Ads from the Middle East in Response to COVID-19

Brands have a huge role to play during these uncertain times of COVID-19.

A recent study conducted by Edelman has revealed that as well as offering new products and services that specifically target pandemic-related life challenges, brands have an important role to play as communicators.

The study also showed that what people most want to see from brands at the moment is tangible and helpful action. Transparency, empathy and compassion being paramount!

The majority of people in the study also indicated that how well a company responds to the coronavirus crisis, will have a huge impact on their likelihood of buying from it in the future. Many, too, have started using a new brand because of the innovative or compassionate way the brand has behaved since the pandemic began.

So with no manual for these uncertain times, how have brands handled this new norm of advertising? While some have withdrawn from the scene in a crisis, others have seized the opportunity to reach out to the community and stay relevant.

From heart-warming and comforting ads, to Ramadan-centric, storytelling and informative ads, here’s a list of must-watch video brand campaigns from across the Middle East:


Till We Meet Again – Visit Dubai


Abu Dhabi: Stay Home, Stay Safe, Stay Curious – Visit Abu Dhabi


Ode to Empty Roads – Nissan Middle East


Do You Remember – Emirates


We Are One – Expo 2020 Dubai


A Message From Expo 2020 Dubai – Expo 2020 Dubai


A World We Deserve – Babyshop


Proud of You – Bank Dhofar


Ramadan Lives On – stc Kuwait


Stay Home. We Deliver – Domino’s


#StayHome – Honda


#Homemade_Ramadan – du


Thank you Heroes! – Cafu


Ramadan 2020 | An Ooredoo Story – Oooredoo


Together In Spirit – MG Middle East


Our colleagues and partners…We miss you and we’ll see you soon – TECOM Group


Covid-19: Preventive Measures – Motivate Val Morgan



Source: Edelman, Campaign Middle East and YouTube