LIONS: See It Be It 2022 – Applications Now Open

See It Be It announces applications open for the 2022 programme

Five places are available for creative female talent to join the 2020/2021 cohort

This year’s See It Be It accelerator programme will take place at the Cannes Lions International Festival of Creativity from 20-24 June 2022


Cannes Lions has announced that applications are open for the 2022 See It Be It programme, which aims to support creative female talent from across the global industry and accelerate them into senior creative roles.


Five places are available for female industry talent, from across the world, to join the 15 women already selected for the 2020/21 cohort. Together, they will take part in a unique development experience at the Cannes Lions International Festival of Creativity in June, receiving an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, the group will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.


The See It Be It Ambassador for 2022 will be Swati Bhattacharya, Chief Creative Officer, FCB India, who will guide the participants through the programme, alongside the See It Be It Chair: Madonna Badger, CCO and Founder, Badger & Winters.


Swati Bhattacharya commented: “The most important element of See It Be It, is bringing the brightest women together and supporting them to take the lead in their career, to shine brighter, and to own it. Peer mentorship is a delicate dance of lifting each other up to achieve more. Gender is part of us, but it doesn’t define us. Women can and must lead and the need for the See It Be It programme is greater now than it has ever been.”


Susie Walker, VP Awards and Insight, LIONS, added: “See It Be It launched in 2014, in response to the gender imbalance across the creative communications industry. The programme provides networking and an array of support for female industry talent from across the globe in their career and leadership ambitions. We are delighted to extend the See It Be It programme in 2022 and support creative women in the industry from across the world to achieve personal and professional success.”


The 15 females already selected to take part in See It Be It 2020/2021, who will join the five newly selected creatives for the 2022 cohort in Cannes, are as follows: 

Allie Steel, Senior Writer, DDB – Australia

Andrea Auz, Creative Director, Paper – Ecuador

Denise Tee, Creative Consultant – Philippines,

Ellen Fromm, Senior Copywriter, AKQA Amsterdam – Netherlands

Geetanjali Jaiswal, Senior Creative Director, McCann – India

Javiera Wuth, Senior Copywriter, Pedro Juan y Diego – Chile

Karo Gómez, Social Media Strategist, Media.Monks – Mexico

Lauren Ferreira, Creative Director for Apple, TBWA\Media Arts Lab – USA

Letícia Rodrigues, Associate Creative Director, FCB Brazil – Brazil

Mica Gallino, Brand Creative Director, Nike – USA

Nedal Ahmed, Senior Writer, Wieden+Kennedy Tokyo – Japan

Rachel Chew, Associate Creative Director, Ogilvy – Singapore

Rosa Guerrero, Creative Leader, MoM Marketing of Minds – Dominican Republic

Tescia Deák, Creative Director, TBWA\Chiat\Day – USA


Applications close on 16 February 2022 and the full See It Be It 2022 cohort will be announced in March. Click here to apply
The Cannes Lions International Festival of Creativity will take place from 20-24 June 2022, in Cannes, France. Click here to purchase passes.


Source: Cannes Lions Press Release



Agenda for the March 2021 Edition of LIONS Live

Thought-leaders, authors and coaches join a roster of creative leaders to deliver an impactful learning experience at LIONS Live in March 2021


LIONS has published the agenda for its March edition of LIONS Live. Designed as a toolkit for the creators of tomorrow, the interactive digital experience has been created to drive measurable gains in both personal and professional development.


About LIONS Live, Charlotte Williams, VP Content, LIONS, said, “When we launched LIONS Live last June, it was always with the intention that its format and purpose would evolve. This edition – ‘The New Creators Toolkit’ – is about providing a purposeful learning resource to our community and supporting those in pursuit of creative excellence. The programme will equip individuals with a host of skills by delivering insider training, expert guides and resources, all designed to propel development.”


Offering advice for the year, creative legends – including Madonna Badger, God-is Rivera, Tiffany R. Warren and Jim Stengel – will share their vision for the future as they reflect on the past. While in the popular ‘What I’ve Learnt’ series Jeff Goodby and Rich Silverstein will speak separately about their individual journeys to becoming one of the greatest creative duos.


As part of the programme, leading practitioners and innovators will teach future-proof skills. Experts include: London Business School’s Greg Orme, author of the 2020 Business Book of the Year – The Human Edge – on how to grow the human superpower of curiosity; Alison Chadwick, a host of Made Not Born podcast and a leadership coach with thirty years’ experience working with world-class creative companies on how you can transform yourself into a leader for tomorrow; and Todd Henry, author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code) and host of The Accidental Creative podcast on new ways to unleash your best work.


Uncovering trends and insights from 65+ years’ worth of awards data, three unique LIONS Intelligence Guides will be released – Navigating Market Disruption, Emotional Storytelling and Unconventional Creativity – to accelerate personal creative development and raise benchmarks.


LIONS Live will conclude with the release of a unique LIONS insight report unveiling the big creative topics for 2021 and launching the key themes that will set the framework for discussion, debate and insight at Cannes Lions and beyond. The report is the result of LIONS’ biggest research study to date, with 1,500 members of the global creative community taking part.


The agenda for LIONS Live: The New Creator’s Toolkit is now available online. Over 80,000 people have registered to be a part of the LIONS Live community and anybody wishing to join them can do so here. All content is streamed live through official streaming partner YouTube and is available on-demand, for free, to all registered users.


LIONS Live will take place from 1-5 March 2021.



Source: Cannes Lions (Press Release)