LIONS: See It Be It 2022 – Applications Now Open

See It Be It announces applications open for the 2022 programme

Five places are available for creative female talent to join the 2020/2021 cohort

This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022


Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.


Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.


The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.


Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”


Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”


The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows: 

Allie Steel, Senior Writer, DDB – Australia

Andrea Auz, Creative Director, Paper – Ecuador

Denise Tee, Creative Consultant – Philippines,

Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands

Geetanjali Jaiswal, Senior Creative Director, McCann – India

Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile

Karo Gómez, Social Media Strategist, Media.Monks – Mexico

Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA

Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil

Mica Gallino, Brand Creative Director, Nike – USA

Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan

Rachel Chew, Associate Creative Director, Ogilvy – Singapore

Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic

Tescia Deák, Creative Director, TBWA\Chiat\Day – USA


Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.


Source: Cannes Lions Press Release



Cannes Lions Returns to Cannes, France in June 2022

The Cannes Lions International Festival of Creativity has confirmed that it will return to  Cannes, France, from 20-24 June 2022.


Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”


Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020, and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity.


Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us – as it is for the industry – and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”


In early November 2021, LIONS opened its annual State of Creativity Study Designed to uncover the industry’s attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.


Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely, but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions – as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”


Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022.


The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here.




LIONS Launches New Initiative – The Brief

The Brief invites LIONS Members across the world to come together to create a progress-driving creative campaign for the World Woman Foundation


The winning team will receive complimentary passes to Cannes Lions 2022 and all entrants will see work showcased across global LIONS channels

 LIONS announces the launch of The Brief, a new initiative to bring creatives together to develop progress-driving creative campaigns for the World Woman Foundation to positively impact the future of women and girls across the world.

Open to all LIONS Members, The Brief will connect people from all corners of the globe, all levels of seniority, and from across the spectrum of creativity, to form teams who will compete to produce a winning campaign and brand identity for a new World Woman Foundation programme. On 15 November, a live briefing, hosted by LIONS Membership and the World Woman Foundation, will officially launch the challenge to all entered teams.

The work will be judged by a panel of creative industry legends, chaired by: Jonathan Mildenhall, Founder, TwentyFirstCenturyBrand. Jury members include: Nicky Bullard, CCO, MRM; Wesley ter Haar, Founder, Media.Monks; Josy Paul, Chairman, BBDO India and Mauricio Sarmiento CCO, Leo Burnett Bogotá.

Speaking about the initiative, Gaelle Comte, SVP, LIONS Membership, comments, “The Brief is an exciting and important moment in the LIONS Membership journey. At its heart the platform has always been about providing a place where our community can surround themselves with the very best advice, coaching, and opportunities to drive their creativity forward. This is a time for our Members to connect with others beyond their usual circle. We’re privileged to be in a position that allows us to convene the global industry and pull together the most diverse talent; we’re certain that as a result we will see some outstanding responses to the brief, with creativity being used as a full force for good.

The World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries and a vision to empower 1 million women and girls worldwide by 2030. It aims to elevate women’s socio-economic milieu by providing access to capital, building community, commerce opportunities, and coaching in STEAM fields.

Speaking about the partnership, Rupa Dash, CEO, World Woman Foundation, said, “We see women’s entrepreneurship as a critical factor for creating new jobs and contributing to societies’ social and economic growth. Our timely partnership with LIONS for The Brief will merge the power of creativity and gender equality to reimagine the global reset in a bold new way for female entrepreneurs worldwide. Our collaboration will ignite new ideas and energies to bring equity and equality for aspiring young female entrepreneurs to play a similar role in the global labor market irrespective of gender. Ultimately our shared mission to inspire and engage with female entrepreneurs, could possibly add $28 trillion, or 26% to the global gross domestic product (GDP), which will be a gamechanger.”

Teams will have four weeks to work on their creative idea ahead of the submission deadline on 10 December. The winners of The Brief will receive complimentary passes to attend the Cannes Lions International Festival of Creativity in June 2022, and all entrants will see their work promoted on LIONS channels.

Key dates: 

Registration is now open
Registration closes: 5 November
Teams confirmed:12 November
Creative sprint: 4 weeks, with the deadline for submissions on 10 December.
Judging: 10-21 January
Winners announced: 26 January

Interested Members can register to take part in the programme here.

Further information on LIONS Membership and how to become a member is available here.