Latest Cinema Ads – UAE and KSA – December 2020

The latest ads on the BIG Screen across UAE and KSA in the month of December 2020

 

2020 will be drawing to a close in a few days, and in a year that has been extremely challenging for the cinema industry and its affiliated businesses such as cinema advertising, Motivate Val Morgan is grateful to our advertisers who not only still believe in the power of cinema, but has shown their undoubted support towards the medium in a year which we can all agree was full of twists and turns, and are happy to bid farewell to.

December ushered in the festive spirit in the lead up to Christmas, and we also witnessed the release of one of the most anticipated blockbusters of the year in the Middle East – Wonder Woman 1984. Advertising alongside the release of DC’s ravishing superhero on the BIG Screen and during the weekend of Christmas were the following brands:

 

Jahez

Campaign Start Date: December 17, 2020
Campaign End Date: January 6, 2021
Cinema Locations: Across all screens of VOX, AMC and Muvi cinema locations in KSA

 

Atlantis

Follow A Movie: Wonder Women 1984
Campaign Start Date: December 17, 2020
Cinema Location: VOX Cinemas – Mall of the Emirates

 

Al Hokail Medical Group

Campaign Start Date: December 24, 2020
Campaign End Date: March 6, 2021
Cinema Location: Muvi Cinemas – Mall of Dhahran

Week 1,4,7 & 10

 

Week 2,5 & 8

 

Week 3,6 & 9

 

Mobily 

Start Date: December 24, 2020
End Date: January 13, 2021
AMC Locations: KAFD, Panorama Mall
Muvi Locations: Mall of Arabia, Al Hamra Mall, Haifa Mall, Nakheel Mall (Dammam)
VOX Locations: Atyaf Mall, Kingdom Centre, Riyadh Front

 

USA Pears

Start Date: December 24, 2020
End Date: December 30, 2020
VOX Location: Drive-in Cinema at Mall of the Emirates and Yas Mall
Reel Locations: The Dubai Mall, Dubai Marina Mall and The Springs Souk

 

Etisalat

(Change of material – part of an annual campaign)

The cinema campaign was a 60 sec. edit of the above video
Cinema Locations: Multiple VOX, Reel, Oscar, Cine Royal and Cinemacity locations


A 60 sec. edit of the above video played in cinema

 

Yamaha

(Change of material – part of an existing campaign which started on November 26, 2020)

Cinema Location: Reel Cinemas – The Dubai Mall

 

As we move in to the New Year – a year with a number of blockbusters scheduled to release, we remain hopeful and look forward to welcoming more brand ads on the BIG Screen.

Contact a member of our sales team for cinema advertising opportunities in 2021.

Mobily | Integrated Cinema Campaign | Saudi Arabia

Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.

The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.

The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair

 

 

The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas Sahara Mall over the weekend of 5th – 7th November 2020.

Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.

 

 Distribution of Mobily Leaflets

 

Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.

An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.

Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.

 

(more…)

Ramadan Ads | Middle East | 2020

Ramadan is a month of spirituality, downtime, and is also an eventful period for the ad world – similar to a month-long Super Bowl extravaganza.

Ramadan ad spots present an opportunity for advertisers and consumers to enjoy the most coveted advertising efforts of the year, for the ads usually focus more on the themes of the holy month than the individual product itself.

We haven’t seen that many Ramadan ads from across the Middle East this year, may be due to the coronavirus pandemic. Nonetheless, here’s a glimpse of the campaigns that did release, keeping the tradition alive.

 

 Careem Bahrain

View this post on Instagram

No matter how much the world changes around us, our Ramadan values and traditions always remain. Our family gatherings, the food we love, Ramadan decorations, the TV shows we all wait for & the shared value of giving during this holy month to keep us together and bring us closer. Ramadan Careem 🌙💚✨ . . العالم يتغير حولنا كل يوم , لكن لذّة رمضان تكتمل بقيمنا وعاداتنا وتقاليدنا التي تعودنا عليها . تجمعاتنا العائلية ، صوت المدفع الذي يجمع الكل على سفرة الطعام ، زينة رمضان المبهجة، البرامج التلفزيونية و المسلسلات التي ننتظرها جميعًا وأهمية العطاء المتبادل بين الجميع خلال هذا الشهر المبارك. لتبقينا سويا و تقربنا أكثر. رمضان كريم 🌙💚✨

