We are often asked if the month of Ramadan witnesses a slight drop in admissions. Our analysis shows that in some years, the admissions over the month of Ramadan is higher in comparison to some other months within a respective year.
English & Arabic Monthly Admissions (%) by Year – UAE:
Movies that released during the month of Ramadan (2016 – 2019) with good admissions in the UAE:
Finding Dory
Release Date – 16th June 2016
Admissions – Over 384K
The Mummy
Release Date – 8th June 2017
Admissions – Over 289K
Pirates of the Caribbean: Dead Men Tell No Tales
Release Date – 25th May 2017
Admissions – Over 286K
Jurassic World: Fallen Kingdom
Release Date – 07th June 2018
Admissions – Over 539K
Aladdin
Release Date – 23rd May 2019
Admissions – Over 790K
Godzilla: King of the Monsters
Release Date – 30th May 2019
Admissions – Over 116K
John Wick- Chapter 3 – Parabellum
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 252K
X-Men: Dark Phoenix
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 118K
The Secret Life of Pets 2
Release Date – 5th June 2019 (EID Weekend)
Admissions – Over 110K
Movies releasing over Ramadan in 2020:
Black Widow
Release Date – 30th April 2020
Forecasted Admissions – Over 600K
Movies releasing over EID Weekend 2019:
F9
Release Date – 21st May 2020
Forecasted Admissions – Over 700K
Movie session times in the UAE will remain unchanged during the month of Ramadan.
As a general rule, eating and drinking in public during daylight hours is strictly prohibited, however, the rules for the various cinemas across UAE do alter a bit during the holy month.
Here’s what each of the major cinema players has advised on their policies:
Roxy Cinemas – food and beverage would continue to be served at all of their locations as normal.
Reel Cinemas – open for takeaway only, however cinemagoers will be permitted to eat or drink in the screenings all day. At the Reel Cinemas in Jebel Ali, selected beverages will be available post-Iftar.
VOX Cinemas – During fasting hours, food will only be allowed inside the cinema auditorium but not in the THEATRE by Rhodes and GOLD by Rhodes lounges. Pre-Iftar, all food will be served take-away style and delivered to the customers at their seats insides the cinema
Contact a member of our sales team for more information on cinema advertising opportunities across UAE, Oman, Lebanon, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia.
Sources: What’s On and MVM Analysis
June 2018 saw a 57.4% increase in YOY admissions in comparison to June 2017 in the UAE.
In fact, June 2018 is the BIGGEST June of all time!
Three Hollywood movies that contributed to the increase in admission figures this June include:
Two other movies that attracted large Asian audiences included:
Struggling to deliver campaign objectives? Looking to reach a diversified target audience?
With more ACTION, DRAMA and COMEDY in store, advertisers can expect to witness a further spike in admissions over the months ahead.
Get in touch with a member of our sales team for more information on cinema advertising opportunities alongside Hollywood and Bollywood blockbusters.
Source: MVM Analysis
The Super Bowl is one of the most-watched events on US television, so it’s not a surprise that movie studios consider it a prime time to premiere trailers for upcoming blockbusters.
This year’s Super Bowl was no exception. Trailers and teasers for Solo: A Star Wars Story, The Cloverfield Paradox , Mission: Impossible — Fallout, Avengers: Infinity War, and more all premiered during the big game.
Here are the trailers that aired during the game for your viewing pleasure:
Solo: A Star Wars Story
A troubled production (the original directors Phil Lord and Christopher Miller were removed late in the game and replaced with Ron Howard) has meant that the publicity machine for the Han Solo origin adventure has started up at a rather late stage. But this first, impressive spot suggests that we might have been worrying for nothing. Tthis tease gives us a brief look at the stellar cast, including Woody Harrelson and Donald Glover, and some splashy action.
Releasing on 21 June 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 20 June 2018 across cinemas in Egypt.
Skyscraper
Can someone go check on Dwayne Johnson? Is he eating all right, sleeping all right, gym-ing all right? The mega-star is coming off a schedule that has him top-lining three major movies in the space of seven months, making him a completely justified candidate for the oft-used celebrity affliction of “exhaustion”. The third (after Jumanji: Welcome to the Jungle and video game-inspired actioner Rampage) is the oddly dated-looking Skyscraper, a film that would have starred Arnie or Sly back in the late 80s. That final stunt does look like quite the doozy though. Tom Cruise will be furious.
Releasing on 12 July 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 11 July 2018 across cinemas in Egypt.
Mission: Impossible – Fallout
After his failed Dark Universe non-starter The Mummy, Tom Cruise is feeling the need, the need for the Mission: Impossible franchise to return like never before. The series continues to be a reliable money-maker (the most recent entry brought in $682m worldwide) and for the sixth instalment, Cruise is hoping his high-octane showing off will at least temporarily catapult him back to the top. The first trailer looks like more of the same, with some new recruits (hello, Angela Bassett and Henry Cavill) but the final stunt, typically what sells each film, doesn’t look quite as incredible as in previous attempts. But maybe they’re saving it for later sneak peeks.
Releasing on 26 July 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 25 July 2018 across cinemas in Egypt.
Jurassic World: Fallen Kingdom
After the first trailer teased bigger dino action than ever before, this flashy new Super Bowl spot gives us a more horror-based look at the summer sequel. Chris Pratt and Bryce Dallas Howard are returning along with an island full of unwanted beasts and for those who worried the last preview focused on just the bigger action scenes, this one has some of the more intimate creepy sequences that made the original film so successful. The new spot also teases a new dinosaur created by scientists that looks rather nasty and also incredibly hateful of children.
Releasing on 7 June 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 13 June 2018 across cinemas in Egypt.
Red Sparrow
Coming off the back of the divisive Darren Aronofsky horror/comedy/drama/satire/experiment Mother!, Jennifer Lawrence is shifting gears yet again for this spy thriller from her Hunger Games director Francis Lawrence. Trailers have previously shown off her surprisingly effective Russian accent and what looks to be a dark, sexual tone and tonight’s new spot doesn’t add a whole lot more but suggests another unusual role for Lawrence.
Releasing on 22 March 2018 across cinemas in UAE, Oman, Qatar and Bahrain. Releasing on 1 March 2018 across cinemas in Lebanon and 28 February 2018 across cinemas in Egypt.
The Avengers: Infinity War
One of the night’s most anticipated trailers offered up a look at the overdose of superheroes that will be teaming up in the next Avengers movie. Black Panther! Doctor Strange! Spider-Man! The Guardians lot! It’s a dream for anyone who thought that Captain America: Civil War could have done with a few more major Marvel characters.
Releasing on 26 April 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 25 April 2018 across cinemas in Egypt.
A Quiet Place
The night also saw a new look at the John Krasinski-directed horror film that stars himself and his off-screen wife, Emily Blunt, as a couple protecting their kids from monsters that use sound to attack. Like the first, longer trailer, this suggests great things with a creepy gimmick that could make this a hugely unsettling watch.
Releasing on 5 April 2018 across cinemas in UAE, Oman, Lebanon, Qatar and Bahrain. Releasing on 4 April 2018 across cinemas in Egypt.
Don’t miss out on advertising alongside these blockbusters – guaranteed to be crowd puller across cinemas in the UAE, Oman, Lebanon, Egypt, Qatar and Bahrain.
Contact a member of our sales team for information on cinema advertising opportunities.
Sources: The Guardian and USA Today
