Bollywood’s ‘Sooryavanshi’ Trailer Creates History in 24 Hours

Sooryavanshi – Bollywood’s upcoming super cop action saga, is one of the foremost anticipated movies of the year, and is set to release on across cinemas in the Middle East on 26th March 2020.

Directed by Rohit Shetty and written by Sajid-Farhad, Sooryavanshi will be the fourth installment of Shetty’s ‘cop series’ – Singham (2011), Singham Returns (2014) and Simmba (2018).

Rohit Shetty Instagram Post on Sooryavanshi

 

The story revolves round DCP Veer Sooryavanshi – chief of the Mumbai Anti-Terrorism Squad, and his team who join forces with Inspector Sangram Bhalerao and DCP Bajirao Singham to stop a terrorist batch planning to attack Mumbai.

The film features Akshay Kumar in the lead role (DCP Veer Sooryavanshi) opposite Katrina Kaif (Aditi Sooryavanshi), and also stars Gulshan Grover, Abhimanyu Singh, Niharica Raizada, Jackie Shroff, Sikandar Kher, Nikitin Dheer and Vivan Bhatena. The film will also feature Ajay Devgn and Ranveer Singh who reprise their roles of Inspector Bajirao M. Singham  and Sangram ‘Simmba’ Bhalerao from the franchise’s previous films.

The four-minute long trailer – which released at 12:52 PM on 2nd March 2020, created history as the most viewed Indian trailer on YouTube. It crossed 30M views within 10 hours, 40M views within 21 hours, and at 12:52 PM on 3rd March (24 hours), it had gained 42.74M views. Shah Rukh Khan’s Zero (2018) movie trailer now sits at second position with 41M views in 24 hours.

 

 

Sporting ‘Aa Rahi Hai Police’ tees, Rohit Shetty and his ‘cop universe’ made quite a splash at the trailer launch of Sooryavanshi in Mumbai, India.

 

Cast of Bollywood Movie Sooryavanshi

Image Credit: AFP

 

Raveer, Akshay, Ajay and Rohit Shetty

Image Credit: AFP

 

The trailer also sparked a flood of memes on social media right after its release. Tweeps took a dig at hilarious and catchy dialogues from the trailer and curated memes and jokes out of it. Some even went to the extent of calling it ‘India’s Avengers franchise’.

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Tweet on Bollywood's Sooryavanshi

 

Out of the fourteen films by Rohit Shetty, eleven of them have been blockbusters. Three of his film are also listed in India’s Top 25 Highest-Grossing Films – Chennai Express (2013), Simmba (2018) and Dilwale (2015) which rank at 18th, 20th and 23rd spot respectively.

 

Below are UAE admission figures for Bollywood movies that released in 2019:

War – Screened for 6 weeks | Over 275K admissions

Bharat – Screened for 4 weeks | Over 183K admissions

Gully Boy –  Screened for 7 weeks | Over 169K admissions

Saaho (Hindi Version) – Screened for 2 weeks | Over 164K admissions

Dabangg 3 – Screened for 3 weeks | Over 153K admissions

Uri: The Surgical Strike – Screened for 11 weeks | Over 125K admissions

Badla – Screened for 7 weeks | Over 124K admissions

Super 30 – Screened for 5 weeks | Over 122K admissions

Kabir Singh – Screened for 8 weeks | Over 121K admissions

Housefull 4 – Screened for 4 weeks | Over 121K admissions

Total Dhamaal – Screened for 6 weeks | Over 120 K admissions

 

Based on the hype garnered by the movie and popularity of movies starring Akshay Kumar in the Middle East, Sooryavanshi is guaranteed to usher in large Asian and Indian language movie fans from across the region.

 

Don’t miss out on moving your brand closer to its target audience. Contact us for more information on following this Mega Blockbuster.

 

 

Sources: Business Insider, Clout News, Gulf News, India Today and Wikipedia

Get Ready to Roar Alongside ‘The Lion King’

It’s been said that Disney films have a ‘circle of life’. After years of being heralded as a classic, they get transformed into a live-action remake, and now it’s time for The Lion King to ROAR!

Releasing in cinemas across the Middle East on  18th July 2019, this summer blockbuster will not only revive a classic hit with pioneering photo-real animation technology – delivering a film experience that will be undoubtedly WILD, but is predicted to outshine the success of The Jungle Book (2016).

