What Are People Looking Forward to Most, Post-pandemic?

A feature on research conducted by Kantar

Living through the recent lockdown, citizens are starting to realise what they are missing. As Boris Yeltsin said in 2003, “We don’t appreciate what we have until it’s gone. Freedom is like that. It’s like air. When you have it, you don’t notice it.” So, what are people most looking forward to doing after COVID-19?

Kantar applied human and artificial intelligence to social media conversations around COVID-19 to identify what people are most looking-forward to doing after lockdown.

You would think that seeing friends and family would be the most anticipated activity people are looking forward to. It is in some respect, with hanging out and doing things with our friends and family present in 10 out of the top 12 activities they identified. Going to visit, see and spend time with family and friends is also a category in its own right. However, it is not the top one. Here is Kantar’s count-down of post COVID’s most wanted activities.


Kantar Research on What People are Looking Forward to Post-Pandemic




What people want to do after lockdown is get some beauty therapy. This includes going to the barber, salon, getting our hair cut / dyed, having our nails or eyebrows done. As one user aptly summarised “my eyebrows and nails have gone rogue”. So, if you own a hairdressing business or beauty salon, prepare for a boom in business once quarantine is over. We might also expect to see an increase in demand for beauty and make-up products. For brands looking to reconnect with consumers it is going to be about demonstrating the value of the brand experience.


2.Eating Out

“First thing I’m doing when this quarantine is over is going out to eat!!”

Many people want to head straight to their favourite restaurant and feast on their favourite food. The meals people seem to be looking forward to most are Sushi, Mexican, Steaks, Ribs, Seafood and Pizza. Some of the comments combined eating out with catching a movie. People are also looking forward to take-away food.


3.A Night Out

Clubs, pubs and alcoholic drinks brands will be pleased to hear that a night out is high on list of post-COVID activities. This could be on a date or with friends, but for many it means having a post COVID-19 party.


4.Festival and gigs

With festival season almost upon us, but with all the main events cancelled, it’s no wonder that the public craves live music. Experiencing one’s favourite band live again is high on the priority list. Some are already considering booking tickets and looking forward to tours. Expect any live shows and performances to be sold out, quickly.


 5.No changes

Staying at home suits some people just fine. They quite enjoy being alone, reading, watching Netflix or playing video games and seem to be enjoying the same thing during the lockdown as they would normally do… and will do the same after.


6.The Outdoors

Going to the beach and enjoying the experience is among the activities consumers crave, including reconnecting with nature. After one week, the thought of a prolonged quarantine is already giving these people itchy feet. Beaches, national parks, and mountain resorts/lodges be prepared for many people taking road trips to escape the confines of their city abodes.


 7.Retail therapy

Online shopping is still possible but not quite scratching the itch. The thought of shopping in retail outlets, trying on and buying new outfits, is far more appealing. This is good news for high street fashion retailers with some of the sensory experience of traditional shopping being essential to fashion-conscious consumers.



After just a week, people are already starting to think about their next vacation. Many just want to jump on plane or book a flight with no specific destination in mind. It is too early to say, but airlines could expect significant bounce back as desire for an escape, anywhere, will lead to heightened demand. Some people are already booking trips, giving them something to look forward to.


9. Sporting events

Watching or playing sport is also top of the list for some people. With loyal fan bases, most sports will undoubtedly experience a bounce back. What will be interesting is what the impact of COVID-19 has on sports participation. Time will tell if the quarantine has motivated more people to take up a sport. Some people also just want to get back to their routines, go to work or go to the gym.. the things we perhaps took for granted.



One thing is for sure: social media posts strongly indicate an inherent desire for social interaction. While people are resorting to video conference and video calling apps, it is clear that social interactions are a key priority.

As we likely near the end of lockdown, the marketing and communication industry has a once-in-a-lifetime opportunity to create engaging, entertaining, brand-building and above all memorable content. The challenge will be to strike the right balance and stand out.



Source – Kantar (What are people looking forward to most, post-pandemic?)

Movies to Watch for Every Cinematic Yearning

Like it or not, we are all stuck inside the house these days as a result of the coronavirus crisis, and whether working from home or just chilling, it’s good to take a cinematic break

With cinemas closed and blockbusters-in-waiting – postponed for later this year or all the way through to next year, thankfully, there are many movies offering some form of escape during this time of distress.

