Highlights from the 2022 UAE Cannes Lions Awards Ceremony

Motivate Media Group and Motivate Val Morgan – the official representatives of the Cannes Lions International Festival of Creativity in the UAE, hosted an awards ceremony on Wednesday 14th September 2022 to celebrate this year’s winning agencies.


The 2022 Cannes Lions Festival received a total of 358 entries from the UAE, of which 61 received shortlists and 22 won Lions – including 2 Grand Prix, 2 Gold, 13 Silver and 5 Bronze Lions.


This year’s winners across Outdoor, Print & Publishing, Media, Entertainment for Sport, Direct, Digital Craft, Creative Commerce, Social & Influencer, PR, and Film Craft categories include:


Winners of 2022 UAE Cannes Lions for Article


Creative heads and their respective team members from this year’s winning agencies attended the awards ceremony for an evening of networking over refreshments, followed by being presented with the most coveted trophies in the advertising industry – the LIONS.


Also in attendance were Rebecca Menezes and Eduardo Cesar from Saatchi & Saatchi MEA who represented the UAE at the Young Lions Digital Competition, and Fatma Al Suwaidi from American University in Dubai who represented the country at the Roger Hatchuel Academy student program as part of the Cannes Lions Festival.


Highlights of 2022 UAE Cannes Lions Awards Ceremony



Congratulations to all winning agencies, and we look forward to many more wins at next year’s Cannes Lions International Festival of Creativity.



Meet the Cannes Lions 2022 Shortlisting Jury from the UAE

Alok Gadkar, Racha Makarem, Aunindo Sen, Ivan Bormaister, Dana Tahir, Pablo Maldonado and Till Hohmann from the UAE to join Cannes Lions 2022 shortlisting jury line-up


As the official representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan are pleased to announce the line-up of shortlisting jury members from the UAE who will complete the initial stage of judging for this year’s Cannes Lions awards.


Health and Wellness Lions

Alok Gadkar
Executive Creative Director & Managing Director
Group Partnership

Born Sagittarius, 1977. Dribbles the ball at Don Bosco High School. Clicks the shutter & acquires BFA from Sir J. J. Institute of Applied Art. Wins state & art school awards. Hopps, skips & jumps as Art Director from Mudra Communications to Leo Burnett to Enterprise Nexus. Works hard on brands like Times of India, Killer Jeans, McDonald’s, The Economic times & more.

Represents Lowe from Asia as one of the youngest creatives at Cannes Lions on invitation by Adrian Holmes. Drops into Dubai on the way back. Falls in love with the hottest melting pot of culture. Moves to Dubai. Joins Partnership in 2003. Named Campaign Magazine’s young creative to watch in the region. Quits Partnership in 2007. Joins Lowe MENA. Moves back after 9 months.

Creates Iconic Splash Calendar in 2011. Continues to be Iconic every year. Wins first One Show Silver Pencil for Khaild Javed, a humble cobbler in Bur Dubai. Wins first Gold & Silver Cannes Lion for Aster Clinics & the UAE in Health.

Starts judging at Cannes Lions in 2018. Continues jury journey at Clio Health, LIA, Adstars, AME Awards, The Global Awards, New York Festivals & KYIV Festival. Keeps winning. Amassing over 200 awards at Cannes Lions, Dubai Lynx, One Show, D&AD, & more. Named among region’s Top 10 ECDs multiple times. Creates first-ever global campaign on invitation by SA Federation for Mental Health in 2018. Speaks on the global stage at Cannes Lions, Dubai Lynx, Mena Cristal. Mentors students at GEMS International School, FAD Fashion Institute & Middle Sex University.

Continues the show as MD & ECD.


Media Lions

Racha Makarem
Chief Executive Officer MENA
Starcom MENA

Racha is responsible for driving business outcomes by putting forward solutions that accelerate growth for partners as they navigate through an increasingly complex & uncertain ecosystem.  Passionate about building brands, Racha strongly believes that key to any business or marketing transformation starts with investing behind the human capital & the right partnerships. In her role, she continues to focus on building diverse capabilities to solve for & unlock growth opportunities for clients across the region. What excites her about her role is that she gets to work with world class talent to accelerate growth for some of the most exciting global & regional brands/partners. Her experience spans across tourism, tech, luxury, automotive, government, CPG, payment solutions, entertainment & commerce to name a few.

Throughout her career Racha has worked closely with industry bodies to enhance & set measurement guidelines and principles. She is an elected board member in the IAB MENA & an active member in the D&I committee dedicated to positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy. She has actively worked & collaborated with industry leaders to technically consult on ways of advancing audience measurement across MENA.

Previously to leading Starcom, Racha spent 15 years overseeing the A&I (Analytics & Insights) practice at Publicis Media. Her last assignment as a practice lead was to merge the DTI (data, tech & innovation) practice with A&I to create the Data Science Practice for the Groupe.

