter, which follows a dead couple summoning an undead exorcist, to scare away the new owners of their home. 35 years later, the new movie will follow the story of a family, as they navigate how to exist in the ‘craziest world possible’ !
Joker: Folie à Deux
Genre: Crime, Drama, Musical
Cast: Joaquin Phoenix, Zazue Beetz, Brendan Gleeson
Release: October 2024
The beloved and highly-debated Joker character is making a return to the big screen. The majority of the film will unfold in Arkham, continuing from the first movie where Arthur flees from Arkham Asylum attendants after he murdered a doctor.
Gladiator 2
Genre: Action, Drama, Adventure
Cast: Connie Nielsen, Pedro Pascal, Paul Mescal, Denzel Washington
Release: November 2024
The plot of Gladiator 2 unfolds two decades after the events in the first film. It tracks the journey of Lucius, now an adult, as he embraces Maximus’ legacy. Despite being entitled to ascend as Caesar, Lucius is inspired by Maximus’ sacrifice and courage. His commitment to continuing Maximus’ legacy leads him into the arena, where his political connections from the past resurface to challenge him.
Nosferatu
Genre: Fantasy, Horror, Mystery
Cast: Emma Corrin, Aaron Taylor – Johnson, Willem Dafoe
Release: December 2024
A spooky story about a troubled young woman and a vampire obsessed with her, awakening unprecedented horror in its wake.
Juror #2
Genre: Thriller
Cast: Zoey Deutch, Nicholas Hoult, Toni Collette
Release: TBC
“Juror No. 2”, as name suggests, opens as a courtroom drama, revolving around a murder trial. Juror and family man Justin Kemp grapples with a shocking realization that he might be the one responsible for the victim’s death due to his reckless driving. Faced with the dilemma of saving the defendant without revealing his own involvement, Kemp finds himself in a difficult position.
Havoc
Genre: Action, Thriller
Cast: Tom Hardy, Timothy Oliphant, Forest Whitaker
Release: December 2024
Following a drug deal gone south, an injured detective must navigate the criminal underworld in order to save a politician’s estranged son. As he delves deeper, he exposes a complex network of corruption and conspiracy that has entangled the entire city.
Sonic the Hedgehog 3
Genre: Action, Adventure, Comedy
Cast: Idris Elba, James Marsden, Ben Schwartz
Release: December 2024
Sonic the Hedgehog 3 is the follow-up to the 2022 comedy-adventure, where Sonic, Tails, and Knuckles face a new threat with the arrival of the antagonist Shadow the Hedgehog, disrupting their lives on Earth.
Karate Kid
Genre: Action, Drama, Family
Cast: Jackie Chan, Ralph Maccio
Release: December 2024
The film will depict a teenager from China undergoing training with a strict yet just mentor, likely Mr. Han played by Chan. The setting will shift from the West Coast of the United States to the East Coast. However, the connection to the original franchise will be unveiled in a short while.
Mufasa: The Lion King
Genre: Action, Adventure, Sci-fi
Cast: Seth Rogen, Aaron Peirre, Billy Eichner
Release: December 2024
The movie follows Simba, now the ruler of the Pride Lands, who is committed to guiding his cub to inherit his legacy, all while delving into the backstory of his deceased father, Mufasa.
Catch a glimpse of some of these compelling titles in our 2024 Sizzle Reel:
There’ll be many more to get excited about in the weeks and months ahead as festivals uncover new gems, distributors snap up and roll out fresh acquisitions, and still-unannounced films pounce on the calendar. So consider this just an appetizer for the year of cinematic feasting to come.
Sources:
Gower Street Analytics
The 2023 edition of CinemaCon drew to a successful close after four days of thrilling presentations, demonstrations, and discussions, which offered an unparalleled opportunity for industry leaders to come together and discuss the future of cinema.
CinemaCon attendees were privy to exclusive product presentations, cutting-edge technology demonstrations, and thought-provoking panel discussions featuring experts from various sectors of the industry, including studio executives, theatre operators, and technology providers.
