United Arab Emirates wins 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions at the 2022 Cannes Lions Festival of Creativity.
Cannes Lions – the largest gathering in the creative marketing community, has announced all the winners of its 69th Festival awards, and UAE, once again, has emerged victorious at the event which took place between 20 – 24 June in Cannes, France.
United Arab Emirates won 22 Lions – 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze, across multiple categories, including first time wins in the category of Entertainment for Sport and Social & Influencer. The UAE also secured 61 shortlists at this year’s Festival.
This year’s winning agencies/clients from the UAE include Havas Middle East, Impact BBDO Dubai, Horizon FCB Dubai, TBWA\RAAD Dubai, VMLY&R Commerce MENA, Keko Dubai and UAE Government Media Office:
Simon Cook, CEO, LIONS, commented: “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”
2022 also witnessed 13 professionals from the creative marketing/communication community represent the United Arab Emirates at the Cannes Lions Festival as awarding and shortlisting jury members:
Ali Rez (Regional Executive Creative Director – Impact BBDO Dubai), Priya Sarma (Head of Corporate Affairs & Sustainability – Unilever), Akhilesh Bagri (Chief Creative Officer – Serviceplan Middle East), Paul Banham (Regional Executive Creative Director – MullenLowe MENA), Lucy Harvey (Managing Director Middle East, Turkey, India & Africa – Hill+Knowlton Strategies Middle East) and Ali Cheikhali (Creative Strategy Lead, Creative Works MENA/TR/SSA – Google) were part of the awarding jury across Print & Publishing, Sustainable Development Goals, Brand Experience & Activation, Industry Craft, PR and Creative Commerce respectively. Shortlisting jury members included Alok Gadkar (Executive Creative Director & Managing Director – Group Partnership), Racha Makarem (Chief Executive Officer MENA – Starcom MENA), Aunindo Sen (Executive Creative Director – FP7 McCann), Ivan Bormaister (Associate Creative Director – M&C Saatchi UAE), Dana Tahir (General Manager – Red Havas ME), Pablo Maldonado (Executive Creative Director – Grey Dubai) and Till Hohmann (Chief Creative Officer MENA – Memac Ogilvy) across Health & Wellness, Media, Direct, Film, PR, Design and Outdoor respectively.
Representing the UAE at this year’s International Young Lions Digital Competition (for young creative below the age of 30 years in the digital category) and the Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications), were Rebecca Menezes and Eduardo Cesar Guimarães from Saatchi & Saatchi MEA, and Fatma Al Suwaidi from American University in Dubai.
As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan warmly congratulates all Lion winners from the UAE, and the jury members and young talent who represented the country at this year’s Festival.
Source: Cannes Lions ‘The Work’
Alok Gadkar, Racha Makarem, Aunindo Sen, Ivan Bormaister, Dana Tahir, Pablo Maldonado and Till Hohmann from the UAE to join Cannes Lions 2022 shortlisting jury line-up
As the official representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan are pleased to announce the line-up of shortlisting jury members from the UAE who will complete the initial stage of judging for this year’s Cannes Lions awards.
Health and Wellness Lions
Alok Gadkar
Executive Creative Director & Managing Director
Group Partnership
Born Sagittarius, 1977. Dribbles the ball at Don Bosco High School. Clicks the shutter & acquires BFA from Sir J. J. Institute of Applied Art. Wins state & art school awards. Hopps, skips & jumps as Art Director from Mudra Communications to Leo Burnett to Enterprise Nexus. Works hard on brands like Times of India, Killer Jeans, McDonald’s, The Economic times & more.
Represents Lowe from Asia as one of the youngest creatives at Cannes Lions on invitation by Adrian Holmes. Drops into Dubai on the way back. Falls in love with the hottest melting pot of culture. Moves to Dubai. Joins Partnership in 2003. Named Campaign Magazine’s young creative to watch in the region. Quits Partnership in 2007. Joins Lowe MENA. Moves back after 9 months.
Creates Iconic Splash Calendar in 2011. Continues to be Iconic every year. Wins first One Show Silver Pencil for Khaild Javed, a humble cobbler in Bur Dubai. Wins first Gold & Silver Cannes Lion for Aster Clinics & the UAE in Health.