Here’s a list of 100 amazing movies to watch in the comfort of your home:


When you need something out of this world


  1. Aliens (1986):Our queen Sigourney Weaver vs. a cosmic queen is a sci-fi all-timer.
  2. Arrival (2016):Amy Adams communicates with aliens and at this point we’re envying her hazmat suit.
  3. E.T.: The Extra-Terrestrial (1982):Honestly, hanging out with E.T. sounds cool until the little guy eats all your Reese’s Pieces.
  4. Independence Day (1996):Will Smith clocks an outer-space creature in the face, more for invading Earth than eating his Reese’s Pieces.
  5. Guardians of the Galaxy (2014):I am Groot, obviously.
  6. Galaxy Quest (1999):Like “Star Trek” if it was funny.
  7. Star Trek (2009):Like “Star Trek” if it was “Star Wars.”
  8. The Martian (2015):It’s nice to know that Matt Damon’s recipe for Martian poop potatoes is right there if ever needed.
  9. Moon (2009):You get two Sam Rockwells for the price of one awesomely intriguing lunar mission. What a deal!
  10. Star Wars (1977):Because who doesn’t want to learn the ways of the Force with Han, Luke, Leia and John Williams’ blasting score?


When you need a change in scenery


  1. Blade Runner (1982): Is Harrison Ford a robot or not? Feel free to think about that as you immerse yourself in neon noir.
  2. Fear and Loathing in Las Vegas (1998): Going on a Vegas acid binge with Johnny Depp and Benicio del Toro is indeed a trip.
  3. Harry Potter and the Sorcerer’s Stone (2001): Kids going off to a magical school and dealing with seriously dark stuff is somehow not child endangerment.
  4. How to Train Your Dragon (2010): A Viking boy having a scaly best friend is totally OK, though.
  5. The Lord of the Rings: The Fellowship of the Ring (2001): A three-movie, 11-hour trudge through Middle-earth to drop a ring into a volcano needs to start somewhere.
  6. Mad Max: Fury Road (2015):Ride eternal, shiny and chrome into a splendiferous post-apocalyptic wasteland with Charlize Theron and Tom Hardy.
  7. The Matrix (1999):You’ll want to choose the red pill because Keanu Reeves’ cyberpunk kung fu is top notch.
  8. The NeverEnding Story (1984):Come for the flying dragon dog, stay for that cult tune the “Stranger Things” kids sang.
  9. The Princess Bride (1987):Head to Florin, save Princess Buttercup and, most importantly, have fun storming the castle!
  10. The Wizard of Oz (1939):Good friends, cool shoes and Midwestern chutzpah are a must along the Yellow Brick Road. (Which has more flying monkeys than Fury Road.)


When you need family bonding time


  1. Back to the Future (1985):Teenage kid travels back to the 1950s to make sure his parents fall in love and Mom hits on him. That’s some future therapy bills right there.
  2. Father of the Bride (1991):Steve Martin’s overprotective patriarch is a must-see for the dads with daughters out there.
  3. Frozen (2013):From wanting to build a snowman to letting it go, Anna and Elsa are a sister act for the ages. (All ages, in fact.)
  4. The Incredibles (2004):With a bevy of superpowers and dinner-table issues, the Parr clan’s tale is the best Fantastic Four movie ever.
  5. The Godfather (1972):But don’t forget about the Corleone family, whose business involves betrayal, crime and murder. So that’s less than fantastic, in terms of the law.
  6. Little Miss Sunshine (2006):The Hoover family is crazy dysfunctional – and just plain crazy – but man, can they bust up a pretentious kid beauty pageant.
  7. Mary Poppins (1964):The Banks family is a hot mess when Julie Andrews thankfully flies in on her umbrella.
  8. Meet the Parents (2000):No one’s in-law circle of trust can compare to Robert De Niro whipping out a lie detector or discussing his nipples.
  9. The Sound of Music (1965):Even though there are Nazis, there’s plenty to sing about for the tuneful Von Trapps.
  10. Step Brothers (2008): Sorry, Anna and Elsa, as a sibling duo Will Ferrell and John C. Reilly are much more fun in that nunchucking, boat-crashing, man-child way.


When you need a belly laugh


  1. Animal House (1978): It would never be made in the #MeToo era, but the Deathmobile, the food fight and John Belushi in a toga destroying a guitar still have no college-comedy equal.
  2. The Blues Brothers (1980):While the guys in the suits and shades get the title love, praise the gods of country andWestern for a scene-stealing Carrie Fisher, Aretha Franklin and Ray Charles.
  3. Booksmart (2019):The female-centric standout proves teen travails are just as relatable now as they were when “The Breakfast Club” was in session.
  4. Ferris Bueller’s Day Off (1986):Save Ferris! That’s it, that’s all you need to know.
  5. Ghostbusters (1984):A reminder that things can always be worse – in this case, full torso apparitions, a Sumerian god of destruction and the Stay Puft Marshmallow Man.
  6. Groundhog Day (1993):Bill Murray refuses to let a bucktoothed critter upstage him. Respect.
  7. The Hangover (2009):Mike Tyson singing Phil Collins isn’t even in the top five nuttiest moments in this bachelor-party-gone-wrong classic.
  8. Old School (2003):Indefinite self-isolation might make one ponder founding their own fraternity in their house. Just don’t go streaking, please.
  9. This Is Spinal Tap (1984):It’s the rock mockumentary that goes to 11, and the sting remains from “Big Bottom” not snagging an original song Oscar nod.
  10. Young Frankenstein (1974):A Mel Brooks marathon is guaranteed to lift all spirits but do start with the one starring Gene Wilder as a lovably kooky mad scientist.