A post shared by Careem Bahrain (@careembah) on

 

Cartier

 

 batelco

 

Bahrain Tourism and Exhibitions Authority (BTEA)

View this post on Instagram

لتبقى روح الشهر الفضيل كما هي 🌙 مبارك عليكم الشهر وكل عام وانتم بخير ✨ The spirit of the holy month will remain the same. 🌙 Stay safe. Ramadan Kareem. ✨ __________________________________ #BahrainOursYours #البحرين #رمضان_الأسرة

A post shared by BTEA (@tourismbh) on

 

Lifebuoy

 

Fairy Arabia

 

Comfort Arabia

 

Splash

 

Qatar Airways

 

Homecentre

 

Namshi

 

Ounass

 

du

 

Omantel

 

McDonald’s

 

Hyundai MEA

 

Etihad Airways

 

 Talabat

 

Ooredoo 

View this post on Instagram

✨🔴 🌙 سعداء بمواصلة واجبنا تجاه مختلف فئات المجتمع خلال رمضان، لا سيما في ظل الظروف الاستثنائية التي نشهدها جميعاً، حيث قدمنا الهدايا لحمالية سوق واقف وفقاً للاشتراطات الاحترازية ووسائل الوقاية اللازمة. #عطاء_متواصل_في_شهر_الخير #هدايا_Ooredoo ✨🔴🌙 Proud to have been able to continue our support for our local communities this #Ramadan, especially in such difficult times. We delivered Ramadan gifts to labourers at Souq Waqif Hamaliah , According to preventive measures #GivingMoreInRamadan #HadayaOoredoo #Ooredoo

A post shared by Ooredoo Qatar (@ooredooqatar) on

 

stc

 

 

Mobily

 

Nada

 

Almarai

 

 

Sources: YouTube, Instagram and Campaign Middle East

New On-Screen Campaigns | UAE & KSA | Sept to Oct 2019

A number of interesting on-screen campaigns screened across the Motivate Val Morgan circuit in UAE and KSA during the months of September and October 2019.

 

From Expo 2020, Ford, Yas Island, Fly Dubai, Malabar Gold, Uber, Marina Home, Cheesecake Factory and Magnum in the UAE, to Downy, Mercedes, Emirates, Carolina Herrera, Nespresso and Burgerizzr in Saudi Arabia, and many more …..

 

Here are some of the commercials for your viewing pleasure:

 

Narciso Rodriguez

The 15 sec. ad screened at Oscar Cinema – Al Wahda Mall, VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi, Mall of the Emirates, Nation Towers Abu Dhabi and Yas Mall and Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club in UAE from 3rd September – 30th September 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Kingdom Tower and The Roof and AMC Cinemas – KAFD from 3rd September – 30th September 2019.

 

Visa

The 15 sec. ad screened at Roxy Cinemas – City Walk, Reel Cinemas – Dubai Marina Mall, The Springs Souk, The Dubai Mall, The Pointe and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 5th September – 2nd October 2019.

 

Uber

The 30 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – Mercato, Mall of the Emirates and Yas Mall in UAE from 5th September – 2nd October 2019.

The same ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 5th September – 2nd October 2019.

 

Mercedes GLE

The 60 sec. ad screened at VOX Cinemas – City Centre Mirdif, Marina Mall Abu Dhabi and Mall of the Emirates in UAE from 5th September to 18th September 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 5th September to 18th September 2019.

 

Marina Home

The 15 sec. ad screened at VOX Cinemas – Abu Dhabi Mall, City Centre Mirdif, Mall of the Emirates and Reel Cinemas – The Dubai Mall in UAE from 19th September to 25th September 2019.

 

Downy

The 15 sec. ad screened at Reel Cinemas – Dubai Marina Mall and The Dubai Mall and VOX Cinemas – City Centre Mirdif and Mall of the Emirates in UAE from 3rd October to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 10th October to 16th October 2019.

 

StudioRepublik

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Dubai Marina Mall in UAE from 3rd October to 16th October 2019.

 

Magnum

The 20 sec. ad screened at VOX Cinemas – Mall of the Emirates in UAE from 3rd October to 30th October 2019.

