Over the year,Valentine’s Day – also known as Saint Valentine’s Day celebrated annually on 14 February, has evolved from its romantic roots. While roses, chocolates and luxury jewellery are still popular gift ideas, people are now starting to celebrate Valentine’s Day with more than just their significant others. Whether it’s family, friends, or even coworkers, everyone enjoys this themed day.
Below are the blockbusters hitting the BIG Screen in time for Valentine’s Day 2022:
Death on the Nile
Release Date: 10 February 2022
Starring: Gal Gadot, Armie Hammer, Kenneth Barnagh
Language: English
Marry Me
Release Date: 10 February 2022
Starring: Jennifer Lopez, Owen Wilson, Utkarsh Ambudkar
Language: English
Uncharted
Release Date: 10 February 2022
Starring: Mark Wahlberg, Tom Holland, Tati Gabrielle
Language: English
Hamel El Lakab
Release Date: 10 February 2022
Starring: Hesham Maged, Mohamed Tharwat, Ahmed Fathi, Mohamed Sallam, Dina El Sherbiny, Ezz El Arab, Donia Maher
Language: Arabic
Badhaai Do
Release Date: 11 February 2022
Starring: Rajkummar Rao, Bhumi Pednekar
Language: Hindi
Lochya Zaala Re
Release Date: 10 February 2022
Starring: Ankush Chaudhari, Siddharth Jadhav, Vaidehi Parshurami
Language: Marathi
Whether you are a jewellery, perfume, hotel/restaurant, or chocolate brand wanting to take advantage of catering to the ‘love’ aspect of Valentine’s Day, a brand launching a new product that could be an ideal Valentine’s Day gift, or promoting a special offer during the season of love, cinema advertising presents advertisers with opportunities to target attentive audiences who are open to inspiration.
Here are five 2022 Valentine’s Day ads we picked from around the world as examples:
Teleflora
Campaign: #LoveOutLoud
Published/Aired: January 2022
Fossil|
Campaign: #OneofaKind
Published/Aired: January 2022
Toblerone Philippines
Campaign: #majorkilig
Published/Aired: January 2022
thortful
Campaign: #LoveLanguage
Published/Aired: January 2022
Cadbury India
Campaign: #5StarVDayAlibi
Published/Aired: January 2022
And some example ads booked through Motivate Val Morgan, promoting the essence of love and togetherness/a product ideal for gifting this Valentine’s Day:
Damas
Liali
Cartier
Godiva
Narciso Rodriguez
Don’t miss out on advertising your brand on the BIG SCREEN this Valentine’s Day!
Contact us for cinema advertising opportunities.
Get ready to experience Wonder! Patty Jenkin’s Wonder Woman 1984 – featuring Gal Gadot, Chris Pine, Kristen Wiig and Pedro Pascal, releases in cinema across the Middle East on 17 December 2020.
Wonder Woman’s battle has got BIGGER and more complicated – facing not one but two new foes: Max Lord and The Cheetah!
Will she emerge VICTORIOUS? Witness the outcome, ONLY on the BIG SCREEN in the Middle East!
Advertisers…. here’s a BIG Screen Event not miss out on! Share the screen with WONDER WOMAN …. in the lead up to Christmas!
Here are 3 reasons why you should not miss out on advertising alongside this MEGA Blockbuster:
First Reactions – Critics and Fabs
#WW1984 tells us that our world deserves the kindness and empathy of a superhero like Wonder Woman, and in 2020, that feels like the most radical and necessary message of all.
Wonder Woman is the superhero we need AND the one we deserve. Pass it on.
— Kayti Burt (@kaytiburt) December 5, 2020
Gadot perfectly captures the essence of Wonder Woman once again! @PedroPascal1 and #KristenWiig are brilliantly cast. And yes, #ChrisPine ‘s unusual and inspired return is a huge bonus, both with humor and heart! pic.twitter.com/3ydqIW78No
— JoBlo.com (@joblocom) December 5, 2020
I had the chance watch #WonderWoman1984 early!
I loved the first film and I can confidently say the sequel take everything to another level! Pedro Pascal and Kristen Wiig absolutely kill it as Maxwell Lord and Cheetah.
