Check out the latest ads on the BIG screen in the month of September
With summer holidays drawing to a close, kids back in school and life in general back to its normal routine, September has been a buzzing month at the cinema.
From Indian superhero movie Brahmastra Part One: Shiva, to the return of rom-coms with Ticket to Paradise and psychological thriller Don’t Worry Darling, the BIG Screen has been delivering a variety of content for all audience types over September.
Our pre-show too has witnessed an array of brand ads. From luxury brands to the world’s largest international airline and Sweden’s very own home furnishing store, check out the ads on the BIG Screen across our network of cinemas in the first half of September:
Ikea
Agency: PHD Media
Ad Duration: 30 Secs
Campaign Duration: 1st September 2022 to 5th October 2022 (UAE), 1st September to 28th September 2022 (Qatar)
Country: UAE, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas: The Dubai Mall
Louis Vuitton Kids
Agency: Spark Foundry
Ad Duration: 1st September to 28th September 2022.
Campaign Duration: 60 Secs
Country: UAE, KSA
Cinema Locations: Multiple VOX and Reel locations
Hermès – H24
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: UAE, Kuwait, Qatar
Cinema Locations: Multiple VOX locations and Reel Cinemas The Dubai Mall
Hermès – Terre d’Hermès
Agency: Havas Middle East
Ad Duration: 15th September 2022 to 28th September 2022
Campaign Duration: 30 Secs
Country: KSA, Bahrain
Cinema Locations: Multiple VOX locations
Bahrain Tourism
Agency: Direct Client
Ad Duration: 15th September 2022 to 21st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: VOX Cinemas and Muvi Cinemas
Emirates Airlines
Agency: UM MENA
Ad Duration: 15th September 2022 to 28st September 2022
Campaign Duration: 30 Secs
Country: KSA
Cinema Locations: Multiple VOX,Cinépolis, AMC and Muvi cinema locations
Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.
Brands have a huge role to play during these uncertain times of COVID-19.
A recent study conducted by Edelman has revealed that as well as offering new products and services that specifically target pandemic-related life challenges, brands have an important role to play as communicators.
The study also showed that what people most want to see from brands at the moment is tangible and helpful action. Transparency, empathy and compassion being paramount!
The majority of people in the study also indicated that how well a company responds to the coronavirus crisis, will have a huge impact on their likelihood of buying from it in the future. Many, too, have started using a new brand because of the innovative or compassionate way the brand has behaved since the pandemic began.
So with no manual for these uncertain times, how have brands handled this new norm of advertising? While some have withdrawn from the scene in a crisis, others have seized the opportunity to reach out to the community and stay relevant.
From heart-warming and comforting ads, to Ramadan-centric, storytelling and informative ads, here’s a list of must-watch video brand campaigns from across the Middle East:
Till We Meet Again – Visit Dubai
Abu Dhabi: Stay Home, Stay Safe, Stay Curious – Visit Abu Dhabi
Ode to Empty Roads – Nissan Middle East
Do You Remember – Emirates
We Are One – Expo 2020 Dubai
A Message From Expo 2020 Dubai – Expo 2020 Dubai
A World We Deserve – Babyshop
Proud of You – Bank Dhofar
Ramadan Lives On – stc Kuwait
Stay Home. We Deliver – Domino’s
#StayHome – Honda
#Homemade_Ramadan – du
Thank you Heroes! – Cafu
Ramadan 2020 | An Ooredoo Story – Oooredoo
Together In Spirit – MG Middle East
Our colleagues and partners…We miss you and we’ll see you soon – TECOM Group
Covid-19: Preventive Measures – Motivate Val Morgan
Source: Edelman, Campaign Middle East and YouTube
Back in December 2017, Saudi Arabia announced the lift of a 35-year-old ban on commercial theaters as part of the country’s 2030 vision to modernize and move the country forward.
In April 2018, Saudi Arabia’s first cinema (operated by AMC Entertainment) was launched, followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall –featuring an IMAX, 2 VOX Kids and 1 VIP screen.
As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom.
