Avatar: The Way of Water | Cinema Campaigns | 2022

James Cameron’sAvatar: The Way of Water’ has finally released, and as expected, taken the box office by storm. According to Box Office Pro, the sequel has already grossed US$855 million at the global box office, and is expected to reach the milestone of US$1 billion before the end of end of the year.

This impressive performance has solidified the film as one of the top box office hits of 2022.

Advertisers too were eager to secure prime spots within our pre-show to promote their various products and services – ranging from luxury watches, perfumes and cars (to name a few), to be featured alongside this highly celebrated cinematic event.

Check out the ads booked to follow or coincide with the release of Avatar: The Way of Water:

 

Sharjah Performing Arts Academy

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE
Locations:
Select VOX locations

 

Rolex

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE & KSA
Locations:
Select VOX and Reel locations

 

Red Cresent

Campaign Type: 16 Dec 2022 – 04 Jan 2023
Country:
UAE
Locations:
Multiple VOX and Reel locations

 

Guess Perfumes

 

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
KSA
Locations:
Multiple VOX, Muvi and AMC locations

 

DP World

Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country:
UAE
Locations:
Select VOX locations

 

Samsung – Galaxy Z Fold 4

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
UAE
Locations:
Select VOX and Reel locations

 

Bentley – Bentayga

Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country:
UAE & Qatar
Locations:
Select VOX and Reel locations

 

Ford – Al Tayer Motor

 

 

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE
Locations:
Select VOX and Reel locations

 

Mercedes

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
UAE & KSA
Locations:
Select VOX, Reel, and Muvi locations

 

Authority of Social Contribution – Ma’an

 

 

 

Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country:
UAE 
Locations:
Select VOX locations

 

Chevrolet – Tahoe

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
Bahrain
Locations:
All VOX Locations

 

STA – Winter in Saudi

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country:
KSA 
Locations:
Select VOX,AMC,Muvi locations

 

Parkville Pharmaceuticals

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
Egypt
Locations:
Select VOX Locations

 

McDonald’s

Campaign Type: 15 Dec 2022 – 17 Jan 2023
Country:
Egypt
Locations:
Select VOX Locations

 

McDonald’s – Super Mario

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country:
KSA 
Locations:
Select VOX, AMC, Muvi locations

 

Amideast

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
Egypt
Locations:
All VOX Locations

 

TAG Heuer – Aquaracer

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country:
KSA 
Locations:
Select VOX locations

 

Telecommunications Regulatory Authority of Bahrain

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrain
Locations: VOX Locations

 

CAIA Café & Restaurant

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
UAE
Locations:
Select Reel locations

 

Chery – Tiggo 8 Pro Max

Campaign Type: 15 Dec 2022 – 31 Dec 2022
Country: Bahrian
Locations:
VOX Locations

 

Servcorp

Campaign Type: 15 Dec 2022 – 11 Jan 2023
Country:
KSA
Locations:
Select VOX, AMC and Muvi locations

 

Lexus 

 

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
Kuwait
Locations: VOX Locations

 

LC Waikiki 

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrian
Locations:
Bahrain City Center

 

Awqaf

Campaign Type: 15 Dec 2022 – 31 Dec 2022
Country:
KSA
Locations:
Select VOX and Muvi locations

 

Gazebo 

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE
Locations:
Select VOX Locations

 

Farah Experience – FERRARI WORLD / Warner Bros

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE
Locations:
Multiple VOX and Reel locations

 

Central Bank of Kuwait

Campaign Type: 15 Dec 2022 – 21 Dec 2022
Country:
Kuwait
Locations:
The Avenues, Kuwait

 

Gulf Bank

Campaign Type: 15 Dec 2022 – 21 Dec 2022
Country:
Kuwait
Locations:
The Avenues, Kuwait

 

Rident Dental Clinic

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
Egypt
Locations:
All VOX locations

 

Aldo

Campaign Type: 15 Dec 2022 – 28 Dec 2022
Country: Bahrain
Locations: The Avenues – Bahrain

 

MG Cars – RX5

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country:
  UAE
Locations:
Multiple VOX and Reel Locations

 

Miral Experiences 

Campaign Type: Follow A Movie (Avatar: The Way of Water)
Country: 
UAE
Locations:
VOX Locations

 

With an exciting lineup of movies releasing in 2023 – from action-packed superhero tales, epic science fiction journeys, thrilling adventure films, classic horror movies, and animated movies, don’t miss out on aligning your brand alongside these highly anticipated blockbusters.

Contact a member of our sales team for on and off screen cinema advertising opportunities in the year ahead.

2021 | MVM Yearly Wrap | The Return of the Big Screen

2021 witnessed the return of movies to the big screen with the release of the most anticipated movies that were delayed by the pandemic.

Hollywood had an active year with a variety of films released, such as sci-fi flicks, Marvel Cinematic Universe movies, musicals, character dramas, thrillers, and animations. The audience were quick to re-embrace cinema as their favourite cultural activity.

As we are nearing the end of 2021, let us look back at some of the highlights from the year 2021 that helped bring movies back to the big screen.

