Over the year,Valentine’s Day – also known as Saint Valentine’s Day celebrated annually on 14 February, has evolved from its romantic roots. While roses, chocolates and luxury jewellery are still popular gift ideas, people are now starting to celebrate Valentine’s Day with more than just their significant others. Whether it’s family, friends, or even coworkers, everyone enjoys this themed day.
Below are the blockbusters hitting the BIG Screen in time for Valentine’s Day 2022:
Death on the Nile
Release Date: 10 February 2022
Starring: Gal Gadot, Armie Hammer, Kenneth Barnagh
Language: English
Marry Me
Release Date: 10 February 2022
Starring: Jennifer Lopez, Owen Wilson, Utkarsh Ambudkar
Language: English
Uncharted
Release Date: 10 February 2022
Starring: Mark Wahlberg, Tom Holland, Tati Gabrielle
Language: English
Hamel El Lakab
Release Date: 10 February 2022
Starring: Hesham Maged, Mohamed Tharwat, Ahmed Fathi, Mohamed Sallam, Dina El Sherbiny, Ezz El Arab, Donia Maher
Language: Arabic
Badhaai Do
Release Date: 11 February 2022
Starring: Rajkummar Rao, Bhumi Pednekar
Language: Hindi
Lochya Zaala Re
Release Date: 10 February 2022
Starring: Ankush Chaudhari, Siddharth Jadhav, Vaidehi Parshurami
Language: Marathi
Whether you are a jewellery, perfume, hotel/restaurant, or chocolate brand wanting to take advantage of catering to the ‘love’ aspect of Valentine’s Day, a brand launching a new product that could be an ideal Valentine’s Day gift, or promoting a special offer during the season of love, cinema advertising presents advertisers with opportunities to target attentive audiences who are open to inspiration.
Here are five 2022 Valentine’s Day ads we picked from around the world as examples:
Teleflora
Campaign: #LoveOutLoud
Published/Aired: January 2022
Fossil|
Campaign: #OneofaKind
Published/Aired: January 2022
Toblerone Philippines
Campaign: #majorkilig
Published/Aired: January 2022
thortful
Campaign: #LoveLanguage
Published/Aired: January 2022
Cadbury India
Campaign: #5StarVDayAlibi
Published/Aired: January 2022
And some example ads booked through Motivate Val Morgan, promoting the essence of love and togetherness/a product ideal for gifting this Valentine’s Day:
Damas
Liali
Cartier
Godiva
Narciso Rodriguez
Don’t miss out on advertising your brand on the BIG SCREEN this Valentine’s Day!
Contact us for cinema advertising opportunities.
In a world with chaos all around, comedy is a saviour for all!
Scientifically, when we laugh, our body releases the chemical Endorphins – the body’s natural ‘feel-good’ chemical, and there’s truly nothing better than a hearty laugh to get these hormones activated.
Everyone enjoys a good comedy film from time to time, and here are four reasons why this genre is loved by all:
Stress-buster:
Be it a long day at work or school, the best way to unwind is by watching something light and funny. There is something about the punch lines, witty sense of humour and the extremely important timing and style of delivery by the actor/actors in question. There are so many facets to comedy, which makes us laugh and relax our nerves.
Develops a sense of humour:
Watching a comedy not only helps us feel relaxed and rejuvenated, but also supports in developing a sense of humour as our surroundings influence us and play a major role in our day-to-day interactions. Having a sense of humour is an essential life skill. Not only does it help us cope during difficult times in life, especially now with the outbreak of COVID-19, but also helps us increase productivity, leadership skills and even improve cardiovascular health!
Studies show that watching a movie of this genre can improve your blood pressure and keep it at an ideal level for up to 24 hours. In 2011, Oxford University conducted an experimental research with a sample set of candidates and concluded that those who watched comedy movies after experiencing painful stimuli had better pain tolerance as compared to those who did not watch comedy movies.
Makes us better people:
Comedy helps us keep our health in check, contributes to our personality and plays a big role in our day-to-day lives. Humour is a form of coping mechanism for many, while doing so it also adds to our wit, spontaneity and leadership skills. In a survey conducted by Robert Half International, 91% of executives believed that having a good sense of humor is important for one’s career advancement, while a majority of the respondents said that a good sense of humour and work ethic are two vital qualities they look for in a good leader.
A Great Pass Time:
One of the main reasons we watch movies of this genre is because it is a great way to pass time. They are highly entertaining but they also keep us occupied! As per research on Statista – Most popular movie genres in North America from 1995 to 2020, by total box office revenue, comedy is the fourth highest revenue-generating genre (34.38 billion dollars) in the US, behind Adventure, Action and Drama. Additionally, as per research conducted by Motivate Val Morgan in 2017 – Cinema 360, comedy is one of the highest watched genres in the UAE, with 82.5% inclined towards watching comedy at the cinema.
Below are the comedy titles set to release in 2021:
Tom & Jerry – February 2021, Barb and Star Go to Vista Del Mar – February 2021, Coming 2 America – March, 2021, Marry Me – May 2021, Rumble – May 2021, Free Guy – May 2021, Minions: The Rise of Gru – June 2021 and Boss Baby: Family Business – September 2021.
Please Note – Movie release dates are subject to change.
Contact a member of our sales team for more information on cinema advertising opportunities alongside these comedy blockbusters.
Sources: Scientific American, Motivate Val Morgan, Maps of India, Statista, IMDB, Movieweb, WeForum, QZ, Forbes, Seat42f and Moviefone.