Racha is a mother of two and enjoys building puzzles & Lego with her kids, in addition to reading, meditating & spending quality time with her family, friends & dog.


Direct Lions

Aunindo Sen
Senior Creative Director
Leo Burnett MEA

Aunindo is Senior Creative Director at Leo Burnett, Dubai. With a career of 14 years, Aunindo started his career at JWT Mumbai, on Cadbury’s and various other brands. Spending the last 12 years in the MENA Region, he has previously worked at FP7/Mccann and Impact BBDO where he has been Creative Director on Nestle CPW, Snickers, Coca-Cola, Pepsico, Dove, JIF, Omo and Dettol among other brands, on both regional and global campaigns.

Along the way, he has been recognized with nearly a century of awards at Cannes, One Show, Clio, London International, Cresta, Epica, Dubai Lynx, Effies, Loeries and the Cristals.

He was recently ranked as the No.32 Copywriter in the world in the Big Won Report for advertising.


Film Lions

Ivan Bormaister
Associate Creative Director
M&C Saatchi UAE

Ivan is a Senior Creative from São Paulo with 12+ years of experience, now living in Dubai .

His work has been honored at Cannes Lions, The One Show, D&AD, LIA, Dubai Lynx, New York Festivals, Loeries and AdStars, among others. He also served as a jury member in Ad festivals and had his work published on Adweek, AdAge, Campaign and Lurzer’s Archive.

After traveling with indie bands photographing concerts, he started studying design and advertising. He did some graffiti and illustrations for brands such as Nike, which invited him to work on projects for the 2014 FIFA World Cup and 2016 Rio Olympics.

He worked at creative agencies in Brazil as an Art Director, the last of which was DM9DDB. In 2017, accepted an invitation to move to the Middle East to work at Saatchi & Saatchi Dubai, later VMLY&R, the 2020 Middle East and Africa’s Cannes Lions Agency of the Decade. Having achieved success on his projects, Ivan was recruited to be part of the M&C Saatchi Group, the world’s largest independent communications network.


PR Lions

Dana Tahir
General Manager
Red Havas ME 

With over 14 years of experience in the PR & Communications industry, Dana has been a pillar at Havas PR Middle East, where her role has spanned across all aspects of the agency’s growth, strategic counsel, team management and overall operations. Recognized for brand building, consultancy, and crisis management, know-how, and do-how, Dana has successfully led the agency’s post-digital transformation in recent years, allowing Havas PR to expand its footprint and diversify its portfolio across industries and disciplines.

Aligning with the global strategic direction of the Group. The new agency vision embraces the micro networks merged media strategic model which integrates earned, social, and experiential capabilities with content at the heart.

Prior to joining Havas PR, Dana worked at Leo Burnett, directly handling the Procter & Gamble portfolio. Dana has also recently joined Middle East Public Relations Association as a strategy board member.


Design Lions

Pablo Maldonado
Executive Creative Director
Grey Dubai

Pablo is Executive Creative Director at GREY Dubai but has also been named among the Top 10 Creative Directors in Argentina for the last 4 years by Lürzer’s Archive.

Over the past 17 years he has been one of the most effective and awarded Argentinean creatives in different markets such as Argentina, Mexico, US Hispanic, and now in the UAE.

His key role in Unilever’s ‘Degree Inclusive’ project, the world’s first deodorant designed for people with upper limb and visual disabilities, earned the Wunderman Thompson network its first Cannes Lions Grand Prix in 2020/21, and the first Grand Prix for Innovation in the history of Argentina.

Prior to this, he helped LatinWorks rank #9 in all of USA on Ad Age’s Agency A-List, and DDB as the #1 Mexican agency in the Gunn Report 2012, and #2 in 2011.

A standout in most young creative competitions, Pablo has not only been awarded 1 Grand Prix at Cannes, but 6 other Grand Prix’s and nearly 400 awards (32 Golds) from some of the most prestigious festivals in the world, including Cannes, Clio, One Show, D&AD, LIA, Epica, and Effie, among others.

At the last Cannes Lions, he helped Wunderman Thompson become the Most Innovative Network of the Year and the LIA’s 2021 Regional Agency of the Year in South America.

He is a regular member of Global Creative Councils and has chaired and judged several industry shows, such as the One Show, New York Festivals, The Drum, Cresta, and many others.


Outdoor Lions

Till Hohmann
Chief Creative Officer MENA
Memac Ogilvy

Since late 2021, Till leads Memac Ogilvy as Chief Creative Officer across 14 offices in the diverse MENA region based out of Dubai.

A role all about accelerating the network’s ability to deliver connected solutions, smart experiences, creative concepts, and borderless creativity for some of the world’s most exciting brands. This demands a decidedly media-neutral and channel-agnostic approach as well as a focus on work that has an impact.

