Eid-Al-Adha | Cinema ads | 2023

The region embraced the joy of Eid Al-Adha with an extended 6-day break, with cinema offering an abundance of blockbuster entrainment options to elevate the festivities for residents who opted to stay back and indulge in activities at malls and entertainment venues.

From thrilling adventures such as Indiana Jones & The Dial of Destiny and Elemental to action-packed spectacles such as Transformers: Rise of the Beasts, The Flash, along with other exciting releases such as TAG and more, the big screen served as a dynamic platform for brands to engage with captive audiences.

Here are the ads that lit up the big screen during Eid-Al-Adha 2023:

Gazebo – FTM Indiana Jones & The Dial of Destiny

Country: UAE
Operators: Select VOX Screens at Mall of the Emirates

Dallah Hospital

Country: KSA
Operators: Select AMC, Muvi, Reel & VOX Locations

Oriental Weavers

Agency: Initiative Cairo
Country: Egypt
Operators: Select VOX Locations

Vodafone

Agency: UM Qatar
Country: Qatar
Operators: Select VOX Locations

Gravity

Country: Bahrain
Operators: Select VOX Locations

Kuwait Finance House

Agency: Mindshare Kuwait
Country: Kuwait
Operators: VOX Cinemas

Think cinema for ‘attention-grabbing’ advertising!

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James Bond | No Time To Die | Cinema Campaigns

Tuesday 5th October is the official Global James Bond Day – a celebration of 59 years of the Bond franchise since the release of Dr. No in 1962. This year, we celebrate the success of Daniel Craig’s last turn as 007 in No Time To Die.

Last Thursday (30^th September 2021), we witnessed the return of the ‘licensed troubleshooter’ on the BIG Screen in a BIG way, exceeding conservative pre-weekend projections by rocketing to record US$119M in its opening weekend at international box office (a total of 54 markets).

The 25th James Bond film is also the first Hollywood title of the pandemic-era to cross US$100M in its international launch without China.

No Time To Die opened on 985 screens in the Middle East, making it the biggest release in the market this year. UAE and Saudi Arabia grossed US$2M and US$1.8M, respectively, in its opening weekend (Sept. 30 – Oct. 3).

The weekend opening of James Bond – No Time To Die was not only a busy weekend at the cinema, for it was also the busiest weekend’s in 2021 for Motivate Val Morgan, for we witnessed an influx of brands joining the ‘BondWagon’ to secure advertising alongside the most anticipated movie of the year.

Here are the advertisers who gained coverage beside 007 himself:

DHL

Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt

B.Tech

Campaign Type: Follow A Movie (No Time To Die)
Country: Egypt
Locations: VOX Cinemas – City Centre Alexandria, City Centre Almaza, Mall of Egypt

Christian Dior

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Multiple AMC, Muvi, Reel and VOX cinema locations

Cartier

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA, UAE & Qatar
Locations: Multiple Muvi, Reel and VOX cinema locations

Spotii

Campaign Type: Follow A Movie (No Time To Die)
Country: KSA & UAE
Locations: Muvi Cinemas – Mall of Arabia and VOX Cinemas – Riyadh Park Mall

Armani / Prive

Campaign Duration: Sept. 30^th to Oct. 29^thCountry: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates

Galaxy Fusions

Campaign Duration: Sept. 30^th to Nov. 3^rdCountry: UAE
Locations: Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates, City Centre Mirdif, Nakheel Mall and Wafi City

*A total of three commercials that will screen in rotation.

Land Rover (Defender)

Campaign Duration: Sept. 30^th to Oct. 13^th/Oct. 20^thCountry: UAE & Kuwait
Locations: Multiple Reel and VOX cinema locations

Saudi German Hospital

Campaign Duration: Sept. 30^th to Dec. 1^st
Country: UAE
Locations: Multiple Reel and VOX cinema locations

Campaign Duration: Sept. 30^th to Dec. 1^st
Country: Kuwait
Location: VOX Cinemas – The Avenues

Yas Island

Campaign Duration: Sept. 30^th to Oct. 13^th
Country: UAE
Locations: Multiple Reel and VOX cinema locations

Atlantis

Campaign Type: Follow A Movie (No Time To Die)
Country: UAE
Locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall and The Pointe, and VOX Cinemas – Mall of the Emirates

Prada

Ad Format: 4DX
Campaign Duration: Sept. 30^th to Oct. 27^th
Country: UAE
Locations: Multiple VOX cinema locations

Kuwait Finance House

Campaign Duration: Oct. 1^st to Oct. 21^stCountry: UAE
Location: VOX Cinemas – The Avenues

*A total of three commercials that will screen in rotation.

Doha Academy

Campaign Type: Follow A Movie (No Time To Die)
Country: Qatar
Location: VOX Cinemas – Dubai Festival City

RedBull Mobile

Country: Oman
Locations: Multiple VOX cinema locations

The campaign was meant to commence on Sept. 30^th; however it has been delayed due to Cyclone Shaheen raging through parts of the Gulf region – mainly Oman. The campaign will therefore commence at a later point in October 2021.

