Ramadan Ads | Middle East | 2020

Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.

Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.

We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.

 

 Careem Bahrain

View this post on Instagram

No matter how much the world changes around us, our Ramadan values and traditions always remain. Our family gatherings, the food we love, Ramadan decorations, the TV shows we all wait for & the shared value of giving during this holy month to keep us together and bring us closer. Ramadan Careem ??✨ . . العالم يتغير حولنا كل يوم , لكن لذّة رمضان تكتمل بقيمنا وعاداتنا وتقاليدنا التي تعودنا عليها . تجمعاتنا العائلية ، صوت المدفع الذي يجمع الكل على سفرة الطعام ، زينة رمضان المبهجة، البرامج التلفزيونية و المسلسلات التي ننتظرها جميعًا وأهمية العطاء المتبادل بين الجميع خلال هذا الشهر المبارك. لتبقينا سويا و تقربنا أكثر. رمضان كريم ??✨

A post shared by Careem Bahrain (@careembah) on

 

Cartier

 

 batelco

 

Bahrain Tourism and Exhibitions Authority (BTEA)

View this post on Instagram

لتبقى روح الشهر الفضيل كما هي ? مبارك عليكم الشهر وكل عام وانتم بخير ✨ The spirit of the holy month will remain the same. ? Stay safe. Ramadan Kareem. ✨ __________________________________ #BahrainOursYours #البحرين #رمضان_الأسرة

A post shared by BTEA (@tourismbh) on

 

Lifebuoy

 

Fairy Arabia

 

Comfort Arabia

 

Splash

 

Qatar Airways

 

Homecentre

 

Namshi

 

Ounass

 

du

 

Omantel

 

McDonald’s

 

Hyundai MEA

 

Etihad Airways

 

 Talabat

 

Ooredoo 

View this post on Instagram

✨? ? سعداء بمواصلة واجبنا تجاه مختلف فئات المجتمع خلال رمضان، لا سيما في ظل الظروف الاستثنائية التي نشهدها جميعاً، حيث قدمنا الهدايا لحمالية سوق واقف وفقاً للاشتراطات الاحترازية ووسائل الوقاية اللازمة. #عطاء_متواصل_في_شهر_الخير #هدايا_Ooredoo ✨?? Proud to have been able to continue our support for our local communities this #Ramadan, especially in such difficult times. We delivered Ramadan gifts to labourers at Souq Waqif Hamaliah , According to preventive measures #GivingMoreInRamadan #HadayaOoredoo #Ooredoo

A post shared by Ooredoo Qatar (@ooredooqatar) on

 

stc

 

 

Mobily

 

Nada

 

Almarai

 

 

Sources: YouTube, Instagram and Campaign Middle East

Meet the First Cinema Advertisers in Saudi Arabia

Back in December 2017, Saudi Arabia announced the lift of a 35-year-old ban on commercial theaters as part of the country’s 2030 vision to modernize and move the country forward.

In April 2018, Saudi Arabia’s first cinema (operated by AMC Entertainment) was launched, followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall –featuring an IMAX, 2 VOX Kids and 1 VIP screen.

As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom.

The first advertisers to book on-screen ads through Motivate Val Morgan at VOX Cinemas – Riyadh Park Mall were recognized and awarded certificates for embracing the medium and including cinema as part of their media mix in Saudi Arabia:

 

HotelsCombined

The First Advertiser in Saudi Arabia

Agency – Adcomm

Campaign Start Date – 10th May 2018

Campaign End Date – 04th July 2018

 

 

 

General Motors Overseas Distribution LLC for Chevrolet & GMC Yukon

The First Advertiser in the Automobile Category

Agency – Carat Middle East

Campaign Start Date – 10th May 2018

Campaign End Dates– 18th July 2018 (Chevrolet) and 04th July 2018 (GMC Yukon)

 

 

 

Emirates Airlines

The First Advertiser in the Airline Category

Agency – Havas Media Middle East

Campaign Start Date – 24th May 2018

Campaign End Date – 06th June 2018

 

 

 

Landmark Retail Investment for Homecentre

The First Advertiser in the Furniture and Furnishing Category

Agency – OMD KSA

Campaign Start Date – 24th May 2018

Campaign End Date – 06th June 2018

 

 

Tawuniya

The First Advertiser in the Insurance Provider Category

Agency – OMD KSA

Campaign Start Date – 07th June 2018

Campaign End Date – 01st August 2018

 

 

 

Richemont (Dubai) FZE for Cartier

 The First Advertiser in the Luxury Jewellery Category

Agency – MediaCom UAE

Campaign Start Date – 14th June 2018

Campaign End Date – 20th June 2018

 

 

 

ADIDAS

The First Advertiser in the Sports Performance and Lifestyle Category

Agency – Spark Foundry MENA

Campaign Start Date – 14th June 2018

Campaign End Date – 08th August 2018

 

