Lexus | MIB: International | Partnership

The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.


Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.


Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.


A car display was booked to exhibit at VOX Cinemas Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.



A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.


Men in Black: International Premier at VOX Cinemas - Mall of the Emirates


The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas Red Sea Mall and Mall of the Emirates.


Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.



Sources: Lexus, Deadline and Top Gear Philippines

Cinema – The Only Place to Advertise this Summer

Summer is officially upon us!

As the temperature reaches fever pitch over the months ahead and outdoor activities become close to impossible, cinema offers an ideal escape from the heat. Cool down by sipping a cold soda or an icy slush, indulge in deliciously flavoured popcorn and watch some of the best content the industry has to offer.

Q1 2019 witnessed the release of a number of blockbusters – from M. Night Shyamalan’s psychological thriller Glass, Bollywood’s first rap-based movie Gully Boy and a record-breaking comedy-adventure movie Total Dhamaal, to sci-fi blockbuster Alita: Battle Angel and Oscar winner Jordan Peele’s US.

No doubt those movies were big, but what lies ahead is even bigger!

At the start of Q2, we watched Marvel’s Avengers: Endgame sink the Titanic (1997) to gain the spot of being the second highest grossing movie of all-time. With the remaining months of Q2 and Q3 set to deliver an array of blockbusters – rom-coms, animation, horror, thriller, superhero sagas and much more, get ready to be blown away!

Here’s our compilation of must watch movies over Summer 2019:

Aladdin – Releasing on May 23rd 2019


Godzilla: King of the Monsters – Releasing on May 30th 2019


Ma – Releasing on May 30th 2019


The Hustle – Releasing on June 6th 2019


John Wick: Chapter 3 – Parabellum – Releasing on June 6th 2019


Dark Phoenix – Releasing on June 6th 2019


Bharat (Hindi) – Releasing on June 6th 2019


Rocketman – Releasing on June 13th 2019


Shaft – Releasing on June 13 2019


The Zoya Factor– Releasing on June 13th 2019

The Zoya Factor releasing in cinemas this June
*Awaiting the release of the trailer


Toy Story 4 – Releasing on June 20 2019


Men in Black: International – Releasing on June 20th 2019


Yesterday – Releasing on June 27th 2019


Annabelle Comes Home – Releasing on June 27th 2019


Spider-Man: Far From Home – Releasing on July 4th 2019


The Lion King – Releasing on July 18th 2019


Fast & Furious Presents: Hobbs & Shaw – Releasing on August 1st 2019


Artemis Fowl – Releasing on August 8th 2019


Where’d You Go, Bernadette – Releasing on August 8th 2019


Once Upon a Time in Hollywood – Releasing on August 15th 2019


It: Chapter Two – Releasing on September 5th 2019

Please Note: Movie release dates are subject to change.


What does this mean for brands/advertisers?

Reach out to a larger and more captive audience – who rather be cooling down indoors over a movie.
Capitalize on re-targeting audiences as they re-visit cinemas to watch not one but multiple movies over summer – which also leads to greater brand recall.


Don’t miss out on giving your brand the best screen treatment it deserves this summer. Contact a member of the sales team for more information on cinema advertising opportunities.