From red carpet fashion statements, Eminem performing a song from 2002, to entertaining speeches, triumphant wins, Idina Menzel’s performance of Frozen 2’s ‘Into the Unknown’ and much more, Hollywood’s biggest night (The Academy Awards – also known as The Oscars), is finally done and dusted.
Parasite made history becoming the first foreign language film to win best picture and best director. The film also nabbed prizes for original screenplay and international feature film. The victory caps off an improbable awards season run for the South Korean thriller.
Joaquin Phoenix won the lead actor award for his work as the deranged failed-standup comic of Gotham (Arthur Fleck) in Joker, while Renée Zellweger won best actress for her portrayal of the legendary performer Judy Garland in Judy.
Meanwhile, Brad Pitt and Laura Dern picked up supporting actor and actress honors for their performance in Once Upon a Time…in Hollywood and Marriage Story respectively
Here’s the full list of winners:
Best Motion Picture – “Parasite”
Directing – Bong Joon Ho for “Parasite”
Actor in a Leading Role – Joaquin Phoenix in “Joker”
Actress in a Leading Role – Renée Zellweger in “Judy”
Actor in a Supporting Role – Brad Pitt in “Once Upon a Time…in Hollywood”
Actress in a Supporting Role – Laura Dern in “Marriage Story”
Animated Feature Film – Josh Cooley, Mark Nielsen and Jonas Rivera for “Toy Story 4”
Cinematography – Roger Deakins for “1917”
Original Song – Elton John and Bernie Taupin for “(I’m Gonna) Love Me Again” from “Rocketman”
Original Score – Hildur Guðnadóttir for “Joker”
International Feature Film – “Parasite” from South Korea
Makeup and Hairstyling – Kazu Hiro, Anne Morgan and Vivian Baker for “Bombshell”
Visual Effects – Guillaume Rocheron, Greg Butler and Dominic Tuohy for “1917”
Film Editing – Michael McCusker and Andrew Buckland for “Ford v Ferrari”
Sound Mixing – Mark Taylor and Stuart Wilson for “1917”
Sound Editing – Donald Sylvester for “Ford v Ferrari”
Documentary Short Subject – Carol Dysinger and Elena Andreicheva for “Learning to Skateboard in a Warzone (If You’re a Girl)”
Documentary Feature – Steven Bognar, Julia Reichert and Jeff Reichert for “American Factory”
Costume Design – Jacqueline Durran for “Little Women”
Production Design – Barbara Ling and Nancy Haigh for “Once Upon a Time…in Hollywood”
Live Action Short Film – Marshall Curry for “The Neighbors’ Window”
Adapted Screenplay – Taika Waititi for “Jojo Rabbit”
Original Screenplay – Bong Joon Ho for “Parasite”
Animated Short Film – Matthew A. Cherry and Karen Rupert Toliver for “Hair Love”
Source: Oscars
WARC recently launched a new white paper ‘Anatomy of Effectiveness’ at the Cannes Lions International Festival of Creativity 2019
The white paper for brand marketers and advertising agencies alike, highlights five key priorities for brands seeking greater impact:
The report highlights that every element involves trade-offs and hard decisions on where to invest, and that insights and creative thinking are required to bring it all to life. But, it’s here that brands will drive better customer engagement.
It also looks at what is changing in a fast-moving industry, featuring expert comment from the likes of Les Binet, Peter Field and Jenni Romaniuk of the Ehrenberg-Bass Institute.
A key takeaways from the section ‘Plan for reach’; which Motivate Val Morgan continues to emphasize when in talks with clients, is the fact that multi-channel integrated campaigns are more effective than single-channel campaigns, particularly when they work together to increase reach.
One way to go about this would be to have longer-form ads in quality media placements such as cinema to build brand awareness, while shorter-form ads online and on TV for activations and promotions.
As per the white paper by WARC, a 2016 study conducted for the Advertising Research Foundation found that investing in cross-platform campaigns delivers a significantly higher ROI. Specifically, going from one platform to two increases marketing ROI by 19%.
Click here to download the white paper and learn how your brand could increase marketing effectiveness.
With an amazing line-up of blockbusters ahead: Fast & Furious Presents: Hobbs & Shaw (August), Once Upon a Time … in Hollywood (August), Mission Mangal (August), Saaho (August), IT Chapter Two (September), Rambo: Last Blood (September), The Joker (October), Gemini Man (October), Terminator: Dark Fate (October), War (October), Doctor Sleep (November), Frozen 2 (November), Jumanji: The Next Level (December); Star Wars: The Rise of Skywalker (December), Bramastra (December), Dabangg 3 (December) and much more, contact us to make cinema an integral part of your media plan.
Sources: WARC and Cannes Lions
In 2019, Walt Disney Studios may break box office records for having the highest-grossing year of all-time for a Hollywood studio.
Since the start of Hollywood’s golden age, Disney has been at the forefront, pushing forward creativity – mainly animation movies.
While Disney experimented in live-action films over the years, it wasn’t until the 2000s that they really took the medium seriously – with their very first Pirates of the Caribbean movie, The Curse of the Black Pearl.
Gore Verbinski’s 2003 Pirates of the Caribbean movie was the studio’s first PG-13 film ever, and its overwhelming success ultimately convinced Disney to pursue more movies in that vein.
Eventually, that meant acquiring Marvel Entertainment in 2009 and Lucasfilm in 2012. Thanks to a steady stream of Marvel, Pixar, and Star Wars releases, as well as a new trend in live-action remakes from the company’s flagship studio, Disney has managed to dominate the worldwide box office, and 2019 seems to be the year where the studio will take things to the next level.
Walt Disney Studios is set to release nine blockbusters in 2019, and while nine releases are a lot for one year, it’s actually the size of them that’s truly overwhelming:
Captain Marvel (March)
Dumbo (March)
Avengers: Endgame (April)
Aladdin (May)
Toy Story 4 (June)
The Lion King (July)
Artemis Fowl (August)
Frozen 2 (November)
*Awaiting the release of the trailer
Star Wars: Episode IX (December)
*Awaiting the release of the trailer
Taking all of these movies into account – two saga endings, two massive live-action remakes, and several other highly-anticipated films, Disney is on track to top their record of being the only studio in history to earn US$6 billion at the worldwide box office twice. In fact, they just might be the first studio to hit US$7 billion (if not higher) in 2019. With Avengers and Star Wars releasing in the same year, not to mention another Frozen film, it’s VERY possible.
Disney Movie Success – UAE
Don’t miss out on advertising your brand alongside these highly anticipated Disney Blockbusters of 2019.
Contact us for more information on cinema advertising opportunities across the Motivate Val Morgan circuit.
Sources: ScreenRant, YouTube and MVM Analysis
