Biskrem recently launched an integrated cinema campaign with Motivate Val Morgan to promote their cocoa-filled biscuit at selected VOX Cinemas in KSA.
The on-screen component included a 15-second ad, which was booked through CinePlan’s ‘by admission’ route at VOX Redsea Mall and VOX Roshn Front (formerly Riyadh Front) starting 21 December 2023.
The off-screen campaign included a sampling activity at the VOX locations over the weekend, starting 21 to 23 December 2023.
Biskrem set up a stall in the cinema’s foyer area, where a promoter distributed free samples of Biskrem mini and Biskrem Caramel to moviegoers attending the premieres in the auditoriums where the brand’s ad was screening.
Planning a product launch for your brand? Contact a member of our sales team to learn more about how integrated campaigns can help bring your brand closer to its target audience.
Saudi Tourism recently booked two off screen cinema advertising campaigns – through PHD, across the Motivate Val Morgan regional circuit.
The first wave of the campaign commenced in December 2021 across multiple VOX Cinema locations in UAE, Bahrain, Kuwait and Oman, and Reel Cinemas – The Dubai Mall in UAE. The second wave commenced in February 2022 across multiple Muvi, AMC and VOX cinema locations, and Cinépolis –Jameah Plaza in Saudi Arabia.
The campaign covered a variety of digital screens across the cinemas, which included digital pillars, hero screens, entrance lightboxes and main trailer screens.
Also check out the Saudi Tourism Authority on screen cinema ad booked through Motivate Val Morgan in 2021.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our cinema circuit.