Starts judging at Cannes Lions in 2018. Continues jury journey at Clio Health, LIA, Adstars, AME Awards, The Global Awards, New York Festivals & KYIV Festival. Keeps winning. Amassing over 200 awards at Cannes Lions, Dubai Lynx, One Show, D&AD, & more. Named among region’s Top 10 ECDs multiple times. Creates first-ever global campaign on invitation by SA Federation for Mental Health in 2018. Speaks on the global stage at Cannes Lions, Dubai Lynx, Mena Cristal. Mentors students at GEMS International School, FAD Fashion Institute & Middle Sex University.
Continues the show as MD & ECD.
Media Lions
Racha Makarem
Chief Executive Officer MENA
Starcom MENA
Racha is responsible for driving business outcomes by putting forward solutions that accelerate growth for partners as they navigate through an increasingly complex & uncertain ecosystem. Passionate about building brands, Racha strongly believes that key to any business or marketing transformation starts with investing behind the human capital & the right partnerships. In her role, she continues to focus on building diverse capabilities to solve for & unlock growth opportunities for clients across the region. What excites her about her role is that she gets to work with world class talent to accelerate growth for some of the most exciting global & regional brands/partners. Her experience spans across tourism, tech, luxury, automotive, government, CPG, payment solutions, entertainment & commerce to name a few.
Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is an elected board member in the IAB MENA & an active member in the D&I committee dedicated to positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy. She has actively worked & collaborated with industry leaders to technically consult on ways of advancing audience measurement across MENA.
Previously to leading Starcom, Racha spent 15 years overseeing the A&I (Analytics & Insights) practice at Publicis Media. Her last assignment as a practice lead was to merge the DTI (data, tech & innovation) practice with A&I to create the Data Science Practice for the Groupe.
Racha is a mother of two and enjoys building puzzles & Lego with her kids, in addition to reading, meditating & spending quality time with her family, friends & dog.
Direct Lions
Aunindo Sen
Senior Creative Director
Leo Burnett MEA
Aunindo is Senior Creative Director at Leo Burnett, Dubai. With a career of 14 years, Aunindo started his career at JWT Mumbai, on Cadbury’s and various other brands. Spending the last 12 years in the MENA Region, he has previously worked at FP7/Mccann and Impact BBDO where he has been Creative Director on Nestle CPW, Snickers, Coca-Cola, Pepsico, Dove, JIF, Omo and Dettol among other brands, on both regional and global campaigns.
Along the way, he has been recognized with nearly a century of awards at Cannes, One Show, Clio, London International, Cresta, Epica, Dubai Lynx, Effies, Loeries and the Cristals.
He was recently ranked as the No.32 Copywriter in the world in the Big Won Report for advertising.
Film Lions
Ivan Bormaister
Associate Creative Director
M&C Saatchi UAE
Ivan is a Senior Creative from São Paulo with 12+ years of experience, now living in Dubai .
His work has been honored at Cannes Lions, The One Show, D&AD, LIA, Dubai Lynx, New York Festivals, Loeries and AdStars, among others. He also served as a jury member in Ad festivals and had his work published on Adweek, AdAge, Campaign and Lurzer’s Archive.
After traveling with indie bands photographing concerts, he started studying design and advertising. He did some graffiti and illustrations for brands such as Nike, which invited him to work on projects for the 2014 FIFA World Cup and 2016 Rio Olympics.
He worked at creative agencies in Brazil as an Art Director, the last of which was DM9DDB. In 2017, accepted an invitation to move to the Middle East to work at Saatchi & Saatchi Dubai, later VMLY&R, the 2020 Middle East and Africa’s Cannes Lions Agency of the Decade. Having achieved success on his projects, Ivan was recruited to be part of the M&C Saatchi Group, the world’s largest independent communications network.
PR Lions
Dana Tahir
General Manager
Red Havas ME
With over 14 years of experience in the PR & Communications industry, Dana has been a pillar at Havas PR Middle East, where her role has spanned across all aspects of the agency’s growth, strategic counsel, team management and overall operations. Recognized for brand building, consultancy, and crisis management, know-how, and do-how, Dana has successfully led the agency’s post-digital transformation in recent years, allowing Havas PR to expand its footprint and diversify its portfolio across industries and disciplines.