The first advertisers to book on-screen ads through Motivate Val Morgan at VOX Cinemas – Riyadh Park Mall were recognized and awarded certificates for embracing the medium and including cinema as part of their media mix in Saudi Arabia:
HotelsCombined
The First Advertiser in Saudi Arabia
Agency – Adcomm
Campaign Start Date – 10th May 2018
Campaign End Date – 04th July 2018
General Motors Overseas Distribution LLC for Chevrolet & GMC Yukon
The First Advertiser in the Automobile Category
Agency – Carat Middle East
Campaign Start Date – 10th May 2018
Campaign End Dates– 18th July 2018 (Chevrolet) and 04th July 2018 (GMC Yukon)
Emirates Airlines
The First Advertiser in the Airline Category
Agency – Havas Media Middle East
Campaign Start Date – 24th May 2018
Campaign End Date – 06th June 2018
Landmark Retail Investment for Homecentre
The First Advertiser in the Furniture and Furnishing Category
Agency – OMD KSA
Campaign Start Date – 24th May 2018
Campaign End Date – 06th June 2018
Tawuniya
The First Advertiser in the Insurance Provider Category
Agency – OMD KSA
Campaign Start Date – 07th June 2018
Campaign End Date – 01st August 2018
Richemont (Dubai) FZE for Cartier
The First Advertiser in the Luxury Jewellery Category
Agency – MediaCom UAE
Campaign Start Date – 14th June 2018
Campaign End Date – 20th June 2018
ADIDAS
The First Advertiser in the Sports Performance and Lifestyle Category
Agency – Spark Foundry MENA
Campaign Start Date – 14th June 2018
Campaign End Date – 08th August 2018
Huawei
The First Advertiser in the Mobile Category
Agency – Initiative Media ME
Campaign Start Date – 05th July 2018
Campaign End Date – 30th January 2019
NETFLIX for Sacred Games S1
The First Advertiser in the Entertainment on Demand Category
Agency – MEC KSA
Campaign Start Date – 05th July 2018
Campaign End Date – 18th July 2018
Majid Al Futtaim Properties LLC for MAF Properties Community
The First Advertiser in the Real Estate Category
Campaign Start Date – 24th May 2018
Campaign End Date – 18th July 2018
Dubai Corporation for Tourism & Commerce
The First Advertiser in the Tourism Category
Agency – Starcom UAE
Campaign Start Date – 02nd August 2018
Campaign End Date – 22nd August 2018
Binzagr CO-RO LTD for Suncola
The First Advertiser in the F&B Category
Agency – OMD KSA
Campaign Start Date – 30th August 2018
Campaign End Date – 03rd October 2018
Saudi Telecom Company (STC)
The First Advertiser in the Telecommunications Category
Agency – UM7
Campaign Start Date – 20th September 2018
Campaign End Date – 29th September 2018
Alshaya International Trading Company KSA for IHOP
The First Advertiser in the Restaurant and Café Category
Agency – BPG MAX
Campaign Start Date – 23rd September 2018
Campaign End Date – 29th September 2018
Toshiba
The First Advertiser in the Electronics Category
Agency – Equation Media
Campaign Start Date – 11th October 2018
Campaign End Date – 07th November 2018
Rado
The First Advertiser in the Watches Category
Agency – BPG MAX
Campaign Start Date – 15th November 2018
Campaign End Date – 12th December 2018
Glade Air Freshener
The First Advertiser in the Home Care Category
Agency – PHD
Campaign Start Date – 13th December 2018
Campaign End Date – 09th January 2019
The First Advertiser in the Technology Category
Agency – OMD
Campaign Start Date – 20th December 2018
Campaign End Date – 24th April 2019
Dubai Shopping Festival
The First Advertiser in the Events, Exhibitions & Conference Category
Agency – Starcom
Campaign Start Date – 20th December 2018
Campaign End Date – 16th January 2019
Olite & Afia International Company
The First Advertiser in the Healthy Cooking Oil Category
Agency – Starcom Jeddah
Campaign Start Date – 18th March 2019
Campaign End Date – 24th March 2019
Downy, P&G
The First Advertiser in the Fabric Softener Category
Agency – Starcom Jeddah
Campaign Start Date – 20th June 2019
Campaign End Date – 03rd July 2019
Motivate Val Morgan warmly congratulates the advertisers highlighted above, and encourage other advertisers in specific categories – who are yet to advertise on cinema screens in Saudi Arabia, to get in touch with a member of our sales team for more information on advertising opportunities.
It is probably no exaggeration to say the past year has been the most momentous year in the Kingdom of Saudi Arabia’s history with the announcement of a wide range of social reforms – boosting entertainment and allowing women to drive, to take effect in 2018.
In December 2017, Saudi Arabia lifted a 35-year ban on commercial theaters as part of the country’s 2030 vision (stamped by Saudi Crown Prince Mohammed bin Salman) to modernize and move the country forward. Four months after, in April 2018 we witnessed the launch of Saudi Arabia’s first cinema in over three decades (operated by AMC Entertainment), which was followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall – featuring an IMAX screen, 2 VOX Kids screens and 1 VIP screen.
As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom. The first advertisers to book on-screen ads through Motivate Val Morgan were Hotels Combined, Chevrolet, GMC, Emirates Airlines, Homecentre and Cartier, to name a few.
On 24th June 2018 followed the end of a decades-long ban on women driving – enabling women (18 years of age and older) to apply for a driver’s license.
For the vast majority of women in the kingdom, the move allowing them to drive represents a new dawn, offering greater freedom of mobility, access to wider job opportunities, and the reclamation of rights.
Timing their cinema campaigns with the lifting of the ban on women driving in Saudi Arabia were Audi and Hyundai.
Audi
To mark the monumental day in history, in which woman in Saudi Arabia got into the driver’s seat for the first time ever, Audi created this gripping and inspirational video.
Audi booked a 1-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 28th June to 4th July 2018.
Hyundai
Hyundai’s #whatsnext campaign is a message from people all over the world, welcoming the women of Saudi Arabia behind the wheel.
Hyundai booked a 6-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 5th July to 15th August 2018.
An amalgamation where a once banned and re-established medium, screens an advertisement welcoming a deeply symbolic move to put women back in the driver’s seat!
Have a tactical campaign you would like to execute on cinema screens in Saudi Arabia?
Contact a member of our sales team for more information.
Sources: Al Arabia (English), Gulf News, Gulf Business and YouTube (YallaMotor)