It’s this approach and focus that he has built his 20+ year multinational career on. He has lead units, offices, countries, and regions at famous creative independent agencies as well as powerful global networks – out of Germany, the UAE and Singapore. His work for brands such as BMW, Mercedes-Benz, GSK, The Economist, ACDelco, Unilever and many more has won 450+ industry awards across all disciplines at all major industry competitions. He has also been a member as well as jury president at many iconic festivals.

Interestingly, one of his achievements includes leading the regional Memac Ogilvy network to claim the Dubai Lynx Agency of the Year 2010 title, while based in Dubai for the first time, years ago (2007-2010).


Shortlist jurors will judge remotely online in advance of the festival and will receive full complimentary jury registration to this year’s Cannes Lions International Festival of Creativity from 20-24 June in Cannes, France.

This year’s Festival will also witnesses the highest ever representation of both awarding and shortlisting jurors from the UAE across 12 categories – Print & Publishing, Sustainable Development Goals, Brand Experience & Activation, Industry Craft, PR, Creative Commerce, Health and Wellness, Media, Direct, Film, Design and Outdoor.

The Cannes Lions Festival will be accessible to everyone, and delegate registration is now open. If anyone is unable to travel for any reason, LIONS Members get exclusive digital access to Cannes Lions – plus a series of other benefits, throughout the year.




Cannes Lions 2022 Awarding Jury from the UAE Revealed

Ali Rez, Priya Sarma, Akhilesh Bagri, Paul Banham, Lucy Harvey and Ali Cheikhali from the UAE to join Cannes Lions 2022 awarding jury member line-up.


The Cannes Lions International Festival of Creativity returns in 2022 as a live event, and will provide an annual forum for the global industry to address the most pressing issues that they and the world are facing today.

As the official representatives of the Cannes Lions International Festival of Creativity in the UAE, Motivate Media Group and Motivate Val Morgan are pleased to announce the line-up of awarding jury members from the UAE who will come together in Cannes to complete the final stage of judging and awarding of Lions.


Print & Publishing Lions

Ali Rez
Regional Executive Creative Director
Impact BBDO Group MENAP

Ranked amongst the Top 10 ECDs in the world on the World Creative Rankings and named Creative of the Year twice by Campaign magazine, Ali Rez is one of the most successful creative leaders in EMEA. Rez’s work has been instrumental in Impact BBDO Dubai being named the No.2 Creative Agency In The World in 2021 on the WARC report, and has brought tremendous positive impact to business and social causes alike — he currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region.

Rez has won more than 600 international accolades in his career spanning four continents over 20 years, which include several Cannes Lions, Clios, D&AD, Effies, and a United Nations Peace Medal – awards which have led him to be ranked No.1 ECD in MENA and APAC in 2021 on a number of creative rankings.

Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team, and — being a firm believer that curiosity leads to creativity — has traveled to 133 countries.


Sustainable Development Goals Lions

Priya Sarma
Head of Corporate Affairs & Sustainability

Priya joined Unilever in February 2008 as the Corporate Communication Manager for Middle East and North Africa (MENA) and is based in Jebel Ali, Dubai which is the regional Unilever headquarter. In January 2012 she was assigned the additional responsibility for Employee Engagement across the countries of MENA, Turkey, Russia, Ukraine and Belarus. In 2019 she was promoted as Sr. Sustainability Head for MENA, Russia, Ukraine, Belarus & Turkey and in 2021 the additional remit of MENA External Affairs was added to her portfolio.

Prior to joining Unilever, Priya worked in global advertising agencies including FCB Ulka, India, Equity Advertising (an affiliate of Grey Communication) Egypt, and Lowe Look (an affiliate of Lowe Worldwide), Egypt.

In 2016, she led the formation of the Advertising Business Group (ABG) and has been its Board Member since 2016. The ABG is GCC’s largest advertising and marketing self-regulatory body with over 60 members who account for over 70% of the MENA’s advertising spend.

Since 2018 she has been representing the Multinational Companies Business Group in the FCSA led Private Sector Advisory Council on the SDG’s. In Nov 2020, Priya led the launch of the UAE Chapter of the Unstereotype Alliance (UA) in partnership with UN Women. The UA is a thought and action platform that seeks to eradicate harmful gender-based stereotypes in media and advertising. For this, she was recognised by Campaign Magazine as a ‘Marketing Game Changer 2020’.


Brand Experience & Activation Lions

Akhilesh Bagri
Chief Creative Officer
Serviceplan Middle East

Akhilesh started his journey in advertising in Mumbai at a malleable age of 17, before which he was a full-time teenager. A copywriter by trait he has worked at various acronymed and unacronymed agencies such as DDB, BBDO, JWT, McCann and Leo Burnett.

Flashback, 2007: Akhilesh wins an all-expenses trip to Cannes as a student to be part of the Roger Hatchuel Academy. Still wet behind the ears he has no idea what to expect from the week. His mind is blown.