Aligning with the global strategic direction of the Group. The new agency vision embraces the micro networks merged media strategic model which integrates earned, social, and experiential capabilities with content at the heart.
Prior to joining Havas PR, Dana worked at Leo Burnett, directly handling the Procter & Gamble portfolio. Dana has also recently joined Middle East Public Relations Association as a strategy board member.
Design Lions
Pablo Maldonado
Executive Creative Director
Grey Dubai
Pablo is Executive Creative Director at GREY Dubai but has also been named among the Top 10 Creative Directors in Argentina for the last 4 years by Lürzer’s Archive.
Over the past 17 years he has been one of the most effective and awarded Argentinean creatives in different markets such as Argentina, Mexico, US Hispanic, and now in the UAE.
His key role in Unilever’s ‘Degree Inclusive’ project, the world’s first deodorant designed for people with upper limb and visual disabilities, earned the Wunderman Thompson network its first Cannes Lions Grand Prix in 2020/21, and the first Grand Prix for Innovation in the history of Argentina.
Prior to this, he helped LatinWorks rank #9 in all of USA on Ad Age’s Agency A-List, and DDB as the #1 Mexican agency in the Gunn Report 2012, and #2 in 2011.
A standout in most young creative competitions, Pablo has not only been awarded 1 Grand Prix at Cannes, but 6 other Grand Prix’s and nearly 400 awards (32 Golds) from some of the most prestigious festivals in the world, including Cannes, Clio, One Show, D&AD, LIA, Epica, and Effie, among others.
At the last Cannes Lions, he helped Wunderman Thompson become the Most Innovative Network of the Year and the LIA’s 2021 Regional Agency of the Year in South America.
He is a regular member of Global Creative Councils and has chaired and judged several industry shows, such as the One Show, New York Festivals, The Drum, Cresta, and many others.
Outdoor Lions
Till Hohmann
Chief Creative Officer MENA
Memac Ogilvy
Since late 2021, Till leads Memac Ogilvy as Chief Creative Officer across 14 offices in the diverse MENA region based out of Dubai.
A role all about accelerating the network’s ability to deliver connected solutions, smart experiences, creative concepts, and borderless creativity for some of the world’s most exciting brands. This demands a decidedly media-neutral and channel-agnostic approach as well as a focus on work that has an impact.
It’s this approach and focus that he has built his 20+ year multinational career on. He has lead units, offices, countries, and regions at famous creative independent agencies as well as powerful global networks – out of Germany, the UAE and Singapore. His work for brands such as BMW, Mercedes-Benz, GSK, The Economist, ACDelco, Unilever and many more has won 450+ industry awards across all disciplines at all major industry competitions. He has also been a member as well as jury president at many iconic festivals.
Interestingly, one of his achievements includes leading the regional Memac Ogilvy network to claim the Dubai Lynx Agency of the Year 2010 title, while based in Dubai for the first time, years ago (2007-2010).
Shortlist jurors will judge remotely online in advance of the festival and will receive full complimentary jury registration to this year’s Cannes Lions International Festival of Creativity from 20-24 June in Cannes, France.
This year’s Festival will also witnesses the highest ever representation of both awarding and shortlisting jurors from the UAE across 12 categories – Print & Publishing, Sustainable Development Goals, Brand Experience & Activation, Industry Craft, PR, Creative Commerce, Health and Wellness, Media, Direct, Film, Design and Outdoor.
The Cannes Lions Festival will be accessible to everyone, and delegate registration is now open. If anyone is unable to travel for any reason, LIONS Members get exclusive digital access to Cannes Lions – plus a series of other benefits, throughout the year.
See It Be It announces applications open for the 2022 programme
Five places are available for creative female talent to join the 2020/2021 cohort
This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022
Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.
Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.
The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.
Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”
Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”
The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows:
Allie Steel, Senior Writer, DDB – Australia
Andrea Auz, Creative Director, Paper – Ecuador
Denise Tee, Creative Consultant – Philippines,
Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands
Geetanjali Jaiswal, Senior Creative Director, McCann – India
Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile
Karo Gómez, Social Media Strategist, Media.Monks – Mexico
Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA
Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil
Mica Gallino, Brand Creative Director, Nike – USA
Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan
Rachel Chew, Associate Creative Director, Ogilvy – Singapore
Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic
Tescia Deák, Creative Director, TBWA\Chiat\Day – USA
Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.