 

 

Huawei

The First Advertiser in the Mobile Category

Agency – Initiative Media ME

Campaign Start Date – 05th July 2018

Campaign End Date – 30th January 2019

 

 

 

NETFLIX for Sacred Games S1

The First Advertiser in the Entertainment on Demand Category

Agency – MEC KSA

Campaign Start Date – 05th July 2018

Campaign End Date – 18th July 2018

 

 

 

Majid Al Futtaim Properties LLC for MAF Properties Community

The First Advertiser in the Real Estate Category

Campaign Start Date – 24th May 2018

Campaign End Date – 18th July 2018

 

 

 

Dubai Corporation for Tourism & Commerce

The First Advertiser in the Tourism Category

Agency – Starcom UAE

Campaign Start Date – 02nd August 2018

Campaign End Date – 22nd August 2018

 

STARCOM books Dubai Corporation for Tourism and Commerce cinema ad in KSA

 

 

Binzagr CO-RO LTD for Suncola

The First Advertiser in the F&B Category

Agency – OMD KSA

Campaign Start Date – 30th August 2018

Campaign End Date – 03rd October 2018

 

OMD books Suncola cinema ad in KSA

 

 

Saudi Telecom Company (STC)

The First Advertiser in the Telecommunications Category

Agency – UM7

Campaign Start Date – 20th September 2018

Campaign End Date – 29th September 2018

 

UM7 booked a cinema ad for STC in Saudi Arabia

 

 

Alshaya International Trading Company KSA for IHOP

The First Advertiser in the Restaurant and Café Category

Agency – BPG MAX

Campaign Start Date – 23rd September 2018

Campaign End Date – 29th September 2018

 

BPG MAX booked a cinema ad for IHOP in Saudi Arabia

 

 

Toshiba

The First Advertiser in the Electronics Category

Agency – Equation Media

Campaign Start Date – 11th October 2018

Campaign End Date – 07th November 2018

 

Equation Media booked a cinema ad for Toshiba in Saudi Arabia

 

Equation Media booked a cinema ad for Toshiba in Saudi Arabia

 

 

Rado

The First Advertiser in the Watches Category

Agency – BPG MAX

Campaign Start Date – 15th November 2018

Campaign End Date – 12th December 2018

 

Glade Air Freshener

The First Advertiser in the Home Care Category

Agency – PHD

Campaign Start Date – 13th December 2018

Campaign End Date – 09th January 2019

 

Glade Air Freshener - First Category Advertiser in KSA

 

 

Google

The First Advertiser in the Technology Category

Agency – OMD

Campaign Start Date – 20th December 2018

Campaign End Date – 24th April 2019

 

Google - First Category Advertiser in KSA

 

 

Dubai Shopping Festival

The First Advertiser in the Events, Exhibitions & Conference Category

Agency – Starcom

Campaign Start Date – 20th December 2018

Campaign End Date – 16th January 2019

 

Dubai Shopping Festival - First Category Advertiser in KSA

 

 

Olite & Afia International Company

The First Advertiser in the Healthy Cooking Oil Category

Agency – Starcom Jeddah

Campaign Start Date – 18th March 2019

Campaign End Date – 24th March 2019

 

Olite & Afia International Company - First Category Advertiser in KSA

 

 

Downy, P&G

The First Advertiser in the Fabric Softener Category

Agency – Starcom Jeddah

Campaign Start Date – 20th June 2019

Campaign End Date – 03rd July 2019

 

Downy P&G - First Category Advertiser in KSA

 

 

Motivate Val Morgan warmly congratulates the advertisers highlighted above, and encourage other advertisers in specific categories – who are yet to advertise on cinema screens in Saudi Arabia, to get in touch with a member of our sales team for more information on advertising opportunities.

 

Audi and Hyundai Welcome the Women of KSA to the Driver’s Seat

It is probably no exaggeration to say the past year has been the most momentous year in the Kingdom of Saudi Arabia’s history with the announcement of a wide range of social reforms – boosting entertainment and allowing women to drive, to take effect in 2018.

In December 2017, Saudi Arabia lifted a 35-year ban on commercial theaters as part of the country’s 2030 vision (stamped by Saudi Crown Prince Mohammed bin Salman) to modernize and move the country forward. Four months after, in April 2018 we witnessed the launch of Saudi Arabia’s first cinema in over three decades (operated by AMC Entertainment), which was followed by the launch of a 4 screen VOX Cinemas at Riyadh Park Mall – featuring an IMAX screen, 2 VOX Kids screens and 1 VIP screen.