 

Watch the trailer of The Lion King 2019:

 

 

Here’s what we know about the movie so far:

 

Rating

Based on Disney’s other live-action remakes and its target audience, it can be presumed that the movie’s rating in the Middle East will end up being a PG feature. Disney would want this movie to be accessible to almost everyone. Therefore, while the remake may take some creative liberties – being a tad darker than its predecessor, the studio wouldn’t risk making it PG-13.

 

Is the Live-action Remake a Musical too?

Disney’s live action remakes have varied in terms of how closely they match the animated movies they’re based off of. Cinderella and Beauty and the Beast were straightforward adaptations that took a few creative liberties, while Maleficent and Alice in Wonderland saw significant differences.

Our guess is that we’ll have to wait and see as to how much of the live-action Lion King’s plot will deviate from the original movie. It has been confirmed that the July 2019 release will remain a musical, featuring songs that Simba and the gang made melody back in 19994 – which of course we all remember the lyrics to. However, don’t be surprised if, like in Beauty and the Beast, The Lion King remake includes a few original tunes to give it a different feel.

*Did you know –  Hans Zimmer – the music supervisor/original score arranger from the 19994 classic, has been brought back to score the remake.

 

Director

Jon Favreau kicked off his directing career with Made (2001), and followed with Elf (2003) and Zathura: A Space Adventure (2005). Iron Man (2008) marked his biggest blockbuster venture yet, and, along with Iron Man 2 (2010), he helped lay the groundwork for what the Marvel Cinematic Universe (MCU) would become in later years. After scaling back his MCU duties, Favreau kept the blockbuster train in motion with Cowboys and Aliens (2011), and the acclaimed comedy-drama Chef (2014), which he also wrote and starred in. His successful adaptation of The Jungle Book (2016) – Disney’s biggest hits of that year, wowed audiences, and no doubt is one of the reasons why he was tasked with executing the remake of the 1994 classic.

Favreau has proven his skills in delivering a compelling story revolved around realistic-looking, talking animals. Therefore, giving audiences a good remake of The Lion King should not be too hard a task for him, or is it? One thing to remember is that the disparity between the Indian jungle and African savannah is vast, and of course, no beast ROARS louder than lion!

*Did you know – Jon Favreau has also been tasked with Jungle Book 2, for which the release year is still to be confirmed.

 

Who are voicing the main characters?

Simba – After J.D. McCrary is done voicing young Simba in The Lion King remake, Donald Glover (Magic Mike, Spider-Man: Homecoming and Solo: A Star Wars Story) will take over as the adult prince.

Mufasa – The Lion King remake has only brought back one actor from the original movie, but of all the original performers who could have returned, this would be the person most of us would have wanted back for a reprisal. James Earl Jones will voice Mufasa again, as his voice is unique and one of the best in Hollywood.
*Did you know – This is the second character that Jones has recently revisited, as he reprised Darth Vader in Rogue One: A Star Wars Story.

Nala – Beyonće has snagged the role of Nala, and will take over once Shahadi Wright Joseph is through voicing the lioness. It was reported at the end of March 2017 that Beyonće was Favreau’s top choice to voice Nala, but at the time, she hadn’t made a decision about accepting the role because of her pregnancy. With Beyonće on board, it’s quite likely that she might go on to produce the movie’s soundtrack. Finger’s crossed!

Scar – Chiwetel Ejiofor will succeed Jeremy Irons as the voice of Scar in The Lion King remake. Ejiofor has only voiced one character (Dr. Watson) in 2018’s Sherlock Gnomes, but his face has become all too familiar on the Hollywood circuit (Triple 9, Doctor Strange and The Boy Who Harnessed the Wind).

Timon – In this remake, the famous meerkat Timon – originally voiced by Nathan Lane, will be voiced by Billy Eichner, whose voice is just as memorable as Lane’s.

Pumbaa – There’s no Timon without Pumbaa… is there? Nah, we didn’t think so either! Seth Rogen voice the remake, and while Rogen is a one of Hollywood’s top comedy actors, most of his movies definitely aren’t family friendly. Just saying!

Rafiki – Now who can forget Rafiki: the ape who serves as the shaman of Pride Rock, best remembered for holding up aby Simba for all the animals to see. The late Robert Guillame voiced Rafiki in the 1994 classic and will be succeeded by John Kani (Captain America: Civil War).