When you need a good scare


  1. Evil Dead II (1987):The splatter-fest teaches you the essential lesson that if your hand gets hacked off, attach a chainsaw.
  2. The Exorcist (1973): The dreadful thought of the devil possessing a young girl is even more unnerving seeing it unfold in front of you.
  3. Get Out (2017):Good luck ever forgetting the image of Daniel Kaluuya’s teary horror upon realizing he’s in the Sunken Place.
  4. It (2017):A coming-of-age story first, a clown-laden fright fest second.
  5. A Nightmare on Elm Street (1984):Slasher villain math: Freddy Krueger > Michael Myers > Jason Voorhees.
  6. Psycho (1960):Still an effective deterrent to showering, six decades later.
  7. Se7en (1995):A splendid smashup of genres (detective, noir, horror) and an eerie exploration of the seven deadly sins, but don’t look in the box, Brad Pitt!
  8. Shaun of the Dead (2004):If you’re going to watch a freaky outbreak movie in the time of coronavirus, at least make it a seriously funny British joint.
  9. The Shining (1980):OK, maaaaaaybe not the greatest film to watch in a time of self-isolation.
  10. The Witch (2015):If a goat named Black Phillip asks you, “Wouldst thou like to live deliciously?” just say no. (You might want to avoid talking goats in general.)


When you need a super-duper hero


  1. Big Trouble in Little China (1986):Only Kurt Russell could sell being the two-fisted, macho-talking, truck-driving sidekick in his own movie.
  2. Black Panther (2018):Wakanda – and Chadwick Boseman’s phenomenal royal warrior – forever!
  3. Captain America: The Winter Soldier (2014):A well-crafted, outstanding political thriller in which Chris Evans just happens to be wearing star-spangled tights.
  4. The Dark Knight (2008):Heath Ledger’s Joker for the absolute win. (Christian Bale’s Batman is all right, too.)
  5. Flash Gordon (1980):He’ll save every one of us. It’s right there in the song.
  6. The Goonies (1985):Let’s see Batman or Captain America try to do the Truffle Shuffle.
  7. Kill Bill: Volume 1 (2003):Clad in a Bruce Lee jumpsuit, Uma Thurman’s The Bride marries the look of a fashion icon with supreme sword-swinging vengeance taking out umpteen goons.
  8. Rocky IV (1985):Sure, Sylvester Stallone’s first “Rocky” was “the good one.” He pretty much has to take on the whole Soviet Union in this one, though!
  9. Superman (1978):Nobody has ever worn superhero threads – especially those of the iconic big blue boy scout – the same way as Christopher Reeve.
  10. Wonder Woman (2017):Gal Gadot’s ridiculously powerful Amazon princess learns that humanity is a bunch of warring jerks and helps out anyway.


When you need a history lesson


  1. All the President’s Men (1976):Whether you see shades of the past now or not, crusading journalists taking on a corrupt administration is simply riveting.
  2. Amadeus (1984):Mozart could write a mean classical tune, and his rivalry with Salieri here is a symphony of hedonism and drama.
  3. Ed Wood (1994):Tim Burton turns in a fascinating retro ode to the B-movie filmmaker and angora sweater aficionado.
  4. Hidden Figures (2016):One way to honor NASA pioneer Katherine Johnson, who died death last month at 101, is to watch Taraji P. Henson in this rousing civil-rights tale.
  5. Lincoln (2012):Man of many hats Daniel Day Lewis rocks the stovepipe headwear of the 16th president especially well.
  6. RBG (2018):Worried about the health of 87-year-old Ruth Bader Ginsburg? This documentary shows the notorious Supreme Court justice is made of the sternest stuff.
  7. The Right Stuff (1983):More than three wondrous hours detailing the backstory – in epic Hollywood fashion – of our first trip to space.
  8. 1776 (1972):Just think of it as the prequel to “Hamilton.”
  9. Spartacus (1960):Fun fact: Kirk Douglas was leading slave revolts when “Gladiator” Russell Crowe was a preschooler.
  10. Straight Outta Compton (2015):O’Shea Jackson Jr. plays dad Ice Cube in the N.W.A. biopic that’s a delight even if you aren’t into hip-hop.