As the official cinema advertising partner of VOX Cinemas, Motivate Val Morgan received an overwhelming response from advertisers within hours of the cinema chain launching in the Kingdom. The first advertisers to book on-screen ads through Motivate Val Morgan were Hotels Combined, Chevrolet, GMC, Emirates Airlines, Homecentre and Cartier, to name a few.

On 24th June 2018 followed the end of a decades-long ban on women driving – enabling women (18 years of age and older) to apply for a driver’s license.

For the vast majority of women in the kingdom, the move allowing them to drive represents a new dawn, offering greater freedom of mobility, access to wider job opportunities, and the reclamation of rights.

 

Timing their cinema campaigns with the lifting of the ban on women driving in Saudi Arabia were Audi and Hyundai.

 

Audi

To mark the monumental day in history, in which woman in Saudi Arabia got into the driver’s seat for the first time ever, Audi created this gripping and inspirational video.

Audi booked a 1-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 28th June to 4th July 2018.

 

Hyundai

Hyundai’s #whatsnext campaign is a message from people all over the world, welcoming the women of Saudi Arabia behind the wheel.

Hyundai booked a 6-week on-screen campaign to play on all screens of VOX Cinemas – Riyadh Park Mall from 5th July  to 15th August 2018.

 

An amalgamation where a once banned and re-established medium, screens an advertisement welcoming a deeply symbolic move to put women back in the driver’s seat!

Have a tactical campaign you would like to execute on cinema screens in Saudi Arabia?

Contact a member of our sales team for more information.

 

 

Sources: Al Arabia (English), Gulf News, Gulf Business and YouTube (YallaMotor)

New On-Screen Cinema Campaigns | May – June 2018

Here are some interesting on-screen cinema campaigns screening across the Motivate Val Morgan cinema circuit in UAE, Oman, Bahrain and Saudi Arabia:

 

Atlantis

The ad was booked to follow the movie Deadpool 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

The ad was booked to follow the movie Incredibles 2 (for as long as the movie screens in cinema) at VOX Cinemas – Mall of the Emirates, Reel Cinema – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

Wild Wadi

The ad was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.

 

Jumeirah

The Ramadan ad by Jumeirah was booked to screen from 17th May to 20th June 2018 on selected screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif and Mercato Mall.

 

London Dairy

The ad was booked to follow the movie Solo: A Star Wars Story (for as long as the movie screens in cinema) at VOX Cinemas – Marina Mall Abu Dhabi, Yas Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Burjuman, Cineplex Grand Hyatt and Reel Cinemas – The Dubai Mall and Dubai Marina Mall.

 

Home Centre

The Home Centre Ramadan ad was booked to screen from 24th May to 6th June 2018 on all screens at VOX Cinemas – Riyadh Park Mall (Saudi Arabia).

 

Chanel

The Bleu by Chanel ad was booked to screen from 31st May to 27th June 2018 on the Top Screens at VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Yas Mall Abu Dhabi, Reel Cinemas – The Dubai Mall and Roxy Cinemas – City Walk.

 

Adidas

The latest Adidas commercial featuring popular football players such as Lionel Messi, Mohamed Salah and Neymar, was booked to screen from 5th June to 16th July 2018 on the Top Screens of VOX Cinemas – Yas Mall Abu Dhabi, Marina Mall Abu Dhabi, Mall of the Emirates, City Centre Mirdif, Reel Cinemas – The Dubai Mall and Dubai Marina Mall and Roxy Cinemas – City Walk.

 

Cartier

Cartier booked a campaign to screen from 14th June to 27th June 2018 at Roxy Cinemas – Boxpark and City Walk, VOX Cinemas – Marina Mall Abu Dhabi, Mall of the Emirates and Mercato Mall, Riyadh Park Mall (Saudi Arabia) and The Avenues (Bahrain) and Reel Cinemas – The Dubai Mall.

 

Double Tree by Hilton

Double Tree by Hilton booked a campaign from 14th June to 27th June at Cinemacity, VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall Abu Dhabi, Roxy Cinemas – City Walk, Oscar Cinema – Al Wahda Mall and Cine Royal Cinema – Dalma Mall.

 

Oman Tourism College

The campaign from Oman Tourism College was booked to screen for a period of one week from the day of EID 2018 at VOX Cinemas – City Centre Muscat, City Centre Qurum, Salalah, Sur, Sohar and Buraimi.

 

Splash

Splash booked a campaign for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall in Ras Al Khaimah and Cine Royal Cinema – Ruwais Mall.

 

Toyota

The Toyota Rush campaign was booked for a period of two weeks from the day of EID 2018 – following the movie Race 3 (Hindi), at Cine Royal – Dalma Mall, Oscar Cinema – Al Shaab Village and VOX Cinemas – Burjuman, Cineplex Grand Hyatt and City Centre Deira.

 

Interested in launching an on-screen cinema campaign?

Contact a member of our Sales Team for more information on cinema advertising opportunities in UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.