Sarabi – Alfre Woodard will voice Sarabi – Mufasa’s wife/Simba’s mother, in The Lions King 2019. Her recent credits include State of Affairs, Luke Cage, Burning Sands and A Series of Unfortunate Events.

Zazu – Rowan Atkinson voiced the uptight majordomo in the original Lion King, and for the remake of 2019, John Oliver will take over as Mufasa’s bird-brained confidant. Oliver is primarily known for his work on The Daily Show and Last Week Tonight.

The Hyenas – The final characters on the list of main characters are Scar’s goons the hyenas – Azizi, Shenzi and Kamari, voiced by Eric André, Florence Kasumba and Keegan-Michael Key, respectively.

 

Watch the star cast of The Lion King 2019:

 

 

Here are some admissions for previous Disney releases in the UAE:

 

Frozen (2013)

Disney Frozen 2013

 

Ranks 5th in UAE’s Top 10 Movies of 2013
Screened in cinema for 20 weeks
Approximately 284K admissions

 

Cinderella (2015)

Disney Cinderella 2015

 

Ranks 10th in UAE’s Top 10 Movies of 2015
Screened in cinema for 12 weeks
Approximately 303K admissions

 

The Jungle Book (2016)

Disney The Jungle Book 2016

 

Ranks 1st in UAE’s Top 10 Movies of 2016
Screened in cinema for 20 weeks
Approximately 747K admissions

 

Finding Dory (2016)

Disney Finding Dory 2016

 

Ranks 4th in UAE’s Top 10 Movies of 2016
Screened in cinema for 21 weeks
Approximately 384K admissions

 

Moana (2016)

Disney's Moana 2016

 

Ranks 8th in UAE’s Top 10 Movies of 2016
Screened in cinema for 21 weeks
Approximately 314K admissions

 

Beauty and the Beast (2017)

Disney's Beauty and the Beast 2018

 

Ranks 3rd in UAE’s Top 10 Movies of 2017
Screened in cinema for 14 weeks
Approximately 498K admissions

 

Incredibles 2 (2018)

Disney's Incredibles 2 2018

 

Ranks 9th in UAE’s Top 10 Movies of 2018
Screened in cinema for 17 weeks
Approximately 378K admissions

 

Motivate Val Morgan forecasts over 750K UAE admissions for The Lions King 2019.

 

Don’t miss out on making your brand ROAR alongside The Lion King!

 

Contact a member of our sales team for advertising opportunities with this MEGA Summer Blockbuster!

 

 

Relates Article:

2019 Set to be Disney’s Biggest Year Ever!

Animation Movies Appeal to Audiences of All Ages

 

 

Sources: Entertainment Weekly, The Edge, CinemaBlend

Witness the Return of the ‘Autobots’ in Bumblebee

Making a splash over the weekend leading up to Christmas is Hollywood blockbuster Bumblebee – the sixth installment in the live-action Transformers series. Transformers: The Last Knight may not have performed so well back in 2017, but with Oscar nominated animation director Travis Knight (founder of Laika Studios and director of the charming Kubo and The Two Strings) replacing Michael Bay behind the camera, rumour has it that this spin-off will be ‘the one’ that gives back the franchise its soul.

Bumblebee takes place decades before the Transformers franchise, as a young, metal-loving teen named Charlie, discovers a beaten up yellow VW Beetle in her garage. When she goes to inspect it, the car reveals itself to be a frightened ‘Autobot’, who cowers in the corner of the garage. He hasn’t gained the ability to talk, but Charlie notes that the sounds he makes sound like a bumblebee, giving the future scout of Optimus Prime his famous name.

The movie stars Hailee Steinfeld, John Cena and Jorge Lendeborg – with iconic ‘AutobotOptimus Prime also set to make an appearance, and will hit theaters across the Middle East on  21st December 2018.

 

 

Transformers franchise worldwide box office collection:

 

Transformers franchise UAE Admissions statistics:

 

Given the buzz surrounding its full-length trailer, there’s no doubt the movie will attract audiences who choose to nestle at cinema amidst family and friends for some yuletide joy.

Don’t miss out on advertising your brand alongside the MEGA Blockbuster – one which depicts the symbiotic relationship between man and machine. Contact us for more information on cinemas advertising opportunities alongside Bumblebee.

 

 

Sources: Hindustan Times, The Numbers, Den of Geek, Screen Rant and YouTube