When you need a great movie


  1. Butch Cassidy and the Sundance Kid (1969):Find yourself a ride-or-die BFF like Paul Newman and Robert Redford as infamous Old West outlaws. (But don’t do all the robbing.)
  2. Casablanca (1942):Hey, kids! If you ever wondered why Humphrey Bogart was a thing, watch this.
  3. Chinatown (1974):Jack Nicholson’s busted face is a signature look for a sublime L.A. film noir.
  4. Citizen Kane (1941):The greatest film ever made is actually pretty good. The hype is real!
  5. The Departed (2006):Leo, Jack and Damon in a Boston-set Scorsese mob movie? That’s wicked smaht casting.
  6. Die Hard (1988):It should be everyone’s goal to have the self-confidence to trudge across broken glass, take on a snarling Eurotrash supervillain and save the day, all on Christmas Eve.
  7. Jaws (1975):The first summer blockbuster is the mack daddy of man-eating shark flicks.
  8. North by Northwest (1959):Getting embroiled in a case of mistaken identity and getting chased by a crop-dusting plane equals a very bad, no-good day for Cary Grant.
  9. Parasite (2019):The South Korean movie just won best picture so maybe getting stuck at home is the best time to catch up? (Warning: It might cause paranoia about your basement.)
  10. Raiders of the Lost Ark (1981):The perfect action film with an imperfectly flawed, square-jawed protagonist.


When you need a not-so-great movie


  1. Armageddon (1998):Let the record state that Bruce Willis and Ben Affleck were Space Force before it was cool.
  2. Cobra (1986):Crime is a disease, Stallone is the cure and this violent extravaganza is a transfusion of guilty pleasure.
  3. Con Air (1997):Much of Nicolas Cage’s whole career could fill this space, however, only one flick has characters named Diamond Dog, Swamp Thing and Cyrus the Virus.
  4. Highlander (1986):Ridiculous cheeseball plot, immortal warriors and killer Queen songs strangely go together.
  5. The Last Dragon (1985):We dare you not be earwormed by DeBarge’s “Rhythm of the Night,” the infectious tune that reflects the overall cult-movie mix of kung fu, romance and ‘80s style.
  6. Mommie Dearest (1981):Yes, it’s the one with “No more wire hangers!” But there’s much more melodrama throughout the bonkers Joan Crawford biopic as Faye Dunaway gives a masterclass in overacting.
  7. Over the Top (1987):The underdog plot centered on arm wrestling is nonsensical and yet completely rousing. It’s also proof positive that turning your trucker hat around always means business.
  8. Road House (1989):The one where Patrick Swayze rips a dude’s throat out.
  9. So I Married an Axe Murderer (1993):Forget “Wayne’s World” and “Austin Powers.” This is Mike Myers’ greatest hit, as a beat poet afraid of commitment and even more fearful of his maybe-a-killer new love.
  10. Xanadu (1980):The splashy, post-disco pop musical was made to be played on repeat constantly at roller rinks.


When you need your heart warmed


  1. About Time (2013):Domhnall Gleeson is a time-traveling dude, Rachel McAdams is his soulmate, and all the feels will be had.
  2. Field of Dreams (1989):The magnificent baseball film embraces the power of faith, belief and having one last catch with your dad.
  3. It’s a Wonderful Life (1946):Not just for Christmas anymore!
  4. Jojo Rabbit (2019):Taika Waititi plays Hitler in a satire focusing on human love over learned hate.
  5. Notting Hill (1999):You, too, will believe a regular schmo could date Julia Roberts.
  6. Rudy (1993):The best football movie’s most impressive trick is making you believe Sean Astin would survive two seconds on the gridiron.
  7. Silver Linings Playbook (2012):Bradley Cooper and Jennifer Lawrence together are an A-list romantic pairing – he plays a bipolar Eagle fan, she’s an acerbic widow – as well as a sizzling dance couple.
  8. Sing Street (2016):An Irish teen in the ‘80s forms a band to win over his crush and discovers no woman can truly love a man who listens to Phil Collins. (Sorry, Mike Tyson.)
  9. The Shawshank Redemption (1994):A memorable jailbird bromance from the mind of Stephen King.
  10. You’ve Got Mail (1998):The swoon-worthy Tom Hanks/Meg Ryan jam that feels ancient with the AOL email chime yet is oh-so-timeless.





Source: US Today