Narciso Rodriguez | Rouge | Luxury Cinema Campaign

Motivate Val Morgan offers 360 degree exposure and innovative opportunities for brands utilizing both on-screen and off-screen advertising.


Launching or promoting a new product/service?

Combining on-screen advertising with in-cinema sampling will increase brand reach and recall, and is pertinent to brands targeting mass or niche (luxury) audiences.

Narciso Rodriguez – designer perfume brand, recently booked a cinema campaign for Narciso Rouge – through media agency Carat MENA. The campaign included:


On-Screen Advertising

30 sec. on-screen ad was booked to screen on the premium screens at Reel Cinemas (The Dubai Mall) VOX Cinemas (City Centre Mirdif, Mall of the Emirates, Marina Mall Abu Dhabi and Yas Mall – Abu Dhabi), Roxy Cinemas (The Beach) and Oscar Cinema (Al Wahda Mall) for a period of 4 weeks – 20th September to 17th October 2018.



Off-Screen Advertising

A sampling stand was set up in the concourse area of Reel Cinemas – The Dubai Mall (in close proximity to the premium screens) over weekends 20th – 22nd September and 27th – 29th September 2018, and at VOX Cinemas – Mall of the Emirates (in close proximity to the lounge area of Theatre by Rhodes) over weekends 4th – 6th October and 11th – 13th October 2018.


Activation stand at Reel Cinemas – The Dubai Mall:

Narciso Sampling Activity at Reel Cinemas - The Dubai Mall



Activation stand at VOX Cinemas – Mall of the Emirates:

Narciso Sampling Activity at VOX Cinemas - Mall of the Emirates



For more information on niche (luxury) audience targeting, refer to Cinema Remains an Important Touchpoint for Luxury Brands.


Examples of mass market sampling activities:


Contact a member of our sales team for more information on integrated cinema campaigns targeting both mass and niche cinema audiences.

NESCAFÉ 3 in 1 Ice | Cinema Activation | Reel Cinemas

NESCAFÉ – coffee brand made by Nestlé, launched a new product NESCAFÉ 3 in 1 Ice at Reel Cinemas – The Dubai Mall over the first weekend in August (Thursday 2nd to Saturday 4th) 2018.

A fun and creative summer themed activation/sampling stand was set up in the foyer area of the cinema (in front of the self-service machines for ticket purchasing and digital screen displaying movie timings), with promoters sampling the new product of NESCAFÉ to eager moviegoers.




Beat the thirst this summer with your favorite NESCAFÉ 3 in 1 Ice – the perfect coffee drink to enjoy while having fun with friends. It is the perfect blend of coffee, sugar and coffee creamer for the coolest coffee drink, best enjoyed cold.


A sampling activation is a great way to engage cinemagoers!


Want to know more on how cinema sampling activations can help move your brand closer to its target audience?


Contact a member of our sales team for more information.