 

Expo 2020

The 60 sec. ad screened at VOX Cinemas – Mall of the Emirates, City Centre Sharjah, Yas Mall, City Centre Deira, Burjuman, City Centre Mirdif and Mercato, Reel Cinemas – The Dubai Mall and Dubai Marina Mall, Oscar Cinema – Al Ain Club, Al Barrari Mall, Al Foah Mall, Al Wahda Mall, Al Raha Mall and Al Shaab Village, Cine Royal Cinema – Dalma Mall, Roxy Cinemas – City Walk and Cinemacity – Zero 6 Mall in UAE from 17th October to 13th November 2019.

 

Samsung Galaxy Fold

The 30 sec. ad screened at Roxy Cinemas – City Walk and The Beach, VOX Cinemas – City Centre Mirdif, Mall of the Emirates, Yas Mall and The Galleria Al Maryah Island and Reel Cinemas – The Dubai Mall and The Pointe in UAE from 24th October to 20th November 2019.

 

Emirates

The 30 sec. ad screened at VOX Cinemas – Burjuman, City Centre Deira, City Centre Mirdif, Mercato, Marina Mall Abu Dhabi, Mall of the Emirates, Yas Mall and City Centre Sharjah, Cinemacity – Zero 6 Mall and Cine Royal Cinema – Dalma Mall in UAE from 3rd October to 30th October 2019.

 

The 30 sec. ad screened at VOX Cinemas – Red Sea Mall, Al Qasr Mal and The Roof and AMC Cinemas – KAFD in Saudi Arabia from 24th October to 20th November 2019.

 

The Cheesecake Factory

The 15 sec. ad screened at Reel Cinemas – The Dubai Mall and VOX Cinemas – Mall of the Emirates and Yas Mall in UAE from 17th October to 6th November 2019.

The same ad screened in Saudi Arabia (with a different end slide) at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD from 24th October to 13th November 2019.

 

Dolce & Gabbana

The 30 sec. ad screened at Oscar Cinema – Al Wahda Mall, Reel Cinemas – The Dubai Mall and VOX Cinemas – City Centre Mirdif, Mall of the Emirates and Yas Mall in UAE from 3rd October to 30th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 3rd October to 23rd October 2019.

 

Ford

The 60 sec. ad screened at VOX Cinemas – Mercato, Mall of the Emirates, Nation Towers Abu Dhabi and Reel Cinemas – Dubai Marina Mall and The Dubai Mall in UAE from 12th September to 9th October 2019.

The same ad screened in Saudi Arabia at VOX Cinemas – Red Sea Mall and Kingdom Tower and AMC Cinemas – KAFD from 19th September to 16th October 2019.

 

Mohamed Bin Rashid City

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – Burjuman, Mercato, City Centre Mirdif and Mall of the Emirates, Reel Cinemas – The Dubai Mall and Jebel Ali Recreation Club and Roxy Cinemas – City Walk in UAE from 17th October to 13th November 2019.

The same ad also ran at Oscar Cinema – Al Wahda Mall in UAE from 28th October to 13th November 2019.

 

Healthpoint

The 30 sec. ads screened in rotation at Oscar Cinema – Al Foah Mall, Al Shaab Village and Al Wahda Mall, Cinemacity – Zero 6 Mall, Cine Royal Cinema – Dalma Mall, Khalidiya Mall and Deerfields Mall and VOX Cinemas – City Centre Fujairah, Marina Mall Abu Dhabi, Nation Towers, Al Hamra Mall, Yas Mall, City Centre Sharjah and Al Jimi Mall in UAE from 17th October to 13th November 2019.

 

Fly Dubai

The 30 sec. ads screened in rotation at Oscar Cinema – Al Wahda Mall, VOX Cinemas – Burjuman, City Centre Mirdif, Mercato and Mall of Emirates and Reel Cinemas – The Dubai Mall in UAE from 26th September to 16th October 2019.

One of the ads from above also screened in Saudi Arabia at VOX Cinemas – Red Sea Mall, Al Qasr Mall and West Avenue Mall from 26th September to 9th October 2019.

 

YAS Island

The 60 sec. ad (in English and Arabic) screened at VOX Cinemas – City Centre Ajman, Burjuman, City Centre Mirdif, Mercato, Mall of the Emirates, City Centre Fujairah, Al Hamra Mall and Yas Mall, Oscar Cinema – Al Foah Mall and Al Wahda Mall, Cine Royal Cinema – Dalma Mall and Khalidiya Mall and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 3rd October to 30th October 2019.