Let Patty Jenkins take charge of the entire DCEU! pic.twitter.com/UpPbCNOsxH
— Dorian Parks (@DorianParksnRec) December 5, 2020
I’ve seen #WonderWoman1984!@PattyJenks literally made an 80s movie in every way, making it so unique for today. It feels both bigger than the first WW while simultaneously more contained.
Lots of Diana Prince and some epic Wonder Woman moments as @GalGadot literally soars! pic.twitter.com/QluelKwYly
— BD (@BrandonDavisBD) December 5, 2020
I’m so happy to report that #WW84 is an absolute blast from start to finish. An exceptional compliment to the first film, it’s stuffed w/ heart, hope, love, action, romance & humor. @PattyJenks, @GalGadot & team delivered one of DC’s best sequels. I was in tears when it ended. pic.twitter.com/ivPkBFmehd
— Erik Davis (@ErikDavis) December 5, 2020
Huge news: Wonder Woman 1984 is fantastic! The story is excellent & has a great, timely message; it packs in a ton of surprises; and amazing work is done with both Cheetah & Max Lord (Wiig & Pascal are both stellar). Get hyped, because it’s the real deal. #WonderWoman1984 #WW1984 pic.twitter.com/9UQLyxn3gx
— Eric Eisenberg (@eeisenberg) December 5, 2020
I got to watch Wonder Woman 1984 yesterday and… honestly it’s just what I needed. What we all need. It’s uplifting, hopeful, and so utterly Wonder Woman. Just a beautiful film with themes that hit you right in the heart. #WW84
— Amy Ratcliffe (@amy_geek) December 5, 2020
Messages from Gal Gadot
View this post on Instagram
View this post on Instagram
Promo Videos
Go behind the frame of #WW84 with IMAX, and director, Patty Jenkins.
Let’s share in the Wonder … this December.
It’s not too late to share the screen with WONDER WOMAN and be seen by her large fan base …. in the lead up to Christmas!
Contact a member of our sales team for more information on advertising alongside this MEGA Blockbuster.
Sources: Instagram, Twitter and YouTube
With roughly 80 days to go for Christmas, we at Motivate Val Morgan look ahead to what’s in store on the BIG screen in the month of December, and why brands should plan to include cinema in their festive media campaigns.
From mystery thriller Death on the Nile – based on the 1973 novel by Agatha Christie and Wonder Woman 1984 – the ninth installment in the DC Extended Universe, December 2020 holds festive treats for both cinemagoers and advertisers.
It has been a difficult year for a majority of industries with the outbreak of the COVID-19 pandemic and its on-going coverage dominating the news.
For cinema, Q2 2020 started off with its closure, followed by a staggered reopening between June and September – with cinemas operating at 30-50% capacity, accompanied by the lack of new content. Then came the release of two highly anticipated blockbusters – Tenet and Mulan, closely following each other, that did rather well on the BIG screen in both UAE and Saudi Arabia:
Following this high note was the official announcement of Death on the Nile, Wonder Woman 1984, No Time to Die and Black Widow pushing its release dates to December 2020, April 2021 and May 2021 (respectively).
The good news for now is that Bollywood blockbuster Laxmmi Bomb – featuring Akshay Kumar, which premiers on 9 November 2020 on Disney Plus Hotstar, will also release across cinemas in Australia, New Zealand and UAE simultaneously, on 9 November 2020. Laxmmi Bomb is anticipated to give cinema another upward push at box office in the UAE.
Laxmmi Bomb Motion Poster Trailer:
For now, December has a treat in store for everyone – cinemagoers and advertisers, with a range of highly anticipated a-list and b-list blockbusters, expected to release on the BIG screen.
The month kicks off with a brand new action comedy adventure featuring Ryan Reynolds – Free Guy, a story about a bank teller who discovers that he’s actually an NPC inside a brutal open world video game, scheduled to release 10 December 2020.
Free Guy Trailer:
Next up is Death on the Nile by 20th Century Studios, scheduled to release on 17th December 2020 . The mystery thriller directed by Kenneth Branagh is based on the 1937 novel of the same name by Agatha Christie, and a follow-up to 2017’s Murder on the Orient Express, featuring a star studded cast which includes Gal Gadot, Kenneth Branagh, Tome Bateman, Russell Brand and Letitia Wright.