Source: Cannes Lions Press Release
The Cannes Lions International Festival of Creativity has confirmed that it will return to Cannes, France, from 20-24 June 2022.
Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”
Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020, and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity.
Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us – as it is for the industry – and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”
In early November 2021, LIONS opened its annual State of Creativity Study Designed to uncover the industry’s attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.
Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely, but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions – as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”
Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022.
The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here.
The Brief invites LIONS Members across the world to come together to create a progress-driving creative campaign for the World Woman Foundation
The winning team will receive complimentary passes to Cannes Lions 2022 and all entrants will see work showcased across global LIONS channels
LIONS announces the launch of The Brief, a new initiative to bring creatives together to develop progress-driving creative campaigns for the World Woman Foundation to positively impact the future of women and girls across the world.
Open to all LIONS Members, The Brief will connect people from all corners of the globe, all levels of seniority, and from across the spectrum of creativity, to form teams who will compete to produce a winning campaign and brand identity for a new World Woman Foundation programme. On 15 November, a live briefing, hosted by LIONS Membership and the World Woman Foundation, will officially launch the challenge to all entered teams.
The work will be judged by a panel of creative industry legends, chaired by: Jonathan Mildenhall, Founder, TwentyFirstCenturyBrand. Jury members include: Nicky Bullard, CCO, MRM; Wesley ter Haar, Founder, Media.Monks; Josy Paul, Chairman, BBDO India and Mauricio Sarmiento CCO, Leo Burnett Bogotá.
Speaking about the initiative, Gaelle Comte, SVP, LIONS Membership, comments, “The Brief is an exciting and important moment in the LIONS Membership journey. At its heart the platform has always been about providing a place where our community can surround themselves with the very best advice, coaching, and opportunities to drive their creativity forward. This is a time for our Members to connect with others beyond their usual circle. We’re privileged to be in a position that allows us to convene the global industry and pull together the most diverse talent; we’re certain that as a result we will see some outstanding responses to the brief, with creativity being used as a full force for good.”
The World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries and a vision to empower 1 million women and girls worldwide by 2030. It aims to elevate women’s socio-economic milieu by providing access to capital, building community, commerce opportunities, and coaching in STEAM fields.
Speaking about the partnership, Rupa Dash, CEO, World Woman Foundation, said, “We see women’s entrepreneurship as a critical factor for creating new jobs and contributing to societies’ social and economic growth. Our timely partnership with LIONS for The Brief will merge the power of creativity and gender equality to reimagine the global reset in a bold new way for female entrepreneurs worldwide. Our collaboration will ignite new ideas and energies to bring equity and equality for aspiring young female entrepreneurs to play a similar role in the global labor market irrespective of gender. Ultimately our shared mission to inspire and engage with female entrepreneurs, could possibly add $28 trillion, or 26% to the global gross domestic product (GDP), which will be a gamechanger.”
Teams will have four weeks to work on their creative idea ahead of the submission deadline on 10 December. The winners of The Brief will receive complimentary passes to attend the Cannes Lions International Festival of Creativity in June 2022, and all entrants will see their work promoted on LIONS channels.
Key dates:
Registration is now open
Registration closes: 5 November
Teams confirmed:12 November
Creative sprint: 4 weeks, with the deadline for submissions on 10 December.
Judging: 10-21 January
Winners announced: 26 January
Interested Members can register to take part in the programme here.
Further information on LIONS Membership and how to become a member is available here.
The LIONS Creativity Report recognises the world’s most creative companies, people and sectors globally: Nisha Ganatra, Director of Grand Prix Lion-winning ‘#wombstories’ for Libresse takes Director of the Festival; and Dentsu ranks first as Regional Network of the Festival – Asia Pacific.
LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry. This year, the report is extended and the official rankings are presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.
The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at the Cannes Lions Festival of Creativity since 2013.
The LIONS Creativity Report presents four Regional Network of the Festival awards and 11 global awards: Holding Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Festival. The creative rankings also include the Festival’s top performing Director, Art Director, Creative Director and Copywriter.
The official rankings were revealed at LIONS Decoded, a one-day broadcast designed for international LIONS Members to learn and be inspired. Tuning in from across the globe, Decoded audiences saw 11 multi-Lion-winning ideas deconstructed and brought to life. Whether you missed the whole LIONS Decoded livestream, or just a few key sessions, you can now sit back, relax, and watch each and every session from LIONS Decoded on your brand new LIONS TV platform – exclusive to Members.