Leading studios, including Disney, Paramount Pictures, Sony Pictures, Universal Studios, and Warner Bros. Discovery, presented their latest trailers for upcoming theatrical releases, and as always, the event concluded with the ‘Big Screen Achievement Awards’ – held in honor of celebrities whose contributions to the industry have helped shape cinema into what it is today.
If you missed any of the presentations, fear not! Here are the latest trailers that were released during the event:
Sony Pictures set the tone for CinemaCon 2023 by showcasing a variety of major movie trailer releases and announcements. Some of the notable titles that were unveiled included Spider-Man: Across the Spider-Verse, Gran Turismo: The Movie, The Equalizer 3, and Insidious: The Red Door.
The Equalizer 3
Two-time Oscar winner Denzel Washington presented the first trailer of The Equalizer 3, in which he reprises the role of former government assassin Robert McCall. The film is described as the “final chapter” in the story, indicating that it could be the last with Washington as Robert.
The film is set to release in cinema on 31 August 2023.
Gran Turismo: The Movie
Orlando Bloom and Stranger Things star David Harbour presented a new trailer for Gran Turismo: The Movie. The film is based on the life of Jann Mardenborough, a real-life Gran Turismo player who became a professional racer. Archie Madekwe plays Mardenborough in the film. It also stars Djimon Hounsou as Mardenborough’s father. Harbour plays Jack Salter, a retired race car driver, who trains Jann.
The film is set to release in cinema on 10 August 2023.
Insidious: The Red Door
CinemaCon 2023 attendees were treated to an extended trailer for Insidious: The Red Door.The new footage showed an adult Dalton (Ty Simpkins) being haunted by a wide variety of demons while now attending college. At the request of his wife Renai (Rose Byrne), father Josh (Patrick Wilson) accompanies him to help move into his college dorm where he realizes that Dalton’s connection to “the Further” is coming back in full force.
The film is set for release in cinema on 6 July 2023.
Spider-Man: Across the Spider-Verse
Fourteen minutes from Spider-Man: Across the Spider-Verse was shown at CinemaCon 2023 as the studio is still finishing the movie. The latest trailer shows Miles Morales as he returns for the next chapter of the Oscar-winning Spider-Verse saga, Spider-Man: Across the Spider-Verse. After reuniting with Gwen Stacy, Brooklyn’s full-time, friendly neighborhood Spider-Man is catapulted across the Multiverse, where he encounters a team of Spider-People charged with protecting its very existence. But when the heroes clash on how to handle a new threat, Miles finds himself pitted against the other Spiders and must redefine what it means to be a hero so he can save the people he loves most.
The film is set to release in cinema on 1 June 2023
Other movies showcased by Sony Pictures included Kraven the Hunter (5 October 2023), Dumb Money (19 October 2023) and Napoleon (21 November 2023).
Warner Bros. Discovery presented a slew of trailers and announcements on 25 April, the second day of the mega event. Here is a look at the studio’s upcoming releases including three DC Extended Universe (DCEU) movies — The Flash, Blue Beetle and Aquaman and the Lost Kingdom.
The Flash
Ezra Miller plays two versions of Barry Allen in different realities. While Ben Affleck appears as Batman in his own reality, Michael Keaton returns as the Dark Knight in an alternate reality in the story. Sasha Calle’s Supergirl and Michael Shannon’s General Zod are also seen in much more detail in the new trailer.
The film is set to release in cinema on 15 June 2023.
Blue Beetle
The Blue Beetle footage shown at CinemaCon 2023 was very similar to the trailer that was recently released. However, it did give us an even better look at the villainous Carapax. The trailer shows what fans have already seen, which is Xolo Maridueña’s Jamie Reye getting his hands on an alien object that looks like a mystical scarab which turns him into a superhero.
The film is set to release in cinema on 17 August 2023.
Barbie
Margot Robbie and Ryan Gosling joined director Greta Gerwig for an extended trailer release of Barbie.
The film is set to release in cinema on 20 July 2023.