Present Day, 2022 : Now a multiple-award winning creative and CCO of Dubai Lynx Independent Agency of the Year (how about that plug) Akhilesh gets invited to an all-expenses paid trip to Cannes, this time as a jury member. He still has no idea what to expect from the week. His mind is prepared to be blown.


Industry Craft Lions

Paul Banham
Regional Executive Creative Director
MullenLowe MENA

Paul has been the ECD of seven world-class agencies over the last 20 years. In that time, he’s helped to steer the way to 22 ‘Agency of the Year’ titles. His work has collected more than 700 awards for creativity and effectiveness. And he’s ranked in the world’s top fifty ECDs four times – 2008 #17th, 2014 #27th, 2016 #9th, 2021 #36th.

He’s judged at D&AD, One Show, Campaign BIG, NYF, IAB, Caples, Immortals, Lories, TIKTOK and many other global shows, and he has spoken on a variety of subjects at the likes of Cannes and Lynx. Paul’s work/opinions have also been published in many advertising books/annuals and editorials in the Guardian and The Wall Street Journal.

After moving from London to Dubai in 2012, he helped steer FP7 McCann to the enviable position of No.1 – ‘The World’s Most Effective Agency’ (Effie’s). Currently, he’s working to lift MullenLowe MENA to equally lofty heights – In 2021 alone, they collected 130+ global Awards – and three ‘Agency of the Year’ titles, including the Campaign Tech’s  ‘Global Agency of the Year’ and New York Festival’s ‘Regional Agency of the Year’ 2021. Out of the top 200 agencies on the Drum Report, MullenLowe ranked 17th in 2021. They were the AME Awards’ 2nd Most Awarded Agency Globally in 2021 and the Caples Awards’ 5th  Most Awarded Agency Globally.


PR Lions

Lucy Harvey
Managing Director, Middle East, Turkey, India + Africa
Hill+Knowlton Strategies Middle East

Lucy has over two decades of experience in the communications industry. She has worked with some of the world’s most recognisable brands and is currently supporting the growth of the creative firepower of H+K through the development of its award-winning Studio and Innovation + Creative hub in the Middle East, Turkey, India, and Africa.

Now living in Dubai with her family, Lucy has developed and led memorable campaigns, and delivered professional trainings to leaders across the region’s C-suite. Lucy’s resume includes consumer launches, impactful government communications for national and global initiatives, and effective internal campaigns. She champions the intersection of technical innovation and creativity, something the team at H+K are working on; but is most impressed by insightful ideas that are brought to life with simplicity, beauty and clarity. A big believer in giving back, Lucy is known in the industry as an ardent champion of nurturing young talent.

Currently listed in the PRWeek Middle East Power Book, she has been actively involved with Dubai Lynx as a coach and mentor in the See It Be it programme for young female talent, and is a regular judge and speaker for awards, seminars, and workshops.

Originally from the UK, Lucy previously worked for Freud Communications and in video production at The Press Association.


Creative Commerce Lions

Ali Cheikhali
Creative Strategy Lead – Creative Works MENA/TR/SSA

Ali is an award-winning Creative Strategy Lead who works with brands and agencies across MENA, Turkey and SSA on maximizing their creative impact to solve critical business problems. In his role, he pushes the boundaries of Google’s tools and platforms to drive innovative work at the intersection of data, technology, and creativity. Before joining Google from the agency world, Ali was one of the most awarded creative strategists in MENA. The Drum’s ‘Big Won Rankings’ ranked him among the Top 20 Planners Worldwide in 2018 and the B&W Report named him MENA’s Planner of the Year in 2017.

Today, Ali enjoys being on the judging side of top award shows such as Cannes Lions, Dubai Lynx, WARC and New York Festivals in addition to teaching his Design Thinking & Product Creation course at Miami Ad School. Outside of work, and when he’s not agonizing over his favorite football team’s performances, he spends most of his time as a self-proclaimed food and filmmaking critic.


The initial stages of judging will take place remotely, with a cohort of Shortlist jury from the UAE to be announced over the week ahead.

On the judging at the Cannes Lions 2022 Festival, Philip Thomas, Chairman, LIONS, said, “The return of the physical Festival to Cannes in June allows us once again to bring the juries together in person to define the benchmark of creativity.”

The Cannes Lions Festival will take place between 20-24 June, and will be accessible to everyone, and delegate registration is now open. If anyone is unable to travel for any reason, LIONS Members get exclusive digital access to Cannes Lions – plus a series of other benefits, throughout the year.

More information on this year’s Cannes Lions jury can be found at canneslions.com/jury.



Fatma Al Suwaidi to Represent the UAE at the Cannes Lions Roger Hatchuel Academy 2022

Fatma Al Suwaidi, a third year student majoring in Advertising at American University in Dubai to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2022


The Roger Hatchuel Student Academy, founded in 2003, is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers. Selected students learn first-hand from the world’s greatest brands, creative minds and industry leaders, and the programme takes place over the week of the Cannes Lions International Festival of Creativity in Cannes, France.