The LIONS Creativity Report is available to all LIONS Members and an expanded version is available to subscribers of LIONS’ insights and intelligence platform The Work.
Simon Cook, Managing Director, LIONS, comments: “Alongside the definitive rankings, the LIONS Creativity Report contains actionable insights that can support the creative community to learn from the global talent behind the world’s highest ranking creative work. The report spotlights the companies and people producing game-changing work and sets the benchmark for the future of creativity.”
Susie Walker, VP, Insight & Awards, LIONS, added: “Ranking in the LIONS Creativity Report is an immense achievement and we’re delighted to celebrate the creative success of the people and companies behind the work, within this report. The stories and insights demonstrate how creative excellence and effectiveness is impacting brands and businesses right across the globe.”
The official rankings are announced as follows. Full rankings are found within the report:
Creative Location Rankings:
Creative City Rankings:
Creative People of the Festival Rankings:
Director of the Festival
Creative Director of the Festival
Art Director of the Festival
Copywriter of the Festival
Regional Network of the Festival – Asia Pacific
Regional Network of the Festival – EMEA
Regional Network of the Festival – Latin America
Regional Network of the Festival – North America
The LIONS Creativity Report is included as part of LIONS Membership, the world’s leading creative network of people and businesses to drive professional, personal and societal progress through creativity. Members receive exclusive access to events, content and networking opportunities through the year. Annual LIONS Membership is €249 and is complimentary for all Cannes Lions award winners.
The LIONS Creativity Report is also available to all subscribers to LIONS’ insights and intelligence platform The Work, alongside a series of insight reports and access to all the data and rankings.
Source: Cannes Lions Press Release
Thought-leaders, authors and coaches join a roster of creative leaders to deliver an impactful learning experience at LIONS Live in March 2021
LIONS has published the agenda for its March edition of LIONS Live. Designed as a toolkit for the creators of tomorrow, the interactive digital experience has been created to drive measurable gains in both personal and professional development.
About LIONS Live, Charlotte Williams, VP Content, LIONS, said, “When we launched LIONS Live last June, it was always with the intention that its format and purpose would evolve. This edition – ‘The New Creators Toolkit’ – is about providing a purposeful learning resource to our community and supporting those in pursuit of creative excellence. The programme will equip individuals with a host of skills by delivering insider training, expert guides and resources, all designed to propel development.”
Offering advice for the year, creative legends – including Madonna Badger, God-is Rivera, Tiffany R. Warren and Jim Stengel – will share their vision for the future as they reflect on the past. While in the popular ‘What I’ve Learnt’ series Jeff Goodby and Rich Silverstein will speak separately about their individual journeys to becoming one of the greatest creative duos.
As part of the programme, leading practitioners and innovators will teach future-proof skills. Experts include: London Business School’s Greg Orme, author of the 2020 Business Book of the Year – The Human Edge – on how to grow the human superpower of curiosity; Alison Chadwick, a host of Made Not Born podcast and a leadership coach with thirty years’ experience working with world-class creative companies on how you can transform yourself into a leader for tomorrow; and Todd Henry, author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code) and host of The Accidental Creative podcast on new ways to unleash your best work.
Uncovering trends and insights from 65+ years’ worth of awards data, three unique LIONS Intelligence Guides will be released – Navigating Market Disruption, Emotional Storytelling and Unconventional Creativity – to accelerate personal creative development and raise benchmarks.
LIONS Live will conclude with the release of a unique LIONS insight report unveiling the big creative topics for 2021 and launching the key themes that will set the framework for discussion, debate and insight at Cannes Lions and beyond. The report is the result of LIONS’ biggest research study to date, with 1,500 members of the global creative community taking part.
The agenda for LIONS Live: The New Creator’s Toolkit is now available online. Over 80,000 people have registered to be a part of the LIONS Live community and anybody wishing to join them can do so here. All content is streamed live through official streaming partner YouTube and is available on-demand, for free, to all registered users.
LIONS Live will take place from 1-5 March 2021.