 

Al Shindagha Museum

The 30 sec. ad screened at VOX Cinemas – City Centre Mirdif and Mall of the Emirates and Reel Cinemas – The Dubai Mall and Al Ghurair Centre in UAE from 12th September to 2nd October 2019.

 

Malabar Gold

Malabar Gold booked a 52 week on-screen campaign to follow all Asian movies at the following locations in the UAE: VOX Cinemas – Marian Mall Abu Dhabi, Yas Mall, Abu Dhabi Mall, City Centre Deira, Burjuman, City Centre Mirdif, Cineplex Grand Hyatt, City Centre Shindagha, City Centre Sharjah, City Centre Ajman, City Centre Fujairah, Al Hamra Mall, Al Jimi Mall, Mall of the Emirates and Mercato, Cine Royal Cinema – Khalidiya Mall, Dalma Mall and Ruwais Mall, Oscar Cinema – Al Wahda Mall, Al Ain Club and Al Shaab Village, Cinemacity – Arabia Centre and Reel Cinemas – The Dubai Mall and Al Ghurair Centre, in UAE.

As part of this 52 week campaign, the 60 sec. ads above screened in September and October 2019.

 

Ghost Recon

Ghost Recon booked a 30 sec. follow a movie on-screen campaign alongside Joker at VOX Cinemas – Mall of the Emirates in UAE.

The ad also screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall from 3rd October to 30th October 2019.

 

Splash

Splash booked a 30 sec. on-screen campaign to follow Asian movies War at Housefull 4 (for a period of two weeks from the date of release) at VOX Cinemas – Marina Mall Abu Dhabi, City Centre Deira, Mall of the Emirates, Al Hamra Mall, Burjuman, City Centre Mirdif and Cineplex Grand Hyatt in UAE.

The same commercial screened in Saudi Arabia at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and Al Qasr Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia from 3rd October to 27th November 2019.

 

Atlantis

Atlantis booked a 30 sec. follow a movie on-screen campaign alongside Maleficent at VOX Cinemas – Mall of the Emirates, Reel Cinemas – The Dubai Mall, Dubai Marina Mall, The Pointe and Roxy Cinemas – The Beach in UAE.

 

Hermes

Hermes booked a 30 sec. follow a movie on-screen campaign for its fragrance Twilly alongside the following movies: Once Upon a Time in Hollywood, The Goldfinch, Downtown Abbey and Ad Astra, at the following cinema locations: Reel Cinemas – The Dubai Mall, Dubai Marina Mall, Jebel Ali Recreation Club, Rove Downtown, The Springs Souk, The Pointe and Al Ghurair Centre and Roxy Cinemas – The Beach and City Walk.

 

Mobily

The 15 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall and Al Qasr Mall, and AMC Cinemas – KAFD in Saudi Arabia from 3rd October to 16th October 2019

 

Leejam

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, West Avenue Mall, Al Qasr Mall, Kingdom Tower and The Roof, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 12th September to 2nd October 2019

 

Burgerizzr

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Al Qasr Mall, West Avenue Mall and The Roof in Saudi Arabia from 19th September to 16th October 2019

 

Carolina Herrera

The 10 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall and AMC Cinemas – KAFD in Saudi Arabia from 19th September to 16th October 2019.

 

Riyadh Season

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, West Avenue Mall, AMC Cinemas – KAFD and Muvi Cinemas – Mall of Arabia in Saudi Arabia from 28th October to 10th November 2019.

 

Saudi Energy Efficiency Centre

The 15 sec. ad screened at VOX Cinemas– Riyadh Park Mall, Red Sea Mall, Al Qasr Mall, The Roof, Kingdom Tower, West Avenue Mall, AMC Cinemas – KAFD AND Muvi Cinemas – Mall of Arabia in Saudi Arabia from 10th October to 13th November 2019.

 

Nespresso

The 30 sec. ad screened at VOX Cinemas – Riyadh Park Mall and Red Sea Mall from 10th October to 6th November 2019 and AMC Cinemas – KAFD in Saudi Arabia from 10th October to 4th December 2019.

 

 

Contact a member of our sales team for more information on on-screen advertising across our circuit in the Middle East.