As the official UAE representatives of the Cannes Lions Festival, Motivate Media Group and Motivate Val Morgan are delighted to announce that Fatma Al Suwaidi, a third year Visual Communications student majoring in Advertising at American University in Dubai (AUD), has been selected to represent the UAE at the exclusive Cannes Lions Roger Hatchuel Academy 2022

Fatma was one of the three recommended students from the UAE this year, alongside Kenzy Abedelmaksoud and Lillian Ghousseini also from AUD, whose submissions were reviewed by the Roger Hatchuel Academy selection panel – a diverse mix of global experts from reputed education institutions, the industry and related creative fields.

Commenting on being selected for this year’s Roger Hatchuel Academy, Fatma said, “If someone had told me at the start of my academic studies that I would become the passionate advertising creative I am today, I would not have believed them. Not because I thought I wasn’t capable, but because I grew in so many ways, that I exceeded my own expectations. I am nearing the end of my studies at AUD, but my journey in seeking knowledge is forever ongoing, and to be selected in my senior year to represent my country at the prestigious Roger Hatchuel Academy is an honor and I look forward to learning from the very best.”

“I am certain that attending the Cannes Lions Festival will be an experience packed with creativity, inspiration and just pure passion. My selection is a triumph I am proud of; however, it is not something that I accomplished alone, I owe my thanks to my family who supported me, my friends who were by my side, my university for giving me the foundation I need, and last but not least, Professor Dina Faour, a true role model every student would be lucky to have,” she added.

Dina Faour, Professor of Advertising, Department of Visual Arts, American University Dubai said, “We are so excited to witness yet another year for AUD at the one and only Cannes Lions and, specifically, at the Roger Hatchuel academy. This is a clear attestation to the program, the curriculum, the team, the students and the work. We wish Fatma AlSuwaidi a journey filled with inspiration and creativity, and we just know she’ll do us proud. We want to thank Cannes Lions for supporting students with this exclusive academy that joins the best students around the globe in one classroom and offers them such a unique insight into the industry. Thank you Motivate Media Group and Motivate Val Morgan, for being so professional, you certainly deserve to represent this festival.”

The Roger Hatchuel Academy class of 2022 will host 30 students in total, and throughout the week-long programme, students will dissect diversity and unlock a greater understanding of each other, the world and the nature of the industry.

Other areas covered include:

This year’s Roger Hatchuel Academy will run in parallel to the Cannes Lions Festival from 20 – 24 June 2022. Motivate Media Group and Motivate Val Morgan wishes Fatma Al Suwaidi the best of luck as she embarks on this journey, and we hope her experience and learnings at the Roger Hatchuel Academy will create positive impact and contribute to her future endeavours in the industry.



Saatchi & Saatchi ME Wins UAE Young Lions Digital Competition 2022

Rebecca Ann Menezes and Eduardo Cesar from Saatchi & Saatchi Middle East win gold at the UAE Young Lions Digital Competition 2022.


The 19th edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, took place on Saturday, 26th March 2022.

This year’s competition took place online and witnessed participation from 18 teams across 10 creative agencies. The judging and awards ceremony followed on Wednesday, 30th March 2022, with Rebecca Ann Menezes and Eduardo Cesar from Saatchi & Saatchi Middle East winning Gold.

Rebecca and Eduardo will move on to represent the UAE at the International Young Lions Digital Competition, which will take place online between 25th – 27th May 2022. The gold winning duo will also receive a full week delegate pass and an all-expense paid trip to attend the in-person Cannes Lions International Festival of Creativity in June 2022.


Gold Winners - Rebecca Ann Menezes & Eduardo Cesar


Gold Winner Young Lions 2022


Ana Julia De Oliveira and Jarrad Pitts from Impact BBDO bagged Silver, while Mayar Essawy and Francesco Negri from FP7 McCann won Bronze.




The jury panel for this year’s competition comprised of Louise Kotze Hussein (BPG Group), Giorgia Fattoracci (Leo Burnett), Bruno Barbosa (Saatchi & Saatchi), Yasmina Boustani (Impact BBDO), Rafael Augusto (Publicis Middle East), Andre Marchesi (Science & Sunshine), Claudia Canas (FP7 McCann), Muhammad Ali (Momentum MENA), Vivek Kukreti (Precise Communications) and Vijay Simon (You Experience).

This year’s client brief was from Goumbook, the leading social enterprise promoting sustainable living and green practices in the UAE and beyond since 2010, and the competition was sponsored by Getty Images.