Lincoln

Campaign Type: Follow A Movie (No Time to Die)Country: UAE
Location: VOX Cinemas – Yas Mall, Mall of the Emirates, Mercato and City Centre Mirdif
*The two commercials will screen in rotation

LEGO

Campaign Type: Follow A Movie (No Time to Die)Country: UAE
Location: Reel Cinemas – The Dubai Mall

Bank Muscat

Campaign Type: Follow A Movie (No Time to Die)Country: Oman
Location: Multiple VOX cinema locations

Audi (Q5)

Campaign Duration: Oct. 4^th to Oct. 24^thCountry: KSA
Location: VOX Cinemas – Riyadh Park Mall and Muvi Cinemas – Mall of Dhahran

On screen advertising wasn’t the only hit during the release of Not Time To Die. From digital screen ads by DHL, a sampling activity by Galaxy, to a car display by Aston Martin at the premier/opening in Egypt and more, check out the off screen activities booked through Motivate Val Morgan on the weekend starting Sept 30^th.

In Bond we believed, and as always… 007 delivered!

With an exciting lineup of movies ahead: Venom: Let There Be Carnage, The Last Duel, Eternals, Sooryavanshi (Hindi), Annaatthe (Tamil), House of Gucci, West Side Story, Spider-Man: No Way Home, The Matrix Resurrections, The King’s Man, 83 (Hindi) and more, don’t miss out on aligning your brand alongside the release of these anticipated blockbusters.

Contact a member of our sales team for on and off screen cinema advertising opportunities over the weeks ahead.

Sources: 007.com, Deadline, The Hollywood Reporter and Box Office Mojo

Latest Cinema Ads – July 2021

Check out the cinema ads booked through Motivate Val Morgan in July 2021

With school summer holidays in effect, Eid al-Adha just around the corner and an exciting line-up of highly anticipated blockbusters set to release over the coming months, cinema is the ideal destination for all this summer and the right time for advertisers to display their brand on the BIG screen.

Here’s a list of cinema ads screening over July 2021:

Hampton by Hilton

Ad Duration: 35 sec.
Campaign Duration: 24^th June 2021 to 18^th August 2021
Country: UAE
Cinema Locations: VOX Cinemas: The Galleria Al Maryah Island, Nation Towers Galleria, Mercato Mall, Mall of the Emirates and Nakheel Mall, and Reel Cinemas: The Dubai Mall

BMW X3

Ad Duration: 30 sec.
Campaign Duration: Follow the movie – Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates, Nakheel Mall, YAS Mall and Riyadh Park Mall

Atlantis

Ad Duration: 30 sec.
Campaign Duration: Follow the movie– Black Widow
Country: UAE
Cinema Locations: VOX Cinemas: Mall of the Emirates and Reel Cinemas: The Dubai Mall, Dubai Marina Mall and The Pointe

OSN

Country: UAE & Saudi Arabia
Ad Duration: 30 sec.
Campaign Duration UAE: Follow the movie – Black Widow
Campaign Duration Saudi Arabia: 8^th July 2021 to 28^th July 2021
Cinema Locations: VOX Cinemas: Mall of the Emirates, Riyadh Front Mall and Red Sea Mall, and Reel Cinemas: The Dubai Mall

*Please Note: The final frame of the ad in Saudi Arabia was in Arabic

MBC Group

Country: UAE & Saudi Arabia
Ad Duration: 55 sec.
Campaign Duration UAE: 11^th July 2021 to 17^th July 2021
Cinema Locations: Multiple VOX, Cine Royal, Reel and Oscar cinema locations.

Herfy

Ad Duration: 30 sec.
Campaign Duration: 22^nd July 2021 to 4^th August 2021
Country: Saudi Arabia
Cinema Locations: Multiple VOX, AMC and Muvi cinema locations.

McDonalds

Ad Duration: 30 sec.
Campaign Duration: 1^st July 2021 to 1^st December 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

Boubyan Bank

Ad Duration: 60 sec.
Campaign Duration: 24^th June 2021 to 4^th August 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

Kuwait Finance House

Ad Duration: 30 sec.
Campaign Duration: 1^st July 2021 to 21^st July 2021
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

Kuwait Fund

Ad Duration: 30 sec.
Campaign Duration: 8^th July onwards
Country: Kuwait
Cinema Locations: VOX Cinemas: The Avenues

Bank Dhofar

Ad Duration: 51 sec.
Campaign Duration: 10^th June 2021 to 24^th November 2021
Country: Oman
Cinema Locations: Multiple VOX cinema locations

National Water Company (NWC)

Ad Duration: 20 sec.
Campaign Duration: 1^st July 2021 to 21^st July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX, and Muvi cinema locations

Redtag

Ad Duration: 15 sec.
Campaign Duration: 1^st July 2021 to 14^th July 2021
Country: Saudi Arabia
Cinema Locations: Multiple AMC, VOX and Muvi Cinemas locations

Here’s a list of highly anticipated blockbusters releasing over Q3 and Q4 2021:

The Suicide Squad

Shang-Chi and the Legend of the Ten Rings

Free Guy

Venom: Let There Be Carnage

No Time to Die

Eternals

Top Gun: Maverick

Whether it’s a launch of a new product, an integrated campaign or a storytelling ad worthy of the BIG screen, cinema offers advertisers an environment that brings campaigns to life.

Don’t miss out on advertising your brand alongside the blockbusters ahead. Contact us for more information on booking cinema ads on the screens across our cinema circuit in the Middle East.

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