Source: Cannes Lions (Press Release)
The Cannes Lions International Festival of Creativity is set to take place in person from 21-25 June 2021, and will also feature a series of digital elements – an aspect of the Festival since 2016.
Cannes Lions has confirmed that the awarding of the ‘Lions’ will take place as usual during the third week of June 2021. After the postponement of last year’s awards due to the global pandemic, the juries will be judge and award work from both 2020 and 2021.
“For more than 65 years Cannes Lions has set the benchmark for great creative work,” said Lions Managing Director Simon Cook, “and after the disappointment of postponing the 2020 Lions awards, we look forward to presenting the work to the Juries in June. We’ve been delighted by the diverse spread of work that has emerged in our regional awards – Eurobest, Dubai Lynx and Spikes Asia – and we look forward to being inspired by the work that will set the global standard across two years at Cannes Lions.”
The plan is to judge and present the work in person in Cannes, France, during the Cannes Lions International Festival of Creativity, which is now open for delegate registrations.
“While travel is currently constrained, the availability of multiple vaccines offers hope that we can be together in June, even if we need to limit the numbers of delegates who can safely attend,” said Lions Chairman Phillip Thomas. “We will continue to carefully monitor the situation, and maintain our regular communications with the authorities in France, but there are many other large international events planned for the same timeline, and it’s clear from talking to the global industry that everybody is very keen to come together again.”
As part of the Festival in June, Cannes Lions will continue to have a significant digital element, something Cannes Lions pioneered in 2016 with its Digital Pass. Last year, more than 80,000 members of the global creative and marketing community united to take part in the on-going digital series.
Delegate registration is now open, click here to book your pass.
For more information, visit canneslions.com
Motivate Media Group and Motivate Val Morgan are the official representatives of the Cannes Lions International Festival of Creativity in the UAE.
Source: Cannes Lions (Press Release)
LIONS Live, the five-day virtual broadcast, will run from 19-23 October, 2020.
Cannes Lions is back with its second edition of LIONS Live – five days of practical insight and an insider’s view of creative excellence as Grand Prix and Gold Lion-winning teams share honest accounts of how their work came to light (or perhaps nearly didn’t).
Hosted on the Cannes Lions global platform, LIONS Live is free to access, for the entire global community, from 19-23 October 2020.
Each day is themed and designed to offer practical insight to impact careers, transform business and drive progress through creativity. The event will conclude with an expert “how to” guide from creative stalwarts, provocateurs and agitators who will provide a breakdown of the day’s learning into practical next steps.
What’s On:
Day 1: Creative Culture & Leadership
Industry leaders from around the world reveal the practicalities behind driving a creative culture.Hear from multi-award-winning creatives on how they’re remotely leading transparent, inclusive and flexible work environments that enable creativity to thrive.
Day 2: Creativity in Action, Part One
Celebrate the brilliant thinking and craft that goes into delivering the world’s best creative campaigns. The team will lift the lid on Grand Prix winning work from Berlin, Copenhagen, London, New York and Warsaw and one can hear brutally honest accounts from the people who worked behind the scenes from beginning to end.
Day 3: Creative Effectiveness
In June, LIONS introduced new research around Creative Effectiveness and a new framework for measuring creativity – the Creative Effectiveness Ladder. The line-up will explore work that has driven consistent business growth, what “creative commitment” actually means, and how one can produce outstanding results on a smaller budget. At a time when marketers need to justify every buck, this day will provide some answers.
Day 4: Creativity in Action, Part Two
Thursday is part two of “Creativity in Action series”. Work from Dubai, Stockholm, São Paulo, Tel Aviv will be dissected by the people who actually made it as part of the “Behind the Scenes” format devised by the team at LIONS, based on the feedback that one wanted more case studies on award-winning campaigns. Tune in for another day of the world’s best work deconstructed.
Day 5: Creative Capabilities and Processes
On the final day of LIONS Live, interesting talent from all over the world will share how they are producing fast, cheap, good work right now, from home. Does one need an entirely new set of capabilities to keep up with consumer demands or can one just make some easy tweaks? This day will turn some of your existing thinking on its head and may even ask you to reconsider whether what your current way of doing things is actually the best way.
Join LIONS Live:
LIONS Live has partnered with Google to live-stream content through YouTube, with all content also being available on demand through the LIONS Live platform.
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Source: Cannes Lions