 

Top 10 Movies of 2021 – by Country

 

UAE:

  1. No Time to Die
  2. Fast and Furious 9
  3. Godzilla vs Kong
  4. Venom: Let There Be Carnage
  5. Al Kameen [Arabic]
  6. Shang – Chi : The Legend of the 10 Rings
  7. Black Widow
  8. Jungle Cruise
  9. Free Guy
  10. Cruella

 

KSA:

  1. Waafet Reggaala [Arabic]
  2. Wrath Of Man
  3. No Time to Die
  4. Fast and Furious 9
  5. Mesh Ana [Arabic]
  6. Cruella
  7. Venom: Let There Be Carnage
  8. A Quiet Place: Part II
  9. Mama Hamel [ Arabic ]
  10. El Ens W El Nems [Arabic]

 

Egypt:

  1. Al Arif [Arabic]
  2. El Ens W El Nems [Arabic]
  3. Mesh Ana [Arabic]
  4. Waafet Reggaala [Arabic]
  5. Al-Baa’d La Yazhab L Al-Ma’zoun Maratayen [Arabic]
  6. No Time to Die
  7. Venom: Let There Be Carnage
  8. Fast and Furious 9
  9. Mako [Arabic]
  10. The Conjuring 3: The Devil Made Me Do It

 

Oman:

  1. Fast and Furious 9
  2. No Time to Die
  3. Venom: Let There Be Carnage
  4. Jungle Cruise
  5. Wrath Of Man
  6. Sooryavanshi [Hindi]
  7. Shang – Chi : The Legend of the 10 Rings
  8. Master [Tamil]
  9. Kurup [Malayalam]
  10. A Quiet Place: Part II

 

Kuwait:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Escape Room: No Way Out
  4. Black Widow
  5. Shang – Chi : The Legend of the 10 Rings
  6. Cruella
  7. Mesh Ana [Arabic]
  8. Free Guy
  9. Fast and Furious 9
  10. A Quiet Place: Part II

 

Bahrain:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Jungle Cruise
  4. Free Guy
  5. Fast and Furious 9
  6. Shang – Chi : The Legend of the 10 Rings
  7. El Ens W El Nems [Arabic]
  8. Dune
  9. The Suicide Squad
  10. Mesh Ana [Arabic]

 

Qatar:

  1. No Time to Die
  2. Venom: Let There Be Carnage
  3. Free Guy
  4. Shang – Chi : The Legend of the 10 Rings
  5. Luca
  6. Black Widow
  7. Fast and Furious 9
  8. A Quiet Place: Part II
  9. Dune
  10. The Boss Baby 2: Family Business

 

Lebanon:

  1. Fast and Furious 9
  2. No Time to Die
  3. Mesh Ana [Arabic]
  4. Shang – Chi: The Legend of the 10 Rings
  5. Black Widow
  6. Venom: Let There Be Carnage
  7. Jungle Cruise
  8. Free Guy
  9. Eternals
  10. Dune

(based on Box Office)

 

 

Most Watched Genres of 2021 – Regional

 

Most Watched Genres - 2021

 

 

Top 10 Cinema Ads of 2021

 

10 blockbuster ads (in no particular order) that lit up the big screen in 2021, as featured in Campaign Middle East :

 

Brand: Cartier

Title: Expo 2020 Women’s Pavilion

Agency: MediaCom MENA

 

 

Brand: Yas Island Abu Dhabi

Title: Stayin’ On Yas

Agency: Starcom

 

 

Brand: stc

Title: Our Culture is Our Future

Agency: Universal Media KSA

 

 

 

Brand: Etisalat

Title: #TogetherMeans

Agency: Initiative Abu Dhabi

 

 

 

Brand: Hermès

Title: The Legend of Hermès Della Cavalleria

Agency: Havas Media ME

 

 

Brand: NEOM

Title: Made to Change

Agency: Starcom

 

 

 

Brand: Mercedes

Title: The New Mercedes-Maybach S-Class

Agency: OMD

 

 

Brand: TRA Bahrain

Title: Digital Theft

 

 

Brand: Gulf Bank

Title: AlDanah

Agency: Wavemaker MENA

 

Brand: Porsche

Title: Macan – Your Sidekick,Everywhere

Agency: BPG Kuwait

 

 

 

Looking Forward

 

There are a dizzying amount of exciting new movies coming to theaters in 2022. These are the top 10 movies you should be looking forward to in the coming year:

 

  1. Morbius – January 27
  2. The Batman – March 3
  3. Fantastic Beasts: The Secrets of Dumbledore – April 14
  4. Doctor Strange in the Multiverse of Madness – May 5
  5. John Wick: Chapter 4 – May 26
  6. Top Gun: Maverick – May 26
  7. Jurassic World: Dominion -June 9
  8. Thor: Love and Thunder – In cinemas July 7
  9. Black Panther: Wakanda Forever – In cinemas November 10
  10. Avatar 2 – In cinemas December 15

 

For more on the movies coming out in 2022, be sure to check out our sizzle reel, which launches towards the end of January 2022

 

 

Souces : Vox Cinemas, IMDB, Box Office Mojo

(more…)

New On-Screen Campaigns | UAE & KSA | Sept to Oct 2019

A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.

 

From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..

 

Here are some of the commercials for your viewing pleasure:

 

Narciso Rodriguez

The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.

 

Visa

The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.

 

Uber

The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.

 

Mercedes GLE

The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.

 

Marina Home

The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.

 

Downy

The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.

 

StudioRepublik

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.

 

Magnum

The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.

 

Expo 2020

The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.

 

Samsung Galaxy Fold

The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.

 

Emirates

The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.

 

The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.

 

The Cheesecake Factory

The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.

 

Dolce & Gabbana

The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.

 

Ford

The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.

 

Mohamed Bin Rashid City

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.

The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.

 

Healthpoint

The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.

 

Fly Dubai

The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.

One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.

 

YAS Island

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.

 

Al Shindagha Museum

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.

 

Malabar Gold

Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.

As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.

 

Ghost Recon

Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.

The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.

 

Splash

Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.

The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.

 

Atlantis

Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.

 

Hermes

Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.

 

Mobily

The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019

 

Leejam

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019

 

Burgerizzr

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019

 

Carolina Herrera

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.

 

Riyadh Season

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.

 

Saudi Energy Efficiency Centre

The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.

 

Nespresso

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.

 

 

Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.