Participating teams were challenged to develop a creative and innovative digital led campaign for Goumbook’s latest initiative  ‘Save the Butts – Waste to Value’ – the first sustainability initiative in the UAE that adopts a circular Economy approach to environmental pollution, that converts cigarette butts into a value-added material. The campaign goal was to raise awareness on the littering of cigarette butts and its negative impact on the environment, with a focus on promoting the initiative to corporates/companies and encouraging them to get involved.

Speaking at the online awards ceremony, Tatiana Antonelli, Founder of Goumbook, stated: ”Trillions of cigarettes are smoked annually, making cigarette butts the most common type of litter in the world. Due to the composition of butts being mainly plastic and toxic substances, this waste carries a very harmful risk for the environment and for living organisms, including humans. The ‘Save The Butts’ campaign aims to raise awareness and showcase alternative solutions to landfilling and incineration. We have identified technology to properly recycle this kind of waste and promote the recovery of materials in line with a circular economy approach and sustainable development. We welcome the local community, including individuals and businesses, to join the initiative, collect cigarette butts and help transform waste into value.”

Ian Fairservice – Managing Partner, Motivate Media Group, said: “After a stellar performance from the standout up-and-comers of the industry, it was particularly difficult to narrow down the top submissions. In the end there had to be a winning team – I want to congratulate everyone who participated, but especially the winners Rebecca and Eduardo from Saatchi & Saatchi ME, who I’m sure will be great ambassadors from the UAE during this year’s Cannes Lions event.”


The UAE Young Lions Digital Competition – hosted by Motivate Media Group and Motivate Val Morgan, supported by Getty Images, aims to unveil the brightest creative minds from across the UAE, and is part of the Cannes Lions International Festival of Creativity – the world’s biggest celebration of creativity in communications. 2022 will witness the return of the annual festival and will take place between 20th – 24th June at the Palais des Festivals et des Congrès in Cannes, France.



Cannes Lions Returns to Cannes, France in June 2022

The Cannes Lions International Festival of Creativity has confirmed that it will return to  Cannes, France, from 20-24 June 2022.


Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”


Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020, and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity.


Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us – as it is for the industry – and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”


In early November 2021, LIONS opened its annual State of Creativity Study Designed to uncover the industry’s attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.


Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely, but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions – as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”


Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022.


The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here.




LIONS Launches New Initiative – The Brief

The Brief invites LIONS Members across the world to come together to create a progress-driving creative campaign for the World Woman Foundation


The winning team will receive complimentary passes to Cannes Lions 2022 and all entrants will see work showcased across global LIONS channels

 LIONS announces the launch of The Brief, a new initiative to bring creatives together to develop progress-driving creative campaigns for the World Woman Foundation to positively impact the future of women and girls across the world.

Open to all LIONS Members, The Brief will connect people from all corners of the globe, all levels of seniority, and from across the spectrum of creativity, to form teams who will compete to produce a winning campaign and brand identity for a new World Woman Foundation programme. On 15 November, a live briefing, hosted by LIONS Membership and the World Woman Foundation, will officially launch the challenge to all entered teams.

The work will be judged by a panel of creative industry legends, chaired by: Jonathan Mildenhall, Founder, TwentyFirstCenturyBrand. Jury members include: Nicky Bullard, CCO, MRM; Wesley ter Haar, Founder, Media.Monks; Josy Paul, Chairman, BBDO India and Mauricio Sarmiento CCO, Leo Burnett Bogotá.

Speaking about the initiative, Gaelle Comte, SVP, LIONS Membership, comments, “The Brief is an exciting and important moment in the LIONS Membership journey. At its heart the platform has always been about providing a place where our community can surround themselves with the very best advice, coaching, and opportunities to drive their creativity forward. This is a time for our Members to connect with others beyond their usual circle. We’re privileged to be in a position that allows us to convene the global industry and pull together the most diverse talent; we’re certain that as a result we will see some outstanding responses to the brief, with creativity being used as a full force for good.

The World Woman Foundation is a US-based 501(c)(3) public charity with a current global footprint in 20 countries and a vision to empower 1 million women and girls worldwide by 2030. It aims to elevate women’s socio-economic milieu by providing access to capital, building community, commerce opportunities, and coaching in STEAM fields.

Speaking about the partnership, Rupa Dash, CEO, World Woman Foundation, said, “We see women’s entrepreneurship as a critical factor for creating new jobs and contributing to societies’ social and economic growth. Our timely partnership with LIONS for The Brief will merge the power of creativity and gender equality to reimagine the global reset in a bold new way for female entrepreneurs worldwide. Our collaboration will ignite new ideas and energies to bring equity and equality for aspiring young female entrepreneurs to play a similar role in the global labor market irrespective of gender. Ultimately our shared mission to inspire and engage with female entrepreneurs, could possibly add $28 trillion, or 26% to the global gross domestic product (GDP), which will be a gamechanger.”

Teams will have four weeks to work on their creative idea ahead of the submission deadline on 10 December. The winners of The Brief will receive complimentary passes to attend the Cannes Lions International Festival of Creativity in June 2022, and all entrants will see their work promoted on LIONS channels.