Death on the Nile Trailer:
Just in time for Christmas will be the release of the much anticipated DC blockbuster Wonder Woman 1984 by Warner Bros. – featuring Gal Gadot, Chris Pine and Kristen Wiig. The film was originally announced for release on 13 December 2019, before being moved up to 1 November 2019, then to 5 June 5 2020, followed by 2 October 2020, and now 24 December 2020. Fingers crossed we won’t have to wait any longer than December 2020.
Wonder Woman 1984 Trailer:
Please Note: release dates for the movies listed above are subject to change.
December being the month of festivity, is something we’re sure most are looking forward to. There’s no denying that come December, the pandemic might still be headlining the news. However, cinema has always been known for providing audiences with a space for escapism – a place to immerse themselves in a story, for a couple of hours, watching feel-good content. Given the hardships we have experienced this year, in some way or another, December holds optimism among cinemagoers, given the powerful movie line-up, and presents opportunities for advertisers to target audiences who are keen to flex their spending power during the festive month leading up to the new year.
Stay tuned for the latest updates on movies releasing on the BIG screen over the next couple of months. We’ve also recently launched an attractive ‘guaranteed views’ package. Contact us if interested in starting a discussion on cinema advertising opportunities alongside any of the above mentioned blockbusters in the month of December 2020.
Sources: Box office Mojo, NDTV, IMDb and YouTube
Women – directors and actors, are set to take charge of Hollywood in 2020!
According to World Economic Forum, the number of women behind the camera on Hollywood movies jumped to record levels in 2019, with 12 directing top-grossing films including Frozen II, Captain Marvel and Hustlers.
Additionally, a study by the Annenberg Inclusion Initiative at the University of Southern California found that women made up 10.6% of directors of the top movies last year, more than double the percentage in 2018 and the highest percentage of female directors in the past decade.
2020 is already off to a good start with five of the year’s most anticipated blockbusters – Bird of Prey, Mulan, Black Widow, Wonder Woman 1984 and Eternals – all directed by women.
Birds Of Prey
Director: Cathy Yan
Release Date: February 6, 2020
Birds of Prey, will be DC’s first venture in 2020 and the first movie from the studio to come after Todd Phillips’ acclaimed Joker movie. The movie stars Margot Robbie – reprising her famous role of Harley Quinn, and will feature a few other leading ladies such as Mary Elizabeth Winstead, Jurnee Smollett-Bell and Rosie Perez (to name a few).
Mulan
Director: Niki Caro
Release Date: March 26, 2020
Disney’s next live action remake will not be a musical and is missing the indestructible Mushu in its first trailer. However, audiences need not fret, as this version of Mulan from Niki Caro is paving its own path and staying clear of mimicking the 1998 animated classic.
Black Widow
Director: Cate Shortland
Release Date: April 30, 2020
One of Marvel’s big releases this year will be by a female director – Cate Shortland, and follows a leading superhero – Natasha Romanoff (also known as Black Widow) played by Scarlett Johansson. Black Widow’s solo movie has been a long time coming as a result of Scarlett Johansson’s character being a popular in the Avengers series. The story of Natasha Romanova should give audiences a real chance to see her in action and outside the realm of an ensemble movie.
Wonder Woman 1984
Director: Patty Jenkins
Release Date: June 4, 2020
As a sequel starring a popular DC comics character, it’s no real surprise that Wonder Woman 1984 – directed by yet another leading female director Patty Jenkins, is topping the list of most anticipated movies in 2020. Gal Gadot will also be back to reprise her role of Diana Prince, with Kristen Wiig taking on the role of Barbara Minerva (better known as Cheetah) – the archenemy of Wonder Woman.
Eternals
Director: Chloé Zhao
Release Date: October 29, 2020
In April 2018, Marvel Studios announced that they will be developing a film based on the Comic book series Eternals. Directed by Chinese film director Chloé Zhao – known for The Rider, the film will star leading female actresses such as Angelina Jolie, Salma Hayek and Gemma Chan, alongside Game of Thrones’ Kit Harington and Richard Madden. The Eternals are immortal aliens who should possibly offer much to the cosmic side of Marvel’s Phase Four.
According to a list of the most anticipated movies of 2020 by Fandango, around half will be led by women. It’s also worth pointing out that from this list, the top four movies are female-directed.
Visit the Movie Planner section of our website to watch trailers of other upcoming movies in 2020.
Sources: Variety, World Economic Forum and Fandango.
