Be Part of The Big Screen This Valentine’s Day

Over the year,Valentine’s Day – also known as Saint Valentine’s Day celebrated annually on 14 February, has evolved from its romantic roots. While roses, chocolates and luxury jewellery are still popular gift ideas, people are now starting to celebrate Valentine’s Day with more than just their significant others. Whether it’s family, friends, or even coworkers, everyone enjoys this themed day.

Below are the blockbusters hitting the BIG Screen in time for Valentine’s Day 2022:

Death on the Nile

Release Date: 10 February 2022
Starring: Gal Gadot, Armie Hammer, Kenneth Barnagh
Language: English

 

Marry Me

Release Date: 10 February 2022
Starring: Jennifer Lopez, Owen Wilson, Utkarsh Ambudkar
Language: English

 

Uncharted

Release Date: 10 February 2022
Starring: Mark Wahlberg, Tom Holland, Tati Gabrielle
Language: English

 

Hamel El Lakab

Release Date: 10 February 2022
Starring: Hesham Maged, Mohamed Tharwat, Ahmed Fathi, Mohamed Sallam, Dina El Sherbiny, Ezz El Arab, Donia Maher
Language: Arabic

 

Badhaai Do

Release Date: 11 February 2022
Starring: Rajkummar Rao, Bhumi Pednekar
Language: Hindi

 

Lochya Zaala Re

Release Date: 10 February 2022
Starring: Ankush Chaudhari, Siddharth Jadhav, Vaidehi Parshurami
Language: Marathi

 

Whether you are a jewellery, perfume, hotel/restaurant, or chocolate brand wanting to take advantage of catering to the ‘love’ aspect of Valentine’s Day, a brand launching a new product that could be an ideal Valentine’s Day gift, or promoting a special offer during the season of love, cinema advertising presents advertisers with opportunities to target attentive audiences who are open to inspiration.

Here are five 2022 Valentine’s Day ads we picked from around the world as examples:

Teleflora
Campaign: #LoveOutLoud
Published/Aired: January 2022

 

Fossil|
Campaign: #OneofaKind
Published/Aired: January 2022

 

Toblerone Philippines
Campaign: #majorkilig
Published/Aired: January 2022

 

thortful
Campaign: #LoveLanguage
Published/Aired: January 2022

 

Cadbury India
Campaign: #5StarVDayAlibi
Published/Aired: January 2022

 

And some example ads booked through Motivate Val Morgan, promoting the essence of love and togetherness/a product ideal for gifting this Valentine’s Day:

Damas

 

Liali

 

Cartier

 

Atlantis

 

Narciso Rodriguez

 

Don’t miss out on advertising your brand on the BIG SCREEN this Valentine’s Day!

Contact us for cinema advertising opportunities.

Target ‘Cinema-lovers’ This Valentine’s Day

Valentine’s Day is a key gifting period – presenting advertisers with opportunities to target audiences who are open to inspiration.

Whether you’re a brand wanting to promote a new line of jewellery or launch a new fragrance, booking a cinema campaign close upon of Valentine’s Day will successfully move your brand closer to its target audience.

Movies screening at the cinema in the weeks leading up to Valentine’s Day 2019 include:

Dog’s Way Home – 31st January 2019

 

Destroyer – 31st January 2019

 

Cold Pursuit – 7th February 2019

 

What Men Want – 7th February 2019

 

The Prodigy – 7th February 2019

 

Movies screening at the cinema on Valentine’s Day 2019 include:

Alita: Battle Angel – 14th February 2019

 

Happy Death Day 2U – 14th February 2019

 

Isn’t It Romantic – 14th February 2019 (TBC in Middle East)

 

Example Valentine’s Day on screen ads booked through MVM:

Liali

 

Damas

 

Beyond on screen advertising, we offer a variety of off screen options for your brand to engage with cinemagoers at this special time of year:

Foyer/Sampling Displays

Cinema Sampling

 

Cinema Activations

 

Contact us for more information on cinema advertising opportunities leading up to Valentine’s Day.

LIALI | Cinema Advertising | Testimonial

LIALI Jewellery LLC is a Dubai based jewellery company with a chain of up-market boutiques under the name of LIALI. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha, today LIALI boasts of 20 outlets in most of UAE’s landmark locations. The company specializes in certified diamonds, pearls, precious & semi-precious stones, 18k gold and customized handcrafted jewellery. Today, LIALI is associated with fine jewellery and personalized service that epitomize trust. It has established itself as a name to reckon with over the last 16 years. LIALI embodies the soul of the contemporary woman.

As a regular cinema advertiser of Motivate Val Morgan, Oofrish Contractor – Head of Marketing at LIALI, shares a testimonial on cinema as a medium for advertising and how the medium has benefited the brand:

 

Why does LIALI choose to advertise in cinema? 

“In today’s world, exploding with digital options, engaging with the target audience and getting their attention is getting tougher. Cinema is a larger than life medium and coupled with the current facilities in which it’s offered, it appears to be the perfect choice for building brand awareness and equity.

 

How does cinema fit into the brand’s media strategy?

“We have been utilizing the cinema medium for the past three years, and as part of Liali’s media strategy, we chose to include it for two reasons. Firstly, because our target audience is definitely on this medium. Secondly, we can get their attention in a more relaxed environment with varying seating and viewing experiences such as Imax, 3D etc., thus resulting in greater audience engagement.”

“It is usually the medium we utilize to support the launch of a new collection, as jewelry is a high involvement product and needs to be portrayed in all its glory.”

“Of course, it is used in conjunction with other media. For example, cinema complements the advertising we do in print, as well as the product brochures & catalogues we distribute. It is sometimes even preferred over television, as audiences in this region tend to get divided across various TV channels and specific TV shows.”

 

Was cinema the best fit for a specific commercial/campaign?

“Indeed, cinema was the best fit for our campaign ‘Today’s Woman wears Liali’ –  because the entire focus of this campaign was on our consumers who are ‘Today’s Women’, as opposed to focusing on a specific collection.”

“Today’s woman – regardless of whether she is an entrepreneur or a working professional, a homemaker or someone who works out-of-home, is independent, empowered and dynamic. She shops at malls and spends time and money on leisure and high quality entertainment that includes cinema.”

“Additionally, we have run campaigns in cinema a to touch upon certain occasions; such as Valentine’s Day, to showcase beautiful products by Liali – making it easier for men to shop for their loves ones.”

 

How efficient was it to book/deal through Motivate Val Morgan?

“Motivate Val Morgan and their staff were highly professional in their dealings with us and made sure that we had the opportunity to view the commercials at a cinema before we went live in order to get firsthand experience.”

 

Here are some LIALI ads that were booked through Motivate Val Morgan and screened across our network of cinemas in the UAE:

 

LIALI | Bakoo Mcveigh | Today’s Woman Wears Liali | 2018

 

LIALI |Pinaz Lakhdawala | Today’s Woman Wears Liali | 2018

 

LIALI | Joie De Vivre | 2017

 

LIALI | Engraving | 2017

 

LIALI | Valentine’s Day Offer | 2017

 

 

Source: LIALI Jewellery LLC