Key dates: 

Registration is now open
Registration closes: 5 November
Teams confirmed:12 November
Creative sprint: 4 weeks, with the deadline for submissions on 10 December.
Judging: 10-21 January
Winners announced: 26 January

Interested Members can register to take part in the programme here.

Further information on LIONS Membership and how to become a member is available here.



LIONS Creativity Report Global Rankings Released

The LIONS Creativity Report recognises the world’s most creative companies, people and sectors globally: Nisha Ganatra, Director of Grand Prix Lion-winning ‘#wombstories’ for Libresse takes Director of the Festival; and Dentsu ranks first as Regional Network of the Festival – Asia Pacific.


LIONS has released the global LIONS Creativity Report, which benchmarks creative success across the industry. This year, the report is extended and the official rankings are presented alongside trends, analysis, and interviews with Lion-winning creators, uncovering what it takes to produce the highest-ranking work in the world.


The global rankings within the LIONS Creativity Report record the performance of the world’s most creative companies, people, and regions. The rankings are compiled using data from Lion-winning and shortlisted work across 2020 and 2021, including PwC as the process integrity partner at the Cannes Lions Festival of Creativity since 2013.


The LIONS Creativity Report presents four Regional Network of the Festival awards and 11 global awards: Holding Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Festival. The creative rankings also include the Festival’s top performing Director, Art Director, Creative Director and Copywriter.


The official rankings were revealed at LIONS Decoded, a one-day broadcast designed for international LIONS Members to learn and be inspired. Tuning in from across the globe, Decoded audiences saw 11 multi-Lion-winning ideas deconstructed and brought to life. Whether you missed the whole LIONS Decoded livestream, or just a few key sessions, you can now sit back, relax, and watch each and every session from LIONS Decoded on your brand new LIONS TV platform – exclusive to Members.


The LIONS Creativity Report is available to all LIONS Members and an expanded version is available to subscribers of LIONS’ insights and intelligence platform The Work.


Simon Cook, Managing Director, LIONS, comments: “Alongside the definitive rankings, the LIONS Creativity Report contains actionable insights that can support the creative community to learn from the global talent behind the world’s highest ranking creative work. The report spotlights the companies and people producing game-changing work and sets the benchmark for the future of creativity.”


Susie Walker, VP, Insight & Awards, LIONS, added: “Ranking in the LIONS Creativity Report is an immense achievement and we’re delighted to celebrate the creative success of the people and companies behind the work, within this report. The stories and insights demonstrate how creative excellence and effectiveness is impacting brands and businesses right across the globe.”


The official rankings are announced as follows. Full rankings are found within the report:


Creative Location Rankings:

  1. USA
  2. United Kingdom
  3. Brazil


Creative City Rankings:

  1. New York
  2. London
  3. São Paulo


Creative People of the Festival Rankings:


Director of the Festival

  1. Nisha Ganatra, CHELSEA PICTURES, New York, USA
  2. Markus Ahlm, COLONY, Stockholm, Sweden
  3. Similar But Different (Charlotte Fassler / Dani Girdwood), SMUGGLER, London, United Kingdom


Creative Director of the Festival

  1. Jean Zamprogno / Fernando Pellizzaro, DAVID, Miami, USA
  2. Niels Sienaert / Tim Schoenmaeckers, FCB CHICAGO, Chicago, USA
  3. Jim Hilson / Toby Allen, AMV BBDO, London, United Kingdom


Art Director of the Festival

  1. Felipe Antonioli, DAVID, Madrid, Spain
  2. Andy Tamayo, DAVID, Miami, USA
  3. Dwight Williams / Mateus Cerqueira, FCB CHICAGO, Chicago, USA


Copywriter of the Festival

  1. Luis Giraldo, DAVID, Madrid, Spain
  2. Alexander Allen, DAVID, Miami, USA
  3. Jared Schermer, DAVID, Miami, USA


Regional Network of the Festival – Asia Pacific



Regional Network of the Festival – EMEA



Regional Network of the Festival – Latin America

  2. AKQA


Regional Network of the Festival – North America

  1. FCB


The LIONS Creativity Report is included as part of LIONS Membership, the world’s leading creative network of people and businesses to drive professional, personal and societal progress through creativity. Members receive exclusive access to events, content and networking opportunities through the year. Annual LIONS Membership is €249 and is complimentary for all Cannes Lions award winners.


The LIONS Creativity Report is also available to all subscribers to LIONS’ insights and intelligence platform The Work, alongside a series of insight reports and access to all the data and rankings.



Source: Cannes Lions Press Release

Motivate Val Morgan Welcomes Cinépolis Cinemas to its Circuit

Cinépolis Cinemas will be Motivate Val Morgan’s eighth cinema exhibitor, bringing it’s total screen representation across the Middle East to 1000+ across 100+ cinema locations 


Motivate Val Morgan has signed an exclusive advertising sales partnership with Cinépolis Cinemas in the Gulf.