Other movies showcased by Warner Bros. Discovery included: Dune: Part Two (2 November 2023), Aquaman and the Lost Kingdom (19 December 2023), Wonka (14 December 2023), The Color Purple (24 December 2023), The Nun II (7 September 2023), Tim Burton’s Beetlejuice (TBA).
Disney brought Marvel Studios, Walt Disney Animation and Pixar films to CinemaCon 2023. Among these were MCU films Guardians of the Galaxy Vol. 3 and The Marvels, animated movie Elemental, and highly anticipated movies The Little Mermaid and Indiana Jones and the Dial of Destiny.
A Haunting in Venice
The third instalment in Kenneth Branagh’s Hercule Poirot movies had its first teaser trailer release at CinemaCon 2023.
The film is set to release in cinema on 14 September 2023.
Taika Waititi’s Next Goal Wins
The maverick Taika Waititi is ready with his sports comedy film Next Goal Wins. It is about the American Samoa football team, known infamously for its 31-0 loss to Australia in a FIFA game in 2001. The film follows Michael Fassbender’s Thomas Rongen, a coach who is hired to help the team qualify for the 2014 FIFA World Cup.
The film is set to release in cinema on 16 November 2023.
Elemental
Pixar’s Elemental is an animated film about residents of Element City, each of whom belong to an elemental group — land, air, water and fire. The extended 20-minute clip focussed on a fire element character, Ember, from the time she was a baby to her younger years. Unable to control her temper, she causes a disaster which brings her in conflict with water-element character Wade.
The film is set to release in cinema on 15 June 2023.
Indiana Jones and the Dial of Destiny
Indiana Jones and the Dial of Destiny concluded Disney’s slate of presentations at the event. Attendees got to see an action-packed clip from the upcoming film. The clip followed Harrison Ford’s Indy and Phoebe Waller-Bridge’s Helena in pursuit of Mads Mikkelsen’s antagonist character Jürgen Voller through Tangier in Morocco.
The film is set to release in cinema on 29 June 2023.
Other movies showcased by Disney included: The Creator (28 September 2023) and Wish (21 November 2023).
Paramount Studios showcased their 2023 and 2024 slates of highly anticipated movie titles during their presentation at CinemaCon 2023.
Teenage Mutant Ninja Turtles: Mutant Mayhem
CinemaCon 2023 was treated to a brand new look at Teenage Mutant Ninja Turtles: Mutant Mayhem. The footage was extended from the already-released teaser.
The film is set to release in cinema on 3 August 2023.
The studio showcased a full 20 minutes of the upcoming film Mission: Impossible – Dead Reckoning Part One, starring Tom Cruise and set to release on 11 July 2023, along with the first trailer for Martin Scorsese’s Killers of the Flower Moon, which is scheduled for release on 19 October 2023, and a first look at A Quiet Place: Day One, set to release on 8 March 2024.
Universal and Focus Features presented their films after Disney on Day 3 of CinemaCon 2023.
Oppenheimer
Christopher Nolan took to the stage to introduce Oppenheimer, one of the most-anticipated movies of 2023. Nolan said that a full trailer may be attached to Guardians of the Galaxy Vol. 3 theatrical release. A five-minute reel was then shown to attendees. Cillian Murphy plays J. Robert Oppenheimer in the film. Matt Damon essays Major General Leslie Groves. Among the A-list star cast of the film are Emily Blunt, Robert Downey Jr., Florence Pugh, David Dastmalchian, and Rami Malek among others.
The film is set to release in cinema on 20 July 2023.
Fast X
Vin Diesel made a surprise appearance at CinemaCon 2023 to announce that Fast X – Part 2 will be released in theaters in 2025. The announcement was made after the first part of the movie, Fast X, which is set to be released in cinemas on 18 May 2023. The event came to a close for the day following a trailer of Fast X.
Other titles showcased by Universal and Focus Features included: Drive-Away Dolls (22 September 2023), Kung Fu Panda 4 (6 March 2024), Wicked (November 2024).
Source: Lifestyle Asia, DiscussingFilm