Cinépolis Cinemas, a leading Mexican owned cinema exhibitor and the third largest movie theater circuit in the world, created a joint venture with the Dubai-based Al Tayer Group to build and operate cinemas across the GCC region. In Saudi Arabia, Al Tayer Group and Cinépolis have partnered with Al Hokair Group, a leading hospitality and entertainment operator in the MENA region, to set up movie theaters in 15 major cities across the country.


Cinépolis Cinemas opened its first cinema in Bahrain in January 2019. Today, the cinema exhibitor operates 68 screens across 7 locations in Bahrain, Oman, UAE and Saudi Arabia.


Cinépolis Cinemas Now a Part of Motivate Val Morgan's Regional Circuit


“At Cinépolis, we are always seeking out new and innovative engagement opportunities and communication channels with our audiences. Partnering with Motivate Val Morgan, the pioneer in advertising sales throughout the region, provides us with the platform to do so. I have no doubt both our brands will greatly benefit from this alliance” said Alejandro Aguilera, CEO of Cinépolis Cinemas in the Gulf.


Commenting on the partnership, Ian Fairservice, Managing Partner of Motivate Media Group and CEO of Motivate Val Morgan, said, “We are pleased to further expand Motivate Val Morgan’s presence in the region with this exciting partnership and look forward to working alongside the Cinépolis team.”


Cinépolis Cinemas plans to continue its growth path throughout the Kingdom over the next 12 months, with the aim to have 100 operational screens by 2023.


Motivate Val Morgan now represents a total of 8 leading cinema exhibitors and offers advertisers inventory on 1000+ screens across 100+ cinema locations in UAE, Oman, Lebanon, Egypt, Qatar, Kuwait, Bahrain and Saudi Arabia.



Source: Cinépolis Cinemas



UAE Wins 21 Lions at The Cannes Lions Festival 2021

UAE creative agencies bag two gold, six silver and thirteen bronze lions at the recently concluded virtual Cannes Lions Festival 2021!


The Cannes Lions Festival 2021 drew to a close on Friday 25th June, which for the first time in history – due to the ongoing pandemic, took place online via the LIONS Live platform.

The UAE bagged 21 Lions in total for 2020 and 2021 – 2 Gold, 6 Silver and 13 Bronze Lions, across multiple categories, including newly introduced categories such as Sustainable Development Goals, Creative eCommerce and Creative Strategy.

This year’s winning agencies from the UAE included Impact BBDO, Memac Ogilvy, FP7 McCann, TBWA\RAAD, Mullenlowe MENA and VMLY&R.


UAE Winners of Cannes Lions Festival 2021


Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs – and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”

2021 also witnessed 10 leading advertising and media professionals from the UAE represent the country as jury members at this year’s Festival.

Paul Shearer (Chief Creative Officer, Impact BBDO Dubai), Jennifer Fischer (Chief Innovation Officer, TBWA\RAAD) and Dida Atassi (Design Director, Accenture Interactive Middle East) were part of the Awards jury across Industry Craft, Innovations and Design categories respectively, and joining them as Shortlist jury members were Asad Rehman (Director Media and Digital Transformation, Unilever MENA) for Media, Amy Brill (Head of PR, M&C Saatchi) for PR, Vidya Manmohan (Founder and Creative Chairwoman, V4 Advertising LLC) for Brand Experience & Activation, Serena Abi Aad (Head of Content, Havas Dubai) for Film, Akanksha Goel (Founder & CEO, Socialize) for Social & Influencer, Alex Pineda (Creative Director, TBWA\RAAD) for Direct and Fabio Silveira (General Manager, Havas Dubai) for Outdoor.


Cannes Lions 2021 UAE Jury Members


Running parallel to the Cannes Lions Festival are the Young Lions Competitions (for young creative below the age of 30 years) and Roger Hatchuel Academy (a mentorship programme for university students in the field of creative communications).


YLDC 2021 UAE ParticipantsRoger Hatchuel Academy Recipient and


Having won Gold at the UAE Young Lions Digital Competition 2021, Moemen Metwally and Fernando Montero from Memac Ogilvy Dubai represented the UAE at the International Young Lions Digital Competition.

Kamilla Bakytova – a student at American University in Dubai (AUD), pursuing a Bachelor of Fine Arts in Visual Communication (majoring in advertising), was selected to represent the UAE at the prestigious Roger Hachuel Academy.

As the official UAE representatives of the Cannes Lions International Festival of Creativity, Motivate Media Group and Motivate Val Morgan warmly congratulates all winning agencies, jury members and both Young Lions and Roger Hatchuel Academy participants from the UAE, and look forward to yet another successful Festival in 2022.



Sources: Cannes Lions and Campaign Middle East